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Univ. Federico II (13)

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Digital PR / / by Danny Whatmough

Whatmough Danny

United Kingdom : , : Emerald Publishing, , [2019]

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Digital PR / / by Danny Whatmough

Whatmough Danny

Bingley, England : , : Emerald Publishing, , [2019]

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Lo trovi qui: Univ. Federico II

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Digital PR / / by Danny Whatmough

Whatmough Danny

Bingley, England : , : Emerald Publishing, , [2019]

Materiale a stampa

Lo trovi qui: Univ. Federico II

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E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse

Québec : , : Presses de l'Université du Québec, , [2017]

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E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse

Québec : , : Presses de l'Université du Québec, , [2017]

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E-réputation et influenceurs dans les médias sociaux : Nouveaux enjeux pour les organisations / / sous la direction de Francine Charest, Christophe Alcantara, Alain Lavigne et Charles Moumouni ; preface de Nicole Lacasse

Québec : , : Presses de l'Université du Québec, , 2017

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott

Scott David Meerman

Hoboken, New Jersey : , : Wiley, , 2017

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott

Scott David Meerman

Hoboken, New Jersey : , : Wiley, , 2017

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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / / David Meerman Scott

Scott David Meerman

Hoboken, New Jersey : , : Wiley, , 2017

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Social media rules of engagement : why your online narrative is the best weapon during a crisis / / Nicole Matejic

Matejic Nicole

Milton, Queensland : , : Wiley, , 2015

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Internet in public relations (13)
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Autore	Whatmough Danny
Edizione	[First edition.]
Pubbl/distr/stampa	United Kingdom : , : Emerald Publishing, , [2019]
Descrizione fisica	1 online resource (187 pages)
Disciplina	659.202854678
Collana	PRCA practice guides
Soggetto topico	Internet in public relations Digital communications Public relations - Information services
Soggetto genere / forma	Electronic books.
ISBN	1-78756-621-8 1-78756-619-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Intro -- Digital PR -- Contents -- Foreword -- 1: Introduction -- An Industry Slow to ADAPT -- Needed Now More than Ever -- Societal Shifts -- Trust and the Decline of the Third Estate -- Mass Influence is Within Reach -- The Death of Interruption Marketing -- The Digital Status Quo -- Towards an Evolved Approach -- The More Things Change, the More Things Stay the Same -- 2: Data -- The Role for Data in PR -- Getting Data Access -- Understanding Audiences -- Putting Data through a Business Lens -- Data and ITS Role in Targeting -- Targeting on Steroids through Social -- Testing and Learning -- Reactive Data Insights -- Building a Data Operation -- Questions -- 3: The Digital PR Ecosystem -- The Social Shift -- Homogenised Marketing -- Defining What Success Looks Like -- The Question oF Ownership -- Constructing the Customer Journey -- Building a Digital PR Strategy -- Drawing the Lines of Battle and Defining the Role of PR -- The Role of Content and Creative -- Digital Disruption within Channels -- Cross-channel Impact -- Campaign Cadence -- Making a Case for PR's Seat at the Table -- Questions -- 4: Media Relations -- The Evolving Media Bubble -- Changing Journalist Priorities -- The New 'Journalists' -- A Data-led Approach to Media Lists -- Killing the Press Release -- Towards a New Media Strategy -- The Sell-in -- Going Back to Basics -- Media Partnerships -- Syndication -- The Digital Spokesperson -- Broadcast, Video and Live Content -- Providing Access to Events Through Digital -- Questions -- 5: Social Media -- The Social Media Journey for Brands -- When Social Got Strategic -- Who Owns Social? -- Developing a Social Strategy -- Content Planning -- Content Types and Formats -- Image -- Video -- Canvas -- Stories -- Carousels and Collections -- Social Media Targeting -- Building and Sustaining a Community -- Internal Contact Centre. Internal Hybrid -- External Hybrid -- External -- Using Social for Conversion -- Real-time Marketing -- Blogging and Enterprise Networking -- Questions -- 6: Digital Content and Creativity -- The Battle for Stories -- Lead Creative and Matching Luggage -- The Value of Insight and Strategy -- The Growth of PR Creatives -- Immersive Formats -- Why Less is More -- Agile Content Capture -- The Perils of Newsrooms -- UGC: Perils and Rewards -- Questions -- 7: Influencers -- The Professionalisation of Influence -- The Authenticity Balance -- The Rise of Data and Importance of Identification -- Influencers are Not Journalists -- Declaring Interest -- Collaboration and Co-creation -- Influencers as Content Creators -- Building Influencers from Within -- Questions -- 8: Digital Marketing -- The Blurred Lines -- The Search Engine Marketing (SEO) 'Miss' -- Digital Services as Part of a PR Campaign -- Building a Customer Journey -- Proving Value -- The Changing Role of a Website -- PR as a Contributor to the Marketing Mix -- Questions -- 9: Paid Media -- The Death of PESO -- The Argument for Paid Media -- Pay to Play -- An Earned Approach to Paid Media -- The Power of Targeting -- Using Paid Media to Boost PR -- Influencers and Media Partnerships -- Challenges with Paid Media -- Questions -- 10: Corporate and B2B -- The Power of Targeting -- Demonstrating Value through Conversion -- Building Reputation -- Developing Thought Leaders -- Working with Wikipedia -- Managing Crisis -- Public Affairs and Lobbying -- Internal Communications and Employee Engagement -- Enterprise Social Networking -- Questions -- 11: Reporting and Measurement -- Battling a Bad Reputation -- Setting Objectives -- The Right Strategy -- Finding and Collecting Data -- Drowning in Data and KPIs -- Outputs and Outcomes -- Coverage Tracking -- A Revolution in Social Measurement. Dashboards and Reports -- Making it Matter - Using Learnings and Insights -- Questions -- 12: Emerging Technology -- How to Use Technology -- Avoiding the Bandwagon -- Trial and Error -- Proving Return On Investment (ROI) -- The Communication Opportunity in Technology -- Questions -- 13: Building a Future-Proofed PR Team -- Starting from Scratch -- Critical Skills -- Fixing the Skills Gap -- Managing Internal Silos -- Bringing New Talent into Agencies -- Small Consultancies and the Power of Partnership -- Tools and Processes -- Building Diversity -- Questions -- Further Reading -- References -- Index.
Record Nr.	UNINA-9910480273403321

Autore	Whatmough Danny
Edizione	[First edition.]
Pubbl/distr/stampa	Bingley, England : , : Emerald Publishing, , [2019]
Descrizione fisica	1 online resource (187 pages)
Disciplina	659.2
Collana	PRCA practice guides
Soggetto topico	Internet in public relations Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing
ISBN	1-78756-621-8 1-78756-619-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index.
Record Nr.	UNINA-9910793375703321

Autore	Whatmough Danny
Edizione	[First edition.]
Pubbl/distr/stampa	Bingley, England : , : Emerald Publishing, , [2019]
Descrizione fisica	1 online resource (187 pages)
Disciplina	659.2
Collana	PRCA practice guides
Soggetto topico	Internet in public relations Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing
ISBN	1-78756-621-8 1-78756-619-6
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index.
Record Nr.	UNINA-9910820658303321

Pubbl/distr/stampa	Québec : , : Presses de l'Université du Québec, , [2017]
Descrizione fisica	1 online resource (368 pages)
Disciplina	659.2
Collana	Collection Communication et Relations Publiques
Soggetto topico	Internet in public relations Reputation
ISBN	2-7605-4617-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	fre
Nota di contenuto	Théories et pratiques professionnelles des relations publiques : tendances observées dans le domaine des médias sociaux / Francine Charest [professeure à l'Université Laval] et Ema Zajmovic – Processus et répercussions de l’e-influence et de l’e-réputation / Francine Charest [professeure à l'Université Laval], Christophe Alcantara, Alain Lavigne [professeur à l'Université Laval] et Charles Moumouni [professeur à l'Université Laval] – Influence numérique et campus intelligent : la démarche de l’Université Laval / Marie-Andrée Doran et Nicole Lacasse [professeure à l'Université Laval] – Trajectoires d’usages et temporalités de la communication professionnelle sur le Web / Jean-Claude Domenget et Josianne Millette [professeure à l'Université Laval] – Influence numérique et protection juridique de la réputation / Charles Moumouni [professeur à l'Université Laval]
Record Nr.	UNINA-9910794565203321

Pubbl/distr/stampa	Québec : , : Presses de l'Université du Québec, , [2017]
Descrizione fisica	1 online resource (368 pages)
Disciplina	659.2
Collana	Collection Communication et Relations Publiques
Soggetto topico	Internet in public relations Reputation
ISBN	2-7605-4617-9
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	fre
Nota di contenuto	Théories et pratiques professionnelles des relations publiques : tendances observées dans le domaine des médias sociaux / Francine Charest [professeure à l'Université Laval] et Ema Zajmovic – Processus et répercussions de l’e-influence et de l’e-réputation / Francine Charest [professeure à l'Université Laval], Christophe Alcantara, Alain Lavigne [professeur à l'Université Laval] et Charles Moumouni [professeur à l'Université Laval] – Influence numérique et campus intelligent : la démarche de l’Université Laval / Marie-Andrée Doran et Nicole Lacasse [professeure à l'Université Laval] – Trajectoires d’usages et temporalités de la communication professionnelle sur le Web / Jean-Claude Domenget et Josianne Millette [professeure à l'Université Laval] – Influence numérique et protection juridique de la réputation / Charles Moumouni [professeur à l'Université Laval]
Record Nr.	UNINA-9910809482503321

Autore	Matejic Nicole
Edizione	[1st edition]
Pubbl/distr/stampa	Milton, Queensland : , : Wiley, , 2015
Descrizione fisica	1 online resource (235 p.)
Disciplina	659.202854678
Soggetto topico	Internet in public relations Crisis management
Soggetto genere / forma	Electronic books.
ISBN	0-7303-2226-2
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	""Social Media Rules of Engagement""; ""Contents""; ""About the author""; ""Author note""; ""Preface""; ""PART I Rules of engagement""; ""1 Social media crisis communications: a seismic shift in the risk profile""; ""Communications born again, but the fundamentals still apply""; ""Itâ€?s all about narrative""; ""Optimus Prime: are you conditioning your audience for sales or LOLs?""; ""2 Ready, aim â€? misfire: why you must be social media data savvy""; ""The social media iceberg""; ""From marketeers to info ops: this will blow your pixels off"" ""The narrative in your numbers: what story is your social data telling you?""""Why social numbers donâ€?t always add up to Klout, influence, votes, dollars, sales and raving fans""; ""3 The hurt locker: getting inside is easy; escaping an art""; ""The information vacuum: why going AWOL on social media isnâ€?t an option""; ""From battlefield to boardroom â€? the threat posed by information vacuums""; ""Say something! Just not anything â€?""; ""Overexposed: why trashing your brand has never been easier""; ""Hashtag horror! Why things go terribly wrong"" ""4 Mission recon: why knowing your audience is critical to success""""Mission: getting to know your target audience""; ""Recon: pin it, IG it, tumble it â€?""; ""Mission: audience segmentation""; ""Psychosocial considerations""; ""Mission: audience sentiment analysis""; ""5 Classified: is your enemy an adversary or an opportunity?""; ""Social warfare: why itâ€?s not just the militaryâ€?s problem""; ""Brand you: social media jihad collateral damage""; ""Is your organisation at risk?""; ""Where to source information and support for crisis communications planning"" ""How to communicate during a critical incident or terrorist attack""""Full-spectrum dominance â€? oh and social media""; ""6 Socially transmitted disasters (STDs): The Clap (#PRFail) is now more contagious than ever""; ""Sex Ed 101: the birds, the bees â€? and Snapchat""; ""The Clap: are you at risk?""; ""Organisational and individual apathy""; ""Data blindness""; ""Risk-taking behaviour""; ""Coitus interruptus: not an effective method of Clap control""; ""Practise safe social media â€? itâ€?s all about using protection""; ""People""; ""Technology""; ""Corporate governance"" ""Click-jacking â€? not as pleasurable as it sounds""""7 Target acquired: social engineering and what it means for you and your organisation""; ""Stalkerbook â€? I mean Facebook""; ""Socialveillance: who is watching you online and why you should care""; ""Sneaking in that Trojan Horse""; ""The Trojan Horse: epic fail""; ""White collar blue: espionage and hacking is a corporate problem too""; ""8 Social media information operations: much more than military propaganda""; ""Why influence is key to mission success from battlefield to boardroom""; ""The influence equation"" ""Propaganda in your pocket â€? influence in everyday life""
Record Nr.	UNINA-9910460402503321