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The Business of Relationships : Creating Enterprise Success with China
| The Business of Relationships : Creating Enterprise Success with China |
| Autore | Turley Joan |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (110 pages) |
| Disciplina | 332.6730951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China |
| ISBN | 1-63742-188-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795668403321 |
Turley Joan
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Business of Relationships : Creating Enterprise Success with China
| The Business of Relationships : Creating Enterprise Success with China |
| Autore | Turley Joan |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2022 |
| Descrizione fisica | 1 online resource (110 pages) |
| Disciplina | 332.6730951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China |
| ISBN | 1-63742-188-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910813499803321 |
|
Turley Joan
|
||
| New York : , : Business Expert Press, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910464758703321 |
|
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910786776103321 |
|
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Capital war : how foreign companies fight their war in China / / Wang Kangmao
| Capital war : how foreign companies fight their war in China / / Wang Kangmao |
| Autore | Kangmao Wang |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 |
| Descrizione fisica | 1 online resource (243 p.) |
| Disciplina | 338.60480951 |
| Collana | Paths International Cases in Modern Chinese Business |
| Soggetto topico |
Competition - China
International business enterprises - China Business enterprises, Foreign - China |
| ISBN | 1-84464-124-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Preface; Table of Contents; Chapter I Caterpillar: Devil or Angel; A. Engineering machinery industry: engine of national economy; B. Caterpillar, a giant of the industry; C. Caterpillar pyramiding its investments in the Chinese market; D. Actively responding to transnational merger and acquisition; Chapter II Mittal: Warning of Capital War; A. Detailed analysis of Mittal genes; B. Mittal's capital war strategy; C. The siren of capital war should be made; D. Dealing with the capital torrent courageously and resolutely; Chapter III Alcatel's Battle in China
A. Alcatel: a tycoon of global telecomB. Leading the Chinese market; C. Reviewing China again; Chapter IV Danone: An Invader with Capital; A. Danone: the boss behind the scene; B. The expansion road of Danone; C. Danone's localization scheme of capital invasion; Chapter V French SEB: Enjoying a Feast of Capital; A. SEB: huge market of small appliance; B. Casting its covetous eyes on China; C. National enterprises: strictly defending enterprise sovereignty ; D. Introspection: reviewing foreign capital again; Chapter VI BMW: Fight for Control Power A. ""Precious"" horse leading the world automobile industryB. Consolidating step by step while expanding in China; C. BMW reaping benefits while the Chinese party losing the power of speak; Chapter VII UBS: Capital War in China; A. UBS: ""stimulus-response"" type of developmental history; B. The capital control warfare in China; C. Misfortunes never come singly; Chapter VIII L'Oreal: The Battle of Brand Acquisition in China; A. The way of business; B. Taking frequent actions in the Chinese market; C. The battle between L'Oreal and P&G D. Analysis of the acquisition strategy of L'Oreal in ChinaChapter IX Toyota: Cunning Strategy in China; A. Toyota China: from glory to degradation; B. The development strategy in China: ""triple-step jump""; C. Controlling the network; D. The piggybacking strategy: Toyota hasn't finished its layout yet; E. Controversy regarding Toyota; F. Having to mention: the ""recalling event"" of Toyota; Chapter X German Bayer: Monopoly Ambition under Varnish; A. Bayer's gene; B. Striving to start capital war and acquiring Gaitianli; C. Gaitianli: what to do with the ""trophy"" D. The threat theory of transnational pharmaceutical enterprisesChapter XI Johnson & Johnson: Capital Plunder in China; A. Johnson & Johnson; B. War for capital in China; C. Market monopoly war; D. Advertisement marketing war; E. Price war; F. Sounding alarm; Chapter XII Coca-Cola: Different Fate due to Different; A. Unique Coca-Cola; B. Comparison between the two major markets in India and China; C. The competition between Coca-Cola and Pepsi; D. Taking the step of ""sole proprietorship"" in China; E. What have Coca-Cola brought to China?; F. The melee of Cokes in China; References Copyright |
| Record Nr. | UNINA-9910817248703321 |
|
Kangmao Wang
|
||
| Reading, England : , : Paths International Ltd : , : Guangdong Economy Publishing House, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China : linking markets for growth / / Ross Garnaut and Ligang Song (editors)
| China : linking markets for growth / / Ross Garnaut and Ligang Song (editors) |
| Pubbl/distr/stampa | Canberra, ACT : , : ANU E Press ; , : Asia Pacific Press ; , : Social Sciences Academic Press, , [2007] |
| Descrizione fisica | 1 online resource (xvi, 450 pages) : illustrations (some colour, maps) |
| Disciplina | 338.900951 |
| Collana |
Open Access e-Books
Knowledge Unlatched [China update book series] |
| Soggetto topico |
Free enterprise - China
International business enterprises - China Labor market - China Energy consumption - China |
| ISBN | 0-7315-3813-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
1. Linking markets for Chinese growth / Ross Garnau -- 2. Mature Chinese growth leads the global Platinum Age / Ross Garnaut and Yiping Huang -- 3. Marketisation in China: progress and contribution to growth / Xiaolu Wang, Gang Fan and Hengpeng Zhu -- 4. Facing protectionism generated by trade disputes: China's post WTO blues / Wing Thye Woo and Geng Xiao -- 5. Component trade and China's global economic integration / Kunwang Li, Ligang Song and Xingjun Zhao -- 6. Service sector reform options: the experience of China / Christopher Findlay, Mari Pangestu and Roy Chun Lee -- 7. Integrating China's agricultural economy into the global market: measuring distortions in China's agricultural sector / Jikun Huang, Yu Liu, Will Martin and Scott Rozelle -- 8. Regional labour market integrations since China's WTO entry: evidence from household-level data / Fang Cai, Yang Du and Changbao Zhao -- 9. How much have the wages of unskilled workers in China increased? Data from seven factories in Guangdong / Xin Meng and Nansheng Bai -- 10. Domestic market integration and inter-regional growth spillovers / Jane Golley and Nicolaas Groenewold -- 11. Foreign direct investment in China: trends and characteristics after WTO accession / Chunlai Chen --
12. China's demand for energy: a global perspective / Ligang Song and Yu Sheng -- 13. Crouching bull, hidden bear: the Chinese equities markets in fat years and lean years / Ted Rule -- 14. How effective are China's capital controls? / Guonan Ma and Robert N. McCauley -- 15. Reforming China's exchange arrangements: monetary and financial sovereignty, sequencing and the foreign exchange market / Huw McKay -- 16. China's real exchange rate / Jane Golley and Rod Tyers -- 17. An externally dependent economy and real estate bubbles / Lijian Sun and Shengxing Zhang -- 18. Economic opening and domestic market integration / Min Chen, Qihan Gui, Ming Lu and Zhao Chen -- 19. Stepping stones to market integration: the role of economic and technological development zones / Wei Zhang -- 20. The implications of China's economic transformation for modern economics / Justin Yifu Lin. |
| Record Nr. | UNINA-9910141784103321 |
| Canberra, ACT : , : ANU E Press ; , : Asia Pacific Press ; , : Social Sciences Academic Press, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China 2020 [[electronic resource] ] : how western business can--and should--influence social and political change in the coming decade / / Michael A. Santoro
| China 2020 [[electronic resource] ] : how western business can--and should--influence social and political change in the coming decade / / Michael A. Santoro |
| Autore | Santoro Michael A |
| Pubbl/distr/stampa | Ithaca, : Cornell University Press, 2009 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 322/.30951 |
| Soggetto topico |
International business enterprises - China
Investments, Foreign - China Social responsibility of business - China Business ethics - China Social change - China - 21st century Human rights - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8014-5923-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Preface -- Acknowledgments -- 1. Beyond the Shadow of Tiananmen -- 2. The Clipboard, the Megaphone, and Socialist Characteristics -- 3. Drug Safety Races to the Bottom -- 4. China 2.0 -- 5. Soft Seat on the Long March -- 6. Conclusion -- Notes -- Index |
| Record Nr. | UNINA-9910459667803321 |
|
Santoro Michael A
|
||
| Ithaca, : Cornell University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China 2020 [[electronic resource] ] : how western business can--and should--influence social and political change in the coming decade / / Michael A. Santoro
| China 2020 [[electronic resource] ] : how western business can--and should--influence social and political change in the coming decade / / Michael A. Santoro |
| Autore | Santoro Michael A |
| Pubbl/distr/stampa | Ithaca, : Cornell University Press, 2009 |
| Descrizione fisica | 1 online resource (178 p.) |
| Disciplina | 322/.30951 |
| Soggetto topico |
International business enterprises - China
Investments, Foreign - China Social responsibility of business - China Business ethics - China Social change - China - 21st century Human rights - China |
| ISBN |
0-8014-5799-8
0-8014-5923-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- Acknowledgments -- 1. Beyond the Shadow of Tiananmen -- 2. The Clipboard, the Megaphone, and Socialist Characteristics -- 3. Drug Safety Races to the Bottom -- 4. China 2.0 -- 5. Soft Seat on the Long March -- 6. Conclusion -- Notes -- Index |
| Record Nr. | UNINA-9910789821003321 |
|
Santoro Michael A
|
||
| Ithaca, : Cornell University Press, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China catalyst [[electronic resource]] : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman
| China catalyst [[electronic resource]] : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman |
| Autore | Holloman Dave M. <1969-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 382.0951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China Economic development - China |
| ISBN |
1-118-66127-3
1-118-41770-4 1-118-42204-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
China Catalyst; Contents; Preface; Acknowledgments; PART I The New Phase of Global Growth; CHAPTER 1 Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; CHAPTER 2 Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; CHAPTER 3 Catalysts for Consumption
Build It Quickly: The Physical Infrastructure to Move Goods and People Incentives to Increase Consumption; The Free Flow of Capital; Notes; PART II Markets, Channels, and Capabilities; CHAPTER 4 One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; The Guangdong Demand Cluster; The Beijing Demand Cluster; The Anhui Demand Cluster; The Chengdu Demand Cluster; The Clusters as Focal Points for Consumer Demand; Notes; CHAPTER 5 Channels to a Growing Market An Overview of China's Major Channels to Market Department Stores; Local Outdoor Markets; Hypermarkets; Supermarkets; Convenience Stores; Specialty Stores; E-Commerce; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; CHAPTER 6 Guan Xi Goes Online; An Overview of China's Digital World; The E-Commerce Rocket; E-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; CHAPTER 7 Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; China's Food-Safety Crisis; Counterfeit Products Distribution Trends Cold Chain Distribution; Direct Purchasing; Direct Farm Sourcing; Product Tracking; The Results of These Trends; Retailer-Supplier Partnerships; Notes; CHAPTER 8 Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; PART III Forging Ahead; CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model; Targeting Demand Clusters and Expanding Out; Expanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; CHAPTER 10 The New Export Machine Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company Switching the Innovation Gear; Distribution Innovation; Residential Distribution; Digital Culture; Multichannel Innovation; Notes; CHAPTER 11 The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Pick Your Spots; Invest in the Online Space; Take a Portfolio-Based Distribution Approach; Push the Information Advantage; Understand That Trust and Security Are a Price Premium; Make No Presumptions about Pricing; Foster Multilevel Government Relationships; Remember That Human Resources Are Vital Conclusion |
| Record Nr. | UNINA-9910139043203321 |
|
Holloman Dave M. <1969->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman
| China catalyst : powering global growth by reaching the fastest growing consumer markets in the world / / Dave M. Holloman |
| Autore | Holloman Dave M. <1969-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 382.0951 |
| Soggetto topico |
Investments, Foreign - China
International business enterprises - China Economic development - China |
| ISBN |
9781118661277
1118661273 9781118417706 1118417704 9781118422045 111842204X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
China Catalyst; Contents; Preface; Acknowledgments; PART I The New Phase of Global Growth; CHAPTER 1 Into the Light: China's First Economic Miracle; A System Spirals Out of Control; Chaos Returns; Riding South to Reignite Reform; The Rise of Shenzhen and a New China; Notes; CHAPTER 2 Economic Transition; Wage Rates Are Increasing Significantly; Foreign Direct Investment Is Evolving; Export-Directed Growth Is Being Challenged; Demographic Megatrends; The Rise of the Chinese Consumer; Notes; CHAPTER 3 Catalysts for Consumption
Build It Quickly: The Physical Infrastructure to Move Goods and People Incentives to Increase Consumption; The Free Flow of Capital; Notes; PART II Markets, Channels, and Capabilities; CHAPTER 4 One Country, Many Markets; Disposable Income: Who's Got the Most?; Urban Income Growth Rates: Emerging Consumers; Getting a Fuller Picture; Consumer Demand Clusters; The Guangdong Demand Cluster; The Beijing Demand Cluster; The Anhui Demand Cluster; The Chengdu Demand Cluster; The Clusters as Focal Points for Consumer Demand; Notes; CHAPTER 5 Channels to a Growing Market An Overview of China's Major Channels to Market Department Stores; Local Outdoor Markets; Hypermarkets; Supermarkets; Convenience Stores; Specialty Stores; E-Commerce; A Closer Look at China's Top Brick-and-Mortar Retailers; Notes; CHAPTER 6 Guan Xi Goes Online; An Overview of China's Digital World; The E-Commerce Rocket; E-Logistics: The New Core Capability; The Influence of Social Media; Go Where the People Are; Notes; CHAPTER 7 Distribution Issues and Trends; Overview of the Distribution Structure; Closing the Consumer Trust Gap; China's Food-Safety Crisis; Counterfeit Products Distribution Trends Cold Chain Distribution; Direct Purchasing; Direct Farm Sourcing; Product Tracking; The Results of These Trends; Retailer-Supplier Partnerships; Notes; CHAPTER 8 Hefei: Home of the World's Next-Generation Consumer; Life in the Middle; China's Sibling; Hefei Rises; Big Retail Moves In; Notes; PART III Forging Ahead; CHAPTER 9 Go Deep: The Emerging Go-to-Market Retail Model; The Emerging Go-to-Market Model; Targeting Demand Clusters and Expanding Out; Expanding In; The Implications for Retailers and Manufacturers; IT as an Enabler; Notes; CHAPTER 10 The New Export Machine Two Examples of China-Based Innovation: Kraft Foods and the Coca-Cola Company Switching the Innovation Gear; Distribution Innovation; Residential Distribution; Digital Culture; Multichannel Innovation; Notes; CHAPTER 11 The Path Forward; Challenges at a Crossroad; Final Thoughts on Strategy; Pick Your Spots; Invest in the Online Space; Take a Portfolio-Based Distribution Approach; Push the Information Advantage; Understand That Trust and Security Are a Price Premium; Make No Presumptions about Pricing; Foster Multilevel Government Relationships; Remember That Human Resources Are Vital Conclusion |
| Record Nr. | UNINA-9910823828703321 |
|
Holloman Dave M. <1969->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
