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Achieving Supply Chain Agility [[electronic resource] ] : Information System Integration in the Chinese Automotive Industry / / by Yi Wu
| Achieving Supply Chain Agility [[electronic resource] ] : Information System Integration in the Chinese Automotive Industry / / by Yi Wu |
| Autore | Wu Yi |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (X, 238 p. 25 illus., 18 illus. in color.) |
| Disciplina | 658.7 |
| Soggetto topico |
Business logistics
Management information systems International business enterprises Asia—Economic conditions Supply Chain Management Business Information Systems Asian Business |
| ISBN | 3-319-98440-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction: The phenomenon of supply chain agility -- Chapter 2 IS-enabled supply chain agility -- Chapter 3 Chinese automotive industry supply chain management -- Chapter 4 Case studies - Supply chain A -- Chapter 5 Case analysis - Supply chain B -- Chapter 6 Comparative analysis of cases -- Chapter 7 Survey Study -- Chapter 8 Concluding comments. |
| Record Nr. | UNINA-9910337800903321 |
Wu Yi
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Achieving Sustainable Business Excellence [[electronic resource] ] : The Role of Human Capital / / by Flevy Lasrado, Vijay Pereira
| Achieving Sustainable Business Excellence [[electronic resource] ] : The Role of Human Capital / / by Flevy Lasrado, Vijay Pereira |
| Autore | Lasrado Flevy |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (265 pages) : illustrations |
| Disciplina | 658.3 |
| Soggetto topico |
Industrial management—Environmental aspects
Leadership Personnel management International business enterprises Sustainability Management Business Strategy/Leadership Human Resource Management International Business |
| ISBN | 3-319-73314-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction to Business Excellence -- 2. Theoretical Frameworks -- 3. Impacts of Business Excellence Models: Empirical Evidence from the UAE -- 4. Global Excellence Frameworks and Human Capital -- 5. National Approaches to Quality Management -- 6. Involvement of Human Capital: Time for Teamwork -- 7. Cases of Business Excellence: Emphasis on Human Capital -- 8. Sustaining Business Excellence. |
| Record Nr. | UNINA-9910298213003321 |
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Lasrado Flevy
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot
| Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot |
| Autore | Goncalves Marcus. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.049 |
| Collana | Economics collection |
| Soggetto topico | International business enterprises |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
ASEAN
BRICS CIVETS emerging markets FCPA frontier markets global corruption global economic outlook global economy global microeconomics international business MENA state capitalism |
| ISBN |
1-63157-000-5
1-60649-829-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The influence of the G-7 advanced economies and G-20 group -- 2. The counter-influence of emerging markets across the globe -- 3. Advanced versus emerging markets: global economic prospects -- 4. Coping with emerging and advanced market risks -- 5. Global economies at war -- 6. The rebalance of global trade -- 7. The IMF is being hit by BRICS -- 8. CIVETS: a new strong and fast emerging market -- 9. The strength of ASEAN economies -- 10. Can MENA's rise be powered by BRICS? -- 11. Entering an emerging market -- 12. The importance of market research and business intelligence -- 13. Coping with political and economic risks -- 14. FCPA: dealing with corruption and crime -- 15. Coping with the global and emerging market crisis -- About the authors -- Advance quotes for advanced economies and emerging markets -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910458371303321 |
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Goncalves Marcus.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot
| Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot |
| Autore | Goncalves Marcus. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.049 |
| Collana | Economics collection |
| Soggetto topico | International business enterprises |
| Soggetto non controllato |
ASEAN
BRICS CIVETS emerging markets FCPA frontier markets global corruption global economic outlook global economy global microeconomics international business MENA state capitalism |
| ISBN |
1-63157-000-5
1-60649-829-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The influence of the G-7 advanced economies and G-20 group -- 2. The counter-influence of emerging markets across the globe -- 3. Advanced versus emerging markets: global economic prospects -- 4. Coping with emerging and advanced market risks -- 5. Global economies at war -- 6. The rebalance of global trade -- 7. The IMF is being hit by BRICS -- 8. CIVETS: a new strong and fast emerging market -- 9. The strength of ASEAN economies -- 10. Can MENA's rise be powered by BRICS? -- 11. Entering an emerging market -- 12. The importance of market research and business intelligence -- 13. Coping with political and economic risks -- 14. FCPA: dealing with corruption and crime -- 15. Coping with the global and emerging market crisis -- About the authors -- Advance quotes for advanced economies and emerging markets -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910791001503321 |
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Goncalves Marcus.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot
| Advanced economies and emerging markets : prospects for globalization / / Marcus Goncalves, José Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot |
| Autore | Goncalves Marcus. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.049 |
| Collana | Economics collection |
| Soggetto topico | International business enterprises |
| Soggetto non controllato |
ASEAN
BRICS CIVETS emerging markets FCPA frontier markets global corruption global economic outlook global economy global microeconomics international business MENA state capitalism |
| ISBN |
1-63157-000-5
1-60649-829-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The influence of the G-7 advanced economies and G-20 group -- 2. The counter-influence of emerging markets across the globe -- 3. Advanced versus emerging markets: global economic prospects -- 4. Coping with emerging and advanced market risks -- 5. Global economies at war -- 6. The rebalance of global trade -- 7. The IMF is being hit by BRICS -- 8. CIVETS: a new strong and fast emerging market -- 9. The strength of ASEAN economies -- 10. Can MENA's rise be powered by BRICS? -- 11. Entering an emerging market -- 12. The importance of market research and business intelligence -- 13. Coping with political and economic risks -- 14. FCPA: dealing with corruption and crime -- 15. Coping with the global and emerging market crisis -- About the authors -- Advance quotes for advanced economies and emerging markets -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910826957003321 |
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Goncalves Marcus.
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| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management [[electronic resource] /] / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations—Management
Market research International business enterprises Customer Relationship Management Market Research/Competitive Intelligence International Business |
| ISBN | 1-352-00011-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China’s Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China’s brands, China’s brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand–Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH “Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing the brand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H “The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture” -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games.” -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market—The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in geoeconomics / / edited by J. Mark Munoz
| Advances in geoeconomics / / edited by J. Mark Munoz |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (344 pages) |
| Disciplina | 330.9 |
| Altri autori (Persone) | MunozJ. Mark |
| Collana | Europa Economic Perspectives |
| Soggetto topico |
Economic geography
International business enterprises International cooperation International organization |
| ISBN |
1-315-31213-1
1-315-31211-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Understanding geoeconomics -- pt. II. International geoeconomics -- pt. III. Managing geoeconomics. |
| Record Nr. | UNINA-9910164868703321 |
| London ; ; New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Global Marketing [[electronic resource] ] : A Research Anthology / / edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol
| Advances in Global Marketing [[electronic resource] ] : A Research Anthology / / edited by Leonidas C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, Bilge Aykol |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIX, 517 p. 30 illus., 8 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
International business enterprises Entrepreneurship International Business |
| ISBN | 3-319-61385-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International marketing research: A state-of-the-art review and the way forward.- Lean start-up’ practices: Initial internationalization and evolving business models -- Reverse internationalization: A review and suggestions for future research -- The roles of INVs and their agents in the organization of marketing tasks -- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization -- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms -- Strengthening innovation for greater exporting: A strategic path for developing country firms -- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective -- Comparative Thick Descripti on: Articulating similarities and differences in local beer consumption experience -- Face concerns and purchase intentions: A cross-cultural perspective -- The VCW-Value Creation Wheel: A framework for market selection and global growth -- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets -- Ethics, sustainability, and culture: A review and directions for research. |
| Record Nr. | UNINA-9910298212203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
| Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Export marketing
International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENT; REFERENCES; PART I: INTERDISCIPLINARY APPROACHES TO BRANDING; BUILDING MARKET-BASED ASSETS IN A GLOBALLY COMPETITIVE MARKET: A LONGITUDINAL STUDY OF AUTOMOTIVE BRANDS; WHY BUILDING MARKETING ASSETS MATTERS; CONSUMER-BASED DIMENSIONS OF BRAND EQUITY; CONCEPTUAL FRAMEWORK; METHOD; RESULTS; DISCUSSION; LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH; REFERENCES
TRANSFERRING CORPORATE BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGYTHE RELATION BETWEEN BRAND AND GOVERNANCE; FACTORS AFFECTING BRAND GOVERNANCE FORM DECISION; THEORETICAL AND MANAGERIAL RELEVANCE: ACTION PLAN FOR BRAND MARKET ENTRY; LIMITATIONS AND FUTURE RESEARCH DIRECTIONS; REFERENCES; THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN; INTRODUCTION; LITERATURE REVIEW AND HYPOTHESES; METHODOLOGY; RESULTS; DISCUSSIONS AND IMPLICATIONS; LIMITATIONS AND FUTURE RESEARCH REFERENCESHOW SHOULD A GLOBAL BRAND MANAGER RESPOND TO AN AMBIGUOUS PRODUCT HARM CRISIS?; PRESSURE TO RESOLVE THE UNCERTAINTY REGARDING WHO'S TO BLAME: THE KEY ROLE OF UNCERTAINTY AVOIDANCE AND THE PERCEIVED SEVERITY OF A CRISIS; FACTORS INFLUENCING WHO TO BLAME IN ORDER TO RESOLVE THE UNCERTAINTY: THE ROLE OF PRIOR BELIEFS AND CROSS-CULTURAL DIFFERENCES IN INFORMATION PROCESSING BIASES; HOW TO RESPOND? THE IMPORTANCE OF TAILORING THE RESPONSE TO THE CULTURAL CONTEXT; NOTES; REFERENCES; PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION DESIGN IN THE EXPERIENCE ECONOMY: USING EMOTIONAL DESIGN FOR SERVICE INNOVATIONEMOTIONAL DESIGN; SERVICES AND EXPERIENCES; EXPERIENTIAL VALUE; AVOIDING A HOLLOW CORE; SERVICE CORE AND SERVICE AUGMENTATION; DESIGN; TRANSLATING THE VOICE OF THE CUSTOMER; DESIGN THINKING; THE CUSTOMER JOURNEY; EXPERIENCE STAGING; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; CROWDSOURCING FOR GOODNESS SAKE: IMPACT OF INCENTIVE PREFERENCE ON CONTRIBUTION BEHAVIOR FOR SOCIAL INNOVATION; CROWDSOURCING FOR SOCIAL INNOVATION; THE INFLUENCE OF MOTIVES AND OFFERED INCENTIVES ON CROWDSOURCING BEHAVIOR TOURNAMENT PARAMETERS AND THEIR IMPACT ON CONTRIBUTION BEHAVIORSCRAPLAP DESIGN CONTEST - THE EMPIRICAL STUDY; RESEARCH DESIGN; FINDINGS; DISCUSSION; NOTES; REFERENCES; REESTABLISHING STYLING AS A PRIME INTEREST FOR THE MANAGEMENT OF DESIGN; INTRODUCTION; THE TABOO ON STYLING IN DESIGN; MANAGING STYLING AND DESIGNERS AS STYLISTS; UNDERSTANDING STYLING BEYOND SUPERFICIAL DECORATION; DISCUSSION: A NEW RESEARCH AGENDA FOR STUDIES ON STYLING; REFERENCES; LEADERSHIP DEVELOPMENT BY DESIGN; INTRODUCTION; THE CHALLENGE OF WICKED PROBLEMS; ARE WICKED PROBLEMS GETTING ''WICKED-ER?'' ADDRESSING WICKED PROBLEMS |
| Record Nr. | UNINA-9910464963403321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising in the Aging Society [[electronic resource] ] : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler
| Advertising in the Aging Society [[electronic resource] ] : Understanding Representations, Practitioners, and Consumers in Japan / / by Florian Kohlbacher, Michael Prieler |
| Autore | Kohlbacher Florian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXIII, 155 p.) |
| Disciplina | 659.1/042 |
| Soggetto topico |
Marketing
International economics Industrial procurement International business enterprises Leadership Market research International Economics Procurement International Business Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 1-137-58660-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254663203321 |
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Kohlbacher Florian
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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