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The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon
| The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (85 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Journal of research in interactive marketing |
| Soggetto topico |
Interactive marketing
Sales management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78635-324-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511768103321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon
| The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (85 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Journal of research in interactive marketing |
| Soggetto topico |
Interactive marketing
Sales management |
| ISBN | 1-78635-324-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910792610103321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon
| The convergence of interactive marketing and personal selling and sales management / / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon |
| Pubbl/distr/stampa | [Bradford, West Yorkshire] : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (85 pages) : illustrations |
| Disciplina | 658.8 |
| Collana | Journal of research in interactive marketing |
| Soggetto topico |
Interactive marketing
Sales management |
| ISBN | 1-78635-324-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910826889103321 |
| [Bradford, West Yorkshire] : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Direct and interactive marketing
| Direct and interactive marketing |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | [Place of publication not identified], : Oxford University Press, 2001 |
| Disciplina | 658.8/4 |
| Soggetto topico |
Direct marketing
Interactive marketing Commerce Business & Economics Marketing & Sales |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996208513103316 |
Sargeant Adrian
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| [Place of publication not identified], : Oxford University Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Direct and interactive marketing
| Direct and interactive marketing |
| Autore | Sargeant Adrian |
| Pubbl/distr/stampa | [Place of publication not identified], : Oxford University Press, 2001 |
| Disciplina | 658.8/4 |
| Soggetto topico |
Direct marketing
Interactive marketing Commerce Business & Economics Marketing & Sales |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910224599803321 |
|
Sargeant Adrian
|
||
| [Place of publication not identified], : Oxford University Press, 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interactive marketing : revolution or rhetoric? / / Christopher Miles
| Interactive marketing : revolution or rhetoric? / / Christopher Miles |
| Autore | Miles Christopher <1967-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/7 |
| Collana | Routledge interpretive marketing research |
| Soggetto topico |
Interactive marketing
Direct marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-97394-X
1-136-97395-8 1-282-58649-1 9786612586491 0-203-85207-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910459652103321 |
|
Miles Christopher <1967-, >
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| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interactive marketing : revolution or rhetoric? / / Christopher Miles
| Interactive marketing : revolution or rhetoric? / / Christopher Miles |
| Autore | Miles Christopher <1967-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/7 |
| Collana | Routledge interpretive marketing research |
| Soggetto topico |
Interactive marketing
Direct marketing |
| ISBN |
1-136-97394-X
1-136-97395-8 1-282-58649-1 9786612586491 0-203-85207-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910792362003321 |
|
Miles Christopher <1967-, >
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interactive marketing : revolution or rhetoric? / / Christopher Miles
| Interactive marketing : revolution or rhetoric? / / Christopher Miles |
| Autore | Miles Christopher <1967-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/7 |
| Collana | Routledge interpretive marketing research |
| Soggetto topico |
Interactive marketing
Direct marketing |
| ISBN |
1-136-97394-X
1-136-97395-8 1-282-58649-1 9786612586491 0-203-85207-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; About the Author; Introduction; 1 The Rhetoric of Interactivity; 2 The Interactivity Crisis and Marketing Discourse; 3 A Radical Constructivist's Marketing Construction; 4 The Rendition of the Consumer's Voice; 5 Customer Communities and the Grammar of Control; 6 The Autism of Relationship Marketing; 7 A Recursive, Invitational Model of Marketing Interactivity; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910825125903321 |
|
Miles Christopher <1967-, >
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of research in interactive marketing
| Journal of research in interactive marketing |
| Pubbl/distr/stampa | [Bingley, England] : , : Emerald Group Publishing Limited, , ©2010- |
| Disciplina | 658.872 |
| Soggetto topico |
Interactive marketing
Marketing - Management Marketing interactif Marketing - Gestion |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2040-7130 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JRIM |
| Record Nr. | UNISA-996398341603316 |
| [Bingley, England] : , : Emerald Group Publishing Limited, , ©2010- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of research in interactive marketing
| Journal of research in interactive marketing |
| Pubbl/distr/stampa | [Bingley, England] : , : Emerald Group Publishing Limited, , ©2010- |
| Disciplina | 658.872 |
| Soggetto topico |
Interactive marketing
Marketing - Management Marketing interactif Marketing - Gestion |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2040-7130 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | JRIM |
| Record Nr. | UNINA-9910869895403321 |
| [Bingley, England] : , : Emerald Group Publishing Limited, , ©2010- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
