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Building & running a successful research business [[electronic resource] ] : a guide for the independent information professional / / Mary Ellen Bates
| Building & running a successful research business [[electronic resource] ] : a guide for the independent information professional / / Mary Ellen Bates |
| Autore | Bates Mary Ellen |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Medford, N.J., : CyberAge Books/Information Today, c2010 |
| Descrizione fisica | 1 online resource (529 p.) |
| Disciplina | 025.5/2/068 |
| Soggetto topico |
Information services industry
Information services Information consultants New business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-57387-906-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Copyright ; Dedication ; Contents ; Foreword, by Amelia Kassel ; Acknowledgments ; Introduction ; Section One: Getting Started ; Chapter 1-What's an Independent Info Pro? ; What's This Business All About? ; So What Do You Do, Anyway? ; Focus, Focus, Focus ; Where Will I Find My Clients? ; Real-Life Examples ; Frequently Asked Questions ; Chapter 2-A Day in the Life of an Independent Info Pro ; My Typical Day ; Your Typical Day ; Issues We All Face ; Chapter 3-The Joys and Frustrations of Being an Independent Info Pro ; The Thrills of Being an Independent Info Pro
The Chills of Being an Independent Info Pro Chapter 4-Are You a Potential Independent Info Pro? ; The People Skills ; The Entrepreneurial Skills ; The Business Skills ; The Information Skills ; Where Can You Get Help? ; The Imposter Syndrome ; Chapter 5-Who You Are and What You Do ; Who Needs You? ; Offering What the Client Needs ; Think Globally, Not Locally ; Chapter 6-Understanding Your Competition ; Who Am I Up Against? ; Working With Your Competition ; Looking for Competition ; Making Yourself Competition-Proof ; Chapter 7-Structuring Your Business ; Incorporating or Keeping It Simple Should You Partner With Your Partner or Your Pal? What Kind of Entity Are You? ; Hired Help or Ad Hoc Subcontracting ; Chapter 8-Before You Launch ; Business Plans and Other Pipe Dreams ; Who Are Your Clients? ; What About My Steady Paycheck? ; Just Do It! ; Chapter 9-Setting Up Your Business ; What's Your Name? ; Are You My Employer? ; Where Am I? ; Office Equipment Checklist ; Your Phone Number ; Your URL ; Paying Your Dues ; Chapter 10-You.com ; What's the Purpose of a Website? ; Choosing a Domain Name ; Creating Your Website ; What About the Content? ; Other Web "Homes" Chapter 11-Business Apps for Info-Entrepreneurs The Basics ; The Nice-to-Haves ; Other Cool Tools ; Chapter 12-Work and the Rest of Your Life ; Living Abundantly ; Time Management, or "I Think I'll Take a Little Break Now" ; "The Info Pro Is In" or Not ; Creating a Good Office Environment ; Going on Vacation ; Business Coaches: Help, I Need Somebody ; Section Two: Running the Business; Chapter 13-Managing Your Clients ; Monogamy Versus Playing the Field ; Is Any Client Too Small? ; Let's Not Do Lunch ; Handling RFPs ; The Art of Proposal Writing ; Get It in Writing? ; When to Say "No" Do You Like Me? Really? The Project From Hell ; How to Fire a Client ; Chapter 14- Money, Money, Money ; Financing Your Business ; Accounting 101 ; Billing and Collections ; Cash Flow ; Paying Yourself ; Paying the Tax Man ; Chapter 15-Setting Rates and Fees ; Setting an Hourly Rate ; Hourly Rate or Flat Fee? ; Estimating a Project ; Can You Get the Money Up Front? ; Recalibrating Rates ; Chapter 16-Subcontracting, or I'll Scratch Your Back If You Scratch Mine ; How Does Subcontracting Work, and Why Should I Share? ; The Challenges of Subcontracting ; Following the Golden Rule Chapter 17-Ethics and Legalities |
| Altri titoli varianti |
Building and running a successful research business
Successful research business |
| Record Nr. | UNINA-9910453721003321 |
Bates Mary Ellen
|
||
| Medford, N.J., : CyberAge Books/Information Today, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Building & running a successful research business [[electronic resource] ] : a guide for the independent information professional / / Mary Ellen Bates
| Building & running a successful research business [[electronic resource] ] : a guide for the independent information professional / / Mary Ellen Bates |
| Autore | Bates Mary Ellen |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Medford, N.J., : CyberAge Books/Information Today, c2010 |
| Descrizione fisica | 1 online resource (529 p.) |
| Disciplina | 025.5/2/068 |
| Soggetto topico |
Information services industry
Information services Information consultants New business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-57387-906-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover ; Copyright ; Dedication ; Contents ; Foreword, by Amelia Kassel ; Acknowledgments ; Introduction ; Section One: Getting Started ; Chapter 1-What's an Independent Info Pro? ; What's This Business All About? ; So What Do You Do, Anyway? ; Focus, Focus, Focus ; Where Will I Find My Clients? ; Real-Life Examples ; Frequently Asked Questions ; Chapter 2-A Day in the Life of an Independent Info Pro ; My Typical Day ; Your Typical Day ; Issues We All Face ; Chapter 3-The Joys and Frustrations of Being an Independent Info Pro ; The Thrills of Being an Independent Info Pro
The Chills of Being an Independent Info Pro Chapter 4-Are You a Potential Independent Info Pro? ; The People Skills ; The Entrepreneurial Skills ; The Business Skills ; The Information Skills ; Where Can You Get Help? ; The Imposter Syndrome ; Chapter 5-Who You Are and What You Do ; Who Needs You? ; Offering What the Client Needs ; Think Globally, Not Locally ; Chapter 6-Understanding Your Competition ; Who Am I Up Against? ; Working With Your Competition ; Looking for Competition ; Making Yourself Competition-Proof ; Chapter 7-Structuring Your Business ; Incorporating or Keeping It Simple Should You Partner With Your Partner or Your Pal? What Kind of Entity Are You? ; Hired Help or Ad Hoc Subcontracting ; Chapter 8-Before You Launch ; Business Plans and Other Pipe Dreams ; Who Are Your Clients? ; What About My Steady Paycheck? ; Just Do It! ; Chapter 9-Setting Up Your Business ; What's Your Name? ; Are You My Employer? ; Where Am I? ; Office Equipment Checklist ; Your Phone Number ; Your URL ; Paying Your Dues ; Chapter 10-You.com ; What's the Purpose of a Website? ; Choosing a Domain Name ; Creating Your Website ; What About the Content? ; Other Web "Homes" Chapter 11-Business Apps for Info-Entrepreneurs The Basics ; The Nice-to-Haves ; Other Cool Tools ; Chapter 12-Work and the Rest of Your Life ; Living Abundantly ; Time Management, or "I Think I'll Take a Little Break Now" ; "The Info Pro Is In" or Not ; Creating a Good Office Environment ; Going on Vacation ; Business Coaches: Help, I Need Somebody ; Section Two: Running the Business; Chapter 13-Managing Your Clients ; Monogamy Versus Playing the Field ; Is Any Client Too Small? ; Let's Not Do Lunch ; Handling RFPs ; The Art of Proposal Writing ; Get It in Writing? ; When to Say "No" Do You Like Me? Really? The Project From Hell ; How to Fire a Client ; Chapter 14- Money, Money, Money ; Financing Your Business ; Accounting 101 ; Billing and Collections ; Cash Flow ; Paying Yourself ; Paying the Tax Man ; Chapter 15-Setting Rates and Fees ; Setting an Hourly Rate ; Hourly Rate or Flat Fee? ; Estimating a Project ; Can You Get the Money Up Front? ; Recalibrating Rates ; Chapter 16-Subcontracting, or I'll Scratch Your Back If You Scratch Mine ; How Does Subcontracting Work, and Why Should I Share? ; The Challenges of Subcontracting ; Following the Golden Rule Chapter 17-Ethics and Legalities |
| Altri titoli varianti |
Building and running a successful research business
Successful research business |
| Record Nr. | UNINA-9910539699403321 |
|
Bates Mary Ellen
|
||
| Medford, N.J., : CyberAge Books/Information Today, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker
| Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker |
| Autore | De Stricker Ulla |
| Pubbl/distr/stampa | Medford, N.J. : , : Information Today, , [2008] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.4/038 |
| Soggetto topico |
Information services industry
Information resources management Information consultants |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-23882-9
9786613238825 1-57387-900-2 1-57387-929-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. |
| Record Nr. | UNINA-9910454210603321 |
|
De Stricker Ulla
|
||
| Medford, N.J. : , : Information Today, , [2008] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker
| Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker |
| Autore | De Stricker Ulla |
| Pubbl/distr/stampa | Medford, N.J. : , : Information Today, , [2008] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.4/038 |
| Soggetto topico |
Information services industry
Information resources management Information consultants |
| ISBN |
1-283-23882-9
9786613238825 1-57387-900-2 1-57387-929-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. |
| Record Nr. | UNINA-9910782867303321 |
|
De Stricker Ulla
|
||
| Medford, N.J. : , : Information Today, , [2008] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker
| Business cases for info pros [[electronic resource] ] : here's why, here's how / / Ulla de Stricker |
| Autore | De Stricker Ulla |
| Pubbl/distr/stampa | Medford, N.J. : , : Information Today, , [2008] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.4/038 |
| Soggetto topico |
Information services industry
Information resources management Information consultants |
| ISBN |
1-283-23882-9
9786613238825 1-57387-900-2 1-57387-929-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The decision making context -- Thinking about money -- The business case approach -- The business case framework -- The business case memorandum -- Case studies -- Presenting the message in person -- Appearance matters. |
| Record Nr. | UNINA-9910814499503321 |
|
De Stricker Ulla
|
||
| Medford, N.J. : , : Information Today, , [2008] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gurus and oracles [[electronic resource] ] : the marketing of information / / Miklos Sarvary
| Gurus and oracles [[electronic resource] ] : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, c2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-42077-5
9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910457234703321 |
|
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gurus and oracles : the marketing of information / / Miklos Sarvary
| Gurus and oracles : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto non controllato |
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-30038-9
1-283-42077-5 9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910781517503321 |
|
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, ©2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gurus and oracles : the marketing of information / / Miklos Sarvary
| Gurus and oracles : the marketing of information / / Miklos Sarvary |
| Autore | Sarvary M (Miklos) |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2012 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 001.068/8 |
| Soggetto topico |
Information services industry
Information networks Information technology |
| Soggetto non controllato |
BUSINESS/Marketing
INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-30038-9
1-283-42077-5 9786613420770 0-262-30117-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction: The Information Industry; I The Economics of Information; 1 Is There a Market for Information?; 2 Decisions and Information; A Classic Puzzle: Where Is the Treasure?; Information Product Attributes; Information Attributes and Perceptions; The Perceptual Map for Information Products; A Simple Experiment; Market Evidence; Key Lessons; 3 Competitive Pricing of Information; Information Substitutes; Information Complements; Scientific Evidence: Another Experiment; Buying a Second Opinion; Pricing First versus Second Opinions; Differentiation in Content, Source, or Time
Ignorance Is Bliss: The Case of Information CascadesFollow the Herd; Selling Information in a Cascade; Monopolists, Cartels, Collusion, and Regulation; Key Lessons; 4 Why Information Sellers May Lie; Bias as Wisdom; Partisan Bias; The Case of Credit Rating Agencies; Partisan Bias and Reputation; Bias from Independent Forecasters; Contests among Forecasters; Forecasters Competing for Reputation; Media Bias and Biased Consumers; Media Bias and Differentiation; Key Lessons; II Bringing Information to Market; 5 The Information Value Chain; Data, Information, and Knowledge The Taxonomy of Information ProductsThe Information "Value Net"; Selling Data versus Selling Knowledge; Reuters' Struggle from Data to Knowledge; Value Proposition for Information Products; Versioning; Bundling; Information Built to Order; Exclusive Selling; Shared Information Products; Key Lessons; 6 Networks, Interfaces, and Search; Information Distribution and Technology; The Internet and the World Wide Web; Search and Networks; Google's PageRank; The Structure of the Web; The Market for Links; Search in Real Time; Humanlike Interfaces; "The Media Equation"; Avatars; Virtual Worlds From Virtual Reality to Augmented RealityKey Lessons; 7 Branding Information; Persuasion in Knowledge Markets; Branding "Unreliability"; Positioning Information on the "Shelf"; Communication with Multiple Brands; Communicating with Competitors; Key Lessons; 8 R&D for Information and Knowledge; "The Free Encyclopedia That Anyone Can Edit"; "Inclusionists" vs. "Deletionists"; Folksonomies; Questions and Answers; Paying for Content; Prediction Markets; Securitization on Event Markets; Information Bubbles; Prediction Markets Everywhere?; Extracting Information from Online Communities; Key Lessons 9 ConclusionNotes; Introduction; 1 Is There a Market for Information?; 2 Decisions and Information; 3 Competitive Pricing of Information; 4 Why Information Sellers May Lie; 5 The Information Value Chain; 6 Networks, Interfaces, and Search; 7 Branding Information; 8 R&D for Information and Knowledge; 9 Conclusion; References; Index |
| Record Nr. | UNINA-9910818481203321 |
|
Sarvary M (Miklos)
|
||
| Cambridge, Mass., : MIT Press, ©2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information marketing [[electronic resource] /] / Jennifer Rowley
| Information marketing [[electronic resource] /] / Jennifer Rowley |
| Autore | Rowley J. E |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 025.04068/8 |
| Soggetto topico |
Information services - Marketing
Information services industry |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-11677-1
1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
| Record Nr. | UNINA-9910451420103321 |
|
Rowley J. E
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information marketing [[electronic resource] /] / Jennifer Rowley
| Information marketing [[electronic resource] /] / Jennifer Rowley |
| Autore | Rowley J. E |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 025.04068/8 |
| Soggetto topico |
Information services - Marketing
Information services industry |
| ISBN |
1-315-58852-8
1-317-11677-1 1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
| Record Nr. | UNINA-9910785073503321 |
|
Rowley J. E
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
