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Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]
| Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | GuptaDinesh K |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910464780603321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910789459003321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910814941403321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
