Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Information marketing [[electronic resource] /] / Jennifer Rowley
| Information marketing [[electronic resource] /] / Jennifer Rowley |
| Autore | Rowley J. E |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 025.04068/8 |
| Soggetto topico |
Information services - Marketing
Information services industry |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-11677-1
1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
| Record Nr. | UNINA-9910451420103321 |
Rowley J. E
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Information marketing [[electronic resource] /] / Jennifer Rowley
| Information marketing [[electronic resource] /] / Jennifer Rowley |
| Autore | Rowley J. E |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 |
| Descrizione fisica | 1 online resource (245 p.) |
| Disciplina | 025.04068/8 |
| Soggetto topico |
Information services - Marketing
Information services industry |
| ISBN |
1-315-58852-8
1-317-11677-1 1-317-11676-3 1-281-09737-3 9786611097370 0-7546-8154-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning. |
| Record Nr. | UNINA-9910785073503321 |
|
Rowley J. E
|
||
| Aldershot, England ; ; Burlington, VT, : Ashgate, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing information products and services [[electronic resource] ] : a primer for librarians and information professionals / / editors, Abhinandan K. Jain ... [et al.]
| Marketing information products and services [[electronic resource] ] : a primer for librarians and information professionals / / editors, Abhinandan K. Jain ... [et al.] |
| Pubbl/distr/stampa | Ottawa, : International Development Research Centre |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 025.5/2/0688 |
| Altri autori (Persone) | JainAbhinandan K |
| Soggetto topico |
Information services - Marketing
Information resources - Marketing Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-84974-6
9786610849741 1-55250-343-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Contents""; ""Foreword""; ""Preface""; ""Acknowledgements""; ""Contributors""; ""1. Introduction to Marketing of Information Products and Services""; ""Challenges of Today and Tomorrow""; ""Relevance of Marketing for Librarians and Information Managers""; ""What is Marketing?""; ""The Marketing Approach""; ""What Inhibits from being Marketing Oriented?""; ""The Four Barriers to Marketing""; ""Status of the Use of Marketing Concept in Libraries and Information Centres""; ""Need for Strategic Intervention""; ""References""; ""2. Key Concepts in Marketing of Information Products and Services""
""Introduction""""What is Marketing Management?""; ""Key Purposes of Marketing""; ""Organizational Orientations Towards Marketing""; ""Factors Affecting Achievement of Objectives""; ""Marketing Management""; ""Summary and Conclusions""; ""References""; ""3. How to Develop a Marketing Plan""; ""Introduction""; ""Measure the Performance""; ""Conduct Marketing Audit""; ""Summarize Findings of Marketing Audit""; ""Select Strategic Direction""; ""Develop a Marketing Plan""; ""Implementation and Control""; ""Summary""; ""References""; ""4. How to Plan Information Products and Services Policy"" ""Introduction""""Key Concepts in Managing Products and Services""; ""Steps in Planning Product/Service Policy""; ""Summary and Guidelines for Product/Service Policy""; ""References""; ""5. How to Price Information Products and Services""; ""Introduction""; ""Considerations in Pricing""; ""Select a Base Price""; ""Adapting the Base Price""; ""Revising Prices""; ""Summary and Conclusions""; ""References""; ""6. How to Promote Information Products and Services""; ""Promotion�The Fourth 'P'""; ""Promotion Methods""; ""Promotion Activities""; ""How to Develop a Communication Programme"" ""Conclusion""""Guidelines for Promotion""; ""How to Develop a Communication Programme (An Example)""; ""References""; ""7. How to Conceive, Design and Introduce New Information Products and Services""; ""Introduction""; ""Specifying Strategic Objectives of New Products/Services""; ""Generating New Product/Service Ideas""; ""Screening New Product/Service Ideas""; ""Developing Product/Service Concept (Offer Development)""; ""Refining and Testing Product/Service Concept""; ""Designing the Product/Service""; ""Product Testing""; ""Analysis of Commercial Feasibility"" ""Developing Marketing Strategy and Plan""""Test Marketing""; ""Commercializing the Product/Service""; ""Summary""; ""References""; ""8. How to Conduct Marketing Research for Marketing of Information Products and Services""; ""Introduction""; ""Preparing the Research Brief""; ""Developing a Research Plan""; ""Short Descriptions of Selected Research Designs""; ""Summary and Conclusions""; ""References""; ""9. Preparing the Organization for Marketing of Information Products and Services""; ""Background""; ""Assessing/Auditing an Organization's Service Quality""; ""Preparing People for Change"" ""Strategies for Making Changes in Staff"" |
| Record Nr. | UNINA-9910451038903321 |
| Ottawa, : International Development Research Centre | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing information products and services [[electronic resource] ] : a primer for librarians and information professionals / / editors, Abhinandan K. Jain ... [et al.]
| Marketing information products and services [[electronic resource] ] : a primer for librarians and information professionals / / editors, Abhinandan K. Jain ... [et al.] |
| Pubbl/distr/stampa | Ottawa, : International Development Research Centre |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 025.5/2/0688 |
| Altri autori (Persone) | JainAbhinandan K |
| Soggetto topico |
Information services - Marketing
Information resources - Marketing Marketing - Management |
| ISBN |
1-280-84974-6
9786610849741 1-55250-343-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword -- Preface -- Acknowledgements -- Contributors -- 1. Introduction to Marketing of Information Products and Services -- Challenges of Today and Tomorrow -- Relevance of Marketing for Librarians and Information Managers -- What is Marketing? -- The Marketing Approach -- What Inhibits from being Marketing Oriented? -- The Four Barriers to Marketing -- Status of the Use of Marketing Concept in Libraries and Information Centres -- Need for Strategic Intervention -- 2. Key Concepts in Marketing of Information Products and Services -- Introduction -- What is Marketing Management? -- Key Purposes of Marketing -- Organizational Orientations Towards Marketing -- Factors Affecting Achievement of Objectives -- Marketing Management -- Summary and Conclusions -- 3. How to Develop a Marketing Plan -- Introduction -- Measure the Performance -- Conduct Marketing Audit -- Summarize Findings of Marketing Audit -- Select Strategic Direction -- Develop a Marketing Plan -- Implementation and Control -- 4. How to Plan Information Products and Services Policy -- Key Concepts in Managing Products and Services -- Steps in Planning Product/Service Policy -- Summary and Guidelines for Product/Service Policy -- References -- 5. How to Price Information Products and Services -- Introduction -- Considerations in Pricing -- Select a Base Price -- Adapting the Base Price -- Revising Prices -- Summary and Conclusions -- 6. How to Promote Information Products and Services -- Promotion "The Fourth 'P' -- Promotion Methods -- Promotion Activities -- How to Develop a Communication Programme -- Guidelines for Promotion -- How to Develop a Communication Programme (An Example) -- 7. How to Conceive, Design and Introduce New Information Products and Services -- Specifying Strategic Objectives of New Products/Services -- Generating New Product/Service Ideas -- Screening New Product/Service Ideas -- Developing Product/Service Concept (Offer Development) -- Refining and Testing Product/Service Concept -- Designing the Product/Service -- Product Testing -- Analysis of Commercial Feasibility -- Developing Marketing Strategy and Plan -- Test Marketing -- Commercializing the Product/Service -- 8. How to Conduct Marketing Research for Marketing of Information Products and Services -- Preparing the Research Brief -- Developing a Research Plan -- Short Descriptions of Selected Research Designs -- Summary and Conclusions -- References -- 9. Preparing the Organization for Marketing of Information Products and Services -- Assessing/Auditing an Organization's Service Quality -- Preparing People for Change -- Strategies for Making Changes in Staff -- Strategies for Changing the Organization's Systems -- The Impact of the Sale of Information Services on the Overall Organization -- Case Study A: Marketing Research for Asian CD-ROM on Health and Environment Case Study B: Caribbean Energy Information System |
| Record Nr. | UNINA-9910784225503321 |
| Ottawa, : International Development Research Centre | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-11-028104-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910464702303321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo
| Marketing library and information services . II : a global outlook / / edited by Dinesh K. Gupta, Christie Koontz and Angels Massisimo |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2013] |
| Descrizione fisica | 1 online resource (424 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) |
GuptaDinesh K
KoontzChristie MassisimoAngels |
| Collana | IFLA publications |
| Soggetto topico |
Information services - Marketing
Libraries - Marketing |
| Soggetto non controllato |
Library marketing
marketing |
| ISBN | 3-11-028104-X |
| Classificazione | AN 70300 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Preface -- SECTION 1. MARKETING CONCEPTS -- Marketing Library and Information Services: Connecting from the Past to the Future / Gupta, Dinesh K. / Koontz, Christie / Massisimo, Angels -- Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing / Broady-Preston, Judith -- Gaining Customer Loyalty: the Ultimate in Marketing / Kaur, Kiran -- Branding Libraries: the Challenges and Opportunities / Rowley, Jennifer -- SECTION 2: EXCELLENCE IN MARKETING -- Excellence in Marketing: 2002-2012 / Koontz, Christie -- Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way / Lifeng, Han / Yuan, Wang -- Internet Marketing: the Silver Bullet for Web 2.0? / Roesner, Elke / Ostrzinski, Ulrike -- Web-based Marketing / Koh, Sharon / Pin, Wan Wee -- Have You Done Your Homework? Five Years on of a Campaign Life-Cycle / Dorsman, Rosalind -- Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign / Collins, Nancy -- StoryTubes Contest: Marketing Libraries in the Digital Age / Brautigam, Faith / Raleigh, Denise -- Happy Days for Welsh Libraries / Purdie, Jane / Tyler, Alyson -- From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience / Bennett, Charlie / Doshi, Ameet -- SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES -- Marketing in Algerian Libraries: an Overview / Boutaba, Messaouda / Temmar, Nadia -- Teaching Marketing for Better Cultural Projects' Management: the Book Trade, Information and Communications Department Expertise / Badra, Lamia -- Management and Marketing: an Insight to Developments in German Libraries / Klauser, Hella -- Library and Information Services Marketing in Pakistan: a Profile / Ameen, Kanwal -- Relationship Marketing in Brazilian University Libraries / Silva Araújo, Walqueline da / Bezerra da Silva, Márcio -- Creating Value for Users of University Libraries: Brazilian View / Oliveira, Nivaldo / Souza Sette, Ricardo de / Natal de Oliveira, Vânia -- Being a Library and Being Visible in the Community Today / Tibljas, Verena -- Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences / Shu, Fang / Zhiping, Yang -- Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries / Castro Barros Correia dos Santos, Sofia Margarida de -- Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal / Figueira, Ana / Sousa, Andreia / Nunes, Carla -- SECTION 4: E-MARKETING -- E-Marketing for Libraries / Fernández Marcial, Viviana -- Digital Marketing Tools Applied to the IE Library / Blázques, A. Marcos / Recio, J. C. Marcos -- Effective Use of Social Media Marketing for Customer Engagement in Information Organizations / Singh, Rajesh -- Marketing Strategy to Monitor Library Websites' Functional Performance / Amaral, Sueli Angelica do -- SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK -- Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar / Mahesh, G. / Gupta, Dinesh K. -- Marketing Library and Information Services: a Bibliometric Study of IFLA Publications / Gupta, Dinesh K. / Mahesh, G. / Pareek, Sarwesh -- Towards the Global Library - Applying Agenda 21 to Library Marketing / Schöpfel, Joachim |
| Record Nr. | UNINA-9910788761903321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.]
| Marketing library and information services [[electronic resource] ] : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta ... [et al.] |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (435 p.) |
| Disciplina | 021.7 |
| Altri autori (Persone) | GuptaDinesh K |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910464780603321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910789459003321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others
| Marketing library and information services : international perspectives / / edited on behalf of IFLA by Dinesh K. Gupta and others |
| Pubbl/distr/stampa | München, : K. G. Saur, 2006 |
| Descrizione fisica | 1 online resource (xv, 419 pages) : illustrations |
| Disciplina | 021.7 |
| Collana | Gale eBooks |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Information services - Public relations |
| ISBN |
1-283-40341-2
9786613403414 3-598-44019-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- TABLE OF CONTENTS -- INTRODUCTION -- ACKNOWLEDGEMENTS -- Section - I. MARKETING CONCEPT : A CHANGING PERSPECTIVE -- CONTRIBUTORS -- BROADENING THE CONCEPT OF LIS MARKETING -- A FRAMEWORK FOR MARKET ORIENTATION IN LIBRARIES -- Section - II. MARKETING IN LIBRARIES AROUND THE WORLD -- MARKETING PUBLIC LIBRARIES IN DENMARK -- MARKETING LIS IN NORWAY - AN OVERVIEW -- LIBRARY MARKETING IN SPAIN : STATE-OF-THE-ART -- UNDERSTANDING MARKETING CULTURE IN FINNISH LIBRARIES -- FROM MIND SHIFT TO PARADIGM SHIFT: MARKETING MANAGEMENT IN CHINA LIBRARIES -- MARKETING OF LIBRARIES AND DOCUMENTATION SERVICES IN FRANCE: A DIFFICULT INTEGRATION? -- MARKETING LIBRARY SERVICES IN AFRICA -- MARKETING LIBRARY AND INFORMATION SERVICES IN KENYA -- MARKETING OF LIBRARY AND INFORMATION SERVICES IN PAKISTAN: A PROFILE -- MARKETING LIBRARY AND INFORMATION SERVICES IN AUSTRALIAN ACADEMIC LIBRARIES -- METAPHORS ON MARKETING: SYMBOLIC AND EFFECTIVE ATTEMPTS IN THE "LUCIAN BLAGA" CENTRAL UNIVERSITY LIBRARY CLUJ-NAPOCA, ROMANIA -- FINALLY SOMEBODY WANTS TO HEAR WHAT TEENAGERS HAVE TO SAY: MARKETING IN A CROTIA'S PUBLIC LIBRARY -- BRANDING AS A PROCESS: A VIEWPOINT FROM SOUTH AFRICA -- MARKETING OF LIBRARY AND INFORMATION SERVICES: THE VIEW FROM KNOWLEDGE MANAGEMENT WITHIN THE FINANCIAL SERVICES SECTOR -- Section - III. ROLE OF LIBRARY ASSOCIATIONS -- BRIEF HISTORY OF THE IFLA MANAGEMENT AND MARKETING SECTION (1995-2003) AND REVIEW OF ITS ACTIVITIES -- MARKETING IN PUBLIC LIBRARIES: AN INTERNATIONAL PERSPECTIVE BASED ON THE PUBLIC LIBRARY SERVICE, IFLA / UNESCO GUIDELINES FOR DEVELOPMENT -- THE ROLE OF THE AMERICAN LIBRARY ASSOCIATION IN THE MARKETING ORIENTATION OF LIBRARIES -- WE CANNOT TALK TOO LOUD!: AN INVESTIGATION INTO THE ROLE OF CILIP IN LIS MARKETING -- THE 'CAMPAIGN FOR AMERICA'S LIBRARIES' AND THE 'CAMPAIGN FOR THE WORLD'S LIBRARIES' -- NATIONAL LIBRARY WEEK IN LITHUANIA: ADVOCACY AND MARKETING CAMPAIGN -- Section - IV. EDUCATION, TRAINING AND RESEARCH -- MARKETING IN THE CURRICULA OF LIBRARY AND INFORMATION SCIENCE EDUCATION PROGRAMS -- EDUCATION AND TRAINING FOR MARKETING INFORMATION SERVICES IN THE UK -- EDUCATING FOR MARKETING OF INFORMATION SERVICES IN CANADA: AN ELECTIVE COURSE IN FIVE GRADUATE LIS PROGRAMS -- EDUCATION FOR LIS MARKETING IN INDIA -- EDUCATION AND RESEARCH FOR LIBRARY MARKETING IN ESTONIA -- CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMMES (CPDP) FOR LIS PROFESSIONALS IN MARKETING AREA: AN INDIAN EXPERIENCE -- RESEARCH FOR DESIGN AND TESTING OF INFORMATION PRODUCT -- APPLICATION OF THE CONJOINT ANALYSIS AS A MARKETING RESEARCH TOOL FOR THE DEVELOPMENT AND CONTROL OF FUTURE ACADEMIC LIBRARY SERVICES: THE ProSeBiCA- PROJECT -- Section - V. EXCELLENCE IN MARKETING -- EXCELLENCE IN MARKETING -- I CAME, I SAW, I READ: MARKETING INITIATIVE FOR REFUGEE CHILDREN -- MARKETING ACADEMIC LIBRARIES IN THE UK: THE OXFORD BROOKES UNIVERSITY LIBRARY APPROACH -- THE POWER CARD CHALLENGE: MARKETING THE HOUSTON PUBLIC LIBRARY -- LITERARY PATHWAYS: APPROACHING LITERATURE THROUGH LITERARY LANDSCAPES -- Section - VI. DATABASES AND OTHER MARKETING LITERATURE -- DATABASES AS (INFORMATION) RESOURCE, LANGUAGE AND BEHAVIOUR -- THE "MATPROMO" DATABASE: AN IFLA MANAGEMENT & MARKETING SECTION PROJECT -- DATABASE ON LIS MARKETING LITERATURE IN INDIA -- THE FOUR Ps CONCEPT IN LIBRARY AND INFORMATION SERVICES: A REVIEW OF LITERATURE -- MARKETING LIBRARY SERVICES NEWSLETTER: AN OVERVIEW |
| Record Nr. | UNINA-9910814941403321 |
| München, : K. G. Saur, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing library services : MLS
| Marketing library services : MLS |
| Pubbl/distr/stampa | Harrod's Creek, KY, : Riverside Data, Inc., 1987- |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Libraries - Marketing
Information services - Marketing Libraries - Public relations Advertising - Information services Library Science Bibliothèques - Marketing Services d'information - Marketing Bibliothèques - Relations publiques Services d'information - Publicité LIBRARY INFORMATION SERVICES MARKETING |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | MLS |
| Record Nr. | UNINA-9910895873303321 |
| Harrod's Creek, KY, : Riverside Data, Inc., 1987- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
