Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills
| Artful persuasion [[e-book] ] : how to command attention, change minds, and influence people / / Harry Mills |
| Autore | Mills Harry <1950-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2000 |
| Descrizione fisica | 1 online resource (xviii, 300 p. ) : ill. ; |
| Disciplina | 153.8/52 |
| Soggetto topico |
Influence (Psychology)
Persuasion (Psychology) |
| ISBN | 0-8144-2525-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910678504403321 |
Mills Harry <1950->
|
||
| New York, : AMACOM, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Become the real deal [[electronic resource]] : the proven path to influence and executive presence / / Connie Dieken
| Become the real deal [[electronic resource]] : the proven path to influence and executive presence / / Connie Dieken |
| Autore | Dieken Connie <1959-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.4/09 |
| Soggetto topico |
Executive ability
Executives Influence (Psychology) Leadership |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-75505-7
1-118-75510-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: what is the real deal? -- Pillar one : inner presence -- How you experience yourself -- Transforming yourself on purpose -- The centered inner presence -- The worrier. |
| Record Nr. | UNINA-9910452183103321 |
|
Dieken Connie <1959->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Become the real deal [[electronic resource]] : the proven path to influence and executive presence / / Connie Dieken
| Become the real deal [[electronic resource]] : the proven path to influence and executive presence / / Connie Dieken |
| Autore | Dieken Connie <1959-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.4/09 |
| Soggetto topico |
Executive ability
Executives Influence (Psychology) Leadership |
| ISBN |
1-118-75505-7
1-118-75510-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: what is the real deal? -- Pillar one : inner presence -- How you experience yourself -- Transforming yourself on purpose -- The centered inner presence -- The worrier. |
| Record Nr. | UNINA-9910779711403321 |
|
Dieken Connie <1959->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Become the real deal : the proven path to influence and executive presence / / Connie Dieken
| Become the real deal : the proven path to influence and executive presence / / Connie Dieken |
| Autore | Dieken Connie <1959-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (238 p.) |
| Disciplina | 658.4/09 |
| Soggetto topico |
Executive ability
Executives Influence (Psychology) Leadership |
| ISBN |
9781118755051
1118755057 9781118755105 1118755103 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: what is the real deal? -- Pillar one : inner presence -- How you experience yourself -- Transforming yourself on purpose -- The centered inner presence -- The worrier. |
| Record Nr. | UNINA-9910957357103321 |
|
Dieken Connie <1959->
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake
| The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake |
| Autore | Sheldrake Philip <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2011 |
| Descrizione fisica | xxi, 210p |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing Public relations Influence (Psychology) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-97830-0
1-283-40508-3 9786613405081 1-119-97337-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910457826903321 |
|
Sheldrake Philip <1971->
|
||
| Chichester, West Sussex, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake
| The business of influence [[electronic resource] ] : reframing marketing and PR for the digital age / / Philip Sheldrake |
| Autore | Sheldrake Philip <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2011 |
| Descrizione fisica | xxi, 210p |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing Public relations Influence (Psychology) |
| ISBN |
1-119-97830-0
1-283-40508-3 9786613405081 1-119-97337-6 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910781470903321 |
|
Sheldrake Philip <1971->
|
||
| Chichester, West Sussex, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of influence : reframing marketing and PR for the digital age / / Philip Sheldrake
| The business of influence : reframing marketing and PR for the digital age / / Philip Sheldrake |
| Autore | Sheldrake Philip <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2011 |
| Descrizione fisica | xxi, 210p |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing Public relations Influence (Psychology) |
| ISBN |
9786613405081
9781119978305 1119978300 9781283405089 1283405083 9781119973379 1119973376 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- The Business of Influence -- Contents -- Foreword -- Acknowledgements -- Introduction -- The questions this book seeks to answer -- The business context -- Influenceprofessional.com -- 1 Where We Are Today -- The Cluetrain and Permission Marketing -- Marketing and public relations -- Marketing -- Public relations -- Integrated marketing communications -- Summary -- 2 The Six Influence Flows -- A clean sheet -- Some definitions -- Mapping the interactions -- Mapping the influence flows -- Contrasting the six influence flows with the traditional emphases -- The 2nd flow and the Internet -- A new stakeholder -- Summary -- 3 Influence -- Summary -- 4 The Social Web -- Social Web analytics -- Characteristics of social Web analytics services -- Achieving an 'Awesome Analytics Advantage' -- Summary -- 5 Measurement, Complexity and Influence-centricity -- Measurement -- The Barcelona Principles -- Influencer-centric -- No standard for influence -- The complexity of influence -- Innovation-driven complexity -- Why do we think it's not complex? -- Influence-centric -- Focus on the influenced -- Tracing influence -- Summary -- 6 The Balanced Scorecard -- An overview -- Business 101 - the problem -- The Balanced Scorecard perspectives -- The right metrics -- Cause and effect -- Strategy maps -- Office of strategy management -- Return on investment -- Back to influence -- Summary -- 7 The Influence Scorecard -- The Balanced Scorecard and the Influence Scorecard -- Taking a lead -- Influence objectives -- Influence strategy -- The CMO's dilemma -- Mapping the influence strategy -- The Influence Scorecard and OSM -- Constructing the Influence Scorecard -- Selecting your metrics -- The AMEC grid -- Budgeting -- ROI -- In the face of chaos -- Influence capability maturity model -- Another scorecard.
The Influence Scorecard and integrated marketing communications -- Summary -- 8 Influence Trends -- Mobile and other things -- New opportunities -- Privacy, data ownership and sharing -- Who owns the data? -- Digital detritus -- Browser history -- A question of policy -- A question of leadership -- A potential privacy framework for the influence professional -- Buyer marketing -- Knowing what it all means -- Google loves the semantic Web -- There's no influence without meaning -- Summary -- 9 Reframing Marketing and PR -- Influence performance management -- 10 The Chief Influence Officer and Influence Professional -- The Chief Influence Officer -- Chief Communications Officer -- Chief Marketing Officer -- Chief Information Officer -- Chief Operations Officer -- Chief Customer Officer -- Chief Culture Officer -- Other C-suite titles -- The Chief Influence Officer (CInflO) -- The influence professional -- Organization structure - the office of influence performance management -- External agency and partners -- Summary -- 11 What Now? -- Prerequisites -- Pre-board-approval actions -- Post-board-approval actions -- Glossary of Terms -- Endnotes -- Index. |
| Altri titoli varianti | Reframing marketing and PR for the digital age |
| Record Nr. | UNINA-9910963591003321 |
|
Sheldrake Philip <1971->
|
||
| Chichester, West Sussex, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Countering radicalization and recruitment to Al-Qaeda : fighting the war of deeds / / Paul Kamolnick
| Countering radicalization and recruitment to Al-Qaeda : fighting the war of deeds / / Paul Kamolnick |
| Autore | Kamolnick Paul |
| Pubbl/distr/stampa | Carlisle Barracks, PA : , : Strategic Studies Institute and U.S. Army War College Press, , 2014 |
| Descrizione fisica | 1 online resource (xii, 156 pages) : illustrations |
| Collana | The Letort papers |
| Soggetto topico |
Terrorism - Prevention - Government policy - United States
Radicalism - Prevention - Government policy - United States Propaganda, Arab Influence (Psychology) Terrorists - Recruiting Terrorists - Recruiting - Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910708255003321 |
|
Kamolnick Paul
|
||
| Carlisle Barracks, PA : , : Strategic Studies Institute and U.S. Army War College Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Culture, identity, and information technology in the 21st century [[electronic resource] ] : implications for U.S. national security / / Pauline Kusiak
| Culture, identity, and information technology in the 21st century [[electronic resource] ] : implications for U.S. national security / / Pauline Kusiak |
| Autore | Kusiak Pauline |
| Pubbl/distr/stampa | Carlisle, PA : , : Strategic Studies Institute, U.S. Army War College, , [2012] |
| Descrizione fisica | 1 online resource (vii, 25 pages) |
| Collana | Strategic Studies Institute monograph |
| Soggetto topico |
International relations and culture
Social change Balance of power Propaganda Influence (Psychology) Information technology - Social aspects National security - United States |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Implications for US national security
Implications for United States national security |
| Record Nr. | UNINA-9910703338503321 |
|
Kusiak Pauline
|
||
| Carlisle, PA : , : Strategic Studies Institute, U.S. Army War College, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Elements of influence : the art of getting others to follow your lead / / Terry R. Bacon
| Elements of influence : the art of getting others to follow your lead / / Terry R. Bacon |
| Autore | Bacon Terry R |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : American Management Association, c2012 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.4/092 |
| Soggetto topico |
Influence (Psychology)
Leadership |
| ISBN |
9786613246882
9781680159134 1680159135 9781283246880 1283246880 9780814417331 0814417337 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Getting others to follow your lead -- pt. 2. Ethical influence techniques -- pt. 3. The dark side of influence. |
| Record Nr. | UNINA-9911004824203321 |
|
Bacon Terry R
|
||
| New York, : American Management Association, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Influence (Psychology)
(90)
- Persuasion (Psychology) (32)
- Leadership (16)
- Social influence (10)
- Business communication (9)