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Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe
| Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910451305103321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe
| Business-to-business marketing practices in China [[electronic resource] /] / guest editor Brian Lowe |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783910403321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business-to-business marketing practices in China / / guest editor Brian Lowe
| Business-to-business marketing practices in China / / guest editor Brian Lowe |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (1 v.) |
| Disciplina | 658.8;658.804 |
| Altri autori (Persone) | LoweBrian |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Marketing - China
Industrial marketing - China |
| ISBN |
1-280-84741-7
9786610847419 1-84663-379-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Contents -- Guest editorial -- Business-to-business negotiating in China: the role of morality -- Securing network legitimacy in China's telecommunication market -- Buyer-supplier relationship dissolution: the Chinese context -- Marketing and business performance of construction SMEs in China -- Business-to-business marketing as a key factor for increasing service revenue in China -- Huawei Technologies Corporation: from local dominance to global challenge? -- Executive summary and implications for managers and executives. |
| Record Nr. | UNINA-9910809177503321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
