Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Advertising age's business marketing
| Advertising age's business marketing |
| Pubbl/distr/stampa | Chicago, Ill., : Crain Communications, ©1994-©1999 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Industrial marketing
Marketing industriel |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Business marketing |
| Record Nr. | UNISA-996207943003316 |
| Chicago, Ill., : Crain Communications, ©1994-©1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Advertising age's business marketing
| Advertising age's business marketing |
| Pubbl/distr/stampa | Chicago, Ill., : Crain Communications, ©1994-©1999 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Industrial marketing
Marketing industriel |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Business marketing |
| Record Nr. | UNINA-9910340051203321 |
| Chicago, Ill., : Crain Communications, ©1994-©1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
B to B
| B to B |
| Pubbl/distr/stampa | Chicago, Ill., : Crain Communications |
| Disciplina | 659 |
| Soggetto topico |
Advertising
Industrial marketing Marketing industriel Publicité |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Advertising |
| ISSN | 1944-7752 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising age's BtoB
BtoB |
| Record Nr. | UNISA-996208572703316 |
| Chicago, Ill., : Crain Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
B to B
| B to B |
| Pubbl/distr/stampa | Chicago, Ill., : Crain Communications |
| Disciplina | 659 |
| Soggetto topico |
Advertising
Industrial marketing Marketing industriel Publicité |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1944-7752 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising age's BtoB
BtoB |
| Record Nr. | UNINA-9910172191503321 |
| Chicago, Ill., : Crain Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Marketing Face to Face [[electronic resource]]
| Business Marketing Face to Face [[electronic resource]] |
| Autore | Fill Chris |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-32141-6
1-906884-69-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910453096503321 |
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Marketing Face to Face [[electronic resource]]
| Business Marketing Face to Face [[electronic resource]] |
| Autore | Fill Chris |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-283-32141-6
1-906884-69-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910779311703321 |
|
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Marketing Face to Face
| Business Marketing Face to Face |
| Autore | Fill Chris |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Oxford, : Goodfellow Publishers Ltd, 2011 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | McKeeScot |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
9781283321419
1283321416 9781906884697 1906884692 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Acknowledgements; 1An Introduction to Business Marketing; A Slice of Life - Bare Essentials; The Characteristics of Business Markets; Types of Organisational Customers; Types of Business Goods and Services; The Characteristics of B2B Marketing; B2B Marketing Mix; Introducing Perceived Value; The Importance of B2B Relationships; 2Business Products and Services; A Slice of Life - The Battle between Products and Services; Product Characteristics; Business Product Strategy; Business services; Service Processes; The Product-Service Spectrum; Product Life Cycle
Technological Applications and the PLCStrategic Implications Arising from the PLC; New Product Development (NPD); New Service Development; Stages of Product/Service Innovation Development; The Technology Adoption Life Cycle; 3Organisational Buying Behaviour; Slice of Life - Consulting with Consultancies; Comparing Organisational and Consumer Buyer Behaviour; Decision Making Units - Characteristics; The Decision Making Process; Influences Shaping Organisational Buying Behaviour; Uncertainty, Risk and Relationships in OBB; eProcurement; 4Relationship Marketing A Slice of Life - The Devil You KnowBusiness Relationships - Background; Relationship Marketing - Theoretical Foundations; The Customer Relationship Life Cycle; Differing Types of Relationships; Partnerships and Alliances; Trust, Commitment and Customer Satisfaction; 5Strategy: Segmentation, Positioning and Pricing; A Slice of Life - A Little Ray of Sunshine; Segmentation; Bases for Segmenting Business Markets; Target Market Selection; Barriers to Segmentation; Positioning; Pricing; Leasing; 6Marketing Channels; A Slice of Life - User Journeys; Function and Purpose of Marketing Channels Service OutputsChannel Flows; Types of Distribution Channel; Channel Roles and Membership; 7Supply Chains, Channel Structures and Networks; A Slice of Life - The Chain of Events; Supply Chains; Key elements in Supply Chain Management; Principles of Supply Chain Management; Marketing Channel Design; Channel Configuration; Channel Structure; A Spectrum of Influence in Channel Structures; Networks; Electronic Channels; 8Managing B2B Relationships; A Slice of Life - Believing in the Relationship; The Concept of Power; Channel Conflict; The Nature of Conflict; Reasons for Conflict Managing Interorganisational ConflictBuilding Relationships; The Impact of Technology on Business Relationships; eCommerce and Conflict; Customer Relationship Management Systems; 9Principles of Business Marketing Communications; A Slice of Life - Evolution or Revolution?; Defining Marketing Communications; The Role of Marketing Communications; The Tasks of Marketing Communication; Strategy and Planning MCs; Is it about Campaigns or Activities?; B2B Branding; Integrated Marketing Communications; Channel-based Marketing Communications; Relationship Marketing and Communications 10The Business Marketing Communications Mix |
| Record Nr. | UNINA-9910956912103321 |
|
Fill Chris
|
||
| Oxford, : Goodfellow Publishers Ltd, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9910449794303321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
| Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | RichMichael K |
| Collana | Journal of Business & Industrial Marketing. No.2/3 |
| Soggetto topico |
Industrial marketing
Marketing |
| ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
| Record Nr. | UNINA-9910777071903321 |
| Bradford, England, : Emerald Group Publishing, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer
| Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
| Descrizione fisica | 1 online resource (97 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
TylerKatherine
PattonMark MongielloMarco MeyerDerek |
| Collana | Journal of Services Marketing |
| Soggetto topico |
Industrial marketing
Business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-07911-1
9786611079116 1-84663-555-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives |
| Record Nr. | UNINA-9910451275203321 |
| Bradford, England, : Emerald Group Publishing, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Industrial marketing
(67)
- Marketing (19)
- Marketing industriel (8)
- Branding (Marketing) (5)
- Export marketing (3)