Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910462233803321 |
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910785618203321 |
|
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila
| Latinos, Inc [[electronic resource] ] : the marketing and making of a people / / Arlene Dávila |
| Autore | Dávila Arlene M. <1965-> |
| Edizione | [Updated ed.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, c2012 |
| Descrizione fisica | 1 online resource (331 p.) |
| Disciplina | 658.8/34/08968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Hispanic Americans - Ethnic identity |
| Soggetto non controllato |
american history
american markets american society anthropology coffee table books corporate america cultural examination discrimination of hispanics easy to read engaging hispanic culture hispanic marketing industry hispanic marketing homeschool history books informative reading latino history latinos in america learning while reading nonfiction books oppression of hispanics quarantine books social culture struggles of hispanics united states history united states latinos |
| ISBN |
1-283-57151-X
9786613883964 0-520-95359-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Illustrations -- Acknowledgments -- Foreword -- Preface to the 2012 Edition -- Introduction -- Chapter 1. "Don't Panic, I'm Hispanic": The Trends and Economy of Cultural Flows -- Chapter 2. Knowledges: Facts and Fictions of a People as a Market -- Chapter 3. Images: Producing Culture for the Market -- Chapter 4. Screening the Image -- Chapter 5. Language and Culture in the Media Battle Zone -- Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? -- Chapter 7. Selling Marginality: The Business of Culture -- Notes -- References -- Index |
| Altri titoli varianti | Latinos Incorporated |
| Record Nr. | UNINA-9910814504503321 |
|
Dávila Arlene M. <1965->
|
||
| Berkeley, : University of California Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manuel avoids car-buying trouble : a fotonovela from the Federal Trade Commission
| Manuel avoids car-buying trouble : a fotonovela from the Federal Trade Commission |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 2015 |
| Descrizione fisica | 1 online resource (13 pages) : color illustrations |
| Soggetto topico |
Hispanic American consumers
Automobiles - Purchasing - United States Fraud - United States Loans, Personal - United States Consumer protection - United States |
| Soggetto genere / forma | Fotonovelas. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Manuel avoids car-buying trouble |
| Record Nr. | UNINA-9910704213303321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
María y Rafael aprenden las señales de una estafa de alivio de deudas : una fotonovela de la Comisión Federal de Comercio
| María y Rafael aprenden las señales de una estafa de alivio de deudas : una fotonovela de la Comisión Federal de Comercio |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Comisión Federal de Comercio, , 2016 |
| Descrizione fisica | 1 online resource (13 pages) : color illustrations |
| Soggetto topico |
Hispanic American consumers
Debt relief - Corrupt practices - United States Financial services industry - Corrupt practices - United States Fraud - United States - Prevention Consumer protection - United States |
| Soggetto genere / forma | Fotonovelas. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti | Estafa de alivio de deudas |
| Record Nr. | UNINA-9910707219903321 |
| [Washington, D.C.] : , : Comisión Federal de Comercio, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer
| The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer |
| Autore | Nevaer Louis E. V. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 658.83408968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Target marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-69909-5
1-317-45481-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""
""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" ""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" ""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" ""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910460981103321 |
|
Nevaer Louis E. V.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer
| The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer |
| Autore | Nevaer Louis E. V. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 658.83408968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Target marketing - United States |
| ISBN |
1-315-69909-5
1-317-45481-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""
""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" ""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" ""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" ""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910797254903321 |
|
Nevaer Louis E. V.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer
| The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management / / Louis E.V. Nevaer |
| Autore | Nevaer Louis E. V. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 658.83408968073 |
| Soggetto topico |
Hispanic American consumers
Market segmentation - United States Target marketing - United States |
| ISBN |
1-315-69909-5
1-317-45481-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Half Title""; ""Title""; ""Copyright""; ""Contents""; ""Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA""; ""Introduction""; ""Chapter 1. The Future of Marketing and Merchandising in the United States""; ""On the Nature of the U.S. Hispanic Market""; ""The Use of Spanish to Self-Segregate""; ""Racism and Why Hispanics Self-Segregate""; ""Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""""; ""A Brave Nuevo Mundo for Corporate America""; ""Chapter 2. Management Realities of a Fragmented ""North American"" Market""
""A Linguistically Fragmented North American Consumer Market""""How NAFTA Fuels the Hispanization of the United States and the World""; ""Decline of English-Language Markets in the United States and Mexico""; ""Hispanization and Marketing in the United States""; ""Externalities in the North American Hispanic Market""; ""The Growing Market for Educational Services to Hispanics""; ""Chapter 3. Labor, Immigration, and Business""; ""The Nature of Illegal Immigration""; ""Corporate Complicity in Illegal Immigration""; ""The Advantages of ""Regularizing"" the Labor Force Across North America"" ""Toward a Viable Guest-Worker Program""""The Emerging Conflict between African Americans and Hispanics""; ""Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICA""; ""Chapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic""; ""Americans' Ethnocentric Assumptions of Mexico Revisited""; ""Hispanic Views of Americans, from Latin America and Within the United States""; ""The ""American Confidence"" Demonstration Effect on Hispanics""; ""Paternalism's Influence on Hispanic Consumer Behavior""; ""Hispanization in Latin America and the United States"" ""Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market""""The Role of Intellectuals in American and Mexican Public Life""; ""Denial of Mexicans' and Hispanics' Property Rights""; ""American Complicity in the Suppression of Mexican Democratic Aspirations""; ""American Undermining of ""Free Trade""""; ""Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior""; ""Racism, Discrimination, and Intra-Hispanic Tensions""; ""The ""Rootlessness"" of the Mexican Diaspora""; ""Mythmaking and the Cult of Victimology"" ""Shades of Racism Against Hispanics""""The Phenomenon of Poca Cultura""; ""The Nature of ""Lookism""""; ""Conclusion""; ""Epilogue""; ""Notes""; ""Index"" |
| Record Nr. | UNINA-9910827963403321 |
|
Nevaer Louis E. V.
|
||
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator
| When being no. 1 is not enough [[electronic resource] ] : the impact of advertising practices on minority-owned & minority-formatted broadcast stations / / a report prepared by the Civil Rigts Forum on Communications Policy ; Kofi Asiedu Ofori, principal investigator |
| Autore | Ofori Kofi Asiedu |
| Edizione | [Last reviewed/updated: 2001-07-09.] |
| Pubbl/distr/stampa | Washington, D.C. : , : Office of Communications Business Opportunities, Federal Communications Commission, , 2001 |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Minorities in broadcasting - United States
Taxation of advertising - United States Radio advertising - United States Television advertising - United States African American consumers Hispanic American consumers |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | When being no. 1 is not enough |
| Record Nr. | UNINA-9910699516803321 |
|
Ofori Kofi Asiedu
|
||
| Washington, D.C. : , : Office of Communications Business Opportunities, Federal Communications Commission, , 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
