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The marketing of technology intensive products and services [[electronic resource] ] : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu
| The marketing of technology intensive products and services [[electronic resource] ] : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu |
| Autore | Corsi Patrick |
| Pubbl/distr/stampa | London, : ISTE |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | DulieuMike |
| Collana | ISTE |
| Soggetto topico | High-technology industries - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-55765-4
1-118-61777-0 1-282-16550-X 9786612165504 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment. |
| Record Nr. | UNINA-9910132843003321 |
Corsi Patrick
|
||
| London, : ISTE | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of technology intensive products and services [[electronic resource] ] : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu
| The marketing of technology intensive products and services [[electronic resource] ] : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu |
| Autore | Corsi Patrick |
| Pubbl/distr/stampa | London, : ISTE |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | DulieuMike |
| Collana | ISTE |
| Soggetto topico | High-technology industries - Marketing |
| ISBN |
1-118-55765-4
1-118-61777-0 1-282-16550-X 9786612165504 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment. |
| Record Nr. | UNINA-9910830330103321 |
|
Corsi Patrick
|
||
| London, : ISTE | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of technology intensive products and services : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu
| The marketing of technology intensive products and services : driving innovations for non-marketers / / Patrick Corsi, Mike Dulieu |
| Autore | Corsi Patrick |
| Pubbl/distr/stampa | London, : ISTE |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | DulieuMike |
| Collana | ISTE |
| Soggetto topico | High-technology industries - Marketing |
| ISBN |
1-118-55765-4
1-118-61777-0 1-282-16550-X 9786612165504 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Generating value from innovation -- pt. 2. Marketing technology intensive products, services and processes -- pt. 3. Managing your environment. |
| Record Nr. | UNINA-9910877004903321 |
|
Corsi Patrick
|
||
| London, : ISTE | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
