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Aircraft noise : FAA could improve outreach through enhanced noice metrics, communication, and support to communities : report to congressional requesters
| Aircraft noise : FAA could improve outreach through enhanced noice metrics, communication, and support to communities : report to congressional requesters |
| Pubbl/distr/stampa | Washington, D.C. : , : United States Government Accountability Office, , 2021 |
| Descrizione fisica | 1 online resource (iii, 62 pages) : color illustrations, charts |
| Soggetto topico |
Airplanes - Noise - Citizen participation
Noise pollution - Measurement Government publicity Communities - United States |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Aircraft noise |
| Record Nr. | UNINA-9910716981203321 |
| Washington, D.C. : , : United States Government Accountability Office, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910132317903321 |
Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910813563403321 |
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Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-44138-1
9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910457468003321 |
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Eshuis Jasper <1972-, >
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| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910779046303321 |
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Eshuis Jasper <1972-, >
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| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn
| Branding in governance and public management / / Jasper Eshuis and Erik-Hans Klijn |
| Autore | Eshuis Jasper <1972-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | KlijnErik-Hans |
| Collana | Routledge critical studies in public management |
| Soggetto topico |
Communication in public administration
Public relations and politics Government publicity Branding (Marketing) |
| ISBN |
1-136-50494-X
1-283-44138-1 9786613441386 0-203-14515-1 1-136-50495-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding. |
| Record Nr. | UNINA-9910826242303321 |
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Eshuis Jasper <1972-, >
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| New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Co-production and co-creation : engaging citizens in public services / / edited by Taco Brandsen, Trui Steen and Bram Verschuere
| Co-production and co-creation : engaging citizens in public services / / edited by Taco Brandsen, Trui Steen and Bram Verschuere |
| Pubbl/distr/stampa | New York, NY : , : Routledge, , 2018 |
| Descrizione fisica | 1 online resource (323 pages) : illustrations, tables |
| Disciplina | 352.65 |
| Collana | Routledge Critical Studies in Public Management |
| Soggetto topico |
Public administration - Citizen participation
Political planning - Citizen participation Government publicity |
| ISBN |
1-351-79256-3
1-315-20495-9 1-351-79257-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part, 1 Co-Production and Co-Creation -- Definitions and Theoretical Perspectives -- chapter 1 Co-Creation and Co-Production in Public Services -- Urgent Issues in Practice and Research / Taco Brandsen Trui Steen Bram Verschuere -- chapter 2 Definitions of Co-Production and Co-Creation / Taco Brandsen Marlies Honingh -- chapter 3 Co-Production and the Co-Creation of Value in Public Services -- A Perspective from Service Management 1 / Stephen P. Osborne Kirsty Strokosch Zoe Radnor -- chapter 4 Co-Production at the Crossroads of Public Administration Regimes / Victor Pestoff -- chapter 4.1 Case Study—Co-Production of Care Services -- Co-opting Citizens in the Reform Agenda / José Nederhand Ingmar van Meerkerk -- chapter 5 Public Management and Co-Production / John Alford Louise Freijser -- chapter 6 What Do Voluntary Sector Studies Offer Research on Co-Production? / Lehn M. Benjamin Jeffrey L. Brudney -- part, 2 Influences on the Process of Co-Production and Co-Creation -- chapter 7 Unravelling the Co-Producers -- Who are They and What Motivations do They Have? / Carola van Eijk Mila Gascó -- chapter 7.1 Case Study—The Spanish Project Pla BUITS / Mila Gascó Carola van Eijk -- chapter 8 The Roles of the Professional in Co-Production and Co-Creation Processes / Trui Steen Sanna Tuurnas -- chapter 8.1 Case Study—Mediation Service -- Crossing the Line Between the Roles of Traditional Welfare State Professionals and Citizens as Voluntary Mediators / Sanna Tuurnas -- chapter 8.2 Case Study—The Role of Staff with Lived Experience in the Co-Production of Substance Use Disorder Treatment Services / Sunggeun (Ethan) Park -- chapter 9 Who Is in the Lead? New Perspectives on Leading Service Co-Production / Hans Schlappa Yassaman Imani -- chapter 9.1 Case Study—Leading Co-Production -- The Case of Hertfordshire Fire and Rescue Service’s Community Volunteer Scheme / Yassaman Imani Hans Schlappa -- chapter 9.2 Case Study—Enhancing Co-Creation Through Linking Leadership -- The Danish ‘Zebra City’ Project / Anne Tortzen -- chapter 10 The Increasing Role of Digital Technologies in Co-Production and Co-Creation / Veiko Lember -- chapter 10.1 Case Study—How Public Services in Sweden Help Newcomers to Integrate in the Labour Market and Society Through the Digital Platform Mobilearn / Somya Joshi Vasilis Koulolias Francisco Garcia Moran Elke Loeffler -- chapter 10.2 Case Study—ICT and Empowerment of Frail Elderly in Flemish Municipalities / Sylke Jaspers -- chapter 10.3 Case Study—Remote Health Monitoring with Wearable Sensors and Smartphones / András Gábor Barbara Gausz -- chapter 11 Legal Dilemmas of Co-Production and Co-Creation / Dawid Szes´ciło -- chapter 11.1 Case Study—The European Disability Card / Charlotte Van Dijck -- part, 3 Co-Production and Co-Creation in Different Domains -- chapter 12 Co-Production in Healthcare / Caitlin McMullin Catherine Needham -- chapter 12.1 Case Study—Co-Producing Recommendations to Reduce Diagnostic Error / Suyeon Jo Tina Nabatchi -- chapter 12.2 Case Study—Co-Production of Secondary Health Services in Nigeria and Ghana / Mary Mangai Michiel De Vries Johan De Kruijf -- chapter 13 Parents as Co-Producers in Primary Education / Marlies Honingh Elena Bondarouk Taco Brandsen -- chapter 13.1 Case Study—Partners for Possibility -- Co-Production of Education / Dirk Brand Marleen Rolland -- chapter 13.2 Case Study—Co-Creating School Meals Services / Giuseppe Aquino Maddalena Sorrentino -- chapter 14 Co-Production and the Environment / Marco Ranzato Luisa Moretto -- chapter 14.1 Case Study—Balade Verte et Bleue and Ilôt d’eau -- Co-Creation and Co-Production for the Environment / Marco Ranzato -- chapter 14.2 Case Study—Co-Producing Flood Risk Governance in England, the Netherlands and Flanders / Hannelore Mees -- chapter 15 Co-Production in Community Development / Daphne Vanleene Bram Verschuere -- chapter 15.1 Case Study—Co-Production and Community Development in France / Caitlin McMullin -- chapter 16 Providing Public Safety and Public Order Through Co-Production / Elke Loeffler -- chapter 16.1 Case Study—The Blue and You Police-Community Forum -- Co-Production of a Community Conversation / Brian N. Williams Dan Silk Hadley Nobles JaiNiecya Harper -- chapter 16.2 Case Study—Dutch and Belgian Citizens’ Motivations to Engage in Neighbourhood Watch Schemes / Carola van Eijk Trui Steen Bram Verschuere -- part, 4 The Effects of Co-Production and Co-Creation -- chapter 17 Co-Production, Co-Creation, and Citizen Empowerment / Suyeon Jo Tina Nabatchi -- chapter 17.1 Case Study—Co-Creation and Empowerment -- The Case of DR Congo in Agricultural and Rural Sector / Peter Ngala Ntumba -- chapter 18 Democratic Co-Production -- Concepts and Determinants / Bram Verschuere Daphne Vanleene Trui Steen Taco Brandsen -- chapter 18.1 Case Study—Co-Production of New Immigrant Services in Hong Kong -- Facilitating the Integration of New Immigrants into Community / Xuan Tu -- chapter 18.2 Case Study—The Rabot Neighbourhood -- Co-Production in Community Development / Daphne Vanleene Bram Verschuere -- chapter 19 The Effects of Co-Production on Trust / Joost Fledderus -- chapter 19.1 Case Study—Building Trust in Work Corporations / Joost Fledderus -- chapter 20 Assessing the Effect of Co-Production on Outcomes, Service Quality and Efficiency / Elke Loeffler Tony Bovaird -- chapter 20.1 Case Study—Amadiba Adventures -- Co-Creating Community-Based Tourism / Ntuthuko Mchunu Francois Theron -- chapter 21 The Dark Side of Co-Creation and Co-Production -- Seven Evils / Trui Steen Taco Brandsen Bram Verschuere -- chapter 21.1 Case Study—Experts-by-Experience in Finnish Social Welfare / Taina Meriluoto -- part, 5 Concluding Chapter -- chapter 22 How to Encourage Co-Creation and Co-Production -- Some Recommendations / Taco Brandsen Trui Steen Bram Verschuere. |
| Record Nr. | UNINA-9910346792303321 |
| New York, NY : , : Routledge, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve
| Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve |
| Autore | Pasquier Martial |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | London : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (x, 264 pages) : illustrations |
| Disciplina | 350.8 |
| Soggetto topico |
Government publicity
Communication in public administration Marketing - Management |
| ISBN |
1-317-22261-X
1-315-62230-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910476763303321 |
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Pasquier Martial
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| London : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910457488803321 |
| Abingdon, Oxon : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment
| Routledge handbook of political marketing / / edited by Jennifer Lees-Marshment |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, : Routledge, 2012 |
| Descrizione fisica | 1 online resource (399 p.) |
| Disciplina | 324.7/3 |
| Altri autori (Persone) | Lees-MarshmentJennifer |
| Collana | Routledge handbooks |
| Soggetto topico |
Public relations and politics
Campaign management Political campaigns Communication in politics Government publicity |
| ISBN |
1-280-68160-8
9786613658548 1-136-59744-1 0-203-34990-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Routledge Handbook of Political Marketing; Copyright page; Contents; List of figures; List of tables; List of contributors; 1. Introduction: political marketing in the 21st century: Jennifer Lees-Marshment; Part I: Understanding the market, gathering ideas and debate; 2. The role of opinion research in setting campaign strategy: Alexander Braun; 3. Political marketing and segmentation in aging democracies: Scott Davidson and Robert H. Binstock; 4. Strategic voter selection: Michael John Burton
5. Government public opinion research and consultation: experiences in deliberative marketing: Mathias König and Wolfgang König6. Co-creating the future: Roy Langmaid; Part II: Product development, branding and strategy; 7. Political party market orientation in a global perspective: Jesper Strömbäck, Jennifer Lees-Marshment and Chris Rudd; 8. Niche marketing the Greens in Canada and Scotland: Susan Harada and Helen M. Morris; 9. Political branding in the modern age: effective strategies, tools and techniques: Kenneth M. Cosgrove 10. The politics of hope: the Democratic Party and the institutionalisation of the Obama brand in the 2010 mid-term: Brian M. ConleyPartIII: Internal marketing; 11. Internal party political relationship marketing: encouraging activism amongst local party members: Robin T. Pettitt; 12. Party members as part-time marketers: using relationship marketing to demonstrate the importance of rank-and-file party members in election campaigns: Peter Van Aelst, Joop van Holsteyn and Ruud Koole; 13. Yes we can (fundraise): the ethics of marketing in political fundraising: Alex Marland 14. Political parties and direct marketing: connecting voters and candidates more effectively: Peter N. Ubertaccio15. The party official as political marketer: the Australian experience: Stephen Mills; Part IV: Communicating and connecting with the public; 16. Campaigning in the 21st century: change and continuity in Americanpolitical marketing:Dennis W. Johnson; 17. Selling Sarah Palin: political marketing and the 'Walmart Mom': Robert Busby; 18. Populism as political marketing technique: Georg Winder and Jens Tenscher 19. Something old, something new?: modelling political communication in the 2010 UK general election: Jenny Lloyd20. Interacting leaders: Claire Robinson; 21. Underused campaigning tools: political public relations Nigel A. Jackson; 22. Political marketing in an online election environment: short-term sales or long-term relationships?: Nigel A. Jackson, Darren G. Lilleker and Eva Johanna Schweitzer; Part V: Government marketing - delivery, policy and leadership; 23. Delivering in government and getting results in minorities and coalitions: Anna Esselment 24. Advocacy coalitions strategies: tensions about legitimacy inenvironmental causes:Émilie Foster, Raymond Hudon and Stéphanie Yates |
| Record Nr. | UNINA-9910779048103321 |
| Abingdon, Oxon ; ; New York, : Routledge, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
