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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910132317903321 |
Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal
| Branding for the public sector : creating, building and managing brands people will value / / Dr. Paul Temporal |
| Autore | Temporal Paul |
| Pubbl/distr/stampa | Chichester, West Sussex : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 352.7/48 |
| Soggetto topico |
Government marketing
Government publicity Public relations and politics Branding (Marketing) |
| ISBN |
1-119-17682-4
1-118-75625-8 |
| Classificazione | BUS079000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
BRANDING FOR THE PUBLIC SECTOR; Contents; Preface; Part One: The Importance of Branding and Building Brand Strategy; Chapter 1 The Public Sector and Branding; Why the public sector needs branding; Brands and branding; What is a brand and what is branding?; The power and rewards of branding for the public sector; The book in more detail; Chapter 2 Public Sector Brand Categories; Main categories of public sector brands; Multi-national or multi-country brands; Nation or country brands; Can countries carry out branding?; More than tourism is required; Industry or sector brands
Communications objectives |
| Record Nr. | UNINA-9910813563403321 |
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Temporal Paul
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| Chichester, West Sussex : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of nonprofit & public sector marketing
| Journal of nonprofit & public sector marketing |
| Pubbl/distr/stampa | [Binghamton, NY], : Haworth Press |
| Disciplina | 380 |
| Soggetto topico |
Nonprofit organizations - Marketing
Government marketing Nonprofit Organization Administration Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-6997 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Journal of nonprofit and public sector marketing |
| Record Nr. | UNISA-996204431503316 |
| [Binghamton, NY], : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of nonprofit & public sector marketing
| Journal of nonprofit & public sector marketing |
| Pubbl/distr/stampa | [Binghamton, NY], : Haworth Press |
| Disciplina | 380 |
| Soggetto topico |
Nonprofit organizations - Marketing
Government marketing Nonprofit Organization Administration Marketing Associations sans but lucratif - Marketing Administration publique - Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1540-6997 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Journal of nonprofit and public sector marketing |
| Record Nr. | UNINA-9910263953503321 |
| [Binghamton, NY], : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public sector marketing / / Tony Proctor
| Public sector marketing / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
| Descrizione fisica | 1 online resource (245 pages) : illustrations |
| Disciplina | 352.7/48 |
| Soggetto topico | Government marketing |
| ISBN |
1-281-83000-3
9786611830007 1-4082-5034-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. |
| Record Nr. | UNINA-9910151659403321 |
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Proctor Tony
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| Harlow, England : , : FT Prentice Hall, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Una, nessuna, centomila : l'identità pubblica da logo a piattaforma / / Gianni Sinni
| Una, nessuna, centomila : l'identità pubblica da logo a piattaforma / / Gianni Sinni |
| Autore | Sinni Gianni |
| Edizione | [Prima edizione.] |
| Pubbl/distr/stampa | Macerata : , : Quodlibet, , [2018] |
| Descrizione fisica | 1 online resource (175 pages) |
| Disciplina | 745.4 |
| Collana | Unirsm Design |
| Soggetto topico |
Design - Political aspects
Design - Social aspects Visual communication - Political aspects Visual communication - Social aspects Branding (Marketing) - Social aspects Branding (Marketing) - Political aspects Identity (Philosophical concept) Communication in public administration Government marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Altri titoli varianti | Una, nessuna, centomila |
| Record Nr. | UNINA-9910629383203321 |
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Sinni Gianni
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| Macerata : , : Quodlibet, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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