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A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-60780-079-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9910455492303321 |
Curry Jeffrey E. <1953->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing [[electronic resource] ] : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| ISBN | 1-60780-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9910777986003321 |
|
Curry Jeffrey E. <1953->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| ISBN |
9781607800798
1607800799 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9911087946303321 |
|
Curry Jeffrey E. <1953->
|
||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry
| A short course in international marketing : approaching and penetrating the global marketplace / / Jeffrey Edmund Curry |
| Autore | Curry Jeffrey E. <1953-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, CA, : World Trade Press, c2009 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658.8
658.8/48 658.848 |
| Collana | The Short course in international trade series |
| Soggetto topico |
Export marketing
Global business |
| ISBN |
9781607800798
1607800799 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
International Marketing; Introduction; Table of Contents; Chapter 1: Marketing Basics; Chapter 2: Elements of the Marketplace; Chapter 3: The Dimensions of International Marketing; Chapter 4: International Trade; Chapter 5: The Role of Governments; Chapter 6: The Role of Cultural Forces; Chapter 7: Developing Products for the Foreign Market; Chapter 8: Market Research; Chapter 9: Preparing for Market Entry; Chapter 10: Developing Distribution; Chapter 11: Advertising and Promotions; Chapter 12: Making Contact: Different Products and Promotions; Chapter 13: Staffing the New Market
Chapter 14: Evaluating PerformanceChapter 15: The Marketing Plan; Chapter 16: The Marketing Audit; Chapter 17: Glossary; Chapter 18: Resources |
| Altri titoli varianti |
Approaching and penetrating the global marketplace
International marketing |
| Record Nr. | UNINA-9911145758503321 |
| Curry Jeffrey E. <1953-> | ||
| Petaluma, CA, : World Trade Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
