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Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu
| Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (387 pages) |
| Disciplina | 658.848 |
| Soggetto topico |
Marketing
Management information systems Globalization Markets Business Information Systems Emerging Markets/Globalization Màrqueting Estudis de mercat Globalització (Economia) Gestió de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-74129-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Changing Nature of Global Marketing: A New Perspective -- A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research -- Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries -- Cross-Border E-Commerce: A New Driver of Global Trade -- Standardized Global Brand Management Using C-D Maps -- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence -- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena -- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises -- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies -- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs -- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms -- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption? -- Putting African Country Development into Macromarketing Perspective. |
| Record Nr. | UNINA-9910298216103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information Systems Outsourcing [[electronic resource] ] : The Era of Digital Transformation / / edited by Rudy Hirschheim, Armin Heinzl, Jens Dibbern
| Information Systems Outsourcing [[electronic resource] ] : The Era of Digital Transformation / / edited by Rudy Hirschheim, Armin Heinzl, Jens Dibbern |
| Edizione | [5th ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (476 pages) |
| Disciplina | 004 |
| Collana | Progress in IS |
| Soggetto topico |
Sistemes d'informació
Gestió de la informació Tecnologia de la informació Contractació externa Information technology Business—Data processing Leadership Application software IT in Business Business Strategy/Leadership Information Systems Applications (incl. Internet) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-45819-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Riding the Waves of Outsourcing Change in the Era of Digital Transformation -- Part I: Emergent Sourcing Challenges -- Part II: Mastering Innovation Through Outsourcing -- Part III: Leveraging the Value of Offshoring -- Part IV: Adopting and Innovating Cloud Services -- Part V: Balancing Risks and Opportunities in Cloud-based Outsourcing -- Part VI: Benefitting from Service Workforce Platforms -- Part VII: Replacing Humans by Bots. |
| Record Nr. | UNINA-9910407714603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Knowledge Management in Digital Change [[electronic resource] ] : New Findings and Practical Cases / / edited by Klaus North, Ronald Maier, Oliver Haas
| Knowledge Management in Digital Change [[electronic resource] ] : New Findings and Practical Cases / / edited by Klaus North, Ronald Maier, Oliver Haas |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (393 pages) : illustrations |
| Disciplina | 650 |
| Collana | Progress in IS |
| Soggetto topico |
Knowledge management
Data mining Business information services User interfaces (Computer systems) Human-computer interaction Electronic data processing - Management Industrial organization Knowledge Management Data Mining and Knowledge Discovery Business Information Systems User Interfaces and Human Computer Interaction IT Operations Organization Gestió del coneixement Gestió de la informació Mineria de dades Informàtica |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-73546-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: The Knowledge Ladder 4.0 - Value Creation in the Digitally Enabled Economy -- Part I: Digitally Enabled Enrichment of Resources to Leverage Human Performance -- Part II: Collaboration and Networking -- Part III: Leading and Learning 4.0 -- Part IV: New Forms of Knowledge-intensive Digitally Enabled Value Creation. . |
| Record Nr. | UNINA-9910298207903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Perspectivas em gestão & conhecimento
| Perspectivas em gestão & conhecimento |
| Pubbl/distr/stampa | João Pessoa, : Universidade Estadual da Paraîba, : Centro de Ciências Sociais Aplicadas |
| Soggetto topico |
Knowledge management
Gestió de la informació Tecnologia de la informació |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | por |
| Altri titoli varianti | PG & C |
| Record Nr. | UNINA-9910132683103321 |
| João Pessoa, : Universidade Estadual da Paraîba, : Centro de Ciências Sociais Aplicadas | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Perspectivas em gestão & conhecimento
| Perspectivas em gestão & conhecimento |
| Pubbl/distr/stampa | João Pessoa, : Universidade Estadual da Paraîba, : Centro de Ciências Sociais Aplicadas |
| Soggetto topico |
Knowledge management
Gestió de la informació Tecnologia de la informació |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | por |
| Altri titoli varianti | PG & C |
| Record Nr. | UNISA-996321159103316 |
| João Pessoa, : Universidade Estadual da Paraîba, : Centro de Ciências Sociais Aplicadas | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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