Brand management 101 : 101 lessons from real-world marketing |
Autore | Dhar Mainak |
Pubbl/distr/stampa | [Place of publication not identified], : Wiley Asia, 2007 |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Marketing Management Styles & Communication Management Business & Economics Màrqueting Gestió |
Soggetto genere / forma | Llibres electrònics |
ISBN | 1-119-20773-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910130557703321 |
Dhar Mainak
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[Place of publication not identified], : Wiley Asia, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand management 101 : 101 lessons from real-world marketing |
Autore | Dhar Mainak |
Pubbl/distr/stampa | [Place of publication not identified], : Wiley Asia, 2007 |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Marketing Management Styles & Communication Management Business & Economics Màrqueting Gestió |
Soggetto genere / forma | Llibres electrònics |
ISBN | 1-119-20773-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910676645503321 |
Dhar Mainak
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[Place of publication not identified], : Wiley Asia, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Brand management 101 : 101 lessons from real-world marketing |
Autore | Dhar Mainak |
Pubbl/distr/stampa | [Place of publication not identified], : Wiley Asia, 2007 |
Disciplina | 658.8/27 |
Soggetto topico |
Brand name products - Management
Marketing Management Styles & Communication Management Business & Economics Màrqueting Gestió |
Soggetto genere / forma | Llibres electrònics |
ISBN | 1-119-20773-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910840667803321 |
Dhar Mainak
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[Place of publication not identified], : Wiley Asia, 2007 | ||
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Lo trovi qui: Univ. Federico II | ||
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Debating Business School Legitimacy [[electronic resource] ] : Attacking, Rocking, and Defending the Status Quo / / edited by Anders Örtenblad, Riina Koris |
Autore | Örtenblad Anders |
Edizione | [1st ed. 2022.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
Descrizione fisica | 1 online resource (337 pages) |
Disciplina | 650.0711 |
Collana | Palgrave Debates in Business and Management |
Soggetto topico |
Business
Management science Education, Higher Executives—Training of Business ethics Knowledge management Business and Management Higher Education Management Education Business Ethics Knowledge Management Educació superior Gestió Negocis |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-031-12725-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Part I. Background and introduction -- Chapter 1. Introducing the Debate on the Legitimacy of Business Schools (Riina Koris and Anders Örtenblad) -- Chapter 2. (De)legitimacy of Managerialism within Business Schools (Katariina Juusola). - Part II. Attacking status quo -- Chapter 3. Business Schools in Their Ideological Prison: Why Sustainability Challenge Is Our Next Legitimacy Crisis (Kimmo Alajoutsijärvi, Katariina Juusola, and Kerttu Kettunen) -- Chapter 4. The Reflexive Impotence and Neoliberal Neurosis of the Responsible Business School (Nikodemus Solitander) -- Chapter 5. Business School Burnout: Endangering Legitimacy on Pathological Pathways (Volker Rundshagen). - Part III. Rocking the boat of status quo, etc. |
Record Nr. | UNINA-9910647383703321 |
Örtenblad Anders
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Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
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Lo trovi qui: Univ. Federico II | ||
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English Language Program Administration [[electronic resource] ] : Leadership and Management in the 21st Century / / edited by MaryAnn Christison, Fredricka L. Stoller |
Edizione | [1st ed. 2023.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
Descrizione fisica | 1 online resource (305 pages) |
Disciplina | 929.374 |
Collana | Educational Linguistics |
Soggetto topico |
Language and languages—Study and teaching
Applied linguistics School management and organization School administration Education and state Language Education Applied Linguistics Organization and Leadership Education Policy Anglès Ensenyament de la llengua Gestió |
Soggetto genere / forma | Llibres electrònics |
Soggetto non controllato |
English Language
Language Arts & Disciplines |
ISBN | 3-031-28601-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- Part I. Fundamentals of Language-Program Administration -- 2. Making the Transition: From Language Teacher to Program Administrator -- 3. Perceptions of Language Program Administrators’ Most Important Responsibilities -- 4. Language Programs in Diverse Contexts: Voices of Language-Program Administrators -- Part II. Leadership in Language Programs -- 5. Becoming Strategic -- 6. Taking the Lead to Promote Innovation -- 7. The Promoter of Quality -- 8. Leading Language Programs with Intercultural Competence -- 9. Making Decisions: Navigating Challenges and Managing Crises -- 10. Engaging, Energizing, and Empowering Faculty -- 11. Advocating for Students and Language Programs -- Part III. Management in Language Programs -- 12. Communication Strategies for Effective Language-Program Administration -- 13. Personnel Matters: Revisited -- 14. Managing Technology: Feet on the Ground, Head in the Cloud -- 15. Managing Resources and Financial Planning -- 16. Managing Time -- Part IV. Best Practices in Language-Program Administration -- 17. Best Practices Based on 360+ Years of Administrative Experience. |
Record Nr. | UNINA-9910728393303321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
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Lo trovi qui: Univ. Federico II | ||
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Excel 2019 in applied statistics for high school students : a guide to solving practical problems / / Thomas J. Quirk |
Autore | Quirk Thomas J. |
Edizione | [2nd ed. 2021.] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
Descrizione fisica | 1 online resource (XVII, 244 p. 169 illus., 162 illus. in color.) |
Disciplina | 658.4033 |
Collana | Excel for Statistics |
Soggetto topico |
Management - Statistical methods
Gestió Estadística matemàtica |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-030-66756-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Preface -- Acknowledgements -- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2 Random Number Generator -- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4 One-Group t-Test for the Mean -- 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- 6 Correlation and Simple Linear Regression -- 7 Multiple Correlation and Multiple Regression -- 8 One-Way Analysis of Variance (ANOVA) -- Appendix A: Answers to End-of-Chapter Practice Problems -- Appendix B: Practice Test -- Appendix C: Answers to Practice Test -- Appendix D: Statistical Formulas -- Appendix E: t-table -- Index. |
Record Nr. | UNISA-996466565303316 |
Quirk Thomas J.
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Cham, Switzerland : , : Springer, , [2021] | ||
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Lo trovi qui: Univ. di Salerno | ||
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Excel 2019 in applied statistics for high school students : a guide to solving practical problems / / Thomas J. Quirk |
Autore | Quirk Thomas J. |
Edizione | [2nd ed. 2021.] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
Descrizione fisica | 1 online resource (XVII, 244 p. 169 illus., 162 illus. in color.) |
Disciplina | 658.4033 |
Collana | Excel for Statistics |
Soggetto topico |
Management - Statistical methods
Gestió Estadística matemàtica |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-030-66756-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Preface -- Acknowledgements -- 1 Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2 Random Number Generator -- 3 Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4 One-Group t-Test for the Mean -- 5 Two-Group t-Test of the Difference of the Means for Independent Groups -- 6 Correlation and Simple Linear Regression -- 7 Multiple Correlation and Multiple Regression -- 8 One-Way Analysis of Variance (ANOVA) -- Appendix A: Answers to End-of-Chapter Practice Problems -- Appendix B: Practice Test -- Appendix C: Answers to Practice Test -- Appendix D: Statistical Formulas -- Appendix E: t-table -- Index. |
Record Nr. | UNINA-9910483480903321 |
Quirk Thomas J.
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Cham, Switzerland : , : Springer, , [2021] | ||
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Lo trovi qui: Univ. Federico II | ||
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Handbook of applied teaching and learning in social work management education : theories, methods, and practices in higher education / / Maik Arnold, editor |
Edizione | [1st ed. 2023.] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2023] |
Descrizione fisica | 1 online resource (417 pages) |
Disciplina | 361 |
Soggetto topico |
Social work administration
Social service Management education Educació superior Treball social Gestió |
Soggetto genere / forma | Llibres electrònics |
ISBN |
9783031180385
9783031180378 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Introduction -- I. Foundations of Teaching and Learning in Social Work Management -- 2. Foundations of a Social Work Management Education – A Discipline-Specific Framework for Teaching and Learning in Higher Education -- 3. Applying Threshold Concept Theory in Social Work Management Education -- 4. Systematic Didactics to Academic Teaching and Learning in the Field of Social Work Management -- 5. Thinking Social Economy from the Social Side – A mutual Relationship between Social Work and Management -- II. Socio-Economic Conditions and Institutional Contexts for Social Work Management Education in Different Countries -- 6. COVID-19 and Emotional Analysis: Socio-Economic Conditions and Social Work Interventions in India -- 7. Introducing creativity and imagination into social workers’ curricula in Italy: Conceptual and practical aspects -- 8. Resilience as a resource in the course of studies and in professional life of Social Work Managers in Germany -- 9. About the Importance of Interdisciplinarity and Resonance in Teaching and Learning in Social Work Management in Germany -- 10. Internationalisation in Higher Education – focused on Social Work Management in Austria -- III. Methods of Teaching and Learning -- 11. Fieldwork and supervision as a teaching method and learning strategy in Social Work: Innovation in the training of social work student supervisors -- 12. Learning Empirical Research: Method, Competence and Attitude on the way to Professional Social Work -- 13. Promoting Civic Engagement in Social Work Research Education -- 14. Teaching Social Work Management through Service Learning -- 15. Teaching testable explanations and putting them into practice -- 16. Experiences in immersive learning environments: Potentials and Challenges of VR and AR Technologies in Social Work Management Education -- 17. The E-Pedagogy of Social Work Management in Distance Education in Africa -- 18. Learning hybrid by doing hybrid: Teaching critical digital skills in a safe learning space -- IV. Best Practices and Country-Specific Case Studies -- 19. From Campus to Online – Reflections of Social work education in a German-Swedish context -- 20. The "learning factory", or how to teach learning for people who have forgotten to learn -- 21. Values Building in Social Work Education in V4 countries -- 22. Analysis of Mission Statements of Social Service Organisations as Practical Anthropology – An Example from the Teaching in Social Work Management -- 23. Promoting self-determination and motivation as leadership skills: A didactic to strengthen autonomy support and the importance of role models in German Social Work Management Education -- 24. Professional Social Work within Formal Institutions: Lessons Learnt from Sri Lanka -- 25. An interwoven tapestry: Teaching social work and management theory and practice in New Zealand. . |
Record Nr. | UNINA-9910639896203321 |
Cham, Switzerland : , : Springer, , [2023] | ||
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Lo trovi qui: Univ. Federico II | ||
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Innovation in Sustainable Management and Entrepreneurship [[electronic resource] ] : 2019 International Symposium in Management (SIM2019) / / edited by Gabriela Prostean, Juan José Lavios Villahoz, Laura Brancu, Gyula Bakacsi |
Edizione | [1st ed. 2020.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
Descrizione fisica | 1 online resource (714 pages) |
Disciplina | 658 |
Collana | Springer Proceedings in Business and Economics |
Soggetto topico |
Industrial management—Environmental aspects
Management Industrial management Entrepreneurship Business logistics Sustainability Management Innovation/Technology Management Supply Chain Management Direcció d'empreses Gestió Emprenedoria |
Soggetto genere / forma |
Congressos
Llibres electrònics |
ISBN | 3-030-44711-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Aspects of cyber security in higher education institutions -- Alerts in emergency situations using mobile technology, scientometric visualization analysis -- How to approach ethics in intelligent decision support systems -- Security and privacy implementation framework as a result of the digitalization process for organizations in different industries -- The impact of using digital technology in measuring the marketing performance -- Correlation “Sustainability - Functions – Competitiveness” for Products in Society 5.0 -- Trust at work and entrepreneurial intentions among employed persons in organizations in Serbia -- Self-efficacy and entrepreneurial intention among business students in Romania -- Equal Opportunities in Entrepreneurship in Romania`s West Region -- Ups and Downs of Fast-Growing Firms in Russia. |
Record Nr. | UNINA-9910483178003321 |
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
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Lo trovi qui: Univ. Federico II | ||
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Leadership in statistics and data science : planning for inclusive excellence / / edited by Amanda L. Golbeck |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
Descrizione fisica | 1 online resource (431 pages) : illustrations |
Disciplina | 519.5023 |
Soggetto topico |
Computer scientists - Professional ethics
Statisticians - Professional ethics Management Estadístics Informàtics Ètica professional Gestió |
Soggetto genere / forma | Llibres electrònics |
ISBN | 3-030-60060-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Intro -- Preface -- Contents -- About the Editor -- About the Authors -- Part I Opportunity for the Profession -- The Changing Culture of Statistics and Data Science: A Vision for the Profession -- Introduction -- Values -- Diversity -- Equal Opportunity -- Equity -- Inclusion -- Inclusive Leadership -- Culture Change -- Professional Associations -- Action Plan -- References -- Power and Privilege: Reshaping the Opportunity Structure for Equitable Leadership in Statistics and Data Science -- Introduction -- Defining Power and Privilege: Starting with #MeToo -- Shining a Light on the "Vulnerable" -- Power and Privilege as a Catalyst for Transformation -- Intersectional Progress -- The Power and Privilege Continuum -- Final Thoughts -- Action Points -- References -- Part II Leading Teams -- Leading Collaboration in the Data Zone -- Why Collaborate? -- Technological Change Is Rapidly Accelerating -- Challenges and Opportunities -- Collaboration and Organizational Culture -- Elements of Success -- Three Keys Steps to Creating a Roadmap for Successful Collaborations Around Data -- Step 1. Problem Solving -- Step 2. Governance -- Step 3. Institutionalize Changes -- The Journey -- References -- Team Science in Biostatistical Collaboration: An Opportunity to Practice Leadership, Embrace Diversity, Manage Conflict, and Share Credit -- Introduction -- Team Science -- Examples -- Characteristics of Successful Teams and Their Biostatistics Members -- Biostatisticians Preparing to Engage in Team Science Projects -- Team Leaders Preparing to Engage Biostatisticians as Collaborators -- Examples Revisited -- Conclusion -- References -- Inclusive Leadership Across Cultures and Cultural Intelligenceat Home -- Introduction -- Three Initiatives that Rely Heavily on Volunteers -- Teaching Effectiveness Colloquia.
The Wiley Encyclopedia of Operations Research and Management Science -- INFORMS Transactions on Education -- A Note on Coordination Across the Three Initiatives -- What Is Leadership? -- Leadership: Team Member Freedom Dimension -- Leadership: Team Member Engagement Dimension -- The Leadership Space -- Leadership and Consideration of Cultures, Education Levels, and Volunteerism -- Leadership and Consideration of Cultures -- Leadership and Consideration of Education Levels -- Leadership and Consideration of Volunteerism -- Lessons from Icons of Leadership -- Dwight David Eisenhower -- Nelson Rolihlahla Mandela -- Conclusions -- References -- Part III Connecting with Teams -- Empathy, Humor and Other Emotional Skills in Leadership -- The Role of Empathy and Tolerance in Leadership and Organizations -- Importance of Humor in Leadership -- Concluding Remarks and Suggestions for Mastering Emotional Skills -- Action Plan Strategic Components -- References -- Personal and Collective Development Via Conversational Intelligence -- Introduction -- Emotional Intelligence -- Definition of Emotional Intelligence -- Skills to Develop Emotional Intelligence -- Self-Awareness -- Self-Management -- Social Awareness and Social Skills -- Adaptability -- Conversational Intelligence -- Levels of Conversation -- Skills to Build Trust -- Blind Spots -- Antidotes for Disconnection and Distrust -- Leadership Competencies with Emotional and Conversational Intelligence -- Action Plans -- References -- The Neuroscience of Human Connection and Leadership -- Introduction and Some Caveats -- Studies of Human Connection -- Studies of Leadership -- Conclusion -- Action Items -- References -- Part IV Connecting Within Organizations -- Perspectives on Inclusive Leadership for Statisticians in Industry -- Introduction -- The Company Perspective -- The Manager's Perspective. The Individual Contributor Perspective -- Evaluating Success and Improving Diversity and Inclusion Practices -- References -- Diversity and Inclusion in the Federal Government -- What Is Diversity and Inclusion? -- A Leader's Role in Fostering a Diverse and Inclusive Environment -- Creating Career Opportunities for All -- Diversity and Inclusion in Professional Associations -- A Commitment to Lead -- Resources for Diversity and Inclusion Ideas -- Appendix: Principles, Practices, and Laws Governing Federal Employment -- Federal Equal Employment Opportunity Laws -- Merit System Principles -- Prohibited Personnel Practices -- Leading and Managing Diversity in the Private Sector -- Recruiting -- Mentoring/Coaching -- Assignments -- Career Planning -- Supervision -- Conclusion -- Action Steps -- Diversity and Inclusion in Talent Acquisition -- Introduction -- Human Capital Planning -- The Business Case for Diversity and Inclusion -- Attracting Diverse Talent -- Know Where You Stand -- Assessing Your Organization's Culture -- Creating a Culture That Values Diversity, Inclusion, and Equity -- Promoting Your Culture and Reaching Your Target Audience -- Interviewing and Selection -- Objective Screening and Interviewing -- Summary -- References -- Part V Organizing Within Academe -- Leadership and Diversity in Statistics: Great Initiatives by Faculty Advocates -- NC State GLBT Center -- Parental Leave for Graduate Students -- Faculty Salary Equity Study -- JSM Diversity Mentoring Program -- Math Alliance -- StatFest -- Platforms for Sparking and Supporting Faculty Initiatives -- Action Plans -- References -- University Faculty Salaries: Comparing Patterns of Gender Inequity to Those in the General Workforce -- Introduction and Background -- The Statistical Model -- Conclusions and Recommendations -- Action Points for Colleges and Universities. Technical Appendix -- References -- Establishing and Maintaining Inclusive Pipelines -- Introduction -- Creating an Inclusive Environment -- Making Connections to Build Pipelines -- Pipeline Maintenance -- Historical Results -- Action Plan -- Part VI Arguing for Full Inclusion -- Statistics as a Tool for Equity -- Constitutional Guarantees -- Legislation -- Disparate Treatment/Disparate Impact -- Pensions and Insurance -- Salary Studies -- I'm Not a Gentleman -- Action Points -- Learn -- Vote -- Organize -- Serve -- References -- Inclusion of Individuals with Disabilities -- Introduction -- Background and Brief History -- Sixty Years of Personal Experience -- Disability and Diversity -- Fostering an Inclusive Environment -- Who Is Covered by the ADA? -- Reasonable Accommodation -- Reasonable Accommodation (1): Employment Application Process -- Reasonable Accommodation (2): On the Job -- Reasonable Accommodation (3): All Benefits and Opportunities -- Accessible External Environment -- Psychodynamic Sources -- Behaviors -- Concluding Remarks -- Action Plans -- References -- How the Legal System's Failure to Appreciate Statistical Evidence Disadvantages Plaintiffs in Discrimination Cases -- Introduction -- The Equal Pay Act and the Legal Process Used to Evaluate Claims of Unequal Pay -- Equal Employment Cases Brought Under Title VII of the Civil Rights Act -- Three Important Legal Decisions and the Types of Statistical Studies for Assessing Unfairness That Are Consistent with Them -- Do Lower Courts Often Require More of Plaintiffs Than the Principles Derived from Bazemore, Kempiners, and Allen Indicate? -- Statistical Methods Consistent with the Three Cases -- Cases Involving Statistical Evidence -- Individual Cases -- When Plaintiffs Prevail in an EEO Case, Do Government Agencies and Courts Award Economic Damages Fairly? -- Recommendations. References -- Part VII Data Telling and Storytelling -- Data, Imagination, and Action in the Profession of Statistics: Working with the Annual and CBMS Surveys -- Queries and Answers -- Talking Points for an International Crowd -- Part-Time Instructors, TA Training, and TA Pay -- A Reporter Calls -- Diversity and Inclusion Study -- A Business Model of the Mathematical and Statistical Professionals -- Two Sources of Information on the Mathematical and Statistical Sciences -- The Annual Survey -- Early Days -- Present Day -- New Doctorates and Employment Experiences Reports -- Recruitment, Hiring, and Attrition Report -- Academic Salaries Report -- Department Profile Report -- The Conference Board of the Mathematical Sciences (CBMS) Survey -- Other Data Sources -- Limitations and the Future of the Annual and CBMS Surveys -- Evidence-Based Leadership: An Illustration -- An Action-Oriented Recap -- Appendix: List of CBMS Member Societies -- References -- ``And Oh the Stories We Could Tell'': Why Numbers Needa Narrative -- Context Is Everything -- Narrative Structure -- First Steps -- Be Human -- The Good of Science -- Keep Trying -- Action Points -- References -- The Power of Narrative in the Quest for Diversity and Inclusion -- Introduction -- Creating Awareness -- Call to Action -- Execution -- Measuring Progress -- Summary -- References -- Part VIII Life Telling -- The Coin That Improbably Landed on Its Edge -- Introduction -- The Invitation -- Curriculum Vitae in Brief -- ... Education, Employment, Field of Research, and Mentoring in Statistics -- ... Starting the Croatian Statistical Association, Its Special Interest Group, Journal, and Conference -- ... Membership and Honours in Statistics -- ... Founding the Statistical Research Agency Operating Internationally -- ... Projects, Publications, Editorial, and Professional Duties in Statistics. Why a Coin Is Hardly Ever Seen Landing on Its Edge. |
Record Nr. | UNISA-996466561503316 |
Cham, Switzerland : , : Springer, , [2021] | ||
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Lo trovi qui: Univ. di Salerno | ||
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