Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN |
9780814433232 (electronic book)
0-8144-3323-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910462803603321 |
Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN | 0-8144-3323-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910786845203321 |
|
Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton
| Marketing to millennials : reach the largest and most influential generation of consumers ever / / Jeff Fromm and Christie Garton |
| Autore | Fromm Jeff |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, [2013] |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8/340842 |
| Altri autori (Persone) | GartonChristie |
| Soggetto topico |
Young adult consumers - Attitudes
Generation Y - Attitudes Target marketing Consumer behavior |
| ISBN |
9780814433232
0814433235 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference?
Six Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) Chapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King Excellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910814166103321 |
|
Fromm Jeff
|
||
| New York, : AMACOM, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The millennial generation : implications for the intelligence and policy communities / / Cortney Weinbaum, Richard Girven, Jenny Oberholtzer
| The millennial generation : implications for the intelligence and policy communities / / Cortney Weinbaum, Richard Girven, Jenny Oberholtzer |
| Autore | Weinbaum Cortney |
| Pubbl/distr/stampa | Santa Monica, California : , : RAND Corporation, , 2016 |
| Descrizione fisica | 1 online resource (63 pages) |
| Disciplina | 658.301 |
| Soggetto topico |
Generation Y - Employment
Generation Y - Political and social views Generation Y - Attitudes |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8330-9425-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The public: perception is key -- Millennial clients: policymakers and decisionmakers for decades to come -- Intelligence community employyes: the intelligence workforce -- Intelligence community gene pool: contractors, researchers, foreign liaisons, and more -- |
| Record Nr. | UNINA-9910156237203321 |
|
Weinbaum Cortney
|
||
| Santa Monica, California : , : RAND Corporation, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Millennials in architecture : generations, disruption, and the legacy of a profession / / Darius Sollohub
| Millennials in architecture : generations, disruption, and the legacy of a profession / / Darius Sollohub |
| Autore | Sollohub Darius |
| Pubbl/distr/stampa | Austin, Texas : , : University of Texas Press, , [2019] |
| Descrizione fisica | 1 online resource (351 pages) |
| Disciplina | 720.103 |
| Soggetto topico |
Architecture and society
Architecture, Modern - 21st century Generation Y - Attitudes Generation Y - Psychology |
| ISBN | 1-4773-1856-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : millennials, architecture, and disruption -- Who are the millennials? -- Generations in historical context: generation X, boomers, silents, GIs -- Working with generational theory -- Architectural history by generation -- Generational alignment strategies : millennials, generation X, boomers, silents -- Collaboration : millennial values and the work of architecture -- Anytime, anywhere : digital natives and nomads -- An accelerated tempo : millennial time and territory -- Medicine, law, architecture : comparing the professions -- What's next? the academy, licensure, practice -- Appendix I. Millennials in architecture survey -- Appendix II. Naab-accredited program enrollments 2007/2017. |
| Record Nr. | UNINA-9910793656403321 |
|
Sollohub Darius
|
||
| Austin, Texas : , : University of Texas Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Millennials in architecture : generations, disruption, and the legacy of a profession / / Darius Sollohub
| Millennials in architecture : generations, disruption, and the legacy of a profession / / Darius Sollohub |
| Autore | Sollohub Darius |
| Pubbl/distr/stampa | Austin, Texas : , : University of Texas Press, , [2019] |
| Descrizione fisica | 1 online resource (351 pages) |
| Disciplina | 720.103 |
| Soggetto topico |
Architecture and society
Architecture, Modern - 21st century Generation Y - Attitudes Generation Y - Psychology |
| ISBN | 1-4773-1856-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : millennials, architecture, and disruption -- Who are the millennials? -- Generations in historical context: generation X, boomers, silents, GIs -- Working with generational theory -- Architectural history by generation -- Generational alignment strategies : millennials, generation X, boomers, silents -- Collaboration : millennial values and the work of architecture -- Anytime, anywhere : digital natives and nomads -- An accelerated tempo : millennial time and territory -- Medicine, law, architecture : comparing the professions -- What's next? the academy, licensure, practice -- Appendix I. Millennials in architecture survey -- Appendix II. Naab-accredited program enrollments 2007/2017. |
| Record Nr. | UNINA-9910824251303321 |
|
Sollohub Darius
|
||
| Austin, Texas : , : University of Texas Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Understanding the millennial perspective in deciding to pursue and remain in federal employment : hearing before the Subcommittee on Regulatory Affairs and Federal Management of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Fourteenth Congress, second session, September 29, 2016
| Understanding the millennial perspective in deciding to pursue and remain in federal employment : hearing before the Subcommittee on Regulatory Affairs and Federal Management of the Committee on Homeland Security and Governmental Affairs, United States Senate, One Hundred Fourteenth Congress, second session, September 29, 2016 |
| Pubbl/distr/stampa | Washington : , : U.S. Government Publishing Office, , 2017 |
| Descrizione fisica | 1 online resource (iii, 124 pages) : illustrations |
| Collana | S. hrg. |
| Soggetto topico |
Employee retention - United States
Generation Y - Attitudes Human capital - United States - Evaluation |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Understanding the millennial perspective in deciding to pursue and remain in federal employment |
| Record Nr. | UNINA-9910707908903321 |
| Washington : , : U.S. Government Publishing Office, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
You raised us, now work with us : millennials, career success, and building strong workplace teams / / Lauren Stiller Rikleen
| You raised us, now work with us : millennials, career success, and building strong workplace teams / / Lauren Stiller Rikleen |
| Autore | Rikleen Lauren Stiller |
| Edizione | [Paperback edition.] |
| Pubbl/distr/stampa | Chicago, Illinois : , : American Bar Association, , [2016] |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.3/120842 |
| Soggetto topico |
Conflict of generations in the workplace
Generation Y - Employment Generation Y - Attitudes Personnel management Management Intergenerational communication Intergenerational relations |
| ISBN | 1-63425-429-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Praise; Title Page; Copyright; Dedication; Contents; Acknowledgments; Acknowledgments, Paperback Version; PART ONE; 1 Why Another Book About the Millennial Generation Now?; The Generational Lens; Exploring Nuances, Strengthening Ties; The Survey; Cautionary Notes; 2 On the Cusp; When "Anything Is Possible" Meets Reality; 3 Generations in Transition-Searching for the New Normal; The Long Workplace Shadow; It Used to Be All About Us: The Baby Boomers; Does Anyone Know We Are Here? Generation X; Enter Millennials; 4 Uphill Both Ways-The Millennials' View of their Generational Legacy
A Different Generational LensAppreciating the Legacy of Education; Can We Move On?; The Haze of Hindsight; The Complexity of Choice; Generations, Gender, and Rejecting the Cost of Emulation; Facing Work in a Troubled Economy; Intra-Generational Differences and the Commonality of Confidence; 5 Ground Control to Major Tom-Send in the Helicopter; Boomers as Adolescents: Bringing Activism Home; Stranger Danger and Other Fears; The Structure of Play; Boomers and Gen X as Parents-Coach, Advisor, and Best Friend; The Role of Siblings; Not All Advice Is Equal Elusive Adulthood, Transitioning Relationships6 Parents, Can You Spare a Condo? Perspectives on Parental Financial Support; From Stranger Danger to a Dangerous Economy; Providing Shelter in a Storm; Don't Judge Me by Your Crisis; The Long Chain of Student Debt; Motivated Beyond Dependency; Competitive Pressures; Not Me; 7 What Does the Mirror See-Entitlement or Self-Respect?; Defining Entitlement; Underlying Gratitude for Great Expectations; The Celebrity Factor; Sorry, Wrong Generation; The Label Does Not Fit; Intra-Generational Differences; Not Me Redux Economic Circumstances as a Determining FactorLosing Entitlement to the Global Crisis; The Beat Goes On; Where Confidence and Entitlement Merge; 8 He Talks, She Texts-Is Anybody Listening?; Life-Long Impacts of Growing Up Digital; Adjusting to Differences at Work; Communicating Across Generational Barriers; Restricting Communications and Other Acts of Futility; Adept at Adapting; Power Plays and the Need for Control; Ignored Suggestions; Professions Stuck in Reverse; Unrecognized Tutors; Overbroad Assumptions; Good Humor and Backup Plans; 9 "You Cannot Wear That to Work!"; Beyond the Outfit The Flip-Flop FirestormAppearances and Impressions; Dressing for the Job You Want; The Ripple Effect; Gendered Judgments; Productivity Impacts of Casual Comfort; Dressing for Different Audiences; Dress Codes; Body Piercings; Peer Disapproval; The Economic Burden; Unasked Questions, Unspoken Answers; Where Clothes Are a Euphemism; PART TWO; 10 Navigating Ambiguity and Other Lessons That Helicopter Parents Should Have Taught; Emerging Adulthood; Discomfort with Ambiguity; Internships That Once Were Jobs; 11 Definitions at Variance: Hard Work, Loyalty, and Self-Perceptions; Primed to Work The Continued Pattern of Differentiation |
| Record Nr. | UNINA-9910886384003321 |
|
Rikleen Lauren Stiller
|
||
| Chicago, Illinois : , : American Bar Association, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
