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The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown
| The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 371.2011 |
| Altri autori (Persone) |
OplatkaIzhar
Hemsley-BrownJane <1950-> |
| Collana | Advances in educational administration |
| Soggetto topico |
Education - Administration - General
Education - Leadership Business & Economics - Education Organization & management of education Funding of education & student finance Education - Marketing Educational leadership School management and organization |
| ISBN |
1-283-63504-6
1-78190-243-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. |
| Record Nr. | UNINA-9910785716903321 |
| Bingley, UK, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management and leadership of educational marketing : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown
| The management and leadership of educational marketing : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 371.2011 |
| Altri autori (Persone) |
OplatkaIzhar
Hemsley-BrownJane <1950-> |
| Collana | Advances in educational administration |
| Soggetto topico |
Education - Administration - General
Education - Leadership Business & Economics - Education Organization & management of education Funding of education & student finance Education - Marketing Educational leadership School management and organization |
| ISBN |
1-283-63504-6
1-78190-243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. |
| Record Nr. | UNINA-9910813808003321 |
| Bingley, UK, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||