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Producing fashion [[electronic resource] ] : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk
| Producing fashion [[electronic resource] ] : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2008 |
| Descrizione fisica | 1 online resource (376 p.) |
| Disciplina | 746.9/2 |
| Altri autori (Persone) | BlaszczykRegina Lee |
| Collana |
Hagley Perspectives on Business and Culture
Hagley perspectives on business and culture |
| Soggetto topico |
Fashion design - 20th century - History
Fashion merchandising - 20th century - History Consumers' preferences - 20th century - History Marketing - Management - 20th century - History Product management - 20th century - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-89626-5
0-8122-0605-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. |
| Record Nr. | UNINA-9910463713503321 |
| Philadelphia, : University of Pennsylvania Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk
| Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2008 |
| Descrizione fisica | 1 online resource (vii, 363 pages) : illustrations |
| Disciplina | 746.9/2 |
| Collana | Hagley Perspectives on Business and Culture |
| Soggetto topico |
Fashion design - 20th century - History
Fashion merchandising - 20th century - History Consumers' preferences - 20th century - History Marketing - Management - 20th century - History Product management - 20th century - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
1-283-89626-5
0-8122-0605-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. |
| Record Nr. | UNINA-9910788512303321 |
| Philadelphia, : University of Pennsylvania Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
