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The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces / / editors, Wilson Ozuem , Silvia Ranfagni
| The art of digital marketing for fashion and luxury brands : marketspaces and marketplaces / / editors, Wilson Ozuem , Silvia Ranfagni |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (xiiv, 447 pages ) : illustrations (black and white) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Luxuries - Marketing Fashion merchandising |
| ISBN | 3-030-70324-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910495180003321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations / / edited by Marta Massi, Alex Turrini
| The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations / / edited by Marta Massi, Alex Turrini |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 746.920688 |
| Collana | Palgrave Studies in Practice: Global Fashion Brand Management |
| Soggetto topico |
Branding (Marketing)
Clothing trade Fashion and art Fashion illustrators Marketing Industries Fashion merchandising Fine Arts |
| ISBN | 3-030-26121-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion. |
| Record Nr. | UNINA-9910407709803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ASOS
| ASOS |
| Autore | Senker Cath |
| Pubbl/distr/stampa | Wayland |
| Descrizione fisica | 1 online resource (33 p.) |
| Disciplina | 381.14206541 |
| Collana | Big Business |
| Soggetto topico |
Fashion merchandising
Teleshopping |
| ISBN | 0-7502-8551-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679634503321 |
Senker Cath
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| Wayland | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
| Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (112 p.) |
| Disciplina | 687.0688 |
| Altri autori (Persone) |
EstelamiHooman
JonesRichard |
| Collana | Journal of fashion marketing and management: an international journal |
| Soggetto topico |
Fashion merchandising
Marketing research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50957-0
9786610509577 1-84544-800-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence |
| Record Nr. | UNINA-9910450478603321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones
| Demographic change and the fashion market [[electronic resource] /] / editor Richard Jones |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (112 p.) |
| Disciplina | 687.0688 |
| Altri autori (Persone) |
EstelamiHooman
JonesRichard |
| Collana | Journal of fashion marketing and management: an international journal |
| Soggetto topico |
Fashion merchandising
Marketing research |
| ISBN |
1-280-50957-0
9786610509577 1-84544-800-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Editorial; US consumer purchasing decisions and demand for apparel; Age, gender and national factors in fashion consumption; Exploring adolescent girls' identification of beauty types through consumer collages; Generation X, Baby Boomers, and Swing: marketing fair trade apparel; College students' attitudes toward shopping online for apparel products; Grey consumers are all the same, they even dress the same - myth or reality?; Buying behaviour of "tweenage" girls and key societal communicating factors influencing their purchasing of fashion clothing
Book reviewForthcoming in issue 5; Call for papers; Awards for Excellence |
| Record Nr. | UNINA-9910783536803321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engaging with fashion [[e-book] ] : perspectives on communication, education and business / / Edited by Federica Carlotto and Natalie C. McCreesh
| Engaging with fashion [[e-book] ] : perspectives on communication, education and business / / Edited by Federica Carlotto and Natalie C. McCreesh |
| Pubbl/distr/stampa | Boston : , : Brill, , [2018] |
| Descrizione fisica | 1 online resource (352 pages) |
| Disciplina | 391.0019 |
| Collana | At the interface/probing the boundaries |
| Soggetto topico |
Fashion
Fashion - Social aspects Fashion merchandising |
| Soggetto genere / forma | Electronic books. |
| ISBN | 90-04-38243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Matter -- Copyright -- Notes on Contributors -- Introduction / Federica Carlotto and Natalie C. McCreesh -- Marketing -- Copying to Be Unique?: An Analysis of High Street Retailers’ Product Differentiation Strategies / Susanne Schulz -- The Fashion ‘Timescape’: Historical Evolution and Contemporary Features / Federica Carlotto -- The Art Foundations of Luxury Fashion Brands: An Exploratory Investigation / Alessia Grassi , Steve Swindells and Stephen Wigley -- Consuming -- Ethical and Sustainable Luxury: The Paradox of Consumerism and Caring / Deidra W. Arrington -- Martin House Makers: Exploring Modes of Upcycling and Make within the Charity Retail Sector / Karen Dennis -- The Borrowing of Emotive Connotation between Fashion and Music / Claire Allen -- Recent Gastro-Trends: Food Surfing on the Streets / Cecilia Winterhalter -- Educating -- Collaborative Learning in Fashion Education / Ines Simoes and Mario Matos Ribeiro -- Clothing and Body: Case Studies in ‘Slow Fashion’ in Fashion Education / Lan Lan and Peng Liu -- Making It Real: Engaging the Consumer in Sustainable Fashion Consumption / Natalie C. McCreesh , Christopher R. Jones , Alex McIntosh and Helen Storey -- Communicating -- Fashioning a Soviet Narrative: Jean Paul Gaultier’s Russian Constructivist Collection, 1986 / Doris Domoszlai-Lantner -- Fashion, Fantasy, Power and Mystery: Interpreting Shoes through the Lens of Visual Culture / Naomi Joanna Braithwaite -- Fashion Plates: Rudolph Ackermann and Paul Poiret: The Relationship between Classical Revival and Feminist Expressions / Jill M. Carey and Lindsay E. Feeney -- Fashion Icons in Photography: American Magazine Turning to Iconic Representations from the 1960s On / Alice Morin -- Embodying -- Transcending the Traditional: Fashion as Performance / Jennifer Richards -- Visual Impairment and Fashion: Breaking Barriers / Nádia Fernandes -- Positioning -- Sustainable Kate? Wear-Again Anne?: The Recycled Fashions of the Duchess of Cambridge and the Princess Royal / Jacque Lynn Foltyn -- Clothing Issued the Enslaved on the Monticello Plantation / Gaye S. Wilson -- The Metamorphosis of Dress in Cyprus during the British Period / Noly Moyssi and Maria Patsalosavvi -- Process and Mani Sapienti: Arte Povera and the Default to Order / Laura Petican -- Back Matter -- Index of Names -- Index of Subjects. |
| Record Nr. | UNINA-9910511367003321 |
| Boston : , : Brill, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Engaging with fashion : perspectives on communication, education and business / / Edited by Federica Carlotto and Natalie C. McCreesh
| Engaging with fashion : perspectives on communication, education and business / / Edited by Federica Carlotto and Natalie C. McCreesh |
| Pubbl/distr/stampa | Boston : , : Brill, , [2018] |
| Descrizione fisica | 1 online resource (352 pages) |
| Disciplina | 391.0019 |
| Collana | At the interface/probing the boundaries |
| Soggetto topico |
Fashion
Fashion - Social aspects Fashion merchandising |
| ISBN | 90-04-38243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front Matter -- Copyright -- Notes on Contributors -- Introduction / Federica Carlotto and Natalie C. McCreesh -- Marketing -- Copying to Be Unique?: An Analysis of High Street Retailers’ Product Differentiation Strategies / Susanne Schulz -- The Fashion ‘Timescape’: Historical Evolution and Contemporary Features / Federica Carlotto -- The Art Foundations of Luxury Fashion Brands: An Exploratory Investigation / Alessia Grassi , Steve Swindells and Stephen Wigley -- Consuming -- Ethical and Sustainable Luxury: The Paradox of Consumerism and Caring / Deidra W. Arrington -- Martin House Makers: Exploring Modes of Upcycling and Make within the Charity Retail Sector / Karen Dennis -- The Borrowing of Emotive Connotation between Fashion and Music / Claire Allen -- Recent Gastro-Trends: Food Surfing on the Streets / Cecilia Winterhalter -- Educating -- Collaborative Learning in Fashion Education / Ines Simoes and Mario Matos Ribeiro -- Clothing and Body: Case Studies in ‘Slow Fashion’ in Fashion Education / Lan Lan and Peng Liu -- Making It Real: Engaging the Consumer in Sustainable Fashion Consumption / Natalie C. McCreesh , Christopher R. Jones , Alex McIntosh and Helen Storey -- Communicating -- Fashioning a Soviet Narrative: Jean Paul Gaultier’s Russian Constructivist Collection, 1986 / Doris Domoszlai-Lantner -- Fashion, Fantasy, Power and Mystery: Interpreting Shoes through the Lens of Visual Culture / Naomi Joanna Braithwaite -- Fashion Plates: Rudolph Ackermann and Paul Poiret: The Relationship between Classical Revival and Feminist Expressions / Jill M. Carey and Lindsay E. Feeney -- Fashion Icons in Photography: American Magazine Turning to Iconic Representations from the 1960s On / Alice Morin -- Embodying -- Transcending the Traditional: Fashion as Performance / Jennifer Richards -- Visual Impairment and Fashion: Breaking Barriers / Nádia Fernandes -- Positioning -- Sustainable Kate? Wear-Again Anne?: The Recycled Fashions of the Duchess of Cambridge and the Princess Royal / Jacque Lynn Foltyn -- Clothing Issued the Enslaved on the Monticello Plantation / Gaye S. Wilson -- The Metamorphosis of Dress in Cyprus during the British Period / Noly Moyssi and Maria Patsalosavvi -- Process and Mani Sapienti: Arte Povera and the Default to Order / Laura Petican -- Back Matter -- Index of Names -- Index of Subjects. |
| Record Nr. | UNINA-9910793279803321 |
| Boston : , : Brill, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion & music / / Jochen Str�ahle, editor
| Fashion & music / / Jochen Str�ahle, editor |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Springer, , [2018] |
| Descrizione fisica | 1 online resource (xi, 264 pages) : illustrations (some color), charts |
| Disciplina | 780.07 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Fashion merchandising
Music trade Branding (Marketing) Culture Motivation research (Marketing) |
| ISBN | 981-10-5637-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. An introductory viewpoint to fashion and music / Jochen Str�ahle -- 2. Fashion and music : a literature review / Jochen Str�ahle and Anna-Christina Kriegel -- 3. Music as key-influencer of fashion trends / Jochen Str�ahle and Jennifer R�odel -- 4. Case study : grunge music and grunge style / Jochen Str�ahle and Noemi Jahne-Warrior -- 5. In-store music in fashion stores / Jochen Str�ahle and Ronja Hohls -- 6. Music in fashion communication / Jochen Str�ahle and Mara Keibel -- 7. Co-design and endorsement / Jochen Str�ahle and Gabriele Strobl -- 8. Creating differentiation by style / Jochen Str�ahle and Patricia D�urr -- 9. Merchandising in the music business / Jochen Str�ahle and Charline Susan Jackson -- 10. Case study : EMP / Jochen Str�ahle and Myriam T�opfer -- 11. How digital changed the music industry / Jochen Str�ahle and Lukas K�ohneke -- 12. Crowdfunding : learnings from the music business / Jochen Str�ahle and Franziska Lang -- 13. Case study : marillion / Jochen Str�ahle and Lena Bulling. |
| Record Nr. | UNINA-9910298173103321 |
| Singapore : , : Springer Singapore : , : Springer, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion and film : moving images and consumer behavior / / Peter Bug, editor
| Fashion and film : moving images and consumer behavior / / Peter Bug, editor |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (xvi, 301 pages) : illustrations (some color), charts |
| Disciplina | 658.8 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Fashion merchandising
Clothing and dress on television Clothing and dress in motion pictures Consumer behavior |
| ISBN | 981-13-9542-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. An Introductory Viewpoint to Fashion and Film -- 2. Cinema Films Influencing Fashion -- 3. Fashion and fashion advertisement in TV – Study Germany -- 4. Fashion Product Placement in International TV Series -- 5. YouTube Fashion Videos -- 6. Instagram Fashion Videos -- 7. Self-referencing Fashion Brand Films -- 8. Music Videos and Fashion Business– Hip-hop study -- 9. Fashion Show Films -- 10. Event Films Influencing Fashion -- 11. Product Presentation with Moving Images in Fashion E-Commerce -- 12. Product Presentation with Moving Images in Fashion E-Commerce -- 13. Analysis of motion pictures in fashion stores in Stuttgart -- 14. The Future of Fashion Films in Augmented Reality and Virtual Reality. |
| Record Nr. | UNINA-9910367242803321 |
| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion branding unraveled / Kaled K. Hameide
| Fashion branding unraveled / Kaled K. Hameide |
| Autore | Hameide, Kaled K |
| Pubbl/distr/stampa | New York, NY : Fairchild Publications, 2011 |
| Descrizione fisica | XIII, 290 p. ; 23 cm |
| Disciplina | 658.827 |
| Soggetto topico |
Marchi di fabbrica e di commercio
Fashion merchandising |
| ISBN | 9781563678745 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001417789707536 |
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Hameide, Kaled K
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| New York, NY : Fairchild Publications, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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