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Business abroad / / Lawrence E. Koslow
| Business abroad / / Lawrence E. Koslow |
| Autore | Koslow Lawrence E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (458 p.) |
| Disciplina | 658.049 |
| Soggetto topico |
International business enterprises - Management
Strategic alliances (Business) Export marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-58633-9
9786613898784 1-136-01506-X 0-08-050047-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Are you ready for global expansion? -- pt. 2. Building a global business without leaving home -- pt. 3. Taking your business abroad -- pt. 4. A look toward the future. |
| Record Nr. | UNINA-9910462249903321 |
Koslow Lawrence E.
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| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business abroad / / Lawrence E. Koslow
| Business abroad / / Lawrence E. Koslow |
| Autore | Koslow Lawrence E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (458 p.) |
| Disciplina | 658.049 |
| Soggetto topico |
International business enterprises - Management
Strategic alliances (Business) Export marketing - Management |
| ISBN |
1-136-01505-1
1-283-58633-9 9786613898784 1-136-01506-X 0-08-050047-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Are you ready for global expansion? -- pt. 2. Building a global business without leaving home -- pt. 3. Taking your business abroad -- pt. 4. A look toward the future. |
| Altri titoli varianti | Business abroad : a quick guide to international business transactions |
| Record Nr. | UNINA-9910785782403321 |
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Koslow Lawrence E.
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| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business abroad / / Lawrence E. Koslow
| Business abroad / / Lawrence E. Koslow |
| Autore | Koslow Lawrence E. |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (458 p.) |
| Disciplina | 658.049 |
| Soggetto topico |
International business enterprises - Management
Strategic alliances (Business) Export marketing - Management |
| ISBN |
1-136-01505-1
1-283-58633-9 9786613898784 1-136-01506-X 0-08-050047-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Are you ready for global expansion? -- pt. 2. Building a global business without leaving home -- pt. 3. Taking your business abroad -- pt. 4. A look toward the future. |
| Altri titoli varianti | Business abroad : a quick guide to international business transactions |
| Record Nr. | UNINA-9910825672903321 |
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Koslow Lawrence E.
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| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global marketing management / / Warren J. Keegan ; with Elyse Arnow Brill ; international editions contributions by Sandeep Puri
| Global marketing management / / Warren J. Keegan ; with Elyse Arnow Brill ; international editions contributions by Sandeep Puri |
| Autore | Keegan Warren J. |
| Edizione | [Eighth edition, international edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (480 pages) : illustrations |
| Disciplina | 658.848 |
| Collana | Always learning |
| Soggetto topico | Export marketing - Management |
| ISBN | 0-273-77570-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Preface -- Acknowledgements -- Part I: Introduction and Overview -- Chapter 1 IntroductIon to Global Marketing -- Introduction -- Marketing: A Universal Discipline -- The Marketing Concept -- The Three Principles of Marketing -- Customer Value and the Value Equation -- Competitive or Differential Advantage -- Focus -- Global Marketing: What It Is and What It Is Not -- The Standardization Debate -- Globalization and Global Marketing -- Management Orientations -- Ethnocentric Orientation -- Polycentric Orientation -- Regiocentric and Geocentric Orientations -- Driving and Restraining Forces -- Driving Forces -- Restraining Forces -- Outline of This Book -- Chapter Summary -- Discussion Questions -- Suggested Readings -- Appendix: The 18 Guiding Principles of Legacy Marketing -- Part II: The Global Marketing Environment -- Chapter 2 The Global Economic Environment -- Introduction -- The World Economy-An Overview -- The World Economy: Important Trends -- Economic Activity Will Shift from West to East -- Aging Worldwide Population Will Demand Increasing Levels of Productivity and Efficiency -- Shifts and Growth in Consumer Segments Will Result in Changes in the Global Consumer Marketplace -- Changing Industry Structures and Emerging New Models of Corporate Organization Will be Characteristic of Growing Global Competition -- The Demand for Natural Resources Will Continue to Grow, Resulting in Growing Pressure on an Already Strained Global, Natural Environment -- Scrutiny of Global Firms' Worldwide Practices Will Increase as the Reach and Scale of Global Firms Expand -- Increasing Regulation Will Shape the Structure and Conduct of Whole Industries -- The Economics of Information Will Be Transformed as the Ubquitous Nature of Information Expands -- Talent Pools Have Become Global in Nature.
Assimilating Talent into the Leadership Structure of a Global Company Will Be a Competitive Advantage -- The Market State: Varying Degrees of Economic Freedom -- Stages Of Market Development -- Low-Income Countries -- Lower-Middle-Income Countries -- Upper-Middle-Income Countries -- High-Income Countries -- Income And Purchasing Power Parity Around The Globe -- International Comparison Program (ICP) of the World Bank -- Actual Individual Consumption -- The Location of Population -- Global Trade And Investment -- The Balance of Payments -- Global Trade Patterns -- Exchange Rates -- Degrees of Economic Cooperation -- A Free Trade Area -- A Customs Union -- A Common Market -- Chapter Summary -- Discussion Questions -- Suggested Readings -- Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing -- Introduction -- The Political Environment -- Nation-States and Sovereignty -- Political Risk -- Taxes -- Dilution of Equity Control -- Expropriation -- International Law -- Common Versus Code Law -- Sidestepping Legal Problems: Important Business Issues -- Establishment -- Jurisdiction -- Intellectual Property: Patents and Trademarks -- International Trademark Filings -- Antitrust -- Licensing and Trade Secrets -- Bribery and Corruption -- Forms of Corruption -- Estimating the Pervasiveness and Magnitude of Corruption -- Characteristics of Countries with High Perceived Levels of Corruption -- Anticorruption Laws and Regulations -- Conflict Resolution, Dispute Settlement, and Litigation -- Alternatives to Litigation for Dispute Settlement -- The Regulatory Environment -- The European Union -- The World Trade Organization and Its Role in International Trade -- Ethical Issues -- Summary -- Discussion Questions -- Suggested Readings -- Chapter 4 The Global Cultural EnvIronment -- Introduction -- Basic Aspects of Society and Culture. The Search for Cultural Universals -- Communication and Negotiation -- Social Behavior -- Analytical Approaches to Cultural Factors -- Maslow's Hierarchy of Needs -- Standardized Cultural Classifications -- Hofstede's National Culture Dimensions -- Project Globe -- Inglehart's World Values Survey -- Schwartz's Cultural Value Orientations -- Leung and Bond's Social Axioms -- Ethnographic and Other Nonsurvey Approaches -- Living, Working, and Thriving in Different Cultures -- Understanding the Complexity of Identity -- The Self-Reference Criterion and Perception -- Environmental Sensitivity -- Cross-Cultural Complications and Suggested Solutions -- Training in Cross-Cultural Competency -- Summary -- Discussion Questions -- Suggested Readings -- Part III: Analyzing And Targeting Global Market Opportunities -- Chapter 5 Global Customers -- Introduction -- The Global Marketing Plan -- Regional Market Characteristics -- European Union -- Russia -- North America -- Asia-Pacific -- Latin America and the Carribean -- Middle East and Africa -- Marketing In Low-Income Countries -- Global Buyers -- Customer Value and the Value Equation -- Diffusion Theory -- Summary -- Discussion Questions -- Experiential Exercise: The Global Marketing Plan -- Application Exercises -- Suggested Readings -- Chapter 6 Global Marketing Information Systems and Research -- Introduction -- Overview of Global Marketing Information Systems -- Information Subject Agenda -- Scanning Modes: Surveillance and Search -- Sources of Market Information -- Human Sources -- Documentary Sources -- Internet Sources -- Web Analytics: Clouds, Big Data, and Smart Assets -- Direct Perception -- Formal Marketing Research -- Step 1: Identify the Research Problem -- Step 2: Develop a Research Plan -- Step 3: Collecting Data -- Primary Data and Survey Research -- Step 4: Analyze Research Data. Step 5: Present the Findings -- Linking Global Marketing Research to The Decision-Making Process -- Current Issues in Global Marketing Research -- Headquarters Control of Global Marketing Research -- The Marketing Information System as a Strategic Asset -- An Integrated Approach to Information Collection -- Summary -- Discussion Questions -- Application Exercises -- Suggested Readings -- Chapter 7 Segmentation, Targeting, and Positioning -- Introduction -- Global Market Segmentation -- Geographic Segmentation -- Demographic Segmentation -- Psychographic Segmentation -- Behavior Segmentation -- Benefit Segmentation -- Vertical Versus Horizontal Segmentation -- Global Targeting -- Criteria for Targeting -- Selecting a Global Target Market Strategy -- Global Product Positioning -- High-Tech Positioning -- High-Touch Positioning -- Summary -- Discussion Questions -- Suggested Readings -- Part IV: Global Marketing Strategy -- Chapter 8 Global Entry and Expansion Strategies -- Introduction -- Decision Criteria for International Business -- Political Risk -- Market Access -- Factor Costs and Conditions -- Country Infrastructure -- Foreign Exchange -- Creating a Product-Market Profile -- Market Selection Criteria -- Visits to the Potential Market -- Entry and Expansion Decisions and Alternatives -- "Going Global" Decision Criteria -- Exporting and Export Sourcing -- Organizing for Export Sourcing -- Licensing -- Franchising -- Product Sourcing -- Investment: Joint Venture and FDI -- Ownership/Investment -- Market Expansion Strategies -- Alternative Strategies: Stages of Development Model -- Summary -- Discussion Questions -- Suggested Readings -- Chapter 9 Competitive Analysis and Strategy -- Introduction -- Strategy Defined -- Industry Analysis Forces Influencing Competition -- Five Forces -- Global Competition and National Competitive Advantage. Factor Conditions -- Basic Versus Advanced Factors -- Generalized Versus Specialized Factors -- Demand Conditions -- Related and Supporting Industries -- Firm Strategy, Structure, and Rivalry -- Other Forces Acting on the Diamond -- Other Nonmarket Factors -- Single or Double Diamond? -- Competitive Advantage and Strategic Models -- Generic Strategies for Creating Competitive Advantage -- Broad Market Strategies -- Narrow Target Strategies -- Strategic Positions -- Variety-Based Positioning -- Needs-Based Positioning -- Access-Based Positioning -- Which Position to Take? -- Competitive Innovation and Strategic Intent -- Layers of Advantage -- Changing the Rules -- Collaborating -- Hypercompetition? -- Summary -- Discussion Questions -- Suggested Readings -- Part V: Creating Global Marketing Programs -- Chapter 10 Product Decisions -- Introduction -- Basic Concepts -- Products: Definition and Classification -- Products: Local, National, International, and Global -- Product Positioning -- Attribute or Benefit -- Quality/Price -- Use/User -- High-Tech Positioning -- High-Touch Positioning -- Product Saturation Levels in Global Markets -- Product Design Considerations -- Preferences -- Cost -- Laws and Regulations -- Compatibility -- Attitudes Toward Country of Origin -- Global Product Positioning: Strategic Alternatives -- Strategy 1: Product/Communication Extension (Dual Extension) -- Strategy 2: Product Extension/Communication Adaptation -- Strategy 3: Product Adaptation/Communication Extension -- Strategy 4: Dual Adaptation -- Strategy 5: Product Invention -- New Products in Global Marketing -- Identifying New-Product Ideas -- New-Product Development Location -- Testing New Products in National Markets -- Summary -- Discussion Questions -- Application Exercises -- Experiential Exercises -- Suggested Readings -- Chapter 11 Pricing Decisions. Introduction. |
| Record Nr. | UNINA-9910151656703321 |
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Keegan Warren J.
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| Boston : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
| Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar |
| Autore | Sherlekar S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (589 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SherlekarVirendra Sharad |
| Soggetto topico |
Export marketing - Management
International business enterprises - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81241-6
9786612812415 1-4416-7475-6 93-5043-210-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910459692503321 |
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Sherlekar S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
| Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar |
| Autore | Sherlekar S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (589 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SherlekarVirendra Sharad |
| Soggetto topico |
Export marketing - Management
International business enterprises - Management |
| ISBN |
1-282-81241-6
9786612812415 1-4416-7475-6 93-5043-210-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910785660103321 |
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Sherlekar S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar
| Global marketing management [[electronic resource] ] : (under value-based integrated customerised approach) / / S.A. Sherlekar, Virendra Sharad Sherlekar |
| Autore | Sherlekar S. A |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (589 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | SherlekarVirendra Sharad |
| Soggetto topico |
Export marketing - Management
International business enterprises - Management |
| ISBN |
1-282-81241-6
9786612812415 1-4416-7475-6 93-5043-210-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
COVER; CONTENTS; OVERVIEW OF MARKETING; MARKETING MANAGEMENT; INDIAN WISDOM FOR MARKETING MANAGEMENT; GLOBALISATION/NEW PEOPLE MANAGEMENT; CUSTOMER-FOCUSED MANAGEMENT/PRICE STRATEGY - STRATEGIC 'P' OF MARKETING; INDIA THE BEST EMERGING MARKET IN THE WORLD; MARKETING ENVIRONMENT; CUSTOMER DEMAND AND MARKET SEGMENTATION; BUYER BEHAVIOUR; DEMAND/SALES FORECASTING; MARKETING INFORMATION/RESEARCH; MARKETING RESEARCH PROCESS; MARKETING PLANNING/STRATEGY; SOCIAL/ECOLOGICAL ASPECTS OF MARKETING; CONSUMERISM/CONSUMER PROTECTION/BUSINESS RESPONSE; PRODUCT PLAN(CORNERSTONE OF MARKETING)
PRODUCT RELATED STRATEGIESPRICE (UNIQUE ELEMENT OF MARKETING MIX); PROMOTION (lNFORMATIVE/PERSUASIVE COMMUNICATION; PERSONAL SELLING (IN A CUSTOMER-FOCUSED MARKET); SALES MANAGEMENT (DYNAMIC POWER OF MARKETER; ADVERTISING (VALUE-BASED MASS COMMUNICATION); DISTRIBUTION STRATEGIES (PART - I); DISTRIBUTION STRATEGIES (PART-II); PHYSICAL DISTRIBUTION (THE OTHER HALF FOR MARKETING); GLOBAL MARKETING(PART -I); GLOBAL MARKETING(PART - II); EXPORT MANAGEMENT; THE BUSINESS MARKET; MARKETING OF SERVICES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910809709303321 |
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Sherlekar S. A
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global marketing strategy : an executive digest / / Bodo B. Schlegelmilch
| Global marketing strategy : an executive digest / / Bodo B. Schlegelmilch |
| Autore | Schlegelmilch Bodo B. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer Nature Switzerland AG, , [2022] |
| Descrizione fisica | 1 online resource : illustrations (some color) |
| Disciplina | 658.848 |
| Collana | Management for professionals |
| Soggetto topico |
Export marketing - Management
International trade Marketing |
| ISBN |
9783030906658
9783030906641 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910547297303321 |
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Schlegelmilch Bodo B.
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| Cham, Switzerland : , : Springer Nature Switzerland AG, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Global markets and local crafts : Thailand and Costa Rica compared / / Frederick F. Wherry
| Global markets and local crafts : Thailand and Costa Rica compared / / Frederick F. Wherry |
| Autore | Wherry Frederick F. |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , 2008 |
| Descrizione fisica | 1 online resource (204 p.) |
| Disciplina | 338.4/77455 |
| Collana | Johns Hopkins studies in globalization |
| Soggetto topico |
Handicraft industries - Thailand
Handicraft industries - Costa Rica Export marketing - Management International business enterprises - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4214-0324-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : making culture or making work? -- The frames and the forces of the market -- Same local traditions, different frames -- The flows of production -- Framing authenticity -- Conclusion : the three Fs of globalization. |
| Record Nr. | UNINA-9910463911003321 |
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Wherry Frederick F.
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| Baltimore : , : Johns Hopkins University Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global markets and local crafts : Thailand and Costa Rica compared / / Frederick F. Wherry
| Global markets and local crafts : Thailand and Costa Rica compared / / Frederick F. Wherry |
| Autore | Wherry Frederick F. |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , 2008 |
| Descrizione fisica | 1 online resource (204 p.) |
| Disciplina | 338.4/77455 |
| Collana | Johns Hopkins studies in globalization |
| Soggetto topico |
Handicraft industries - Thailand
Handicraft industries - Costa Rica Export marketing - Management International business enterprises - Marketing |
| ISBN | 1-4214-0324-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : making culture or making work? -- The frames and the forces of the market -- Same local traditions, different frames -- The flows of production -- Framing authenticity -- Conclusion : the three Fs of globalization. |
| Record Nr. | UNINA-9910788503303321 |
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Wherry Frederick F.
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| Baltimore : , : Johns Hopkins University Press, , 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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