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The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels
| The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1998 |
| Descrizione fisica | xiv, 185 p. : ill |
| Disciplina | 338.8/884 |
| Altri autori (Persone) |
HaahtiAntti Juhani
HallGraham DonckelsRik |
| Soggetto topico |
International business enterprises - Europe
Small business - Europe - Growth Export marketing - Europe |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-78579-8
1-280-31937-2 0-203-43590-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction: Interstratos - a pioneering project on internationalization of SMEs in Europe / Antti Haahti -- chapter 2 Industry characteristics and internationalization processes in small firms / H�kan Boter -- chapter 3 Forms and extent of success factors: the case of Switzerland / Hans J. Pleitner -- chapter 4 Entrepreneurial profiles and strategies for the larger market / Erwin A. Fröhlich -- chapter 5 International orientation and external resource dependence of Nordic engineering firms / Petri Ahokangas -- chapter 6 Export orientation in open markets: the case of the Nordic countries / Per-Anders Havnes -- chapter 7 Export orientation: an econometric analysis / Yvonne Prince -- chapter 8 Small firms' international strategies and performance: a comparison between Dutch and Finnish small firms -- chapter 9 Internationalization and ownership: family versus non-family enterprises -- chapter 10 Strategic management of British SMEs: changes in attitude 1991-4 / Graham Hall. |
| Record Nr. | UNINA-9910454810803321 |
| London ; ; New York : , : Routledge, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels
| The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1998 |
| Descrizione fisica | xiv, 185 p. : ill |
| Disciplina | 338.8/884 |
| Altri autori (Persone) |
HaahtiAntti Juhani
HallGraham DonckelsRik |
| Soggetto topico |
International business enterprises - Europe
Small business - Europe - Growth Export marketing - Europe |
| ISBN |
1-134-78578-X
1-134-78579-8 1-280-31937-2 0-203-43590-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction: Interstratos - a pioneering project on internationalization of SMEs in Europe / Antti Haahti -- chapter 2 Industry characteristics and internationalization processes in small firms / H�kan Boter -- chapter 3 Forms and extent of success factors: the case of Switzerland / Hans J. Pleitner -- chapter 4 Entrepreneurial profiles and strategies for the larger market / Erwin A. Fröhlich -- chapter 5 International orientation and external resource dependence of Nordic engineering firms / Petri Ahokangas -- chapter 6 Export orientation in open markets: the case of the Nordic countries / Per-Anders Havnes -- chapter 7 Export orientation: an econometric analysis / Yvonne Prince -- chapter 8 Small firms' international strategies and performance: a comparison between Dutch and Finnish small firms -- chapter 9 Internationalization and ownership: family versus non-family enterprises -- chapter 10 Strategic management of British SMEs: changes in attitude 1991-4 / Graham Hall. |
| Record Nr. | UNINA-9910779807103321 |
| London ; ; New York : , : Routledge, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels
| The internationalization of SMEs : the Interstratos project / / edited by Antti Haahti, Graham Hall and Rik Donckels |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 1998 |
| Descrizione fisica | xiv, 185 p. : ill |
| Disciplina | 338.8/884 |
| Altri autori (Persone) |
HaahtiAntti Juhani
HallGraham DonckelsRik |
| Soggetto topico |
International business enterprises - Europe
Small business - Europe - Growth Export marketing - Europe |
| ISBN |
1-134-78578-X
1-134-78579-8 1-280-31937-2 0-203-43590-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter 1 Introduction: Interstratos - a pioneering project on internationalization of SMEs in Europe / Antti Haahti -- chapter 2 Industry characteristics and internationalization processes in small firms / H�kan Boter -- chapter 3 Forms and extent of success factors: the case of Switzerland / Hans J. Pleitner -- chapter 4 Entrepreneurial profiles and strategies for the larger market / Erwin A. Fröhlich -- chapter 5 International orientation and external resource dependence of Nordic engineering firms / Petri Ahokangas -- chapter 6 Export orientation in open markets: the case of the Nordic countries / Per-Anders Havnes -- chapter 7 Export orientation: an econometric analysis / Yvonne Prince -- chapter 8 Small firms' international strategies and performance: a comparison between Dutch and Finnish small firms -- chapter 9 Internationalization and ownership: family versus non-family enterprises -- chapter 10 Strategic management of British SMEs: changes in attitude 1991-4 / Graham Hall. |
| Record Nr. | UNINA-9910813743303321 |
| London ; ; New York, : Routledge, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New estimates of hardwood lumber exports to Europe and Asia / / William G. Luppold, R. Edward Thomas
| New estimates of hardwood lumber exports to Europe and Asia / / William G. Luppold, R. Edward Thomas |
| Autore | Luppold William G. |
| Pubbl/distr/stampa | Radnor, Pennsylvania : , : United States Department of Agriculture, Forest Service, Northeastern Forest Experiment Station, , [1991] |
| Descrizione fisica | 1 online resource (22 pages) |
| Collana | Research paper NE |
| Soggetto topico |
Hardwoods - United States - Marketing
Lumber - United States Export marketing - Europe Export marketing - Asia |
| Soggetto genere / forma | Statistics. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910704628603321 |
Luppold William G.
|
||
| Radnor, Pennsylvania : , : United States Department of Agriculture, Forest Service, Northeastern Forest Experiment Station, , [1991] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
New estimates of hardwood-log exports to Europe and Asia / / William G. Luppold, R. Edward Thomas
| New estimates of hardwood-log exports to Europe and Asia / / William G. Luppold, R. Edward Thomas |
| Autore | Luppold William G. |
| Pubbl/distr/stampa | Radnor, Pennsylvania : , : United States Department of Agriculture, Forest Service, Northeastern Forest Experiment Station, , [1991] |
| Descrizione fisica | 1 online resource (24 pages) |
| Collana | Research paper NE |
| Soggetto topico |
Hardwoods - United States - Marketing
Lumber - United States Export marketing - Europe Export marketing - Asia |
| Soggetto genere / forma | Statistics. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910704615603321 |
|
Luppold William G.
|
||
| Radnor, Pennsylvania : , : United States Department of Agriculture, Forest Service, Northeastern Forest Experiment Station, , [1991] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla
| Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.84 |
| Altri autori (Persone) |
TurnbullPeter W
VallaJean-Paul |
| Collana | Routledge Library Editions: International Business |
| Soggetto topico |
Customer relations - Europe
Export marketing - Europe Industrial marketing - Europe |
| ISBN |
1-135-12427-2
0-203-07624-9 1-135-12428-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Strategies for InternationalIndustrial Marketing; Copyright Page; Contents; Acknowledgements; Preface; 1. The Interaction Approach to Marketing Strategy - An Introduction; 2. The French Approach to Europe; Introduction; Sample Characteristics; The Four Export Markets and French Industrial Firms; Export Marketing Organisation; The Management of Supplier/Customer Relationships; Industrial Marketing Strategies: Looking for New Ways; Summary; Appendix; 3. The German Approach To Europe; Introduction; The Nature of Marketing Investments in Industrial Markets; Sample Characteristics
Marketing Investments in Micro PositionsMarketing Investments in Macro Positions; Conclusion; 4. The Swedish Approach to Europe; Introduction - International Marketing Strategies; Characteristics of the Process of International Development; Sample Characteristics; The Export Markets and Swedish Companies; Conclusion and Implications; Notes; 5. The British Approach to Europe; Introduction; The Environment of Supplier-Customer Relationships; Marketing Strategies for Interaction; Organisation Structures for Handling Customer Relationships; Summary and Conclusions; Implications for Management Appendix6. A Comparison of Strategic Marketing Approaches; Introduction; The Basis of the 'Market Approach'; The Country Research Samples; Marketing Organisations; Supplier/Customer Relationships; 7. The Strategic Role of Industrial Marketing Management; Introduction; Industrial Marketing in an Interactive Environment; Marketing as a Managerial Function; Three Perspectives for Industrial Marketing Management; Summary; 8. The Dimensions of Industrial Marketing Strategy; Introduction; A Typology of Industrial Marketing Strategies; Factors affecting the Strategic Marketing Behaviour of Firms A Systematic Approach to the Management and Control of Supplier/Customer RelationshipsInteractive Strategic Marketing Planning: A New Approach; Conclusion; 9. Conclusion; Appendix 1: The Research Methodology; References; Index |
| Record Nr. | UNINA-9910786718403321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla
| Strategies for international industrial marketing : the management of customer relationships in European industrial markets / / edited by Peter W. Turnbull and Jean-Paul Valla |
| Pubbl/distr/stampa | London : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (310 pages) : illustrations |
| Disciplina | 658.84 |
| Altri autori (Persone) |
TurnbullPeter W
VallaJean-Paul |
| Collana | Routledge Library Editions: International Business |
| Soggetto topico |
Customer relations - Europe
Export marketing - Europe Industrial marketing - Europe |
| ISBN |
1-135-12427-2
0-203-07624-9 1-135-12428-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Strategies for InternationalIndustrial Marketing; Copyright Page; Contents; Acknowledgements; Preface; 1. The Interaction Approach to Marketing Strategy - An Introduction; 2. The French Approach to Europe; Introduction; Sample Characteristics; The Four Export Markets and French Industrial Firms; Export Marketing Organisation; The Management of Supplier/Customer Relationships; Industrial Marketing Strategies: Looking for New Ways; Summary; Appendix; 3. The German Approach To Europe; Introduction; The Nature of Marketing Investments in Industrial Markets; Sample Characteristics
Marketing Investments in Micro PositionsMarketing Investments in Macro Positions; Conclusion; 4. The Swedish Approach to Europe; Introduction - International Marketing Strategies; Characteristics of the Process of International Development; Sample Characteristics; The Export Markets and Swedish Companies; Conclusion and Implications; Notes; 5. The British Approach to Europe; Introduction; The Environment of Supplier-Customer Relationships; Marketing Strategies for Interaction; Organisation Structures for Handling Customer Relationships; Summary and Conclusions; Implications for Management Appendix6. A Comparison of Strategic Marketing Approaches; Introduction; The Basis of the 'Market Approach'; The Country Research Samples; Marketing Organisations; Supplier/Customer Relationships; 7. The Strategic Role of Industrial Marketing Management; Introduction; Industrial Marketing in an Interactive Environment; Marketing as a Managerial Function; Three Perspectives for Industrial Marketing Management; Summary; 8. The Dimensions of Industrial Marketing Strategy; Introduction; A Typology of Industrial Marketing Strategies; Factors affecting the Strategic Marketing Behaviour of Firms A Systematic Approach to the Management and Control of Supplier/Customer RelationshipsInteractive Strategic Marketing Planning: A New Approach; Conclusion; 9. Conclusion; Appendix 1: The Research Methodology; References; Index |
| Record Nr. | UNINA-9910811491803321 |
| London : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
