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International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson
| International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson |
| Autore | Charles Goodluck |
| Pubbl/distr/stampa | Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina | 658.84091724 |
| Soggetto topico | Export marketing - Developing countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4438-1666-3
1-4438-9773-6 1-4438-1927-1 1-4438-1003-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150185403321 |
Charles Goodluck
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| Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson
| International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson |
| Autore | Charles Goodluck |
| Pubbl/distr/stampa | Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina | 658.84091724 |
| Soggetto topico | Export marketing - Developing countries |
| ISBN |
1-4438-1666-3
1-4438-9773-6 1-4438-1927-1 1-4438-1003-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798726903321 |
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Charles Goodluck
|
||
| Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson
| International marketing : theory and practicefrom developing countries / / Goodluck Charles and Wineaster Anderson |
| Autore | Charles Goodluck |
| Pubbl/distr/stampa | Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 |
| Descrizione fisica | 1 online resource (151 pages) |
| Disciplina | 658.84091724 |
| Soggetto topico | Export marketing - Developing countries |
| ISBN |
1-4438-1666-3
1-4438-9773-6 1-4438-1927-1 1-4438-1003-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910826698503321 |
|
Charles Goodluck
|
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| Newcastle-upon-Tyne, England : , : Cambridge Scholars Publishing, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou
| International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Group Publishing Limited, , 2013 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ChiouJhy-Shen
JeanRuey-Jer ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Export marketing - Developing countries
Globalization Marketing - Developing countries Small business marketing - Developing countries |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78190-897-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; ABOUT THE CONTRIBUTORS; MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION; SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS; ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; METHOD; RESULTS; DISCUSSION AND IMPLICATIONS; CONCLUSION; REFERENCES
AN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPSINTRODUCTION; THEORETICAL DEVELOPMENT; METHODOLOGY; CONCLUSIONS; LIMITATIONS AND FURTHER RESEARCH; NOTE; REFERENCES; THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSION; REFERENCES; SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS APPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUTSECTION III: EXPORT MARKETING CHANNELS; CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES; INTRODUCTION; LITERATURE REVIEW; RESEARCH METHODOLOGY; CASE FINDINGS AND DISCUSSION; DISCUSSION; CONCLUSION; REFERENCES; APPENDIX: TOPICS USED TO GUIDE INTERVIEWS; EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE; INTRODUCTION THEORETICAL ASPECTS ON DEPENDENCEMAIN FEATURES OF OUR CASE STUDY; ANALYSIS; CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES; SECTION IV: GLOBALIZATION AND CULTURE; WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU); INTRODUCTION; LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS; THE CONCEPTUAL FRAMEWORK; RESEARCH METHOD; IMPLICATIONS AND DISCUSSION; LIMITATIONS AND CONCLUSION; REFERENCES; A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION; INTRODUCTION; CONCEPTUAL BACKGROUND; METHODOLOGY; DISCUSSION AND CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES APPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS) |
| Record Nr. | UNINA-9910453497103321 |
| Bingley : , : Emerald Group Publishing Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in rapidly changing environments [[electronic resource] /] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou
| International marketing in rapidly changing environments [[electronic resource] /] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Group Publishing Limited, , 2013 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
JeanRuey-Jer Bryan
ChiouJyh-Shen ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
Sales & marketing Export marketing - Developing countries Marketing - Developing countries Globalization Small business marketing - Developing countries |
| ISBN | 1-78190-897-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou -- Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean -- The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri -- Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques -- Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.] -- Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung -- A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen -- International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao. |
| Record Nr. | UNINA-9910790801103321 |
| Bingley : , : Emerald Group Publishing Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International marketing review
| International marketing review |
| Pubbl/distr/stampa | [Bradford, England], : [MCB University Press] |
| Disciplina | 658.848 |
| Soggetto topico |
Export marketing
Export marketing - Developing countries Publications périodiques Gestion d'entreprises Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-6763 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996398444403316 |
| [Bradford, England], : [MCB University Press] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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International marketing review
| International marketing review |
| Pubbl/distr/stampa | [Bradford, England], : [MCB University Press] |
| Disciplina | 658.848 |
| Soggetto topico |
Export marketing
Export marketing - Developing countries Publications périodiques Gestion d'entreprises Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1758-6763 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910869898003321 |
| [Bradford, England], : [MCB University Press] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner
| Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2003 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 382/.4567/091724 |
| Altri autori (Persone) | HelleinerGerald K |
| Soggetto topico |
Exports - Developing countries
Manufacturing industries - Developing countries Export marketing - Developing countries Commercial policy |
| ISBN |
1-134-80482-2
1-134-80483-0 0-429-22888-0 1-280-32761-8 0-203-16114-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; List of tables; Contributors; Foreword; Preface; INTRODUCTION; CHILEAN EXPORT GROWTH, 1970 90: AN ASSESSMENT; COLOMBIAN MANUFACTURED EXPORTS, 1967 91; TRADE LIBERALIZATION WITH REAL APPRECIATION AND SLOW GROWTH: SUSTAINABILITY ISSUES IN MEXICO'S TRADE POLICY REFORM; SUSTAINABILITY OF INDUSTRIAL EXPORTING IN A LIBERALIZING ECONOMY: THE TURKISH EXPERIENCE; THE DEVELOPMENT OF MANUFACTURING FOR EXPORT IN TANZANIA: EXPERIENCE, POLICY AND PROSPECTS; Index |
| Record Nr. | UNINA-9910953854403321 |
| London ; ; New York, : Routledge, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner
| Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1995 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 382/.4567/091724 |
| Altri autori (Persone) | HelleinerGerald K |
| Soggetto topico |
Exports - Developing countries
Manufacturing industries - Developing countries Export marketing - Developing countries Commercial policy |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-80483-0
0-429-22888-0 1-280-32761-8 0-203-16114-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; List of tables; Contributors; Foreword; Preface; INTRODUCTION; CHILEAN EXPORT GROWTH, 1970 90: AN ASSESSMENT; COLOMBIAN MANUFACTURED EXPORTS, 1967 91; TRADE LIBERALIZATION WITH REAL APPRECIATION AND SLOW GROWTH: SUSTAINABILITY ISSUES IN MEXICO'S TRADE POLICY REFORM; SUSTAINABILITY OF INDUSTRIAL EXPORTING IN A LIBERALIZING ECONOMY: THE TURKISH EXPERIENCE; THE DEVELOPMENT OF MANUFACTURING FOR EXPORT IN TANZANIA: EXPERIENCE, POLICY AND PROSPECTS; Index |
| Record Nr. | UNINA-9910454832003321 |
| London ; ; New York : , : Routledge, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner
| Manufacturing for export in the developing world : problems and possibilities / / edited by G.K. Helleiner |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 1995 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 382/.4567/091724 |
| Altri autori (Persone) | HelleinerGerald K |
| Soggetto topico |
Exports - Developing countries
Manufacturing industries - Developing countries Export marketing - Developing countries Commercial policy |
| ISBN |
1-134-80482-2
1-134-80483-0 0-429-22888-0 1-280-32761-8 0-203-16114-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; List of tables; Contributors; Foreword; Preface; INTRODUCTION; CHILEAN EXPORT GROWTH, 1970 90: AN ASSESSMENT; COLOMBIAN MANUFACTURED EXPORTS, 1967 91; TRADE LIBERALIZATION WITH REAL APPRECIATION AND SLOW GROWTH: SUSTAINABILITY ISSUES IN MEXICO'S TRADE POLICY REFORM; SUSTAINABILITY OF INDUSTRIAL EXPORTING IN A LIBERALIZING ECONOMY: THE TURKISH EXPERIENCE; THE DEVELOPMENT OF MANUFACTURING FOR EXPORT IN TANZANIA: EXPERIENCE, POLICY AND PROSPECTS; Index |
| Record Nr. | UNINA-9910779813603321 |
| London ; ; New York : , : Routledge, , 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
