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Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
| Advances in international marketing [[electronic resource] ] . Volume 23 Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Export marketing
International business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN, INNOVATION, & BRANDING IN INTERNATIONAL MARKETING; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; ACKNOWLEDGMENT; REFERENCES; PART I: INTERDISCIPLINARY APPROACHES TO BRANDING; BUILDING MARKET-BASED ASSETS IN A GLOBALLY COMPETITIVE MARKET: A LONGITUDINAL STUDY OF AUTOMOTIVE BRANDS; WHY BUILDING MARKETING ASSETS MATTERS; CONSUMER-BASED DIMENSIONS OF BRAND EQUITY; CONCEPTUAL FRAMEWORK; METHOD; RESULTS; DISCUSSION; LIMITATIONS AND DIRECTIONS FOR FUTURE RESEARCH; REFERENCES
TRANSFERRING CORPORATE BRAND IMAGE TO LOCAL MARKETS: GOVERNANCE DECISIONS FOR MARKET ENTRY AND GLOBAL BRANDING STRATEGYTHE RELATION BETWEEN BRAND AND GOVERNANCE; FACTORS AFFECTING BRAND GOVERNANCE FORM DECISION; THEORETICAL AND MANAGERIAL RELEVANCE: ACTION PLAN FOR BRAND MARKET ENTRY; LIMITATIONS AND FUTURE RESEARCH DIRECTIONS; REFERENCES; THE IMPACT OF LUXURY BRAND-RETAILER CO-BRANDING STRATEGY ON CONSUMERS' EVALUATION OF LUXURY BRAND IMAGE: THE CASE OF TAIWAN; INTRODUCTION; LITERATURE REVIEW AND HYPOTHESES; METHODOLOGY; RESULTS; DISCUSSIONS AND IMPLICATIONS; LIMITATIONS AND FUTURE RESEARCH REFERENCESHOW SHOULD A GLOBAL BRAND MANAGER RESPOND TO AN AMBIGUOUS PRODUCT HARM CRISIS?; PRESSURE TO RESOLVE THE UNCERTAINTY REGARDING WHO'S TO BLAME: THE KEY ROLE OF UNCERTAINTY AVOIDANCE AND THE PERCEIVED SEVERITY OF A CRISIS; FACTORS INFLUENCING WHO TO BLAME IN ORDER TO RESOLVE THE UNCERTAINTY: THE ROLE OF PRIOR BELIEFS AND CROSS-CULTURAL DIFFERENCES IN INFORMATION PROCESSING BIASES; HOW TO RESPOND? THE IMPORTANCE OF TAILORING THE RESPONSE TO THE CULTURAL CONTEXT; NOTES; REFERENCES; PART II: INTERDISCIPLINARY APPROACHES TO PRODUCT DESIGN AND INNOVATION DESIGN IN THE EXPERIENCE ECONOMY: USING EMOTIONAL DESIGN FOR SERVICE INNOVATIONEMOTIONAL DESIGN; SERVICES AND EXPERIENCES; EXPERIENTIAL VALUE; AVOIDING A HOLLOW CORE; SERVICE CORE AND SERVICE AUGMENTATION; DESIGN; TRANSLATING THE VOICE OF THE CUSTOMER; DESIGN THINKING; THE CUSTOMER JOURNEY; EXPERIENCE STAGING; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; CROWDSOURCING FOR GOODNESS SAKE: IMPACT OF INCENTIVE PREFERENCE ON CONTRIBUTION BEHAVIOR FOR SOCIAL INNOVATION; CROWDSOURCING FOR SOCIAL INNOVATION; THE INFLUENCE OF MOTIVES AND OFFERED INCENTIVES ON CROWDSOURCING BEHAVIOR TOURNAMENT PARAMETERS AND THEIR IMPACT ON CONTRIBUTION BEHAVIORSCRAPLAP DESIGN CONTEST - THE EMPIRICAL STUDY; RESEARCH DESIGN; FINDINGS; DISCUSSION; NOTES; REFERENCES; REESTABLISHING STYLING AS A PRIME INTEREST FOR THE MANAGEMENT OF DESIGN; INTRODUCTION; THE TABOO ON STYLING IN DESIGN; MANAGING STYLING AND DESIGNERS AS STYLISTS; UNDERSTANDING STYLING BEYOND SUPERFICIAL DECORATION; DISCUSSION: A NEW RESEARCH AGENDA FOR STUDIES ON STYLING; REFERENCES; LEADERSHIP DEVELOPMENT BY DESIGN; INTRODUCTION; THE CHALLENGE OF WICKED PROBLEMS; ARE WICKED PROBLEMS GETTING ''WICKED-ER?'' ADDRESSING WICKED PROBLEMS |
| Record Nr. | UNINA-9910464963403321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agreement between the United States of America, the United Mexican States, and Canada text / / Office of the United States Trade Representative, Executive Office of the President
| Agreement between the United States of America, the United Mexican States, and Canada text / / Office of the United States Trade Representative, Executive Office of the President |
| Pubbl/distr/stampa | Washington, DC : , : Office of the United States Trade Representative, Executive Office of the President, , [2018] |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Free trade - United States
Free trade - Mexico Free trade - Canada Export marketing Produce trade |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910711449403321 |
| Washington, DC : , : Office of the United States Trade Representative, Executive Office of the President, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services
| A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services |
| Autore | Woznick Alexandria |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, : World Trade Press, 2000 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.848 |
| Soggetto topico | Export marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-18467-9
9786612184673 1-60780-124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Basic Guide to Exporting 3rd Ed.; Table of Contents; Introduction; PART A. Before the Sale; Chapter 1: Export Strategy; Chapter 2: Export Advice; Chapter 3: Market Research; Chapter 4: Methods of Exporting and Channels of Distribution; Chapter 5: Preparing Products for Export; Chapter 6: Service Exports; Chapter 7: Making Contacts; Chapter 8: Business Travel Abroad; PART B. Making the Sale; Chapter 9: Selling Overseas; Chapter 10: Pricing, Quotations, and Terms; Chapter 11: Export Regulations, Customs Benefits, and Tax Incentives; PART C. After the Sale
Chapter 12: Documentation, Shipping, and LogisticsChapter 13: Methods of Payment; Chapter 14: Financing Export Transactions; Chapter 15: After-Sales Service; Appendices; Appendix I: Export Glossary; Appendix II: Directory of Federal Export Assistance; Appendix III: State and Local Sources of Assistance; Appendix IV: U.S. and Overseas Contacts for Major Foreign Markets; Appendix V: Selected Bibliography |
| Record Nr. | UNINA-9910456340503321 |
Woznick Alexandria
|
||
| Petaluma, : World Trade Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services
| A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services |
| Autore | Woznick Alexandria |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, : World Trade Press, 2000 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.848 |
| Soggetto topico | Export marketing |
| ISBN |
1-282-18467-9
9786612184673 1-60780-124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Basic Guide to Exporting 3rd Ed.; Table of Contents; Introduction; PART A. Before the Sale; Chapter 1: Export Strategy; Chapter 2: Export Advice; Chapter 3: Market Research; Chapter 4: Methods of Exporting and Channels of Distribution; Chapter 5: Preparing Products for Export; Chapter 6: Service Exports; Chapter 7: Making Contacts; Chapter 8: Business Travel Abroad; PART B. Making the Sale; Chapter 9: Selling Overseas; Chapter 10: Pricing, Quotations, and Terms; Chapter 11: Export Regulations, Customs Benefits, and Tax Incentives; PART C. After the Sale
Chapter 12: Documentation, Shipping, and LogisticsChapter 13: Methods of Payment; Chapter 14: Financing Export Transactions; Chapter 15: After-Sales Service; Appendices; Appendix I: Export Glossary; Appendix II: Directory of Federal Export Assistance; Appendix III: State and Local Sources of Assistance; Appendix IV: U.S. and Overseas Contacts for Major Foreign Markets; Appendix V: Selected Bibliography |
| Record Nr. | UNINA-9910780125903321 |
|
Woznick Alexandria
|
||
| Petaluma, : World Trade Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services
| A Basic Guide to Exporting [[electronic resource] ] : The Official US Guide to Exporting Products and Services |
| Autore | Woznick Alexandria |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Petaluma, : World Trade Press, 2000 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 658.848 |
| Soggetto topico | Export marketing |
| ISBN |
1-282-18467-9
9786612184673 1-60780-124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Basic Guide to Exporting 3rd Ed.; Table of Contents; Introduction; PART A. Before the Sale; Chapter 1: Export Strategy; Chapter 2: Export Advice; Chapter 3: Market Research; Chapter 4: Methods of Exporting and Channels of Distribution; Chapter 5: Preparing Products for Export; Chapter 6: Service Exports; Chapter 7: Making Contacts; Chapter 8: Business Travel Abroad; PART B. Making the Sale; Chapter 9: Selling Overseas; Chapter 10: Pricing, Quotations, and Terms; Chapter 11: Export Regulations, Customs Benefits, and Tax Incentives; PART C. After the Sale
Chapter 12: Documentation, Shipping, and LogisticsChapter 13: Methods of Payment; Chapter 14: Financing Export Transactions; Chapter 15: After-Sales Service; Appendices; Appendix I: Export Glossary; Appendix II: Directory of Federal Export Assistance; Appendix III: State and Local Sources of Assistance; Appendix IV: U.S. and Overseas Contacts for Major Foreign Markets; Appendix V: Selected Bibliography |
| Record Nr. | UNINA-9910827468703321 |
|
Woznick Alexandria
|
||
| Petaluma, : World Trade Press, 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky
| The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky |
| Autore | Jobsky Anke |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 382.6 |
| Soggetto topico |
Export marketing
Marketing - Vocational guidance |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-620-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES
APPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE |
| Record Nr. | UNINA-9910463676603321 |
|
Jobsky Anke
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky
| The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky |
| Autore | Jobsky Anke |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 382.6 |
| Soggetto topico |
Export marketing
Marketing - Vocational guidance |
| ISBN | 3-95489-620-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES
APPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE |
| Record Nr. | UNINA-9910787714003321 |
|
Jobsky Anke
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky
| The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image / / Anke Jobsky |
| Autore | Jobsky Anke |
| Pubbl/distr/stampa | Hamburg, Germany : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (110 p.) |
| Disciplina | 382.6 |
| Soggetto topico |
Export marketing
Marketing - Vocational guidance |
| ISBN | 3-95489-620-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Body-Image-Meaning-Transfer Model; ABSTRACT; ACKNOWLEDGEMENTS; TABLE OF CONTENTS; TABLE OF FIGURES; 1. INTRODUCTION; 2. SELF, IDENTITY, AND MEANING-TRANSFER IN CONSUMER BEHAVIOUR; 2.1. BODY-IMAGE MEANING-TRANSFER; 3. APPROACHES AGAINST THE CURRENT MAINSTREAM BODY-IMAGE; 3.1. BANS AGAINST DELUSIVE, SURREAL BODY-IMAGES; 3.2. CAMPAIGNS ON HEALTHIER BODY-IMAGES; 3.3. CAN MAINSTREAM BIMT BE CHANGED THROUGH THESE CAMPAIGNS?; 4. RESEARCH METHODOLOGY; 5. ANALYSIS AND FINDINGS; 6. CONCLUSION AND RECOMMENDATIONS; 7. LIMITATIONS AND FURTHER RESEARCH; 8. BIBLIOGRAPHY; 9. APPENDICES
APPENDIX A: FOCUS GROUP DISCUSSION QUESTIONSAPPENDIX B: QUESTIONNAIRE; APPENDIX C1: FINDINGS GROUP A (UK); APPENDIX C2: FINDINGS GROUP B (GERMANY); APPENDIX D: QUANTITATIVE DATA GENERATED BY QUESTIONNAIRE |
| Record Nr. | UNINA-9910816778103321 |
|
Jobsky Anke
|
||
| Hamburg, Germany : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Building an import/export business [[electronic resource] /] / Kenneth D. Weiss
| Building an import/export business [[electronic resource] /] / Kenneth D. Weiss |
| Autore | Weiss Kenneth D (Kenneth Duane), <1940-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : J. Wiley & Sons, 2008 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Trading companies
Export marketing International trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-04499-1
1-281-13478-3 9786611134785 0-470-18577-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Building an Import/Export Business, Fourth Edition; Contents; Acknowledgments; Introduction; Chapter 1: Your Big Idea: Is It Any Good?; Chapter 2: Is This Business for You?; Chapter 3: Setting Up Your Business; Chapter 4: Beginning with a Buyer; Chapter 5: Choosing Products and Suppliers; Chapter 6: Marketing in the United States and Abroad; Chapter 7: Money Matters; Chapter 8: Packing, Shipping, and Insurance; Chapter 9: Oh, Those Lovely Documents; Chapter 10: The Regulation of Foreign Trade; Chapter 11: NAFTA, GATT, and Other Trade Pacts; Epilogue; Appendix A: Sample Market Study Outline
Appendix B: Guidelines for Business PlanningAppendix C: Possible Sources of Financing for Your Business; Appendix D: Sample Supply Agreements; Appendix E: U.S. Export Assistance Centers; Appendix F: Avoiding Import/Export Scams; Appendix G: Letters from Store Owners; Index |
| Record Nr. | UNINA-9910458302803321 |
|
Weiss Kenneth D (Kenneth Duane), <1940->
|
||
| Hoboken, NJ, : J. Wiley & Sons, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Building an import/export business [[electronic resource] /] / Kenneth D. Weiss
| Building an import/export business [[electronic resource] /] / Kenneth D. Weiss |
| Autore | Weiss Kenneth D (Kenneth Duane), <1940-> |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : J. Wiley & Sons, 2008 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Trading companies
Export marketing International trade |
| ISBN |
1-118-04499-1
1-281-13478-3 9786611134785 0-470-18577-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Building an Import/Export Business, Fourth Edition; Contents; Acknowledgments; Introduction; Chapter 1: Your Big Idea: Is It Any Good?; Chapter 2: Is This Business for You?; Chapter 3: Setting Up Your Business; Chapter 4: Beginning with a Buyer; Chapter 5: Choosing Products and Suppliers; Chapter 6: Marketing in the United States and Abroad; Chapter 7: Money Matters; Chapter 8: Packing, Shipping, and Insurance; Chapter 9: Oh, Those Lovely Documents; Chapter 10: The Regulation of Foreign Trade; Chapter 11: NAFTA, GATT, and Other Trade Pacts; Epilogue; Appendix A: Sample Market Study Outline
Appendix B: Guidelines for Business PlanningAppendix C: Possible Sources of Financing for Your Business; Appendix D: Sample Supply Agreements; Appendix E: U.S. Export Assistance Centers; Appendix F: Avoiding Import/Export Scams; Appendix G: Letters from Store Owners; Index |
| Record Nr. | UNINA-9910784857403321 |
|
Weiss Kenneth D (Kenneth Duane), <1940->
|
||
| Hoboken, NJ, : J. Wiley & Sons, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Export marketing
(151)
- Marketing (22)
- International business enterprises (15)
- Exports (14)
- International trade (14)