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Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
| Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 603 p. 150 illus., 4 illus. in color.) |
| Disciplina | 338.6048091724 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Globalization
Markets Management Industrial management Entrepreneurship Industrial organization Emerging Markets/Globalization Innovation/Technology Management Media Management Industrial Organization Competència econòmica Emprenedoria Estudis de mercat Globalització (Economia) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-71722-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Editorial -- Chapter 1: An Introduction to Competitiveness in Fast Changing Business Environment -- Chapter 2: Digital Transformation and the Effects on the Management of Media Firms -- Part 2: Broadcasting -- Chapter 3: The Implications of Programmatic Advertising on the Business Model of TV Broadcasters -- Chapter 4: ‘Datafying’ Broadcasting: Competing in a Big Data-Driven TV Ecosystem -- Part 3: Small media firms -- Chapter 5: War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies -- Chapter 6: Media innovations in digital music distribution: the case of beeptunes.com -- Chapter 7: Competitive Capabilities in Film Distribution Market: The Case of Filimo -- Part 4: Individual Level: media entrepreneurs -- Chapter 8: Social Networks of Immigrant Entrepreneurs in Media Industry: The case of Iranian Immigrants in Canada -- Chapter 9: Impact of leaders' characteristics on competitiveness of firms: Applying Weber’s charismatic authority theory to leaders of post-Soviet media businesses -- Part 5: Media Law and Regulation -- chapter 10: Lobbying groups in communications and media policies in Brazil -- Chapter 11: Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran -- Chapter 12: Evidenced-based internet policy for emerging nations: maximizing network investment and local content development -- Part 6: Startups and Small Enterprises -- Chapter 13: Start-up Boom in an Emerging Market: A Niche Market Approach -- Chapter 14: The challenges of firms in Iraqi Kurdistan Economy in the light of strategic acquisition theory -- Chapter 15: Competitiveness of small media firms -- Part 7: Strategic issues in organizations -- Chapter 16: Rapid internationalization Emerging Markets Multinationals from Latin America: The case of the AJE Group -- Chapter 17: Strategic Renewal in Corporate Entrepreneurship Context: A Multi-Case Study -- Chapter 18: Measuring the competitiveness factors in telecommunication markets -- Chapter 19: Competitiveness in Banking Industry: A study of Employee satisfaction, Customer satisfaction and Productivity in Service Quality -- Chapter 20: Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV -- Chapter 21: Competition Outside of the Field: Economics and Marketing of Football in Iran -- Part 8: Quantitative methodologies -- Chapter 22: Impact of Situation in the study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition -- Chapter 23: Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT -- Chapter 24: Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size -- Chapter 25: The impact of Business Ethics on entrepreneurial attitude of managers -- Chapter 26: Effect of Degree of Competitiveness and Orientation to Export on Marketing Strategy of SMEs -- Part 9: Big Data, Machine Learning and New Technological Trends -- Chapter 27: Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm using Telematics & Machine Learning -- Chapter 28: Business Challenges of Big Data Application in Health Organizations -- Chapter 29: Big data for marketing success: how consumer analytic create competitive advantage for enterprises. |
| Record Nr. | UNINA-9910298214103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations
| Customer Centricity in New Product Development : Radical Customer Orientation As the Key to High-Potential Innovations |
| Autore | Rademacher Ute |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin / Heidelberg, , 2023 |
| Descrizione fisica | 1 online resource (47 pages) |
| Disciplina | 658.575 |
| Collana | Essentials Series |
| Soggetto topico |
Fidelització dels clients
Productes nous Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-662-67697-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- What You Can Take Out from this essential -- Contents -- About the Author -- 1 Customer Centricity-More Than just Customer Orientation -- 2 Product Development in Agile Times -- 3 Understanding Customers-Consumer Psychology for Innovators -- 3.1 Wanting to Have-Motivational Psychology -- 3.2 Thinking, Evaluating, Deciding-Cognitive Psychology -- 4 Developing Products Step By Step -- 4.1 Customer Insights-The Pivot Point of Innovative Ideas -- 4.2 What Do We Offer? Customer Benefits Instead of New Features -- 4.3 Too Good to be True? Building Credibility and Trust -- 4.4 The Essence-Capturing the Core of the New Product -- What You Can Learn From this essential -- References. |
| Record Nr. | UNINA-9910755087303321 |
Rademacher Ute
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| Berlin, Heidelberg : , : Springer Berlin / Heidelberg, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu
| Emerging Issues in Global Marketing : A Shifting Paradigm / / edited by James Agarwal, Terry Wu |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (387 pages) |
| Disciplina | 658.848 |
| Soggetto topico |
Marketing
Management information systems Globalization Markets Business Information Systems Emerging Markets/Globalization Màrqueting Estudis de mercat Globalització (Economia) Gestió de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-74129-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Changing Nature of Global Marketing: A New Perspective -- A Thematic Exploration of the Changing Trends in Political Risk and Global Marketing Scholarship in the Last Three Decades (1986-2015): Implications and Future Research -- Does Country or Culture Matter in Global Marketing? An Empirical Investigation of Service Quality and Satisfaction Model with Moderators in Three Countries -- Cross-Border E-Commerce: A New Driver of Global Trade -- Standardized Global Brand Management Using C-D Maps -- Social Network Brand Visibility (SNBV): Conceptualization and Empirical Evidence -- Re-Configuring the Marketing Mix to Counter the Counterfeits in the Global Arena -- Bridging Institutional Distance: An Emerging Market Entry Strategy for Multinational Enterprises -- E-Commerce in Emerging Economies: A Multi-Theoretical and Multi-Level Framework and Global Firm Strategies -- CSR-driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs -- Case Study of Corporate Social Responsibility in Japanese Pharmaceutical Companies: A Comparison with Western Firms -- How Do Western Luxury Consumers Relate with Virtual Rarity and Sustainable Consumption? -- Putting African Country Development into Macromarketing Perspective. |
| Record Nr. | UNINA-9910298216103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal
| Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (429 pages) |
| Disciplina | 658.8 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Globalization
Markets Information technology Business—Data processing Management Industrial management Emerging Markets/Globalization IT in Business Innovation/Technology Management Empreses Estudis de mercat Globalització (Economia) Tecnologia de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-75013-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends -- Chapter 4: The UK Economy and Brexit -- Section 2: Financial Technology -- Chapter 5: Digital Technologies and Pro-Poor Finance -- Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks -- Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country -- Section 3: Digital Business -- Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective -- Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward -- Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets -- Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry -- Section 4: Information Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia -- Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE -- Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective -- Chapter 17: Readiness of Smart City: Emerging Economy Perspective -- Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions -- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda -- Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting -- Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise -- Chapter 22: Factors Affecting Jordanian Consumers’ Attitudes toward Facebook Advertising: Case Study of Tourism -- Chapter 23: Factors affecting consumers’ pro-environmental behaviours in Saudi Arabia -- Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business -- Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China -- Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A Review of Extant Literature -- Chapter 28: Networking and Entrepreneurial Activity in Kuwait -- Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India -- Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection. |
| Record Nr. | UNINA-9910298208203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
| International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
| Autore | Pegan Giovanna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
International business enterprises
Market research Leadership International Business Market Research/Competitive Intelligence Business Strategy/Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-33588-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
| Record Nr. | UNINA-9910367256503321 |
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Pegan Giovanna
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Marketing Transformation: Marketing Practice in an Ever Changing World : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXI, 322 p. 12 illus., 10 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Estudis de mercat Màrqueting per Internet Motivation research (Marketing) Market research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-68750-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers’ Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers’ Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers’ Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of ‘On-The-Go Shoppers’ Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm’s Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee’s Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organ. |
| Record Nr. | UNINA-9910298183503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Modern Survey Analysis [[electronic resource] ] : Using Python for Deeper Insights / / by Walter R. Paczkowski
| Modern Survey Analysis [[electronic resource] ] : Using Python for Deeper Insights / / by Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (365 pages) |
| Disciplina | 382.072 |
| Soggetto topico |
Statistics
Information visualization Marketing Mathematical statistics - Data processing Artificial intelligence - Data processing Statistics in Business, Management, Economics, Finance, Insurance Data and Information Visualization Statistics and Computing Data Science Estudis de mercat Processament de dades Python (Llenguatge de programació) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030762674
9783030762667 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Understanding the structure of survey data -- 3. Shallow analyses of survey data -- 4. Deep analyses of survey data -- 5. Conclusion and wrap-up. |
| Record Nr. | UNISA-996490346603316 |
|
Paczkowski Walter R.
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Modern Survey Analysis : Using Python for Deeper Insights / / by Walter R. Paczkowski
| Modern Survey Analysis : Using Python for Deeper Insights / / by Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (365 pages) |
| Disciplina |
382.072
300.727 |
| Soggetto topico |
Statistics
Information visualization Marketing Mathematical statistics - Data processing Artificial intelligence - Data processing Statistics in Business, Management, Economics, Finance, Insurance Data and Information Visualization Statistics and Computing Data Science Estudis de mercat Processament de dades Python (Llenguatge de programació) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030762674
9783030762667 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Understanding the structure of survey data -- 3. Shallow analyses of survey data -- 4. Deep analyses of survey data -- 5. Conclusion and wrap-up. |
| Record Nr. | UNINA-9910592992903321 |
|
Paczkowski Walter R.
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic Marketing Issues in Emerging Markets / / edited by Atanu Adhikari
| Strategic Marketing Issues in Emerging Markets / / edited by Atanu Adhikari |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XVI, 372 p. 33 illus., 30 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Globalization Markets Leadership Emerging Markets/Globalization Business Strategy/Leadership Màrqueting Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 981-10-6505-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- SECTION I: Strategic Elements of Marketing in Emerging Market -- Chapter 2. Data Driven Marketing Strategy -- Chapter 3. Use of Budgeting in Marketing Strategy -- SECTION II: Marketing Mix Elements in Emerging Market -- Chapter 4. Decades in Marketing Strategy and Digital Channel -- SECTION III: Consumer decision-making processes -- Chapter 5. Customer engagement strategy in emerging market -- SECTION IV: Marketing in Business to Business Market in Emerging Economies -- SECTION V: Dark Side of Emerging Markets. |
| Record Nr. | UNINA-9910298169303321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Estudis de mercat
(9)
- Marketing (5)
- Emerging Markets/Globalization (4)
- Globalization (4)
- Markets (4)