Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger
| Competitiveness in Emerging Markets : Market Dynamics in the Age of Disruptive Technologies / / edited by Datis Khajeheian, Mike Friedrichsen, Wilfried Mödinger |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XX, 603 p. 150 illus., 4 illus. in color.) |
| Disciplina | 338.6048091724 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Globalization
Markets Management Industrial management Entrepreneurship Industrial organization Emerging Markets/Globalization Innovation/Technology Management Media Management Industrial Organization Competència econòmica Emprenedoria Estudis de mercat Globalització (Economia) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-71722-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Editorial -- Chapter 1: An Introduction to Competitiveness in Fast Changing Business Environment -- Chapter 2: Digital Transformation and the Effects on the Management of Media Firms -- Part 2: Broadcasting -- Chapter 3: The Implications of Programmatic Advertising on the Business Model of TV Broadcasters -- Chapter 4: ‘Datafying’ Broadcasting: Competing in a Big Data-Driven TV Ecosystem -- Part 3: Small media firms -- Chapter 5: War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies -- Chapter 6: Media innovations in digital music distribution: the case of beeptunes.com -- Chapter 7: Competitive Capabilities in Film Distribution Market: The Case of Filimo -- Part 4: Individual Level: media entrepreneurs -- Chapter 8: Social Networks of Immigrant Entrepreneurs in Media Industry: The case of Iranian Immigrants in Canada -- Chapter 9: Impact of leaders' characteristics on competitiveness of firms: Applying Weber’s charismatic authority theory to leaders of post-Soviet media businesses -- Part 5: Media Law and Regulation -- chapter 10: Lobbying groups in communications and media policies in Brazil -- Chapter 11: Restrictions and Legal Challenges for Foreign Investment in the Media Market in Iran -- Chapter 12: Evidenced-based internet policy for emerging nations: maximizing network investment and local content development -- Part 6: Startups and Small Enterprises -- Chapter 13: Start-up Boom in an Emerging Market: A Niche Market Approach -- Chapter 14: The challenges of firms in Iraqi Kurdistan Economy in the light of strategic acquisition theory -- Chapter 15: Competitiveness of small media firms -- Part 7: Strategic issues in organizations -- Chapter 16: Rapid internationalization Emerging Markets Multinationals from Latin America: The case of the AJE Group -- Chapter 17: Strategic Renewal in Corporate Entrepreneurship Context: A Multi-Case Study -- Chapter 18: Measuring the competitiveness factors in telecommunication markets -- Chapter 19: Competitiveness in Banking Industry: A study of Employee satisfaction, Customer satisfaction and Productivity in Service Quality -- Chapter 20: Audience Engagement as a Competitive Advantage in Public Television: Case of Gamification Use in IRIB IPTV -- Chapter 21: Competition Outside of the Field: Economics and Marketing of Football in Iran -- Part 8: Quantitative methodologies -- Chapter 22: Impact of Situation in the study of Gender Entrepreneurship and Opportunity Evaluation: An Analysis of Risk Disposition -- Chapter 23: Impact of Organizational Innovation, Learning Orientation and Entrepreneurship on SME Performance: The Moderating Role of Market Turbulence and ICT -- Chapter 24: Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size -- Chapter 25: The impact of Business Ethics on entrepreneurial attitude of managers -- Chapter 26: Effect of Degree of Competitiveness and Orientation to Export on Marketing Strategy of SMEs -- Part 9: Big Data, Machine Learning and New Technological Trends -- Chapter 27: Disruptive Innovation for Auto Insurance Entrepreneurs: New Paradigm using Telematics & Machine Learning -- Chapter 28: Business Challenges of Big Data Application in Health Organizations -- Chapter 29: Big data for marketing success: how consumer analytic create competitive advantage for enterprises. |
| Record Nr. | UNINA-9910298214103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal
| Emerging Markets from a Multidisciplinary Perspective : Challenges, Opportunities and Research Agenda / / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (429 pages) |
| Disciplina | 658.8 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Globalization
Markets Information technology Business—Data processing Management Industrial management Emerging Markets/Globalization IT in Business Innovation/Technology Management Empreses Estudis de mercat Globalització (Economia) Tecnologia de la informació |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-75013-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Economics and Finance -- Chapter 1: The Political Economy of Financial Development: A Review -- Chapter 2: Grievance Redressal in the Indian Financial Regulatory Space - The Unified Approach -- Chapter 3: Role of Intermediaries in Providing Financial Access: Current and Future Research Trends -- Chapter 4: The UK Economy and Brexit -- Section 2: Financial Technology -- Chapter 5: Digital Technologies and Pro-Poor Finance -- Chapter 6: Identifying Critical Success Factor (CSFs) for the Adoption of Digital Payment Systems: A study of Indian National Banks -- Chapter 7: Mobile Banking Adoption: Key Challenges and Opportunities, and Implications for a Developing Country -- Section 3: Digital Business -- Chapter 8: Hyper-Localizing e-Commerce Strategy: An Emerging Markets Perspective -- Chapter 9: Exploring e-Business in Indian SMEs: Adoption, Trends and the Way Forward -- Chapter 10: Opportunities and Challenges of Augmented Reality Shopping in Emerging Markets -- Chapter 11: The Impact of Social Media on Internal Communications in the Tanzanian Telecom Industry -- Section 4: Information Systems and Communication Technologies -- Chapter 12: Social Media Research In and Of India: A Snapshot -- Chapter 13: Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia -- Chapter 14: An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE -- Chapter 15: Factors Influencing the Adoption of e-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT -- Chapter 16: Internet of Things (IoT) in Agriculture Supply Chain Management: A Developing Country Perspective -- Chapter 17: Readiness of Smart City: Emerging Economy Perspective -- Chapter 18: Integration of Public Sector Healthcare Information Systems with Private Sector Healthcare Providers in Pakistan: Challenges, Opportunities and Solutions -- Section: 5 Marketing -- Chapter 19: Adoption of Pro-Poor Innovations in the Context of the Base of the Pyramid and Subsistence Marketplaces: Challenges, Opportunities and Research Agenda -- Chapter 20: Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting -- Chapter 21: Rurality in Flux: A Perspective on Rural Tourism Enterprise -- Chapter 22: Factors Affecting Jordanian Consumers’ Attitudes toward Facebook Advertising: Case Study of Tourism -- Chapter 23: Factors affecting consumers’ pro-environmental behaviours in Saudi Arabia -- Chapter 24: Do you like to be an Aspirational Referee to Promote a Product? Act like a Celebrity in Emerging Market -- Section : Management and International Business -- Chapter 25: Institutional Export Barriers on Exporters from Emerging Markets: Evidence from China -- Chapter 26: Examining the Recruitment and Selection in the Internet Financial Industry in China -- Chapter 27: Advances in Talent Management Research: A Review of Extant Literature -- Chapter 28: Networking and Entrepreneurial Activity in Kuwait -- Chapter 29: The ethics and governance of an emerging technology in an emerging market: The case of private umbilical cord blood banking in India -- Chapter 30: Institutional Voids and Indian Automotive Industry: Challenges and Reflection. |
| Record Nr. | UNINA-9910298208203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca
| International Marketing Strategy : The Country of Origin Effect on Decision-Making in Practice / / by Giovanna Pegan, Donata Vianelli, Patrizia de Luca |
| Autore | Pegan Giovanna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
International business enterprises
Marketing research Business intelligence Strategic planning Leadership International Business Market Research and Competitive Intelligence Business Strategy and Leadership Màrqueting internacional Empreses multinacionals Recerca industrial Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-33588-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Strategic Entry Modes and Country of Origin Effect -- Country-of-Origin Valorization in Exporting: Insights from Companies and Foreign Importers -- Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives -- From Country-of-Oriigin Effect to Brand Origin: Challenges in International Direct Marketing Channels -- The Role of Country of Origin in Foreign Retailers' Strategies -- Online Channels and the Country of Origin -- Conclusion. . |
| Record Nr. | UNINA-9910367256503321 |
Pegan Giovanna
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Modern Survey Analysis [[electronic resource] ] : Using Python for Deeper Insights / / by Walter R. Paczkowski
| Modern Survey Analysis [[electronic resource] ] : Using Python for Deeper Insights / / by Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (365 pages) |
| Disciplina | 382.072 |
| Soggetto topico |
Statistics
Information visualization Marketing Mathematical statistics - Data processing Artificial intelligence - Data processing Statistics in Business, Management, Economics, Finance, Insurance Data and Information Visualization Statistics and Computing Data Science Estudis de mercat Processament de dades Python (Llenguatge de programació) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030762674
9783030762667 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Understanding the structure of survey data -- 3. Shallow analyses of survey data -- 4. Deep analyses of survey data -- 5. Conclusion and wrap-up. |
| Record Nr. | UNISA-996490346603316 |
|
Paczkowski Walter R.
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Modern Survey Analysis : Using Python for Deeper Insights / / by Walter R. Paczkowski
| Modern Survey Analysis : Using Python for Deeper Insights / / by Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (365 pages) |
| Disciplina |
382.072
300.727 |
| Soggetto topico |
Statistics
Information visualization Marketing Mathematical statistics - Data processing Artificial intelligence - Data processing Statistics in Business, Management, Economics, Finance, Insurance Data and Information Visualization Statistics and Computing Data Science Estudis de mercat Processament de dades Python (Llenguatge de programació) |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030762674
9783030762667 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Understanding the structure of survey data -- 3. Shallow analyses of survey data -- 4. Deep analyses of survey data -- 5. Conclusion and wrap-up. |
| Record Nr. | UNINA-9910592992903321 |
|
Paczkowski Walter R.
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Marketing Issues in Emerging Markets / / edited by Atanu Adhikari
| Strategic Marketing Issues in Emerging Markets / / edited by Atanu Adhikari |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XVI, 372 p. 33 illus., 30 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Globalization Markets Leadership Emerging Markets/Globalization Business Strategy/Leadership Màrqueting Estudis de mercat |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 981-10-6505-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- SECTION I: Strategic Elements of Marketing in Emerging Market -- Chapter 2. Data Driven Marketing Strategy -- Chapter 3. Use of Budgeting in Marketing Strategy -- SECTION II: Marketing Mix Elements in Emerging Market -- Chapter 4. Decades in Marketing Strategy and Digital Channel -- SECTION III: Consumer decision-making processes -- Chapter 5. Customer engagement strategy in emerging market -- SECTION IV: Marketing in Business to Business Market in Emerging Economies -- SECTION V: Dark Side of Emerging Markets. |
| Record Nr. | UNINA-9910298169303321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Estudis de mercat
(6)
- Emerging Markets/Globalization (3)
- Globalization (3)
- Marketing (3)
- Markets (3)