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Demystifying marketing : a guide to fundamentals for engineers / / Patrick Forsyth
| Demystifying marketing : a guide to fundamentals for engineers / / Patrick Forsyth |
| Autore | Forsyth Patrick |
| Pubbl/distr/stampa | London, : Institution of Engineering and Technology, 2007 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina |
620.00688
624.0688 658.8002462 |
| Collana | IET management of technology series |
| Soggetto topico |
Engineering services marketing
Marketing |
| ISBN |
1-281-97106-5
9786611971069 1-61583-325-0 0-86341-706-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Acknowledgements; PART I An overview of marketing; 1 Marketing in context; 2 The marketing domain; PART II Fundamental issues; 3 Product considerations; 4 Pricing policy and tactics; 5 Market research and information; 6 Routes to market: distribution channels and methodology; PART III Strategy and marketing planning; 7 Marketing strategy; 8 Marketing planning; 9 Coordination and control; PART IV Marketing communications; 10 How people buy; 11 Marketing communications: the role and workings of different methods; 12 Additional persuasive influences; Afterword; Index |
| Record Nr. | UNINA-9911006882103321 |
Forsyth Patrick
|
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| London, : Institution of Engineering and Technology, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Service science [[electronic resource] ] : design for scaling and transformation / / Cheng Hsu
| Service science [[electronic resource] ] : design for scaling and transformation / / Cheng Hsu |
| Autore | Hsu Cheng <1951-> |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.4/038011 |
| Soggetto topico |
Multidisciplinary design optimization
Engineering services marketing Service industries - Design System design - Information resources |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-44252-X
9786612442520 981-283-677-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Chapter 1. Service, Knowledge Economy, and the Transformation of the Digitally Connected World; Chapter 2. Defining the Interdisciplinary Nature of Service Science: Some Research Problems; Chapter 3. Exploring New Frontiers: The Digital Connections Scaling Model; Chapter 4. The Population Orientation Paradigm and Cyber-Enabled Knowledge System Design; Chapter 5. Quintessential Digitally Connected Service: New Business Designs on the Web; Chapter 6. A Design Methodology for Service Cocreation Enterprise Information Systems: The DCS Contributions
Chapter 7. Instrumentation of the Environment: A Design for Connecting Cyberspace with Physical Infrastructure for Intelligent Network FlowsChapter 8. Collaboration of Independent Massively Distributed Information Resources: A Market Paradigm; Chapter 9. Service-Led Revolution: Empowerment of the Person and Collaboration of the Society; References; Index |
| Record Nr. | UNINA-9910457093203321 |
|
Hsu Cheng <1951->
|
||
| Singapore ; ; Hackensack, NJ, : World Scientific, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service science [[electronic resource] ] : design for scaling and transformation / / Cheng Hsu
| Service science [[electronic resource] ] : design for scaling and transformation / / Cheng Hsu |
| Autore | Hsu Cheng <1951-> |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.4/038011 |
| Soggetto topico |
Multidisciplinary design optimization
Engineering services marketing Service industries - Design System design - Information resources |
| ISBN |
1-282-44252-X
9786612442520 981-283-677-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Chapter 1. Service, Knowledge Economy, and the Transformation of the Digitally Connected World; Chapter 2. Defining the Interdisciplinary Nature of Service Science: Some Research Problems; Chapter 3. Exploring New Frontiers: The Digital Connections Scaling Model; Chapter 4. The Population Orientation Paradigm and Cyber-Enabled Knowledge System Design; Chapter 5. Quintessential Digitally Connected Service: New Business Designs on the Web; Chapter 6. A Design Methodology for Service Cocreation Enterprise Information Systems: The DCS Contributions
Chapter 7. Instrumentation of the Environment: A Design for Connecting Cyberspace with Physical Infrastructure for Intelligent Network FlowsChapter 8. Collaboration of Independent Massively Distributed Information Resources: A Market Paradigm; Chapter 9. Service-Led Revolution: Empowerment of the Person and Collaboration of the Society; References; Index |
| Record Nr. | UNINA-9910780811303321 |
|
Hsu Cheng <1951->
|
||
| Singapore ; ; Hackensack, NJ, : World Scientific, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service science : design for scaling and transformation / / Cheng Hsu
| Service science : design for scaling and transformation / / Cheng Hsu |
| Autore | Hsu Cheng <1951-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.4/038011 |
| Soggetto topico |
Multidisciplinary design optimization
Engineering services marketing Service industries - Design System design - Information resources |
| ISBN |
9786612442520
9781282442528 128244252X 9789812836779 9812836772 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Chapter 1. Service, Knowledge Economy, and the Transformation of the Digitally Connected World; Chapter 2. Defining the Interdisciplinary Nature of Service Science: Some Research Problems; Chapter 3. Exploring New Frontiers: The Digital Connections Scaling Model; Chapter 4. The Population Orientation Paradigm and Cyber-Enabled Knowledge System Design; Chapter 5. Quintessential Digitally Connected Service: New Business Designs on the Web; Chapter 6. A Design Methodology for Service Cocreation Enterprise Information Systems: The DCS Contributions
Chapter 7. Instrumentation of the Environment: A Design for Connecting Cyberspace with Physical Infrastructure for Intelligent Network FlowsChapter 8. Collaboration of Independent Massively Distributed Information Resources: A Market Paradigm; Chapter 9. Service-Led Revolution: Empowerment of the Person and Collaboration of the Society; References; Index |
| Record Nr. | UNINA-9911091036903321 |
|
Hsu Cheng <1951->
|
||
| Singapore ; ; Hackensack, NJ, : World Scientific, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Service science : design for scaling and transformation / / Cheng Hsu
| Service science : design for scaling and transformation / / Cheng Hsu |
| Autore | Hsu Cheng <1951-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore ; ; Hackensack, NJ, : World Scientific, c2009 |
| Descrizione fisica | 1 online resource (317 p.) |
| Disciplina | 658.4/038011 |
| Soggetto topico |
Multidisciplinary design optimization
Engineering services marketing Service industries - Design System design - Information resources |
| ISBN |
9786612442520
9781282442528 128244252X 9789812836779 9812836772 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface; Contents; Chapter 1. Service, Knowledge Economy, and the Transformation of the Digitally Connected World; Chapter 2. Defining the Interdisciplinary Nature of Service Science: Some Research Problems; Chapter 3. Exploring New Frontiers: The Digital Connections Scaling Model; Chapter 4. The Population Orientation Paradigm and Cyber-Enabled Knowledge System Design; Chapter 5. Quintessential Digitally Connected Service: New Business Designs on the Web; Chapter 6. A Design Methodology for Service Cocreation Enterprise Information Systems: The DCS Contributions
Chapter 7. Instrumentation of the Environment: A Design for Connecting Cyberspace with Physical Infrastructure for Intelligent Network FlowsChapter 8. Collaboration of Independent Massively Distributed Information Resources: A Market Paradigm; Chapter 9. Service-Led Revolution: Empowerment of the Person and Collaboration of the Society; References; Index |
| Record Nr. | UNINA-9911151506103321 |
| Hsu Cheng <1951-> | ||
| Singapore ; ; Hackensack, NJ, : World Scientific, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
