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The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild
| The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild |
| Autore | Hochschild Arlie Russell <1940-> |
| Edizione | [Updated, with a new preface.] |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2012 |
| Descrizione fisica | 1 online resource (353 p.) |
| Disciplina |
152.4
302 |
| Soggetto topico |
Emotions - Economic aspects
Work - Psychological aspects Employee motivation |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-49214-7
9786613587374 0-520-95185-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Private life -- pt. 2. Public life. |
| Record Nr. | UNINA-9910462737303321 |
Hochschild Arlie Russell <1940->
|
||
| Berkeley, : University of California Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild
| The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild |
| Autore | Hochschild Arlie Russell <1940-> |
| Edizione | [Updated, with a new preface.] |
| Pubbl/distr/stampa | Berkeley : , : University of California Press, , 2012 |
| Descrizione fisica | 1 online resource |
| Disciplina |
152.4
302 |
| Soggetto topico |
Emotions - Economic aspects
Work - Psychological aspects Employee motivation |
| ISBN |
1-280-49214-7
9786613587374 0-520-95185-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Private life -- pt. 2. Public life. |
| Record Nr. | UNINA-9910790156503321 |
|
Hochschild Arlie Russell <1940->
|
||
| Berkeley : , : University of California Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild
| The managed heart [[electronic resource] ] : commercialization of human feeling / / Arlie Russell Hochschild |
| Autore | Hochschild Arlie Russell <1940-> |
| Edizione | [Updated, with a new preface.] |
| Pubbl/distr/stampa | Berkeley : , : University of California Press, , 2012 |
| Descrizione fisica | 1 online resource |
| Disciplina |
152.4
302 |
| Soggetto topico |
Emotions - Economic aspects
Work - Psychological aspects Employee motivation |
| ISBN |
1-280-49214-7
9786613587374 0-520-95185-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Private life -- pt. 2. Public life. |
| Record Nr. | UNINA-9910825343903321 |
|
Hochschild Arlie Russell <1940->
|
||
| Berkeley : , : University of California Press, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-> |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1423763165
1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910456214103321 |
|
O'Shaughnessy John <1927->
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910780284203321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910818683603321 |
|
O'Shaughnessy John <1927-2023, >
|
||
| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
