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Company success among German internet start-ups [[electronic resource] ] : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al
| Company success among German internet start-ups [[electronic resource] ] : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al |
| Pubbl/distr/stampa | Hamburg, : Disserta Verlag, 2013 |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 338.4300 |
| Altri autori (Persone) | MatykaDominik P |
| Soggetto topico |
Electronic commerce - Germany
New business enterprises - Germany |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95425-067-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Company Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies
1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing,especially social media; 2.3 Methodology; 2.3.1 Research Design 2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample 3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography |
| Record Nr. | UNINA-9910463271703321 |
| Hamburg, : Disserta Verlag, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Company success among German internet start-ups [[electronic resource] ] : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al
| Company success among German internet start-ups [[electronic resource] ] : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al |
| Pubbl/distr/stampa | Hamburg, : Disserta Verlag, 2013 |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 338.4300 |
| Altri autori (Persone) | MatykaDominik P |
| Soggetto topico |
Electronic commerce - Germany
New business enterprises - Germany |
| ISBN | 3-95425-067-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Company Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies
1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing,especially social media; 2.3 Methodology; 2.3.1 Research Design 2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample 3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography |
| Record Nr. | UNINA-9910787557203321 |
| Hamburg, : Disserta Verlag, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Company success among German internet start-ups : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al
| Company success among German internet start-ups : social media, investors and entrepreneurs' personalities / / Dominik P. Matyka et al |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hamburg, : Disserta Verlag, 2013 |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 338.4300 |
| Altri autori (Persone) | MatykaDominik P |
| Soggetto topico |
Electronic commerce - Germany
New business enterprises - Germany |
| ISBN | 3-95425-067-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Company Success among German Internet Start-ups; Preface; About the Author; Company Success among German Internet Start-ups; Table of Contents; Overview; 1.1 Motivation and Contribution; 1.2 Summary and Implication; 1.2.1 Analysis of perceived importance, objective usage patternsand efficiency of social media activities among German Internetand technology start-up companies; 1.2.2 It is not only the investors' network, but the frequency of interaction between investors and founders that drives the performance of start-up companies
1.2.3 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0Bibliography; 2 Analysis of perceived importance, objective usage patterns and efficiency of social media activities among German Internet and technology start-up companies; 2.1 Introduction; 2.2 Literature review and theoretical background; 2.2.1 Introduction to social media; 2.2.2 Social media landscape; 2.2.3 Start-up companies as object of investigation; 2.2.4 How to embrace return-on-investment in online marketing,especially social media; 2.3 Methodology; 2.3.1 Research Design 2.3.2 Sample2.3.3 Procedure; 2.3.4 Measurement instruments; 2.4 Results; 2.4.1 Descriptives; 2.4.2 The importance of social media platforms; 2.4.3 The usage of social media according to the perceived importance; 2.4.4 The usage of social media and financial success; 2.5 Discussion; 2.5.1 Limitations; 2.5.2 Future Research; Bibliography; 3 It is not only the investors' network, but the frequency of interaction between investors and founders that drives theperformance of start-up companies; 3.1 Introduction; 3.2 Literature Review and Hypothesis; 3.3 Research Methodology; 3.3.1 Sample 3.3.2 Operationalization3.4 Results; 3.5 Discussion and Conclusion; 3.5.1 Limitations; 3.5.2 Future Research; Vita Co-Author Stephan Jung; Bibliography; 4 Unsealing the relationship between entrepreneurs' success and their personality in the advent of web 2.0; 4.1 Introduction; 4.2 Theoretical and operational framework; 4.3 Hypotheses; 4.4 Method; 4.4.1 Sample; 4.4.2 Measuring Personal Traits; 4.4.3 Social Media Usage; 4.4.4 Entrepreneurial Performance; 4.4.5 Analytical Techniques; 4.5 Results; 4.6 Discussion and Conclusions; Vita Co-Author Jan Kratzer; Bibliography |
| Record Nr. | UNINA-9910820622203321 |
| Hamburg, : Disserta Verlag, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
