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China's industrial policies and the global business revolution : the case of the domestic appliance industry / / Ling Liu
| China's industrial policies and the global business revolution : the case of the domestic appliance industry / / Ling Liu |
| Autore | Liu Ling <1969, > |
| Pubbl/distr/stampa | London : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 338.4/76838/095109049 |
| Collana | RoutledgeCurzon studies on the Chinese economy |
| Soggetto topico |
Industrial policy - China
Technological innovations - Economic aspects - China Electric household appliances industry - China Household appliances industry - China International business enterprises - China Globalization - Economic aspects - China |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-25386-9
1-282-32028-9 9786612320286 0-203-00199-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Acknowledgements; Abbreviations; 1 Industrial policies and globalisation in theoretical and historical perspective; 2 Industrial policies in China; 3 The domestic appliance industry; 4 The Haier Group; 5 The Hisense Group; 6 The Aucma Group; 7 Conclusion; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910449784403321 |
Liu Ling <1969, >
|
||
| London : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China's industrial policies and the global business revolution : the case of the domestic appliance industry / / Ling Liu
| China's industrial policies and the global business revolution : the case of the domestic appliance industry / / Ling Liu |
| Autore | Liu Ling <1969, > |
| Pubbl/distr/stampa | London : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 338.4/76838/095109049 |
| Collana | RoutledgeCurzon studies on the Chinese economy |
| Soggetto topico |
Industrial policy - China
Technological innovations - Economic aspects - China Electric household appliances industry - China Household appliances industry - China International business enterprises - China Globalization - Economic aspects - China |
| ISBN |
1-134-25385-0
1-134-25386-9 1-282-32028-9 9786612320286 0-203-00199-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Acknowledgements; Abbreviations; 1 Industrial policies and globalisation in theoretical and historical perspective; 2 Industrial policies in China; 3 The domestic appliance industry; 4 The Haier Group; 5 The Hisense Group; 6 The Aucma Group; 7 Conclusion; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910783451903321 |
|
Liu Ling <1969, >
|
||
| London : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
China's industrial policy and the global business revolution : the case of the domestic appliance industy / / Ling Liu
| China's industrial policy and the global business revolution : the case of the domestic appliance industy / / Ling Liu |
| Autore | Liu Ling <1969-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2005 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina | 338.4/76838/095109049 |
| Collana | RoutledgeCurzon studies on the Chinese economy |
| Soggetto topico |
Industrial policy - China
Technological innovations - Economic aspects - China Electric household appliances industry - China Household appliances industry - China International business enterprises - China Globalization - Economic aspects - China |
| ISBN |
1-134-25385-0
1-134-25386-9 1-282-32028-9 9786612320286 0-203-00199-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Preface; Acknowledgements; Abbreviations; 1 Industrial policies and globalisation in theoretical and historical perspective; 2 Industrial policies in China; 3 The domestic appliance industry; 4 The Haier Group; 5 The Hisense Group; 6 The Aucma Group; 7 Conclusion; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910817758903321 |
|
Liu Ling <1969->
|
||
| London ; ; New York, : Routledge, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910460113803321 |
|
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910787106703321 |
|
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing
| A Chinese firm goes global : the Gree story / / Chen Zonglin, Zhou Xibing |
| Autore | Zonglin Chen |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd. : , : SPM, , 2015 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 338.7683830951 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-129-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Contents; Preface; Foreword; Introduction; Chapter 1: Marketing Strategy Makes Gree a Winner; 1. The Supremacy of Marketing Channels; 2. The Direct Sales Model; 3. Keeping Creating Customers; Chapter 2: Top Priority for Brand Building; 1. The Made-in-China Brand Becoming World Famous; 2. Core Technology to Build the World Famous Brand; 3. Promote the Industrial Spirit, Power the Self-owned Brands; Chapter 3: No Limits in Management; 1. Zero- Defect Quality Management; 2. Based on Proprietary Intellectual Property Rights
3. Characterization of ERP: the Turning Point of Strategic Transformation4. Specialization Forging Gree's Competitive Strength; Chapter 4: Customer-oriented Services; 1. Pre-Sale Services and In-Progress Services Are More Important; 2. Set the Highest Global Service Standard; 3. Beyond After-Sale Services; Chapter 5: Overseas Market Expansion; 1. Embarking on Globalization; 2. Occupy the International Markets First, Build Factories Second; 3. The Localization Strategy of Globalization; Chapter 6: Confronting Channel Intermediaries; 1. Breaking with GOME and Fight for the Final Say 2. No Regrets in Breaking With GOME3. There is No Eternal Enemy In Business World; Chapter 7: Facing Three Major Difficulties; 1. Breaking through the Markets of First Tier Cities; 2. Cutting the Big Distributors and Forging the Terminal Brand; 3. Facing the Internal Control Dilemma; Chapter 8: Future of Gree; 1. Gree's Sprinting for World Number One; 2. Forging the Number-one National Industry Brand; 3. There Is a Long Way Ahead; Afterword; Bibliography; About the Reviewers; Copyright |
| Record Nr. | UNINA-9910810317803321 |
|
Zonglin Chen
|
||
| Reading, England : , : Paths International Ltd. : , : SPM, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electrical appliance retailing in China : the GOME story / / edited by Ming Li
| Electrical appliance retailing in China : the GOME story / / edited by Ming Li |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd., , 2014 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 338.4768380971 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-84464-119-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface: An Unexpected Event Stroke Gome; Chapter I Puzzles: Storm underlying the Peaceful Surface; Puzzle 1: The "Thriving" Gome Electrical Appliances; Puzzle 2: The Ups and Downs of "Gome Heroes"; Puzzle 3: Industry Flagship Arised out of Speedy Expansion andIntegration; Puzzle 4: Trade Monopoly at All Costs; Chapter II Chaos: Sudden Storm Swept Gome; Chaos 1: Managers "Got Troubles"; Chaos 2: Changes to Gome's Partners; Chaos 3: The Internal Panics; Chaos 4: Overall Analysis of Turbulences; Chapter III Changes: the Heroes who Saved Gome from Crisis
Change 1: Media and Public Opinions ChannelingChange 2: Enhanced Cooperation with Suppliers; Change 3: Skillful Use of Cash Flow for Smooth Transition of Financial Management; Change 4: Urgently Restructuring to Boost Morale of Whole Team; Change 5: Transfer Business Strategies through Cautious Thinking; Chapter IV Stable: After a Rugged andWinding Road,There Came a Smooth One; Stable 1: Transference of Power; Stable 2: Reassure people; Stable 3: A Beautiful Turning Around; Stable 4: Seizing Opportunity to Make a Big Change Chapter V Harmonious Situation: Long Existence of Goodwill and Friendship in GomeHarmonious 1: Leaders; Harmonious 2: About the Employees of Gome; Harmonious 3: Cooperative Partner; Harmonious 4: Relevant Enterprises; Postscript |
| Record Nr. | UNINA-9910465510103321 |
| Reading, England : , : Paths International Ltd., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electrical appliance retailing in China : the GOME story / / edited by Ming Li
| Electrical appliance retailing in China : the GOME story / / edited by Ming Li |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd., , 2014 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 338.4768380971 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-119-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface: An Unexpected Event Stroke Gome; Chapter I Puzzles: Storm underlying the Peaceful Surface; Puzzle 1: The "Thriving" Gome Electrical Appliances; Puzzle 2: The Ups and Downs of "Gome Heroes"; Puzzle 3: Industry Flagship Arised out of Speedy Expansion andIntegration; Puzzle 4: Trade Monopoly at All Costs; Chapter II Chaos: Sudden Storm Swept Gome; Chaos 1: Managers "Got Troubles"; Chaos 2: Changes to Gome's Partners; Chaos 3: The Internal Panics; Chaos 4: Overall Analysis of Turbulences; Chapter III Changes: the Heroes who Saved Gome from Crisis
Change 1: Media and Public Opinions ChannelingChange 2: Enhanced Cooperation with Suppliers; Change 3: Skillful Use of Cash Flow for Smooth Transition of Financial Management; Change 4: Urgently Restructuring to Boost Morale of Whole Team; Change 5: Transfer Business Strategies through Cautious Thinking; Chapter IV Stable: After a Rugged andWinding Road,There Came a Smooth One; Stable 1: Transference of Power; Stable 2: Reassure people; Stable 3: A Beautiful Turning Around; Stable 4: Seizing Opportunity to Make a Big Change Chapter V Harmonious Situation: Long Existence of Goodwill and Friendship in GomeHarmonious 1: Leaders; Harmonious 2: About the Employees of Gome; Harmonious 3: Cooperative Partner; Harmonious 4: Relevant Enterprises; Postscript |
| Record Nr. | UNINA-9910786800703321 |
| Reading, England : , : Paths International Ltd., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Electrical appliance retailing in China : the GOME story / / edited by Ming Li
| Electrical appliance retailing in China : the GOME story / / edited by Ming Li |
| Pubbl/distr/stampa | Reading, England : , : Paths International Ltd., , 2014 |
| Descrizione fisica | 1 online resource (210 p.) |
| Disciplina | 338.4768380971 |
| Collana | Cases in Modern Chinese Business |
| Soggetto topico | Electric household appliances industry - China |
| ISBN | 1-84464-119-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Preface: An Unexpected Event Stroke Gome; Chapter I Puzzles: Storm underlying the Peaceful Surface; Puzzle 1: The "Thriving" Gome Electrical Appliances; Puzzle 2: The Ups and Downs of "Gome Heroes"; Puzzle 3: Industry Flagship Arised out of Speedy Expansion andIntegration; Puzzle 4: Trade Monopoly at All Costs; Chapter II Chaos: Sudden Storm Swept Gome; Chaos 1: Managers "Got Troubles"; Chaos 2: Changes to Gome's Partners; Chaos 3: The Internal Panics; Chaos 4: Overall Analysis of Turbulences; Chapter III Changes: the Heroes who Saved Gome from Crisis
Change 1: Media and Public Opinions ChannelingChange 2: Enhanced Cooperation with Suppliers; Change 3: Skillful Use of Cash Flow for Smooth Transition of Financial Management; Change 4: Urgently Restructuring to Boost Morale of Whole Team; Change 5: Transfer Business Strategies through Cautious Thinking; Chapter IV Stable: After a Rugged andWinding Road,There Came a Smooth One; Stable 1: Transference of Power; Stable 2: Reassure people; Stable 3: A Beautiful Turning Around; Stable 4: Seizing Opportunity to Make a Big Change Chapter V Harmonious Situation: Long Existence of Goodwill and Friendship in GomeHarmonious 1: Leaders; Harmonious 2: About the Employees of Gome; Harmonious 3: Cooperative Partner; Harmonious 4: Relevant Enterprises; Postscript |
| Record Nr. | UNINA-9910813666303321 |
| Reading, England : , : Paths International Ltd., , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
