Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Education and the culture of consumption : personalisation and the social order / / David Hartley
| Education and the culture of consumption : personalisation and the social order / / David Hartley |
| Autore | Hartley David <1945-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 338.4737 |
| Soggetto topico |
Education - Economic aspects
Education - Marketing Individualized instruction Consumption (Economics) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-87390-6
9786613715210 1-136-73088-5 1-136-73087-7 0-203-81768-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Education and the Culture of ConsumptionPersonalisation and the social order; Copyright; Contents; 1 Introduction; 2 Modernity, production and education; 3 The economic crisis; 4 Markets, bureaucracy and education; 5 Towards personalisation; 6 Consumption, personalisation and education policy; 7 Personalised learning; 8 The paradox of personalisation; 9 Personalisation and the social order; 10 Code switch? Education and the personalised society; References; Index |
| Record Nr. | UNINA-9910452765503321 |
Hartley David <1945-, >
|
||
| London ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Education and the culture of consumption : personalisation and the social order / / David Hartley
| Education and the culture of consumption : personalisation and the social order / / David Hartley |
| Autore | Hartley David <1945-, > |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 338.4737 |
| Soggetto topico |
Education - Economic aspects
Education - Marketing Individualized instruction Consumption (Economics) |
| ISBN |
1-280-87390-6
9786613715210 1-136-73088-5 1-136-73087-7 0-203-81768-0 |
| Classificazione | EDU034000EDU040000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Education and the Culture of ConsumptionPersonalisation and the social order; Copyright; Contents; 1 Introduction; 2 Modernity, production and education; 3 The economic crisis; 4 Markets, bureaucracy and education; 5 Towards personalisation; 6 Consumption, personalisation and education policy; 7 Personalised learning; 8 The paradox of personalisation; 9 Personalisation and the social order; 10 Code switch? Education and the personalised society; References; Index |
| Record Nr. | UNINA-9910779130403321 |
|
Hartley David <1945-, >
|
||
| London ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Education and the culture of consumption : personalisation and the social order / / David Hartley
| Education and the culture of consumption : personalisation and the social order / / David Hartley |
| Autore | Hartley David <1945-, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina | 338.4737 |
| Soggetto topico |
Education - Economic aspects
Education - Marketing Individualized instruction Consumption (Economics) |
| ISBN |
1-280-87390-6
9786613715210 1-136-73088-5 1-136-73087-7 0-203-81768-0 |
| Classificazione | EDU034000EDU040000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Education and the Culture of ConsumptionPersonalisation and the social order; Copyright; Contents; 1 Introduction; 2 Modernity, production and education; 3 The economic crisis; 4 Markets, bureaucracy and education; 5 Towards personalisation; 6 Consumption, personalisation and education policy; 7 Personalised learning; 8 The paradox of personalisation; 9 Personalisation and the social order; 10 Code switch? Education and the personalised society; References; Index |
| Record Nr. | UNINA-9910823893803321 |
|
Hartley David <1945-, >
|
||
| London ; ; New York : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of technology and educational marketing
| International journal of technology and educational marketing |
| Pubbl/distr/stampa | Hershey, PA, : IGI Pub |
| Descrizione fisica | 1 online resource |
| Disciplina | 371.2 |
| Soggetto topico |
Education - Marketing - Technological innovations
Education, Higher - Marketing - Technological innovations Education - Marketing Education, Higher - Marketing |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Theory & Practice of Education |
| ISSN | 2155-5613 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
IJTEM
Technology and educational marketing |
| Record Nr. | UNISA-996546862803316 |
| Hershey, PA, : IGI Pub | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown
| The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 371.2011 |
| Altri autori (Persone) |
Hemsley-BrownJane <1950->
OplatkaIzhar |
| Collana | Advances in educational administration |
| Soggetto topico |
Education - Marketing
Educational leadership School management and organization |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-63504-6
1-78190-243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; THE MANAGEMENT AND LEADERSHIP OF EDUCATIONAL MARKETING: RESEARCH, PRACTICE AND APPLICATIONS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; INTRODUCTION; THE RESEARCH ON SCHOOL MARKETING: CURRENT ISSUES AND FUTURE DIRECTIONS - AN UPDATED VERSION; PERSONAL INTRODUCTION; INTRODUCTION; REFERENCES; SECTION ONE: THE EMERGENCE OF 'EDUCATIONAL MARKETING'; MARKETISATION AND EDUCATION MARKETING: THE EVOLUTION OF A DISCIPLINE AND A RESEARCH FIELD; INTRODUCTION; SPEAKING THE LANGUAGE - SOME QUESTIONS OF TERMINOLOGY; THE EMERGENCE AND DEVELOPMENT OF EDUCATION MARKETS AND MARKETING
EDUCATION MARKETS - THE ACADEMIC DEBATESCONCLUSION; REFERENCES; INTEGRATING MARKETING INTO THE LEADERSHIP AND MANAGEMENT OF SCHOOLS: A CURRICULUM-FOCUSED APPROACH; INTRODUCTION; MARKETING IN EDUCATION, MEANINGS, DRIVERS, PURPOSES, AND APPROACHES; THE GROWTH OF RELATIONSHIP MARKETING IN SCHOOLS; THE PRACTICE OF RELATIONSHIP MARKETING IN SCHOOLS; BARRIERS IN IMPLEMENTING RELATIONSHIP MARKETING IN SCHOOLS; CURRICULUM AS THE CORE PURPOSE OF SCHOOLS; A CURRICULUM-FOCUSED MARKETING MODEL FOR SCHOOLS; DEVELOPING LEADERSHIP FOR MARKETING IN EDUCATIONAL INSTITUTIONS CONCLUDING COMMENTS AND IMPLICATIONSREFERENCES; MARKETING THE SCHOOL 'REVISITED': THE COMPLEXITY OF LEADERSHIP DILEMMAS; MARKETING THE SCHOOL; CONCEPTUALIZING LEADERSHIP DILEMMAS; TAKING THE ISSUES FORWARD; REFERENCES; SECTION TWO: EDUCATIONAL MARKETING IN DIVERSE NATIONAL ARENAS; SCHOOL MARKETING IN THE UNITED STATES: DEMOGRAPHIC REPRESENTATIONS AND DILEMMAS FOR EDUCATIONAL LEADERS; EQUITY AND INCENTIVES IN AMERICAN EDUCATION; INCENTIVES AND ORGANIZATIONAL BEHAVIOR; SCHOOL CHOICE IN THE DISTRICT OF COLUMBIA AND NEW ORLEANS, LOUISIANA; DATA AND METHODS; FINDINGS; DISCUSSION; CONCLUSION; NOTES REFERENCESPUBLIC-PRIVATE COLLABORATION IN INTERNATIONAL EDUCATION: A NEW ZEALAND CASE STUDY; INTRODUCTION; MARKETING INTERNATIONAL EDUCATION - A NEW ZEALAND PERSPECTIVE; METHODOLOGY; A RELATIONAL APPROACH TO MARKETING: DEFINITIONS AND KEY PRINCIPLES; FINDINGS; OUTSOURCING ENGLISH LANGUAGE TUITION; PROVIDING LANGUAGE AND CULTURAL SUPPORT; DISCUSSION AND IMPLICATIONS FOR PRACTITIONERS; LIMITATIONS AND FUTURE RESEARCH; NOTES; REFERENCES; RELATIONSHIP MARKETING AND SCHOOL SUCCESS; INTRODUCTION; LITERATURE REVIEW; METHODOLOGY; SUCCESSFUL SCHOOL PRINCIPAL AND RM; DISCUSSION; LESSONS LEARNED; NOTES REFERENCESSECTION THREE: NEW DIRECTIONS IN THE STUDY OF EDUCATIONAL MARKETING; A CONCEPTUAL FRAMEWORK FOR CLASSIFYING AND UNDERSTANDING RELATIONSHIP MARKETING WITHIN SCHOOLS; INTRODUCTION; LITERATURE REVIEW; RELATIONSHIP MARKETING AND VALUE CREATING IN SCHOOLS; A CONCEPTUAL FRAMEWORK FOR CLASSIFYING SCHOOL RELATIONSHIPS; DISCUSSION; CONCLUSION; REFERENCES; FORMS OF MARKET ORIENTATION AMONG PRIMARY AND SECONDARY SCHOOL TEACHERS IN ISRAEL; INTRODUCTION; MARKET ORIENTATION: A KEY ELEMENT IN MARKETING THE SCHOOL; METHODOLOGY; FINDINGS; DISCUSSION; REFERENCES EDUCATIONAL MARKETING AND THE PACE OF INNOVATION |
| Record Nr. | UNINA-9910462500203321 |
| Bingley, UK, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown
| The management and leadership of educational marketing [[electronic resource] ] : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 371.2011 |
| Altri autori (Persone) |
OplatkaIzhar
Hemsley-BrownJane <1950-> |
| Collana | Advances in educational administration |
| Soggetto topico |
Education - Administration - General
Education - Leadership Business & Economics - Education Organization & management of education Funding of education & student finance Education - Marketing Educational leadership School management and organization |
| ISBN |
1-283-63504-6
1-78190-243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. |
| Record Nr. | UNINA-9910785716903321 |
| Bingley, UK, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The management and leadership of educational marketing : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown
| The management and leadership of educational marketing : research, practice and applications / / edited by Izhar Oplatka, Jane Hemsley-Brown |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, UK, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (297 p.) |
| Disciplina | 371.2011 |
| Altri autori (Persone) |
OplatkaIzhar
Hemsley-BrownJane <1950-> |
| Collana | Advances in educational administration |
| Soggetto topico |
Education - Administration - General
Education - Leadership Business & Economics - Education Organization & management of education Funding of education & student finance Education - Marketing Educational leadership School management and organization |
| ISBN |
1-283-63504-6
1-78190-243-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The research on school marketing : current issues and future directions : an updated version / Izhar Oplatka, Jane Hemsley-Brown -- Marketisation and education marketing : the evolution of a discipline and a research field / Nick Foskett -- Integrating marketing into the leadership and management of schools : a curriculum-focused approach / Felix Maringe -- Marketing the school "revisited" : the complexity of leadership dilemmas / Tristan Bunnell -- School marketing in the United States : demographic representations and dilemmas for educational leaders / Christopher Lubienski, Matthew Linick, J.G. York -- Public-private collaboration in international education : a New Zealand case study / Christopher Allen Stachowski -- Relationship marketing and school success / Dorit Tubin -- a conceptual framework for classifying and understanding relationship marketing within schools / Hsiao-Pei (Sophie) Yang, Julie Robson -- Forms of market orientation among primary and secondary school teachers in Israel / Izhar Oplatka, Jane Hemsley-Brown -- Educational marketing and the pace of innovation / Miri Yemini -- Creating value in school education marketing through the cocreation process : a conceptual paper / James Seligman -- Reflections on management and leadership of educational marketing : looking toward the future / Jane Hemsley-Brown, Izhar Oplatka. |
| Record Nr. | UNINA-9910813808003321 |
| Bingley, UK, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Maximize your school marketing / / Johanna M. Lockhart
| Maximize your school marketing / / Johanna M. Lockhart |
| Autore | Lockhart Johanna M. <1943-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (139 pages) |
| Disciplina | 371.195 |
| Soggetto topico |
Education - Marketing
Schools - Public relations Educational fund raising |
| ISBN | 1-4758-2999-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising. |
| Record Nr. | UNINA-9910798981103321 |
|
Lockhart Johanna M. <1943->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Maximize your school marketing / / Johanna M. Lockhart
| Maximize your school marketing / / Johanna M. Lockhart |
| Autore | Lockhart Johanna M. <1943-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (139 pages) |
| Disciplina | 371.195 |
| Soggetto topico |
Education - Marketing
Schools - Public relations Educational fund raising |
| ISBN | 1-4758-2999-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Technology and social media -- Media relations -- Building community partnerships -- Public relations, inside and out -- Fund raising. |
| Record Nr. | UNINA-9910807712903321 |
|
Lockhart Johanna M. <1943->
|
||
| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
