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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
| Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]] |
| Autore | Biagioli Mario |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge University Press, 2022 |
| Descrizione fisica | 1 online resource (xiv, 231 pages) : digital, PDF file(s) |
| Disciplina | 378.1/01 |
| Collana | Social Sciences |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing Trademarks Branding (Marketing) |
| Soggetto non controllato |
branding
universities marketing logos trademarks |
| ISBN |
1-108-89810-6
1-108-89819-X 1-108-88192-0 |
| Classificazione | LAW050000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585963703321 |
Biagioli Mario
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| Cambridge University Press, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consuming higher education : why learning can't be bought / / Joanna Williams
| Consuming higher education : why learning can't be bought / / Joanna Williams |
| Autore | Williams Joanna |
| Pubbl/distr/stampa | London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 |
| Descrizione fisica | 1 online resource (x, 166 pages) |
| Disciplina | 378 |
| Soggetto topico |
Education, Higher - Aims and objectives
Education, Higher - Economic aspects Education, Higher - Marketing Higher education and state |
| ISBN |
1-4725-5283-0
1-4411-9337-5 1-283-85338-8 1-4411-6325-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: it's not about the money -- Students within a changing university -- The rise of the student consumer -- Constructing consumption -- Teaching consumption and consuming learning -- A question of identity -- Customer care -- Beyond entitlement. |
| Record Nr. | UNINA-9910452821803321 |
|
Williams Joanna
|
||
| London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consuming higher education : why learning can't be bought / / Joanna Williams
| Consuming higher education : why learning can't be bought / / Joanna Williams |
| Autore | Williams Joanna |
| Pubbl/distr/stampa | London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 |
| Descrizione fisica | 1 online resource (x, 166 pages) |
| Disciplina | 378 |
| Soggetto topico |
Education, Higher - Aims and objectives
Education, Higher - Economic aspects Education, Higher - Marketing Higher education and state |
| ISBN |
1-4725-5283-0
1-4411-9337-5 1-283-85338-8 1-4411-6325-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: it's not about the money -- Students within a changing university -- The rise of the student consumer -- Constructing consumption -- Teaching consumption and consuming learning -- A question of identity -- Customer care -- Beyond entitlement. |
| Record Nr. | UNINA-9910779330503321 |
|
Williams Joanna
|
||
| London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consuming higher education : why learning can't be bought / / Joanna Williams
| Consuming higher education : why learning can't be bought / / Joanna Williams |
| Autore | Williams Joanna |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 |
| Descrizione fisica | 1 online resource (x, 166 pages) |
| Disciplina | 378 |
| Soggetto topico |
Education, Higher - Aims and objectives
Education, Higher - Economic aspects Education, Higher - Marketing Higher education and state |
| ISBN |
1-4725-5283-0
1-4411-9337-5 1-283-85338-8 1-4411-6325-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: it's not about the money -- Students within a changing university -- The rise of the student consumer -- Constructing consumption -- Teaching consumption and consuming learning -- A question of identity -- Customer care -- Beyond entitlement. |
| Record Nr. | UNINA-9910823816803321 |
|
Williams Joanna
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||
| London : , : Bloomsbury Academic, an imprint of Bloomsbury Publishing Plc, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global university rankings and the politics of knowledge / / edited by Michelle Stack
| Global university rankings and the politics of knowledge / / edited by Michelle Stack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Toronto, Ontario : , : University of Toronto Press, , 2021 |
| Descrizione fisica | 1 online resource (vi, 252 pages) |
| Disciplina | 378.0688 |
| Soggetto topico | Education, Higher - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporatization of higher education
educational policy journal impact factors mental health and rankings privatization of education rankings and colonialism rankings and racism university rankings |
| ISBN |
1-4875-4515-0
1-4875-3040-4 |
| Classificazione | cci1icc |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International University Rankings as Cultural Imperialism: Implications for the Global South / Marion Lloyd and Imanol Ordorika -- Unfolding National Approaches to University Rankings in Central Asia, Central and Eastern Europe, and Latin America / Creso M. Sá, Nadiia Kachynska, Emma Sabzalieva, and Magdalena Martinez -- Global University Rankings' Visual Media, Cartography, and Geopolitics of Knowledge / Riyad A. Shahjahan, Annabelle Estera, and Vivek Vellanki -- Academic Culture in Transition: Measuring Up for What in Taiwan? / Chuing Prudence Chou -- What Counts in Research? Dysfunction in Knowledge Creation and Moving Beyond / Heather Morrison -- Marginalizing the Marginalized: How Rankings Fail the Global South / Ralf St. Clair -- Between Local Distinction and Global Reputation: University Rankings and Changing Employment in Japan / Mayumi Ishikawa -- Rankings as Surveillance Assemblage / Gary R.S. Barron -- Motivation and Well-Being of Faculty and Graduate Students: Empirical Relations with University Rankings / Nathan C. Hall -- Beyond Rankings and Impact Factors / Michelle Stack and André Elias Mazawi. |
| Record Nr. | UNINA-9910585597803321 |
| Toronto, Ontario : , : University of Toronto Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global university rankings and the politics of knowledge / / edited by Michelle Stack
| Global university rankings and the politics of knowledge / / edited by Michelle Stack |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Toronto, Ontario : , : University of Toronto Press, , 2021 |
| Descrizione fisica | 1 online resource (vi, 252 pages) |
| Disciplina | 378.0688 |
| Soggetto topico | Education, Higher - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
corporatization of higher education
educational policy journal impact factors mental health and rankings privatization of education rankings and colonialism rankings and racism university rankings |
| ISBN |
1-4875-4515-0
1-4875-3040-4 |
| Classificazione | cci1icc |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | International University Rankings as Cultural Imperialism: Implications for the Global South / Marion Lloyd and Imanol Ordorika -- Unfolding National Approaches to University Rankings in Central Asia, Central and Eastern Europe, and Latin America / Creso M. Sá, Nadiia Kachynska, Emma Sabzalieva, and Magdalena Martinez -- Global University Rankings' Visual Media, Cartography, and Geopolitics of Knowledge / Riyad A. Shahjahan, Annabelle Estera, and Vivek Vellanki -- Academic Culture in Transition: Measuring Up for What in Taiwan? / Chuing Prudence Chou -- What Counts in Research? Dysfunction in Knowledge Creation and Moving Beyond / Heather Morrison -- Marginalizing the Marginalized: How Rankings Fail the Global South / Ralf St. Clair -- Between Local Distinction and Global Reputation: University Rankings and Changing Employment in Japan / Mayumi Ishikawa -- Rankings as Surveillance Assemblage / Gary R.S. Barron -- Motivation and Well-Being of Faculty and Graduate Students: Empirical Relations with University Rankings / Nathan C. Hall -- Beyond Rankings and Impact Factors / Michelle Stack and André Elias Mazawi. |
| Record Nr. | UNISA-996517769203316 |
| Toronto, Ontario : , : University of Toronto Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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How to market a university : building value in a competitive environment / / Teresa M. Flannery
| How to market a university : building value in a competitive environment / / Teresa M. Flannery |
| Autore | Flannery Teresa M. <1961-> |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
| Descrizione fisica | 1 online resource (1 online resource.) |
| Disciplina | 378.0688 |
| Collana | Higher Ed leadership essentials |
| Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
| ISBN | 1-4214-4035-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
| Record Nr. | UNINA-9910794209903321 |
|
Flannery Teresa M. <1961->
|
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| Baltimore : , : Johns Hopkins University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to market a university : building value in a competitive environment / / Teresa M. Flannery
| How to market a university : building value in a competitive environment / / Teresa M. Flannery |
| Autore | Flannery Teresa M. <1961-> |
| Pubbl/distr/stampa | Baltimore : , : Johns Hopkins University Press, , [2021] |
| Descrizione fisica | 1 online resource (1 online resource.) |
| Disciplina | 378.0688 |
| Collana | Higher Ed leadership essentials |
| Soggetto topico |
Education, Higher - Marketing
Universities and colleges - Administration |
| ISBN | 1-4214-4035-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y
Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress |
| Record Nr. | UNINA-9910812289503321 |
|
Flannery Teresa M. <1961->
|
||
| Baltimore : , : Johns Hopkins University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of technology and educational marketing
| International journal of technology and educational marketing |
| Pubbl/distr/stampa | Hershey, PA, : IGI Pub |
| Descrizione fisica | 1 online resource |
| Disciplina | 371.2 |
| Soggetto topico |
Education - Marketing - Technological innovations
Education, Higher - Marketing - Technological innovations Education - Marketing Education, Higher - Marketing |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Theory & Practice of Education |
| ISSN | 2155-5613 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
IJTEM
Technology and educational marketing |
| Record Nr. | UNISA-996546862803316 |
| Hershey, PA, : IGI Pub | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Journal of marketing for higher education
| Journal of marketing for higher education |
| Pubbl/distr/stampa | Binghamton, N.Y., : Haworth Press |
| Descrizione fisica | 1 online resource (volumes) |
| Disciplina | 378 |
| Soggetto topico |
Education, Higher - United States - Marketing
College publicity - United States College students - Recruiting - United States College publicity College students - Recruiting Education, Higher - Marketing |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato |
College publicity
College students Education, Higher |
| ISSN | 1540-7144 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996204287203316 |
| Binghamton, N.Y., : Haworth Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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