Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
#Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan
| #Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan |
| Autore | Fagan Patrick <1987-> |
| Pubbl/distr/stampa | Harlow, England ; ; New York, United States : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.80019 |
| Soggetto topico | Economics - Psychological aspects |
| ISBN | 1-292-07444-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154960303321 |
Fagan Patrick <1987->
|
||
| Harlow, England ; ; New York, United States : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
45 Conversations About Behavioral Economics : An Interdisciplinary Discussion Crossing Business, Public Policy, Sociology, and Psychology / / by Li Way Lee, Aaron Keathley
| 45 Conversations About Behavioral Economics : An Interdisciplinary Discussion Crossing Business, Public Policy, Sociology, and Psychology / / by Li Way Lee, Aaron Keathley |
| Autore | Lee Li Way |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 330.019 |
| Collana | Palgrave pivot |
| Soggetto topico |
Economics - Psychological aspects
Behavioral Economics |
| ISBN |
9783031050466
3031050460 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Supply -- Chapter 1: Networks in a Firm: Why Firms -- Chapter 2: Networks in a Firm: Gabrielle's Barber Shop -- Chapter 3: Networks in a Firm: Separation of Ownership and Control -- Chapter 4: Networks in a Firm: Board of Directors -- Chapter 5: Fragility: The Urge to Build an Empire -- Chapter 6: Fragility: Leverage -- Chapter 7: Fragility: Skin in the Game -- Chapter 8: Complexity: Your Favorite Processed Food -- Chapter 9: Complexity: The Complexity Fever -- Chapter 10: Similarity: Models of Similarity -- Chapter 11: Similarity: Matters of History and Luck -- Chapter 12: Networks among Firms: Best Network for Collusion -- Chapter 13: Networks among Firms: Gary Dinners -- Chapter 14: Externalities: You Can't Own Air -- Chapter 15: Externalities: The Flint Disaster -- Part 2: Demand -- Chapter 16: Demand by Head: Discounting the Future You -- Chapter 17: Demand by Head: To Marry or Not to Marry -- Chapter 18: Demand by Heart: Gambling -- Chapter 19: Demand by Heart: The Marshmallow Test -- Chapter 20: Demand under Peer Pressure: Picking Your Shoes -- Chapter 21: Demand under Peer Pressure: Your Last Hangover -- Chapter 22: Demand under Risk and Uncertainty: Insurance on Your Dream Car -- Chapter 23: Demand under Risk and Uncertainty: Fast and Frugal Way to Make Money -- Chapter 24: Demand Nudges: Nudges in Supermarket -- Chapter 25: Demand Nudges: Wanna Health and Funeral Insurances? -- Chapter 26: Demand Norms: Picking Your College and Major -- Chapter 27: Demand Norms: Keep and Return Equilibriums -- Chapter 28: Demand Bubbles: Tulip and Other Famous Bubbles -- Chapter 29: Demand Bubbles: Demand by Robots -- Part 3: Market -- Chapter 30: Regulators: Truth in Labelling -- Chapter 31: Regulators: Regulation, Regulation Everywhere -- Chapter 32: Trustbusters: DuPont and GM Then -- Chapter 33: Trustbusters: Big Techs Now -- Chapter 34: Scammers: Ponzi Scheme -- Chapter 35: Scammers: Enron Scheme -- Chapter 36: Creative Destructors: Tesla and Impossible Burger -- Chapter 37: Creative Destructors: Creative Destruction Everywhere -- Chapter 38: Raiders: Your Favorite Corporate Raider -- Chapter 39: Raiders: Four Defenses Against Raiders -- Part 4: Happiness -- Chapter 40: Income: Inequality USA -- Chapter 41: Income: Easterlin Paradox -- Chapter 42: Income: Hedonic Treadmill -- Chapter 43: Justice: Capuchin Justice -- Chapter 44: Justice: Utilitarian and Pareto Principles -- Chapter 45: Justice: Gross National Happiness. . |
| Record Nr. | UNINA-9910584476803321 |
|
Lee Li Way
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A Joosr Guide To… Nudge : improving decisions about health, wealth, and happiness / / by Richard Thaler and Cass Sunstein
| A Joosr Guide To… Nudge : improving decisions about health, wealth, and happiness / / by Richard Thaler and Cass Sunstein |
| Autore | Thaler Richard H. <1945-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Clitheroe, UK : , : Joosr Ltd, , [2015] |
| Descrizione fisica | 1 online resource (17 pages) |
| Disciplina | 330.019 |
| Collana | A Joosr guide to |
| Soggetto topico |
Economics - Psychological aspects
Choice (Psychology) - Economic aspects Decision making - Psychological aspects |
| ISBN |
9781785671005
1785671006 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910150488203321 |
|
Thaler Richard H. <1945->
|
||
| Clitheroe, UK : , : Joosr Ltd, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
About Commerce : Understanding the Interface of Deal-Making and Relationship Building / / by Jean-Claude Usunier
| About Commerce : Understanding the Interface of Deal-Making and Relationship Building / / by Jean-Claude Usunier |
| Autore | Usunier Jean-Claude |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (XV, 314 p. 16 illus., 7 illus. in color.) |
| Disciplina | 381 |
| Soggetto topico |
Retail trade
Industrial organization Psychology, Industrial Economics - Psychological aspects Trade and Retail Organization Work and Organizational Psychology Behavioral Economics |
| ISBN | 3-031-86673-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Relationships and Merchant Exchange -- Chapter 1- Introduction: Commerce defined -- Chapter 2- Trade, commercial relations, and the relationship -- Chapter 3 - Interaction, Exchange and Transaction -- Chapter 4 - Opportunism and normativity in the commercial relationship -- Part 2: Trade, merchandise and markets -- Chapter 5 - The centrality of the commodity in the commercial relationship and the commoditization process Chapter 6 - The process of generalised commoditization -- Chapter 7 – Exchange, trade and markets -- Chapter 8 - The market as an abstraction -- Chapter 9 – Commerce Formalized: Mathematical formulations and geometrical metaphors -- Part 3: commerce dynamics -- Chapter 10 - Fundamental relational mechanisms underlying trade and exchange -- Chapter 11 - Reciprocity and trust -- Chapter 12 - Collective commercial dynamics -- Chapter 13 - Virtual commerce relationships -- Part 4: Applications -- Chapter 14 - Commerce and police -- Chapter 15 - Mandates and commercial intermediation -- Chapter 16 - Labour market, instrumentalization and commerce in oneself and others -- Chapter 17 - The undue divorce between deals and relationships. |
| Record Nr. | UNINA-9910999786103321 |
|
Usunier Jean-Claude
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in accounting behavioral research . Volume 20 / / edited by Karim E. Khondkar
| Advances in accounting behavioral research . Volume 20 / / edited by Karim E. Khondkar |
| Pubbl/distr/stampa | Wagon Lane, Bingley, England : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (205 pages) |
| Disciplina | 657 |
| Collana | Advances in Accounting Behavioral Research |
| Soggetto topico |
Accounting
Economics - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78714-962-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467610803321 |
| Wagon Lane, Bingley, England : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Behavioral Economics and Finance Leadership : Strategic Leadership, Wise Followership and Conscientious Usership in the Digital Century / / by Julia Puaschunder
| Advances in Behavioral Economics and Finance Leadership : Strategic Leadership, Wise Followership and Conscientious Usership in the Digital Century / / by Julia Puaschunder |
| Autore | Puaschunder Julia |
| Edizione | [2nd ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (241 pages) |
| Disciplina | 330.019 |
| Collana | Contributions to Economics |
| Soggetto topico |
Experimental economics
Economics - Psychological aspects Strategic planning Leadership Political leadership Psychobiology Human behavior Experimental Economics Behavioral Finance Business Strategy and Leadership Political Leadership Behavioral Neuroscience |
| ISBN |
9783031157103
9783031157097 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Behavioral Foundations -- Chapter 1. Behavioral Economics -- Part II. Digital Behavioral Economics -- Chapter 2. Communication in the Twenty-First Century -- Part III. Behavioral Finance -- Chapter 3. Value at Looking Back -- Chapter 4. Financial Behavioralism: A Behavioral Finance Approach to Minimize Losses and Maximize Profits from Heuristics and Biases -- Chapter 5. Market Communication -- Part IV. The Future of Behavioral Economics -- Chapter 6. Artificial Intelligence and Nudging -- Chapter 7. Discussion -- Chapter 8. Conclusion. |
| Record Nr. | UNINA-9910768179803321 |
|
Puaschunder Julia
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Cross-Cultural Decision Making : Proceedings of the AHFE 2016 International Conference on Cross-Cultural Decision Making (CCDM), July 27-31,2016, Walt Disney World®, Florida, USA / / edited by Sae Schatz, Mark Hoffman
| Advances in Cross-Cultural Decision Making : Proceedings of the AHFE 2016 International Conference on Cross-Cultural Decision Making (CCDM), July 27-31,2016, Walt Disney World®, Florida, USA / / edited by Sae Schatz, Mark Hoffman |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (356 pages) : illustrations |
| Disciplina | 658.4034 |
| Collana | Advances in Intelligent Systems and Computing |
| Soggetto topico |
Computational intelligence
User interfaces (Computer systems) Psychology, Experimental Economics - Psychological aspects Operations research Decision making Computational Intelligence User Interfaces and Human Computer Interaction Experimental Psychology Behavioral/Experimental Economics Operations Research/Decision Theory |
| ISBN | 3-319-41636-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Dynamic PMESII Modeling in Complex Environments Expeditionary modeling for population-centric operations in Megacities: Some Initial Experiments -- Cross-Cultural Comparisons in Business, Education, and Outlook Difference Analysis of Impression on Japan from Chinese Students with Different Education Stages -- Human-Machine Interactions and Tools Beyond Culture in the Cockpit: Implications for CRM Training -- Foreign Relations: Tools and Analyses Evaluating Automatic Learning of Structure for Event Extraction -- Toward Culturally-Aware Systems -- Contemporary Defense Applications of Social Science Considering Culture In Contemporary Military InterventIons -- Sociocultural, Behavioral Modeling for Defense Applications: Theory and Practice. . |
| Record Nr. | UNINA-9910280950103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Happiness Research : A Comparative Perspective / / edited by Toshiaki Tachibanaki
| Advances in Happiness Research : A Comparative Perspective / / edited by Toshiaki Tachibanaki |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Tokyo : , : Springer Japan : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (xx, 344 pages) |
| Disciplina | 158 |
| Collana | Creative Economy |
| Soggetto topico |
Culture—Economic aspects
Economics - Psychological aspects Medicine - Research Cultural Economics Behavioral/Experimental Economics Quality of Life Research |
| ISBN | 4-431-55753-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- Part I: Issues in Happiness Research—Concepts, Measurement and Interpretation -- 2 Happiness: Research and Policy Considerations (Bruno Frey and Jana Gallus) -- 3 The ‘Wicked Problem’ of Wellbeing: Theorising the Prospects for Policy Change (Ian Bache and Louise Reardon) -- 4 An Overview of Intertemporal Measures of Individual Well-being: Can They Explain Life Satisfaction Better? (Conchita D'Ambrosio) -- 5 The Importance of ‘Domain Importance’ for Happiness Economics (Tim Tiefenbach and Florian Kohlbacher) -- 6 Adaptation and the Easterlin Paradox (Andrew Clark) -- Part II: Income Inequality, Employment, and Happiness -- 7 Comparative Study of Happiness and Inequality in Five Industrialized Countries (Toshiaki Tachibanaki and Sayaka Sakoda) -- 8 Happiness, Social Cohesion and Income Inequalities in Britain and Japan (Dimitris Ballas, Danny Dorling, Tomoki Nakaya, Helena Tunstall, Kazumasa Hanaoka and Tomoya Hanibuchi) -- 9 Happiness and Employment Status (Tadashi Yagi, Katsuhiko Yonezaki and Kunio Urakawa) -- 10 The Impact of Employment System on Feeling of Happiness in Germany and Japan (Toshiyuki Shirakawa) -- 11 Effects of Paid and Unpaid Overtime Work on Stress, Earnings and Happiness (Akira Kawaguchi and Takato Kasai) -- Part III: Societal Issues and Happiness -- 12 Why Do Japanese Parents and Their Young Adult Children Live Together? (Kei Sakata and C.R. McKenzie) -- 13 Anticipation of Life Satisfaction before Emigration Evidence from German Panel Data (Marcel Erlinghagen) -- 14 Does City Size affect Happiness? (Yoshio Itaba) -- 15 Can Work-Life Balance Policies Foster Happiness within the Family?A Comparison of Traditional versus New Family Arrangements (Álvaro Martínez-Pérez) -- 16 Accessing Suicidal Ideation from Responses to Queries on Subjective Well-being (Susumu Kuwahara, Teruyuki Tamura, Akiko Kamesaka and Toshiya Murai) -- 17 Do the Arts and Culture Have a Positive Impact on Happiness? Beyond Methodological Issues (Nobuko Kawashima) -- 18 Arts and Happiness (Lasse Steiner). . |
| Record Nr. | UNINA-9910254865403321 |
| Tokyo : , : Springer Japan : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
| Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.) |
| Disciplina | 338.9 |
| Collana | New Frontiers in Regional Science: Asian Perspectives |
| Soggetto topico |
Regional economics
Motivation research (Marketing) Marketing research Economics - Psychological aspects Leadership Engineering economy Regional/Spatial Science Consumer Behavior Market Research/Competitive Intelligence Behavioral/Experimental Economics Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing |
| ISBN | 981-13-1739-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research. |
| Record Nr. | UNINA-9910309859703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
