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#Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan
| #Hooked : why cute sells and other marketing magic that we just can't resist / / Patrick Fagan |
| Autore | Fagan Patrick <1987-> |
| Pubbl/distr/stampa | Harlow, England ; ; New York, United States : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 658.80019 |
| Soggetto topico | Economics - Psychological aspects |
| ISBN | 1-292-07444-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910154960303321 |
Fagan Patrick <1987->
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| Harlow, England ; ; New York, United States : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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45 conversations about behavioral economics : an interdisciplinary discussion crossing business, public policy, sociology, and psychology / / Li Way Lee, Aaron Keathley
| 45 conversations about behavioral economics : an interdisciplinary discussion crossing business, public policy, sociology, and psychology / / Li Way Lee, Aaron Keathley |
| Autore | Lee Li Way |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2022] |
| Descrizione fisica | 1 online resource (163 pages) |
| Disciplina | 330.019 |
| Collana | Palgrave pivot |
| Soggetto topico |
Economics - Psychological aspects
Conversation |
| ISBN | 3-031-05046-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Forty-five conversations about behavioral economics |
| Record Nr. | UNINA-9910584476803321 |
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Lee Li Way
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| Cham, Switzerland : , : Palgrave Macmillan, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in accounting behavioral research . Volume 20 / / edited by Karim E. Khondkar
| Advances in accounting behavioral research . Volume 20 / / edited by Karim E. Khondkar |
| Pubbl/distr/stampa | Wagon Lane, Bingley, England : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (205 pages) |
| Disciplina | 657 |
| Collana | Advances in Accounting Behavioral Research |
| Soggetto topico |
Accounting
Economics - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78714-962-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467610803321 |
| Wagon Lane, Bingley, England : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in behavioral economics and finance leadership : strategic leadership, wise followership and conscientious usership in the digital century / / Julia M. Puaschunder
| Advances in behavioral economics and finance leadership : strategic leadership, wise followership and conscientious usership in the digital century / / Julia M. Puaschunder |
| Autore | Puaschunder Julia |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , 2020 |
| Descrizione fisica | 1 online resource (241 pages) |
| Disciplina | 330.019 |
| Collana | Contributions to economics |
| Soggetto topico |
Economics - Psychological aspects
Leadership Social responsibility of business Lideratge Economia Aspectes psicològics Responsabilitat social de l'empresa |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783031157103
9783031157097 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Contents -- Part IBehavioral Foundations -- 1 Behavioral Economics -- 1.1 Introduction -- 1.2 Theoretical Background -- 1.3 Individual Decision-Making Under Uncertainty -- 1.3.1 Homo Nudgiens -- 1.3.2 Bounded Rationality and Ethicality -- 1.3.3 Mental Temporal Accounting -- 1.3.4 Evolutionary-Grown Human Decision-Making -- References -- Part IIDigital Behavioral Economics -- 2 Communication in the Twenty-First Century -- 2.1 Nudging and Winking in the Digital Era -- 2.1.1 On the Collective Soul of Booms and Busts -- 2.1.2 Nudgital: Critique of Behavioral Political Economy -- 2.1.3 The Nudging Divide in the Twenty-First Century -- 2.1.4 The case of Searchplace Discrimination -- 2.1.5 Digital Inequality in the Post-COVID-19 Era -- References -- Part IIIBehavioral Finance -- 3 Value at Looking Back -- 3.1 Reflexivity in Socio-economic Backtesting -- 3.2 Results -- 3.3 Discussion -- References -- 4 Financial Behavioralism: A Behavioral Finance Approach to Minimize Losses and Maximize Profits from Heuristics and Biases -- 4.1 Diversifying Nudges -- 4.2 Crises-Robust Market Options -- 4.3 Long-Term Sustainable Market Options -- 4.4 Demographics -- 4.5 Tangibility -- 4.6 Safe Havens -- 4.7 Inflation -- 4.8 Interest Rate -- References -- 5 Market Communication -- 5.1 Too Much Information -- 5.2 Too Little Information -- 5.3 Social Phenomenon and Leaders in the Field -- 5.4 Time of Information -- 5.5 Firm-Biased Information -- 5.6 Medium Bias -- 5.7 Availability Biases -- 5.8 Quality of Information -- 5.9 Good News Breeding Overconfidence -- 5.10 Bad News -- References -- Part IVThe Future of Behavioral Economics -- 6 Artificial Intelligence and Nudging -- 6.1 Artificial Intelligence Market Disruption -- 6.1.1 Slowbalisation -- 6.2 Macroeconomic Modeling -- 6.2.1 Discussion -- 6.3 Big Data Ethics -- 6.3.1 Utility -- 6.3.2 Dignity.
6.3.3 Information Sharing and Privacy -- 6.3.4 The Humane Preference for Communication -- 6.3.5 Privacy as a Human Virtue -- 6.3.6 Privacy in the Digital Big Data Era -- 6.3.7 A Utility Theory of Privacy and Information Sharing -- 6.4 Advances in Behavioral e-Economics and e-Ethics -- 6.4.1 Post-COVID Inequality -- 6.4.2 Searchplace Discrimination -- 6.4.3 Long COVID Information Exchange -- 6.4.4 Conclusion -- References -- 7 Discussion -- 7.1 Behavioral Economics of Tomorrow -- 7.2 Discounting -- 7.3 On the Collective Soul of Economics -- 7.4 Public-Sector Implications -- 7.5 Legal and Global Governance Implications -- References -- 8 Conclusion -- References. |
| Record Nr. | UNINA-9910768179803321 |
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Puaschunder Julia
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| Cham, Switzerland : , : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Affective Decision Making Under Uncertainty : Risk, Ambiguity and Black Swans / / by Donald J. Brown
| Affective Decision Making Under Uncertainty : Risk, Ambiguity and Black Swans / / by Donald J. Brown |
| Autore | Brown Donald <1954-> |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XIII, 81 p. 7 illus., 6 illus. in color.) |
| Disciplina | 843.7 |
| Collana | Lecture Notes in Economics and Mathematical Systems |
| Soggetto topico |
Experimental economics
Economics - Psychological aspects Game theory Econometrics Experimental Economics Behavioral Finance Game Theory Quantitative Economics |
| ISBN | 3-030-59512-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910468231403321 |
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Brown Donald <1954->
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applied behavioral economics research and trends / / Rodica Ianole, University of Bucharest, Romania, [editor]
| Applied behavioral economics research and trends / / Rodica Ianole, University of Bucharest, Romania, [editor] |
| Autore | Ianole Rodica |
| Pubbl/distr/stampa | Hershey, PA : , : Business Science Reference, , [2017] |
| Descrizione fisica | 1 online resource (xv, 254 pages) : illustrations |
| Disciplina | 330.019 |
| Collana | Advances in Finance, Accounting, and Economics (AFAE) Book Series |
| Soggetto topico | Economics - Psychological aspects |
| Soggetto non controllato |
Healthcare systems
Inflation rates Inter-temporal choices Retail environments Rural tourism industry Self-employment Tax evasion |
| ISBN |
9781522518273
9781522518266 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | How behavioral economics can help when you think you don't have enough money: a glimpse into the Romanian healthcare system / Elena Druica, Rodica Ianole -- Inter-temporal choice and its relevance in consumer's credit behavior / Shruti Surachita -- Attitudes toward tax evasion and the choice of self-employment / Vasanthakumar N. Bhat -- Three social choice rules: an experimental approach / Andrei Marius Vladucu -- An agent-based model to forecast the inflation rate in the Eurozone: incorporating microfoundations into complex behavioral models / Juan Luis Santos, Jagoda Anna Kaszowska, Tomás Mancha Navarro -- An examination of selfish and selfless motives: a review of the social psychological and behavioral economics literature / Gabriela Carrasco, Eric Kinnamon -- Consumer-retail structure interrelations as seen in the young consumers' photographs of retail environments / Pirjo Laaksonen, Ari Huuhka, Martti Laaksonen -- Relational dynamics: the flood solution - sustainable energy and rural tourism / David Stefan Bathory -- Engineers' perceptions of contract types' performances for highway construction projects / Fani Antoniou [and 3 others] -- An integrative approach to study on consumer behavior towards plug-in hybrid electric vehicles revolution: consumer behavior towards plug-in hybrid electric vehicles / Nadia Adnan [and 4 others]. |
| Record Nr. | UNINA-9910156196303321 |
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Ianole Rodica
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| Hershey, PA : , : Business Science Reference, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Arbeitssucht : Workaholismus erkennen und verhindern / / von Ute Rademacher
| Arbeitssucht : Workaholismus erkennen und verhindern / / von Ute Rademacher |
| Autore | Rademacher Ute |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 56 S. 11 Abb.) |
| Disciplina | 331.11 |
| Collana | essentials |
| Soggetto topico |
Employee health promotion
Personal coaching Economics - Psychological aspects Career development Personnel management Employee Health and Wellbeing Coaching Economic Psychology Careers in Business and Management Human Resource Development |
| ISBN | 3-658-18925-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484691503321 |
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Rademacher Ute
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Deficit : Unintended Consequences of Digital Connectivity / / by Swati Bhatt
| The Attention Deficit : Unintended Consequences of Digital Connectivity / / by Swati Bhatt |
| Autore | Bhatt Swati |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXIII, 190 p. 35 illus.) |
| Disciplina |
330
004 |
| Soggetto topico |
Economics
Economic policy Behavioral economics Economics - Psychological aspects Culture Technology Popular Science in Economics R & D/Technology Policy Behavioral/Experimental Economics Economic Psychology Culture and Technology |
| ISBN | 3-030-21848-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Connectivity, Attention and Risk -- 2. Time: The Measure of Connectivity -- 3. The Psychology of Connectivity: Follower Counts and Identity -- 4. The Economics of Connectivity: Communication Markets -- 5. Streaming Technology and the Entertainment Industry -- 6. Content Tsunami -- 7. Attention Deficit and Diminished Risk Taking -- 8. Restoring Boldness and Reducing Apathy -- 9. Conclusion: Dialogue, not Walls. |
| Record Nr. | UNINA-9910349530903321 |
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Bhatt Swati
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beautiful game theory : how soccer can help economics / / Ignacio Palacios-Huerta
| Beautiful game theory : how soccer can help economics / / Ignacio Palacios-Huerta |
| Autore | Palacios-Huerta Ignacio |
| Edizione | [Course Book] |
| Pubbl/distr/stampa | Princeton, New Jersey ; ; Oxford, England : , : Princeton University Press, , 2014 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 330.01/51932 |
| Soggetto topico |
Economics - Psychological aspects
Soccer - Economic aspects Game theory |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-691-16925-X
1-4008-5031-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- INTRODUCTION -- FIRST HALF -- 1. Pelé Meets John von Neumann in the Penalty Area -- 2. Vernon Smith Meets Messi in the Laboratory -- 3. Lessons for Experimental Design -- 4. Mapping Minimax in the Brain -- 5. Psychological Pressure on the Field and Elsewhere -- HALFTIME -- 6. Scoring at Halftime -- SECOND HALF -- 7. Favoritism under Social Pressure -- 8. Making the Beautiful Game a Bit Less Beautiful 124 (with Luis Garicano) -- 9. Fear Pitch -- 10. From Argentina without Emotions -- 11. Discrimination: From the Makana Football Association to Europe -- ACKNOWLEDGMENTS -- REFERENCES -- INDEX |
| Record Nr. | UNINA-9910465179903321 |
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Palacios-Huerta Ignacio
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| Princeton, New Jersey ; ; Oxford, England : , : Princeton University Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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