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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying Behavioural Science to the Private Sector : Decoding What People Say and What They Do / / by Helena Rubinstein
| Applying Behavioural Science to the Private Sector : Decoding What People Say and What They Do / / by Helena Rubinstein |
| Autore | Rubinstein Helena |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (147 pages) |
| Disciplina |
658.8343
658.812 |
| Soggetto topico |
Industrial psychology
Personality Social psychology Community psychology Environmental psychology Economics—Psychological aspects Motivation research (Marketing) Industrial and Organizational Psychology Personality and Social Psychology Community and Environmental Psychology Economic Psychology Consumer Behavior |
| ISBN | 3-030-01698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don’t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren’t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science. |
| Record Nr. | UNINA-9910298358403321 |
Rubinstein Helena
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Approaching Consumer Culture : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva
| Approaching Consumer Culture : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 296 p. 2 illus.) |
| Disciplina | 158 |
| Collana | International Series on Consumer Science |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Ethnology Economic Psychology Consumer Behavior Cultural Anthropology |
| ISBN | 3-030-00226-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Culture and its Futures: Dreams and Consequences -- “You are a Socialist Child like me”: Goods and Identity in Bulgaria -- Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments -- Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook -- Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia -- The Meanings and Practices of “Consumer Activism” in Post-Socialist Bulgaria -- Preserves Exiting socialism: Authenticity, Anti-Standartization and Middle Class Consumption in Postsocialist Romania -- The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City -- Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative -- Modernization and the Department Store in Early 20th Century Japan: Modern Girl and New Consumer Culture Lifestyles -- A Cultural Reading of Conspicuous Consumption in China -- Middle Strata Consumption Patterns as a “Key” for Understanding Japanese Society. |
| Record Nr. | UNINA-9910298070803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Arbeitssucht : Workaholismus erkennen und verhindern / / von Ute Rademacher
| Arbeitssucht : Workaholismus erkennen und verhindern / / von Ute Rademacher |
| Autore | Rademacher Ute |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 56 S. 11 Abb.) |
| Disciplina | 331.11 |
| Collana | essentials |
| Soggetto topico |
Employee health promotion
Personal coaching Economics - Psychological aspects Career development Personnel management Employee Health and Wellbeing Coaching Economic Psychology Careers in Business and Management Human Resource Development |
| ISBN | 3-658-18925-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484691503321 |
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Rademacher Ute
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Deficit : Unintended Consequences of Digital Connectivity / / by Swati Bhatt
| The Attention Deficit : Unintended Consequences of Digital Connectivity / / by Swati Bhatt |
| Autore | Bhatt Swati |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXIII, 190 p. 35 illus.) |
| Disciplina |
330
004 |
| Soggetto topico |
Economics
Economic policy Behavioral economics Economics - Psychological aspects Culture Technology Popular Science in Economics R & D/Technology Policy Behavioral/Experimental Economics Economic Psychology Culture and Technology |
| ISBN | 3-030-21848-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Connectivity, Attention and Risk -- 2. Time: The Measure of Connectivity -- 3. The Psychology of Connectivity: Follower Counts and Identity -- 4. The Economics of Connectivity: Communication Markets -- 5. Streaming Technology and the Entertainment Industry -- 6. Content Tsunami -- 7. Attention Deficit and Diminished Risk Taking -- 8. Restoring Boldness and Reducing Apathy -- 9. Conclusion: Dialogue, not Walls. |
| Record Nr. | UNINA-9910349530903321 |
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Bhatt Swati
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Critical Thinking for Managers : Structured Decision-Making and Persuasion in Business / / by Radu Atanasiu
| Critical Thinking for Managers : Structured Decision-Making and Persuasion in Business / / by Radu Atanasiu |
| Autore | Atanasiu Radu |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 658.403 |
| Collana | Management for Professionals |
| Soggetto topico |
Personnel management
Management Psychology, Industrial Economics - Psychological aspects Human Resource Development Work and Organizational Psychology Economic Psychology |
| ISBN | 3-030-73600-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Overview -- 1. Introduction -- 2. Who Needs Critical Thinking? -- Part II. Critical Thinking in Business Decision-Making -- 3. Hidden Assumptions -- 4. Test Your Business Assumptions -- 5. Reason, Emotions, and Intuition -- 6. Cognitive Biases -- 7. Decisions, Decisions, Decisions -- 8. Decision-Making in Groups -- 9. Problem Solving -- Part III. Critical Thinking in Persuasion -- 10. One-on-One Persuasion -- 11. Debating -- 12. Fallacies -- 13 Ten Fair-Play Principles in Argumentation -- 14. The Courage to Change Our Mind -- 15. Wrap Up. . |
| Record Nr. | UNINA-9910484895703321 |
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Atanasiu Radu
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Delusions of Competence : The Near-Death of Lloyd’s of London 1970--2002 / / by Robin Pearson
| Delusions of Competence : The Near-Death of Lloyd’s of London 1970--2002 / / by Robin Pearson |
| Autore | Pearson Robin |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (140 pages) |
| Disciplina |
368
368.0120604212 |
| Collana | Palgrave Studies in Economic History |
| Soggetto topico |
Economic history
Finance History Economics - Psychological aspects Economic History Financial History Behavioral Economics Economic Psychology |
| ISBN |
9783030940881
9783030940874 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Lloyd’s: its history and business practices -- Chapter 3: Lloyd’s people: their social composition and political economy -- Chapter 4: Expansion, scandals and frauds – Lloyd’s in the 1970s -- Chapter 5: The first reforms and public scrutiny -- Chapter 6: The school for scandals -- Chapter 7: Liability crisis, LMX spiral and collapse -- Chapter 8: Reform, survival and recovery -- Chapter 9: Conclusions – delusions of competence -- Chapter 10: Epilogue – Lloyd’s redivivus. |
| Record Nr. | UNINA-9910544870303321 |
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Pearson Robin
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The End of Rationality and Selfishness : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang
| The End of Rationality and Selfishness : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang |
| Autore | Wang Rui-Wu |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (233 pages) |
| Disciplina | 302.14 |
| Altri autori (Persone) | WangJuan |
| Soggetto topico |
Economics—Psychological aspects
International relations Social evolution Behavioral Economics Economic Psychology International Relations Social Evolution |
| Soggetto non controllato |
International Relations
Evolution Organizational Behavior Political Science Science Business & Economics |
| ISBN |
9789811997525
9789811997518 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Paradox of Rationality and Selfishness -- Two Asymmetric and Uncertain Selection---Start Thinking by a Hammer -- Inheritance of Acquired Character and Outbreak of Mass Incidents ---Increasing Pressure Accelerates the Evolution of Altruistic Behavior -- Social Cooperation: Drive Toward Choice of Sex -- Cooperation & Slavery---Free Competition to Social Division of Labor -- The Significance of Our Survival. |
| Record Nr. | UNINA-9910725081203321 |
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Wang Rui-Wu
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Epistemology of the Human Sciences : Restoring an Evolutionary Approach to Biology, Economics, Psychology and Philosophy / / by Walter B. Weimer
| Epistemology of the Human Sciences : Restoring an Evolutionary Approach to Biology, Economics, Psychology and Philosophy / / by Walter B. Weimer |
| Autore | Weimer Walter B. |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (420 pages) |
| Disciplina |
929.605
300.1 |
| Collana | Palgrave Studies in Classical Liberalism |
| Soggetto topico |
Philosophy and social sciences
Economics - Psychological aspects Knowledge, Theory of Behaviorism (Psychology) Philosophy of the Social Sciences Economic Psychology Epistemology Behaviorism |
| ISBN |
9783031171734
9783031171727 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Understanding, Explaining and Knowing -- Part 1: Knowledge as classification, judgment, mensuration -- 2. Problems of Mensuration and Experimentation -- 3. Problems of Measurement and Meaning in Biology -- 4. Psychology Cannot Quantify Its Research, do Experiments, or be Based Upon Behaviorism -- 5. Taking the Measure of Functional Things -- 6. Statistics Without Measurement -- 7. Economic Calculation of Value Is Not Measurement, not Apriori, and Its Study Is Not Experimental -- Part 2: What can be known, and what is real -- 8. Structural Realism and Theoretical Reference -- 9. The Mental and the Physical Still Pose Insuperable Problems -- Part 3: There are inescapable dualisms -- 10. Complementarity in Science, Life and Knowledge -- 11. Complementarities of physicality and functionality yield unavoidable dualisms -- Part 4: Complementarity and ambiguity -- 12. Understanding Complex Phenomena -- 13. The Resolution of Surface and Deep Structure Ambiguity -- Part 5: The corruption of knowledge: Politics and the deflection of science -- 14. Political Prescription of Behavior Ignores Epistemic Constraints -- Part 6: Appendix: The Abject Failure of Traditional Philosophy to Understand Epistemology -- 15. Induction is an insuperable problem for traditional philosophy -- 16. Rheroric and Logic in Inference and Expectation -- 17. Rationality in an evolutionary epistemology. |
| Record Nr. | UNINA-9910631079703321 |
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Weimer Walter B.
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Geld Macht Gefühle : Wie Geld unser Denken, Fühlen und Handeln beeinflusst / / von Silvia Breier
| Geld Macht Gefühle : Wie Geld unser Denken, Fühlen und Handeln beeinflusst / / von Silvia Breier |
| Autore | Breier Silvia |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 225 S. 1 Abb.) |
| Disciplina | 150 |
| Soggetto topico |
Psychology
Economics—Psychological aspects Behavioral economics Popular Science in Psychology Economic Psychology Behavioral Finance |
| ISBN | 3-662-54601-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ich liebe Geld -- Was ist Geld?- Wer hat Geld erfunden?- Die Bedeutung von Geld -- Tiefenpsychologische Aspekte von Geld -- Verhaltenspsychologische Aspekte von Geld -- Ihre Geldbeziehung -- Geldbegriffe und ihre Herkunft -- Schlussworte. . |
| Record Nr. | UNINA-9910484047803321 |
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Breier Silvia
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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