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Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910460129103321 |
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Classificazione | BUS043000BUS016000BUS043010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910797064603321 |
|
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
| Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business |
| Autore | Revella Adele |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2015 |
| Descrizione fisica | 1 recurso en linea (241 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Comportamiento del consumidor
Casos de estudio Marketing Libros electrónicos Negocios Comercio Economía |
| ISBN |
1-119-20992-7
1-118-96165-X |
| Classificazione | BUS043000BUS016000BUS043010 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim Look for Insight When Buyers Use Jargon |
| Record Nr. | UNINA-9910810150703321 |
|
Revella Adele
|
||
| Hoboken, : Wiley, 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Denarius : revista de economía y administración
| Denarius : revista de economía y administración |
| Pubbl/distr/stampa | México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000- |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Economics
Education, Higher - Mexico Historia económica Economía Economic history Education, Higher |
| Soggetto genere / forma |
Revistas.
Periodicals Periodicals. |
| ISSN | 2448-5403 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | spa |
| Record Nr. | UNISA-996411345203316 |
| México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Denarius : revista de economía y administración
| Denarius : revista de economía y administración |
| Pubbl/distr/stampa | México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000- |
| Descrizione fisica | 1 online resource : illustrations |
| Soggetto topico |
Economics
Education, Higher - Mexico Historia económica Economía Economic history Education, Higher |
| Soggetto genere / forma |
Revistas.
Periodicals Periodicals. |
| ISSN | 2448-5403 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910447055903321 |
| México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
| Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy |
| Autore | Krugman Paul |
| Edizione | [Tercera edición.] |
| Pubbl/distr/stampa | Barcelona, España : , : Editorial Reverté, , 2020 |
| Descrizione fisica | 1 recurso en línea (686 páginas) : ilustraciones |
| Disciplina | 330 |
| Soggetto topico |
Economics
Economía |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 9788429195927 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910795654203321 |
|
Krugman Paul
|
||
| Barcelona, España : , : Editorial Reverté, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
| Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy |
| Autore | Krugman Paul |
| Edizione | [Tercera edición.] |
| Pubbl/distr/stampa | Barcelona, España : , : Editorial Reverté, , 2020 |
| Descrizione fisica | 1 recurso en línea (686 páginas) : ilustraciones |
| Disciplina | 330 |
| Soggetto topico |
Economics
Economía |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 9788429195927 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910810612503321 |
|
Krugman Paul
|
||
| Barcelona, España : , : Editorial Reverté, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
| La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano |
| Autore | Julios-Campuzano Alfonso de |
| Pubbl/distr/stampa | Madrid, : Dykinson, 2003 |
| Descrizione fisica | 1 online resource (177 p.) |
| Soggetto topico |
Economía
Ciudadania Derechos humanos Citizenship Human right Cosmopolitanism Internationalism |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato | Globalizacion |
| ISBN |
1-4492-0719-7
0-585-48865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910272892603321 |
|
Julios-Campuzano Alfonso de
|
||
| Madrid, : Dykinson, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
| La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano |
| Autore | Julios-Campuzano Alfonso de |
| Pubbl/distr/stampa | Madrid, : Dykinson, 2003 |
| Descrizione fisica | 1 online resource (177 p.) |
| Disciplina | 327.1 |
| Soggetto topico |
Economía
Ciudadania Derechos humanos Citizenship Human right Cosmopolitanism Internationalism |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato | Globalizacion |
| ISBN |
1-4492-0719-7
0-585-48865-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910671142403321 |
|
Julios-Campuzano Alfonso de
|
||
| Madrid, : Dykinson, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ho Chi Minh City Open University journal of science Economics and business administration
| Ho Chi Minh City Open University journal of science Economics and business administration |
| Pubbl/distr/stampa | HCMC, Vietnam : , : Ho Chi Minh City Open University Journal of Science, , 2011- |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Economics
Industrial management Économie politique Gestion d'entreprise Economía Gestión de empresas |
| Soggetto genere / forma |
Periodical
periodicals. Revistas Periodicals Periodicals. Périodiques. |
| ISSN | 2734-9586 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh- Kinh tế và Quản trị kinh doanh |
| Record Nr. | UNINA-9910474354703321 |
| HCMC, Vietnam : , : Ho Chi Minh City Open University Journal of Science, , 2011- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Economía
(15)
- Economics (10)
- Économie politique (5)
- Gestion d'entreprise (4)
- Gestión de empresas (4)