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Among Makarti
Among Makarti
Pubbl/distr/stampa Kota Salatiga, Jawa Tengah, : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Descrizione fisica 1 online resource
Soggetto topico Economics
Business
Économie politique
Affaires
Economía
Negocios
Soggetto genere / forma Periodicals
ISSN 2774-5163
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione ind
Altri titoli varianti Jurnal ekonomi dan bisnis
Record Nr. UNINA-9910747095503321
Kota Salatiga, Jawa Tengah, : Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Autore Revella Adele
Pubbl/distr/stampa Hoboken, : Wiley, 2015
Descrizione fisica 1 recurso en linea (241 p.)
Disciplina 658.8/343
Soggetto topico Comportamiento del consumidor
Casos de estudio
Marketing
Libros electrónicos
Negocios
Comercio
Economía
ISBN 1-119-20992-7
1-118-96165-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria
Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story
Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview
Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim
Look for Insight When Buyers Use Jargon
Record Nr. UNINA-9910460129103321
Revella Adele  
Hoboken, : Wiley, 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Buyer Personas [[electronic resource] ] : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Autore Revella Adele
Pubbl/distr/stampa Hoboken, : Wiley, 2015
Descrizione fisica 1 recurso en linea (241 p.)
Disciplina 658.8/343
Soggetto topico Comportamiento del consumidor
Casos de estudio
Marketing
Libros electrónicos
Negocios
Comercio
Economía
ISBN 1-119-20992-7
1-118-96165-X
Classificazione BUS043000BUS016000BUS043010
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria
Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story
Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview
Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim
Look for Insight When Buyers Use Jargon
Record Nr. UNINA-9910797064603321
Revella Adele  
Hoboken, : Wiley, 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Autore Revella Adele
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, : Wiley, 2015
Descrizione fisica 1 recurso en linea (241 p.)
Disciplina 658.8/343
Soggetto topico Comportamiento del consumidor
Casos de estudio
Marketing
Libros electrónicos
Negocios
Comercio
Economía
ISBN 1-119-20992-7
1-118-96165-X
Classificazione BUS043000BUS016000BUS043010
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business; Contents; Foreword; Acknowledgments; Introduction: Listen First, Then Speak; Why Is Everyone Talking about Buyer Personas?; Will This Approach Work for You?; Part I: Understanding the Art and Science of Buyer Personas; Chapter 1: Understand Buying Decisions and the People Who Make Them; Why the ""Know Your Customer"" Rule Has Been Redefined; A Clothes Dryer's Extra Setting Made All the Difference; Will You Understand Your Buyers' Decisions?
Relying on Buyer Demographics and PsychographicsHow Marketers Benefit from Buyer Profiles; Buying Insights Complete Your Persona; High-Consideration Decisions Reveal the Best Insights; Buying Insights from a Quick Trip to London; Chapter 2: Focus on the Insights That Guide Marketing Decisions; Listening to Kathy; Frustrated, a Newly Minted Consultant Invents Personas; Buyers Have Distinct Expectations; The 5 Rings of Buying Insight; Insight 1-Priority Initiative; Insight 2-Success Factors; Insight 3-Perceived Barriers; Insight 4-Buyer's Journey; Insight 5-Decision Criteria
Give Your Buyer a Seat at the TableCreating Effective Messaging; Generating High-Quality Leads; Shortening the Sales Cycle; Speed to Revenue; Resolving Ties between Your Company's Products and Those of the Competition; Identifying Which Types of Buyers You Need to Influence and How to Reach Them; Buying Insight Opens Doors to C-Level Executives; Chapter 3: Decide How You Will Discover Buyer Persona Insights; The Most Important Nine Months of My Career; How Interviews Reveal Insight; Is This Another Kind of Qualitative Research?; Crafting the Low-Consideration Buyer's Story
Using B2B Salespeople to Build Buyer PersonasThe Pros and Cons of Buyer Surveys; When to Use Focus Groups; Will Big Data Deliver Insights?; How Social Media Contributes to Buyer Personas; SAP Gains High-Value Insights through Web Analytics; Part II: Interviewing for Buying Insights; Chapter 4: Gain Permission and Schedule Buyer Interviews; Persuade Stakeholders That You Need Buying Insights; Overcome the ""We Know Our Buyers"" Objection; When You Don't Have Time for Buyer Persona Interviews; Use Your Sales Database to Find Buyers to Interview
Sometimes You Want to Avoid Your Internal DatabaseUsing Professional Recruiters to Set Interview Appointments; Which Buyer Should You Interview?; Interview Buyers Who Chose You as Well as Those Who Did Not; Contacting Buyers to Request an Interview; Chapter 5: Conduct Probing Buyer Interviews; Who Should Conduct the Interview?; Prepare for Your Buyer Interview; Getting It on the Record; ""Take Me Back to the Day...""; Use Your Buyer's Words to Probe for Insight; Go Slowly to Capture the Whole Story; Questions That Keep the Conversation Flowing; An Example Interview with Tim
Look for Insight When Buyers Use Jargon
Record Nr. UNINA-9910878801403321
Revella Adele  
Hoboken, : Wiley, 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Denarius : revista de economía y administración
Denarius : revista de economía y administración
Pubbl/distr/stampa México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000-
Descrizione fisica 1 online resource : illustrations
Soggetto topico Economics
Education, Higher - Mexico
Historia económica
Economía
Economic history
Education, Higher
Soggetto genere / forma Revistas.
Periodicals
Periodicals.
ISSN 2448-5403
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione spa
Record Nr. UNISA-996411345203316
México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000-
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Denarius : revista de economía y administración
Denarius : revista de economía y administración
Pubbl/distr/stampa México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000-
Descrizione fisica 1 online resource : illustrations
Soggetto topico Economics
Education, Higher - Mexico
Historia económica
Economía
Economic history
Education, Higher
Soggetto genere / forma Revistas.
Periodicals
Periodicals.
ISSN 2448-5403
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione spa
Record Nr. UNINA-9910447055903321
México, D.F., : Universidad Autónoma Metropolitana, Unidad Iztapalapa, División de Ciencias Sociales y Humanidades, Departamento de Economía, 2000-
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
Autore Krugman Paul
Edizione [Tercera edición.]
Pubbl/distr/stampa Barcelona, España : , : Editorial Reverté, , 2020
Descrizione fisica 1 recurso en línea (686 páginas) : ilustraciones
Disciplina 330
Soggetto topico Economics
Economía
Soggetto genere / forma Libros electronicos.
ISBN 9788429195927
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Record Nr. UNINA-9910795654203321
Krugman Paul  
Barcelona, España : , : Editorial Reverté, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
Fundamentos de economía / / Paul Krugman, Robin Wells, Kathryn Graddy
Autore Krugman Paul
Edizione [Tercera edición.]
Pubbl/distr/stampa Barcelona, España : , : Editorial Reverté, , 2020
Descrizione fisica 1 recurso en línea (686 páginas) : ilustraciones
Disciplina 330
Soggetto topico Economics
Economía
Soggetto genere / forma Libros electronicos.
ISBN 9788429195927
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Record Nr. UNINA-9910810612503321
Krugman Paul  
Barcelona, España : , : Editorial Reverté, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
Autore Julios-Campuzano Alfonso de
Pubbl/distr/stampa Madrid, : Dykinson, 2003
Descrizione fisica 1 online resource (177 p.)
Soggetto topico Economía
Ciudadania
Derechos humanos
Citizenship
Human right
Cosmopolitanism
Internationalism
Soggetto genere / forma Electronic books.
Soggetto non controllato Globalizacion
ISBN 1-4492-0719-7
0-585-48865-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Record Nr. UNINA-9910272892603321
Julios-Campuzano Alfonso de  
Madrid, : Dykinson, 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
La globalizacion ilustrada [[recurso electronico]] : ciudadania, derechos humanos y constitucionalismo / / Alfonso de Julios-Campuzano
Autore Julios-Campuzano Alfonso de
Pubbl/distr/stampa Madrid, : Dykinson, 2003
Descrizione fisica 1 online resource (177 p.)
Disciplina 327.1
Soggetto topico Economía
Ciudadania
Derechos humanos
Citizenship
Human right
Cosmopolitanism
Internationalism
Soggetto genere / forma Electronic books.
Soggetto non controllato Globalizacion
ISBN 1-4492-0719-7
0-585-48865-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Record Nr. UNINA-9910671142403321
Julios-Campuzano Alfonso de  
Madrid, : Dykinson, 2003
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui