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Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others]
| Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others] |
| Autore | Imran Masood |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] |
| Descrizione fisica | 1 online resource (xiii, 40 pages) : illustrations |
| Disciplina | 615.10688 |
| Collana | Monograph series / Penerbit USM |
| Soggetto topico |
Drugs - Marketing
Pharmaceutical industry - Malaysia Pharmaceutical services - Malaysia |
| Soggetto genere / forma | Electronic books. |
| ISBN | 983-861-655-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910466247203321 |
Imran Masood
|
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| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others]
| Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others] |
| Autore | Imran Masood |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] |
| Descrizione fisica | 1 online resource (xiii, 40 pages) : illustrations |
| Disciplina | 615.10688 |
| Altri autori (Persone) | Imran Masood |
| Collana | Monograph series / Penerbit USM |
| Soggetto topico |
Drugs - Marketing
Pharmaceutical industry - Malaysia Pharmaceutical services - Malaysia |
| ISBN | 983-861-655-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910798011003321 |
|
Imran Masood
|
||
| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others]
| Doctors and pharmaceutical industry : insight from Malaysian scenario / / Imran Masood [and three others] |
| Autore | Imran Masood |
| Pubbl/distr/stampa | Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] |
| Descrizione fisica | 1 online resource (xiii, 40 pages) : illustrations |
| Disciplina | 615.10688 |
| Altri autori (Persone) | Imran Masood |
| Collana | Monograph series / Penerbit USM |
| Soggetto topico |
Drugs - Marketing
Pharmaceutical industry - Malaysia Pharmaceutical services - Malaysia |
| ISBN | 983-861-655-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910817153703321 |
|
Imran Masood
|
||
| Pulau Pinang, Malaysia : , : Penerbit Universiti Sains Malaysia, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Guidance for industry [[electronic resource] ] : submitting marketing applications according to the ICH-CTD format, general considerations
| Guidance for industry [[electronic resource] ] : submitting marketing applications according to the ICH-CTD format, general considerations |
| Pubbl/distr/stampa | Rockville, MD : , : U.S. Dept. of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research : , : Center for Biologics Evaluation and Research, , [2001] |
| Descrizione fisica | 13, 1, 2 pages : digital, PDF file |
| Soggetto topico |
Drug approval
Drugs - Marketing Clinical trials - Reporting |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Guidance for industry |
| Record Nr. | UNINA-9910698953703321 |
| Rockville, MD : , : U.S. Dept. of Health and Human Services, Food and Drug Administration, Center for Drug Evaluation and Research : , : Center for Biologics Evaluation and Research, , [2001] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz
| Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz |
| Autore | Haimowitz Ira J. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 615.10688 |
| Soggetto topico |
Drugs - Marketing
Relationship marketing Pharmaceutical industry |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-12319-0
1-315-58638-X 1-317-12318-2 1-283-04813-2 9786613048134 1-4094-3196-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; About the Author; Acknowledgements; Preface; 1 Healthcare Trends and Relationship Marketing's Role; 2 Foundations of Relationship Marketing; 3 Discovery: Situation Assessment; 4 Strategy: Planning the Relationship Marketing Program; 5 Analytics Planning for Relationship Marketing; 6 Execution: Placing in the Marketplace; 7 Measurement of Healthcare Relationship Marketing Programs; 8 Optimization and the New Cycle; 9 Conclusions and the Future; Appendix A: Solutions to Exercises; Bibliography; Index |
| Record Nr. | UNINA-9910458795203321 |
|
Haimowitz Ira J.
|
||
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz
| Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz |
| Autore | Haimowitz Ira J. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 615.10688 |
| Soggetto topico |
Drugs - Marketing
Relationship marketing Pharmaceutical industry |
| ISBN |
1-4094-5903-9
1-317-12319-0 1-315-58638-X 1-317-12318-2 1-283-04813-2 9786613048134 1-4094-3196-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; About the Author; Acknowledgements; Preface; 1 Healthcare Trends and Relationship Marketing's Role; 2 Foundations of Relationship Marketing; 3 Discovery: Situation Assessment; 4 Strategy: Planning the Relationship Marketing Program; 5 Analytics Planning for Relationship Marketing; 6 Execution: Placing in the Marketplace; 7 Measurement of Healthcare Relationship Marketing Programs; 8 Optimization and the New Cycle; 9 Conclusions and the Future; Appendix A: Solutions to Exercises; Bibliography; Index |
| Record Nr. | UNINA-9910791779703321 |
|
Haimowitz Ira J.
|
||
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz
| Healthcare relationship marketing : strategy, design and measurement / / Ira J. Haimowitz |
| Autore | Haimowitz Ira J. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (260 p.) |
| Disciplina | 615.10688 |
| Soggetto topico |
Drugs - Marketing
Relationship marketing Pharmaceutical industry |
| ISBN |
1-4094-5903-9
1-317-12319-0 1-315-58638-X 1-317-12318-2 1-283-04813-2 9786613048134 1-4094-3196-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Figures; List of Tables; List of Abbreviations; About the Author; Acknowledgements; Preface; 1 Healthcare Trends and Relationship Marketing's Role; 2 Foundations of Relationship Marketing; 3 Discovery: Situation Assessment; 4 Strategy: Planning the Relationship Marketing Program; 5 Analytics Planning for Relationship Marketing; 6 Execution: Placing in the Marketplace; 7 Measurement of Healthcare Relationship Marketing Programs; 8 Optimization and the New Cycle; 9 Conclusions and the Future; Appendix A: Solutions to Exercises; Bibliography; Index |
| Record Nr. | UNINA-9910826077203321 |
|
Haimowitz Ira J.
|
||
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of medical marketing
| International journal of medical marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications, 2000-2004 |
| Disciplina | 615.19 |
| Soggetto topico |
Drugs - Marketing
Medical instruments and apparatus - Marketing Commerce - methods Equipment and Supplies Pharmaceutical Preparations |
| Soggetto genere / forma |
Periodical
Periodicals. |
| ISSN | 1479-1897 |
| Classificazione | 44.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910339733203321 |
| [London], : Henry Stewart Publications, 2000-2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of medical marketing
| International journal of medical marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications, 2000-2004 |
| Disciplina | 615.19 |
| Soggetto topico |
Drugs - Marketing
Medical instruments and apparatus - Marketing Commerce - methods Equipment and Supplies Pharmaceutical Preparations |
| Soggetto genere / forma |
Periodical
Periodicals. |
| ISSN | 1479-1897 |
| Classificazione | 44.05 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996206149703316 |
| [London], : Henry Stewart Publications, 2000-2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of medical marketing
| Journal of medical marketing |
| Pubbl/distr/stampa | [London, UK] : , : Henry Stewart Publications, , [2005-2017] |
| Descrizione fisica | 1 online resource |
| Disciplina | 338.476151 |
| Soggetto topico |
Drugs - Marketing
Medical instruments and apparatus - Marketing Marketing - methods Equipment and Supplies Pharmaceutical Preparations |
| Soggetto genere / forma |
Periodicals
Periodical |
| ISSN | 1745-7912 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996215356903316 |
| [London, UK] : , : Henry Stewart Publications, , [2005-2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
