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Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama
| Empire of Direct Mail : : How Conservative Marketing Persuaded Voters and Transformed the Grassroots / / Takahito Moriyama |
| Autore | Moriyama Takahito |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | University Press of Kansas, 2022 |
| Descrizione fisica | 1 online resource (1 online resource) |
| Disciplina | 324.7/30973 |
| Soggetto topico |
Politics and government
Political consultants Direct-mail fund raising Conservatism Campaign literature Advertising, Political Advertising, Direct-mail POLITICAL SCIENCE - Political Process - Elections Conseillers politiques - États-Unis Conservatisme - États-Unis - Histoire - 20e siecle Campagnes electorales - Documentation - États-Unis - Histoire - 20e siecle Collecte de fonds par la poste - États-Unis - Histoire - 20e siecle Publicite directe - États-Unis - Histoire - 20e siecle Publicite politique - États-Unis - Histoire - 20e siecle Political consultants - United States Conservatism - United States - History - 20th century Campaign literature - United States - History - 20th century Direct-mail fund raising - United States - History - 20th century Advertising, Direct-mail - United States - History - 20th century Advertising, Political - United States - History - 20th century |
| Soggetto genere / forma |
History
Electronic books. |
| Soggetto non controllato | direct mail;media;advertising;New York;conservatism;the New Right;Richard Viguerie;Paul Weyrich;George Wallace;Ronald Reagan |
| ISBN | 0-7006-3342-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The rise of political consultants -- The development of political direct mail -- The presidential election of 1964 -- After Goldwater -- Debates over campaign finance reform -- The formation of the New Right. |
| Record Nr. | UNINA-9910573821603321 |
Moriyama Takahito
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| University Press of Kansas, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to write successful fundraising appeals [[electronic resource] /] / Mal Warwick with Eric Overman
| How to write successful fundraising appeals [[electronic resource] /] / Mal Warwick with Eric Overman |
| Autore | Warwick Mal |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | OvermanEric |
| Collana | The Jossey-Bass nonprofit guidebook series |
| Soggetto topico |
Direct-mail fund raising
Nonprofit organizations - Finance |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-57321-8
1-118-61808-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Free Professional Content; How to Write Successful Fundraising Appeals; Copyright; Contents; Preface to the Third Edition; About the Author; Introduction: Why You Should Read This Book; From Fundraising Letter to Fundraising Package; Why You Can Learn from the Examples-Even Though Your Organization Is Different; Part One: Motivating Your Audience; 1: Why People Respond to Fundraising Appeals; People Send Money Because You Ask Them to; People Send Money Because They Have Money Available to Give Away; People Send Money Because They're in the Habit of Sending Money
People Send Money Because They Support Organizations Like Yours People Send Money Because Their Gifts Will Make a Difference; People Send Money Because Gifts Will Accomplish Something Right Now; People Send Money Because You Recognize Them for Their Gifts; People Send Money Because You Give Them Something Tangible in Return; People Send Money Because You Enable Them to ""Do Something"" about a Critical Problem, if Only to Protest or Take a Stand; People Send Money Because You Give Them a Chance to Associate with a Famous or Worthy Person People Send Money Because You Allow Them to Get Back at the Corrupt or the Unjust People Send Money Because You Give Them the Opportunity to ""Belong""-as a Member, Friend, or Supporter-and Thus You Help Them Fight Loneliness; People Send Money Because You Enable Them to Offer Their Opinions; People Send Money Because You Provide Them with Access to Inside Information; People Send Money Because You Help Them Learn about a Complex and Interesting Problem or Issue; People Send Money Because You Help Them Preserve Their Worldview by Validating Cherished Values and Beliefs People Send Money Because You Allow Them to Gain Personal Connections with Other Individuals Who Are Passionately Involved in Some Meaningful Dimension of Life People Send Money Because You Give Them the Chance to Release Emotional Tension Caused by a Life-threatening Situation, a Critical Emergency, or an Ethical Dilemma; People Send Money Because They Are Afraid; People Send Money Because You Allow Them to Relieve Their Guilt about an Ethical, Political, or Personal Transgression, Whether Real or Imagined; People Send Money Because You Give Them Tax Benefits People Send Money Because They Feel It's Their Duty People Send Money Because They Believe It's a Blessing to Do so; People Send Money Because They Want to ""Give Something Back""; People Send Money Because You Offer Them a Choice of Specific Programs or Projects; 2: How a Fundraising Appeal Is Like a Personal Visit; What Happens in a Personal Fundraising Visit?; How People Decide Whether to Open Fundraising Letters; How a Fundraising Letter Is Like a Face-to-Face Dialogue; Answering Your Reader's Questions Before They're Even Asked; The Four Waves of Rejection; Wave One; Wave Two; Wave Three Wave Four |
| Record Nr. | UNINA-9910462898503321 |
|
Warwick Mal
|
||
| San Francisco, CA, : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to write successful fundraising appeals [[electronic resource] /] / Mal Warwick with Eric Overman
| How to write successful fundraising appeals [[electronic resource] /] / Mal Warwick with Eric Overman |
| Autore | Warwick Mal |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | OvermanEric |
| Collana | The Jossey-Bass nonprofit guidebook series |
| Soggetto topico |
Direct-mail fund raising
Nonprofit organizations - Finance |
| ISBN |
1-118-57321-8
1-118-61808-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Free Professional Content; How to Write Successful Fundraising Appeals; Copyright; Contents; Preface to the Third Edition; About the Author; Introduction: Why You Should Read This Book; From Fundraising Letter to Fundraising Package; Why You Can Learn from the Examples-Even Though Your Organization Is Different; Part One: Motivating Your Audience; 1: Why People Respond to Fundraising Appeals; People Send Money Because You Ask Them to; People Send Money Because They Have Money Available to Give Away; People Send Money Because They're in the Habit of Sending Money
People Send Money Because They Support Organizations Like Yours People Send Money Because Their Gifts Will Make a Difference; People Send Money Because Gifts Will Accomplish Something Right Now; People Send Money Because You Recognize Them for Their Gifts; People Send Money Because You Give Them Something Tangible in Return; People Send Money Because You Enable Them to ""Do Something"" about a Critical Problem, if Only to Protest or Take a Stand; People Send Money Because You Give Them a Chance to Associate with a Famous or Worthy Person People Send Money Because You Allow Them to Get Back at the Corrupt or the Unjust People Send Money Because You Give Them the Opportunity to ""Belong""-as a Member, Friend, or Supporter-and Thus You Help Them Fight Loneliness; People Send Money Because You Enable Them to Offer Their Opinions; People Send Money Because You Provide Them with Access to Inside Information; People Send Money Because You Help Them Learn about a Complex and Interesting Problem or Issue; People Send Money Because You Help Them Preserve Their Worldview by Validating Cherished Values and Beliefs People Send Money Because You Allow Them to Gain Personal Connections with Other Individuals Who Are Passionately Involved in Some Meaningful Dimension of Life People Send Money Because You Give Them the Chance to Release Emotional Tension Caused by a Life-threatening Situation, a Critical Emergency, or an Ethical Dilemma; People Send Money Because They Are Afraid; People Send Money Because You Allow Them to Relieve Their Guilt about an Ethical, Political, or Personal Transgression, Whether Real or Imagined; People Send Money Because You Give Them Tax Benefits People Send Money Because They Feel It's Their Duty People Send Money Because They Believe It's a Blessing to Do so; People Send Money Because They Want to ""Give Something Back""; People Send Money Because You Offer Them a Choice of Specific Programs or Projects; 2: How a Fundraising Appeal Is Like a Personal Visit; What Happens in a Personal Fundraising Visit?; How People Decide Whether to Open Fundraising Letters; How a Fundraising Letter Is Like a Face-to-Face Dialogue; Answering Your Reader's Questions Before They're Even Asked; The Four Waves of Rejection; Wave One; Wave Two; Wave Three Wave Four |
| Record Nr. | UNINA-9910786978703321 |
|
Warwick Mal
|
||
| San Francisco, CA, : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
How to write successful fundraising appeals / / Mal Warwick with Eric Overman
| How to write successful fundraising appeals / / Mal Warwick with Eric Overman |
| Autore | Warwick Mal |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Jossey-Bass, c2013 |
| Descrizione fisica | 1 online resource (384 p.) |
| Disciplina | 658.15/224 |
| Altri autori (Persone) | OvermanEric |
| Collana | The Jossey-Bass nonprofit guidebook series |
| Soggetto topico |
Direct-mail fund raising
Nonprofit organizations - Finance |
| ISBN |
1-118-57321-8
1-118-61808-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Free Professional Content; How to Write Successful Fundraising Appeals; Copyright; Contents; Preface to the Third Edition; About the Author; Introduction: Why You Should Read This Book; From Fundraising Letter to Fundraising Package; Why You Can Learn from the Examples-Even Though Your Organization Is Different; Part One: Motivating Your Audience; 1: Why People Respond to Fundraising Appeals; People Send Money Because You Ask Them to; People Send Money Because They Have Money Available to Give Away; People Send Money Because They're in the Habit of Sending Money
People Send Money Because They Support Organizations Like Yours People Send Money Because Their Gifts Will Make a Difference; People Send Money Because Gifts Will Accomplish Something Right Now; People Send Money Because You Recognize Them for Their Gifts; People Send Money Because You Give Them Something Tangible in Return; People Send Money Because You Enable Them to ""Do Something"" about a Critical Problem, if Only to Protest or Take a Stand; People Send Money Because You Give Them a Chance to Associate with a Famous or Worthy Person People Send Money Because You Allow Them to Get Back at the Corrupt or the Unjust People Send Money Because You Give Them the Opportunity to ""Belong""-as a Member, Friend, or Supporter-and Thus You Help Them Fight Loneliness; People Send Money Because You Enable Them to Offer Their Opinions; People Send Money Because You Provide Them with Access to Inside Information; People Send Money Because You Help Them Learn about a Complex and Interesting Problem or Issue; People Send Money Because You Help Them Preserve Their Worldview by Validating Cherished Values and Beliefs People Send Money Because You Allow Them to Gain Personal Connections with Other Individuals Who Are Passionately Involved in Some Meaningful Dimension of Life People Send Money Because You Give Them the Chance to Release Emotional Tension Caused by a Life-threatening Situation, a Critical Emergency, or an Ethical Dilemma; People Send Money Because They Are Afraid; People Send Money Because You Allow Them to Relieve Their Guilt about an Ethical, Political, or Personal Transgression, Whether Real or Imagined; People Send Money Because You Give Them Tax Benefits People Send Money Because They Feel It's Their Duty People Send Money Because They Believe It's a Blessing to Do so; People Send Money Because They Want to ""Give Something Back""; People Send Money Because You Offer Them a Choice of Specific Programs or Projects; 2: How a Fundraising Appeal Is Like a Personal Visit; What Happens in a Personal Fundraising Visit?; How People Decide Whether to Open Fundraising Letters; How a Fundraising Letter Is Like a Face-to-Face Dialogue; Answering Your Reader's Questions Before They're Even Asked; The Four Waves of Rejection; Wave One; Wave Two; Wave Three Wave Four |
| Record Nr. | UNINA-9910826539903321 |
|
Warwick Mal
|
||
| San Francisco, CA, : Jossey-Bass, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
