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Optimize [[electronic resource] ] : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden
| Optimize [[electronic resource] ] : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden |
| Autore | Odden Lee |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xii, 243 p.) : ill |
| Disciplina | 658.872 |
| Soggetto topico |
Direct marketing
Direct selling Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-23957-1
1-280-59039-4 9786613620224 1-118-22638-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; Contents; Foreword; Preface; Acknowledgments; Phase 1: Planning; Chapter 1: Setting the Stage for an Optimized State of Mind; Content Marketing Trilogy: Discovery, Consumption, and Engagement; The Intersection of Search Optimization And Social Media; Whatever Can Be Searched Can Be Optimized; Optimize For Customers; Optimize For Experiences; Are you ready to be optimized?; Action Items; Chapter 2: Journey: Where Does Optimize and Socialize Fit in Your Company?
Optimized B2C Search MarketingB2B Content Marketing Optimization; Optimization and the Enterprise; Public Relations; Customer Service; Recruiting and HR; Action Items; Chapter 3: Smart Marketing Requires Intelligence: Research, Audit, and Listen; Business and Content Competitors in Search Results; Research the Social Landscape; Technical SEO Audit of Your Website; Action Items; Chapter 4: In It to Win It: Setting Objectives; The Role of Search and Social Media with Content Marketing; Identifying Online Marketing Objectives; Online Public Relations Objectives HR and Recruiting Content Optimization ObjectivesCustomer Service Objectives; Action Items; Chapter 5: Roadmap to Success: Content Marketing Strategy; Inheriting an Online Marketing Mess; Why Your Business Needs a Content Marketing Strategy; Why Your Business Needs a Content Marketing Strategy; A Holistic Approach to Content Marketing; Six Steps for a Better Content Marketing Strategy; Search Engine Optimization Strategy; How SEO Can Work With Content Strategy; Five Essential SEO Audits; Social Media Marketing Strategy Tying It All Together: An Optimized and Socialized Content Marketing StrategyAction Items; Phase 2: Implementation; Chapter 6: Know Thy Customer: Personas; The What and Why of Customer Personas; Why Customer Segments and Personas Are Important; A Process for Developing Buyer Personas; Collecting Data for Personas; How Personas Guide Content Creation and Optimization; Action Items; Chapter 7: Words Are Key to Customers: Keyword Research; A Perfect Keyword Brainstorm; Document Keyword Metrics; Keyword Brainstorm, Evaluation, and Filtering; Listen To the Voice of the Customer Filter Keywords with a Research ToolBuilding Your Keyword Glossary; Research Social Topics; Action Items; Chapter 8: Attract, Engage, and Inspire: Building Your Content Plan; What is content marketing?; Knowing Your Customer Is Essential For Effective Content Marketing; Is Your Marketing Mechanical Or Meaningful?; Create a Content Plan; Inventory Existing Content and Map the Gaps; Basic Process for Creating an Editorial Calendar; Social Content Promotion; 20 Different Content Types; Hub and Spoke Publishing; Social Media SEO; Cycle of Social Media and SEO; Action Items Chapter 9: Content Isn't King, It's the Kingdom: Creation and Curation |
| Record Nr. | UNINA-9910462522603321 |
Odden Lee
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Optimize [[electronic resource] ] : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden
| Optimize [[electronic resource] ] : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden |
| Autore | Odden Lee |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xii, 243 p.) : ill |
| Disciplina | 658.872 |
| Soggetto topico |
Direct marketing
Direct selling Social media |
| ISBN |
1-118-23957-1
1-280-59039-4 9786613620224 1-118-22638-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; Contents; Foreword; Preface; Acknowledgments; Phase 1: Planning; Chapter 1: Setting the Stage for an Optimized State of Mind; Content Marketing Trilogy: Discovery, Consumption, and Engagement; The Intersection of Search Optimization And Social Media; Whatever Can Be Searched Can Be Optimized; Optimize For Customers; Optimize For Experiences; Are you ready to be optimized?; Action Items; Chapter 2: Journey: Where Does Optimize and Socialize Fit in Your Company?
Optimized B2C Search MarketingB2B Content Marketing Optimization; Optimization and the Enterprise; Public Relations; Customer Service; Recruiting and HR; Action Items; Chapter 3: Smart Marketing Requires Intelligence: Research, Audit, and Listen; Business and Content Competitors in Search Results; Research the Social Landscape; Technical SEO Audit of Your Website; Action Items; Chapter 4: In It to Win It: Setting Objectives; The Role of Search and Social Media with Content Marketing; Identifying Online Marketing Objectives; Online Public Relations Objectives HR and Recruiting Content Optimization ObjectivesCustomer Service Objectives; Action Items; Chapter 5: Roadmap to Success: Content Marketing Strategy; Inheriting an Online Marketing Mess; Why Your Business Needs a Content Marketing Strategy; Why Your Business Needs a Content Marketing Strategy; A Holistic Approach to Content Marketing; Six Steps for a Better Content Marketing Strategy; Search Engine Optimization Strategy; How SEO Can Work With Content Strategy; Five Essential SEO Audits; Social Media Marketing Strategy Tying It All Together: An Optimized and Socialized Content Marketing StrategyAction Items; Phase 2: Implementation; Chapter 6: Know Thy Customer: Personas; The What and Why of Customer Personas; Why Customer Segments and Personas Are Important; A Process for Developing Buyer Personas; Collecting Data for Personas; How Personas Guide Content Creation and Optimization; Action Items; Chapter 7: Words Are Key to Customers: Keyword Research; A Perfect Keyword Brainstorm; Document Keyword Metrics; Keyword Brainstorm, Evaluation, and Filtering; Listen To the Voice of the Customer Filter Keywords with a Research ToolBuilding Your Keyword Glossary; Research Social Topics; Action Items; Chapter 8: Attract, Engage, and Inspire: Building Your Content Plan; What is content marketing?; Knowing Your Customer Is Essential For Effective Content Marketing; Is Your Marketing Mechanical Or Meaningful?; Create a Content Plan; Inventory Existing Content and Map the Gaps; Basic Process for Creating an Editorial Calendar; Social Content Promotion; 20 Different Content Types; Hub and Spoke Publishing; Social Media SEO; Cycle of Social Media and SEO; Action Items Chapter 9: Content Isn't King, It's the Kingdom: Creation and Curation |
| Record Nr. | UNINA-9910790176503321 |
|
Odden Lee
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden
| Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing / / Lee Odden |
| Autore | Odden Lee |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (xii, 243 p.) : ill |
| Disciplina | 658.872 |
| Soggetto topico |
Direct marketing
Direct selling Social media |
| ISBN |
1-118-23957-1
1-280-59039-4 9786613620224 1-118-22638-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing; Contents; Foreword; Preface; Acknowledgments; Phase 1: Planning; Chapter 1: Setting the Stage for an Optimized State of Mind; Content Marketing Trilogy: Discovery, Consumption, and Engagement; The Intersection of Search Optimization And Social Media; Whatever Can Be Searched Can Be Optimized; Optimize For Customers; Optimize For Experiences; Are you ready to be optimized?; Action Items; Chapter 2: Journey: Where Does Optimize and Socialize Fit in Your Company?
Optimized B2C Search MarketingB2B Content Marketing Optimization; Optimization and the Enterprise; Public Relations; Customer Service; Recruiting and HR; Action Items; Chapter 3: Smart Marketing Requires Intelligence: Research, Audit, and Listen; Business and Content Competitors in Search Results; Research the Social Landscape; Technical SEO Audit of Your Website; Action Items; Chapter 4: In It to Win It: Setting Objectives; The Role of Search and Social Media with Content Marketing; Identifying Online Marketing Objectives; Online Public Relations Objectives HR and Recruiting Content Optimization ObjectivesCustomer Service Objectives; Action Items; Chapter 5: Roadmap to Success: Content Marketing Strategy; Inheriting an Online Marketing Mess; Why Your Business Needs a Content Marketing Strategy; Why Your Business Needs a Content Marketing Strategy; A Holistic Approach to Content Marketing; Six Steps for a Better Content Marketing Strategy; Search Engine Optimization Strategy; How SEO Can Work With Content Strategy; Five Essential SEO Audits; Social Media Marketing Strategy Tying It All Together: An Optimized and Socialized Content Marketing StrategyAction Items; Phase 2: Implementation; Chapter 6: Know Thy Customer: Personas; The What and Why of Customer Personas; Why Customer Segments and Personas Are Important; A Process for Developing Buyer Personas; Collecting Data for Personas; How Personas Guide Content Creation and Optimization; Action Items; Chapter 7: Words Are Key to Customers: Keyword Research; A Perfect Keyword Brainstorm; Document Keyword Metrics; Keyword Brainstorm, Evaluation, and Filtering; Listen To the Voice of the Customer Filter Keywords with a Research ToolBuilding Your Keyword Glossary; Research Social Topics; Action Items; Chapter 8: Attract, Engage, and Inspire: Building Your Content Plan; What is content marketing?; Knowing Your Customer Is Essential For Effective Content Marketing; Is Your Marketing Mechanical Or Meaningful?; Create a Content Plan; Inventory Existing Content and Map the Gaps; Basic Process for Creating an Editorial Calendar; Social Content Promotion; 20 Different Content Types; Hub and Spoke Publishing; Social Media SEO; Cycle of Social Media and SEO; Action Items Chapter 9: Content Isn't King, It's the Kingdom: Creation and Curation |
| Altri titoli varianti | How to attract and engage more customers by integrating SEO, social media, and content marketing |
| Record Nr. | UNINA-9910824578003321 |
|
Odden Lee
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Power questions to win the sale [[electronic resource] ] : overcoming nine critical sales challenges / / Andrew Sobel
| Power questions to win the sale [[electronic resource] ] : overcoming nine critical sales challenges / / Andrew Sobel |
| Autore | Sobel Andrew |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (58 p.) |
| Disciplina | 658.85 |
| Soggetto topico |
Selling
Direct selling Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-65105-7
1-118-65110-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 The Right Question Really Can Win the Sale; Chapter 2 Clients Have Changed-Are You Keeping Up?; Chapter 3 Challenge One: Plan a Great Meeting; Chapter 4 Challenge Two: Sequence Your Questions; Scenario One: You Asked a Prospect for a Meeting; Scenario Two: You Asked a Current Client for a Meeting; Scenario Three: A Prospect Calls You and Asks to Meet; Scenario Four: A Current Client Calls You and Asks to Meet; Chapter 5 Challenge Three: Build Rapport; Questions to Build Rapport; Chapter 6 Challenge Four: Establish Your Credibility
Questions to Build Your Credibility Chapter 7 Challenge Five: Understand Their Issues; Questions to Help You Understand a Client's Issues; Chapter 8 Challenge Six: Develop a Need; Questions to Explore an Identified Need; Chapter 9 Challenge Seven: Create a Next Step; Questions to Create a Next Step; Chapter 10 Challenge Eight: Position Your Proposal to Win; Chapter 11 Challenge Nine: Unblock a Sale That Is Stalled; Precondition One: There Must Be a Significant Problem or Opportunity; Questions; Precondition Two: The Executive Must Own the Problem; Questions Precondition Three: There Is Dissatisfaction with the Rate of Improvement or Change Questions; Precondition Four: The Client Believes That You Are the Most Trusted, Highest-Value Alternative; Questions; Precondition Five: The Buyer Believes That Key Stakeholders Are Aligned to Move Forward; Questions; Chapter 12 Conclusion; Additional Resources; Excerpt from Power Questions; 1. Good Questions Trump Easy Answers; 2. If You Don't Want to Hit Bottom, Stop Digging the Hole; 3. The Four Words; About the Author; Other Wiley Books by Andrew Sobel |
| Record Nr. | UNINA-9910462743703321 |
|
Sobel Andrew
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Power questions to win the sale : overcoming nine critical sales challenges / / Andrew Sobel
| Power questions to win the sale : overcoming nine critical sales challenges / / Andrew Sobel |
| Autore | Sobel Andrew |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (v, 33 pages) : illustrations |
| Disciplina | 658.85 |
| Collana | Gale eBooks |
| Soggetto topico |
Selling
Direct selling Business communication |
| ISBN |
1-118-65105-7
1-118-65110-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 The Right Question Really Can Win the Sale; Chapter 2 Clients Have Changed-Are You Keeping Up?; Chapter 3 Challenge One: Plan a Great Meeting; Chapter 4 Challenge Two: Sequence Your Questions; Scenario One: You Asked a Prospect for a Meeting; Scenario Two: You Asked a Current Client for a Meeting; Scenario Three: A Prospect Calls You and Asks to Meet; Scenario Four: A Current Client Calls You and Asks to Meet; Chapter 5 Challenge Three: Build Rapport; Questions to Build Rapport; Chapter 6 Challenge Four: Establish Your Credibility
Questions to Build Your Credibility Chapter 7 Challenge Five: Understand Their Issues; Questions to Help You Understand a Client's Issues; Chapter 8 Challenge Six: Develop a Need; Questions to Explore an Identified Need; Chapter 9 Challenge Seven: Create a Next Step; Questions to Create a Next Step; Chapter 10 Challenge Eight: Position Your Proposal to Win; Chapter 11 Challenge Nine: Unblock a Sale That Is Stalled; Precondition One: There Must Be a Significant Problem or Opportunity; Questions; Precondition Two: The Executive Must Own the Problem; Questions Precondition Three: There Is Dissatisfaction with the Rate of Improvement or Change Questions; Precondition Four: The Client Believes That You Are the Most Trusted, Highest-Value Alternative; Questions; Precondition Five: The Buyer Believes That Key Stakeholders Are Aligned to Move Forward; Questions; Chapter 12 Conclusion; Additional Resources; Excerpt from Power Questions; 1. Good Questions Trump Easy Answers; 2. If You Don't Want to Hit Bottom, Stop Digging the Hole; 3. The Four Words; About the Author; Other Wiley Books by Andrew Sobel |
| Record Nr. | UNINA-9910786218503321 |
|
Sobel Andrew
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Power questions to win the sale : overcoming nine critical sales challenges / / Andrew Sobel
| Power questions to win the sale : overcoming nine critical sales challenges / / Andrew Sobel |
| Autore | Sobel Andrew |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2013 |
| Descrizione fisica | 1 online resource (v, 33 pages) : illustrations |
| Disciplina | 658.85 |
| Collana | Gale eBooks |
| Soggetto topico |
Selling
Direct selling Business communication |
| ISBN |
1-118-65105-7
1-118-65110-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Chapter 1 The Right Question Really Can Win the Sale; Chapter 2 Clients Have Changed-Are You Keeping Up?; Chapter 3 Challenge One: Plan a Great Meeting; Chapter 4 Challenge Two: Sequence Your Questions; Scenario One: You Asked a Prospect for a Meeting; Scenario Two: You Asked a Current Client for a Meeting; Scenario Three: A Prospect Calls You and Asks to Meet; Scenario Four: A Current Client Calls You and Asks to Meet; Chapter 5 Challenge Three: Build Rapport; Questions to Build Rapport; Chapter 6 Challenge Four: Establish Your Credibility
Questions to Build Your Credibility Chapter 7 Challenge Five: Understand Their Issues; Questions to Help You Understand a Client's Issues; Chapter 8 Challenge Six: Develop a Need; Questions to Explore an Identified Need; Chapter 9 Challenge Seven: Create a Next Step; Questions to Create a Next Step; Chapter 10 Challenge Eight: Position Your Proposal to Win; Chapter 11 Challenge Nine: Unblock a Sale That Is Stalled; Precondition One: There Must Be a Significant Problem or Opportunity; Questions; Precondition Two: The Executive Must Own the Problem; Questions Precondition Three: There Is Dissatisfaction with the Rate of Improvement or Change Questions; Precondition Four: The Client Believes That You Are the Most Trusted, Highest-Value Alternative; Questions; Precondition Five: The Buyer Believes That Key Stakeholders Are Aligned to Move Forward; Questions; Chapter 12 Conclusion; Additional Resources; Excerpt from Power Questions; 1. Good Questions Trump Easy Answers; 2. If You Don't Want to Hit Bottom, Stop Digging the Hole; 3. The Four Words; About the Author; Other Wiley Books by Andrew Sobel |
| Record Nr. | UNINA-9910827671503321 |
|
Sobel Andrew
|
||
| Hoboken, N.J., : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick
| Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick |
| Autore | Flick Christian |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomica Verlag, , 2015 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 658.84 |
| Soggetto topico | Direct selling |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8428-3078-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | 1.7 Rechtliche Aspekte1.8 Befragung von relevanten KMU; 1.9 Investitionen; 1.9.1 Personell; 1.9.2 Logistisch; 1.9.3 Softwaretechnisch; 2.0 Gesamtfazit; Literaturverzeichnis |
| Record Nr. | UNINA-9910465805203321 |
|
Flick Christian
|
||
| Hamburg, [Germany] : , : Diplomica Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick
| Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick |
| Autore | Flick Christian |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomica Verlag, , 2015 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 658.84 |
| Soggetto topico | Direct selling |
| ISBN | 3-8428-3078-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | 1.7 Rechtliche Aspekte1.8 Befragung von relevanten KMU; 1.9 Investitionen; 1.9.1 Personell; 1.9.2 Logistisch; 1.9.3 Softwaretechnisch; 2.0 Gesamtfazit; Literaturverzeichnis |
| Record Nr. | UNINA-9910798235903321 |
|
Flick Christian
|
||
| Hamburg, [Germany] : , : Diplomica Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick
| Wachstum durch direktvertrieb im e-commerce : chancen und risiken im online-handel für herstellende unternehmen / / Christian Flick |
| Autore | Flick Christian |
| Pubbl/distr/stampa | Hamburg, [Germany] : , : Diplomica Verlag, , 2015 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 658.84 |
| Soggetto topico | Direct selling |
| ISBN | 3-8428-3078-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | 1.7 Rechtliche Aspekte1.8 Befragung von relevanten KMU; 1.9 Investitionen; 1.9.1 Personell; 1.9.2 Logistisch; 1.9.3 Softwaretechnisch; 2.0 Gesamtfazit; Literaturverzeichnis |
| Record Nr. | UNINA-9910808950303321 |
|
Flick Christian
|
||
| Hamburg, [Germany] : , : Diplomica Verlag, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Women at work : tupperware, passion parties, and beyond / / L. Susan Williams, Michelle Bemiller
| Women at work : tupperware, passion parties, and beyond / / L. Susan Williams, Michelle Bemiller |
| Autore | Williams L. Susan |
| Pubbl/distr/stampa | Boulder, Colorado : , : Lynne Rienner Publishers, , 2011 |
| Descrizione fisica | 1 online resource (287 p.) |
| Disciplina | 381/.14 |
| Soggetto topico |
Home parties (Marketing)
Women sales personnel Direct selling |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-58826-955-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Book Title""; ""Table of Contents""; ""List of Tables and Figures""; ""List of Case Studies""; ""Acknowledgments""; ""1-The Gendering of Parties and Markets""; ""How It All Began""; ""Our Gendered Eyes""; ""Gendering the Party Plan Economy""; ""Marketplaces of Interaction""; ""The Party Plan Economy""; ""What to Expect""; ""Chapter 2""; ""Chapter 3""; ""Chapter 4""; ""Chapter 5""; ""Chapter 6""; ""Chapter 7""; ""Notes""; ""2-Staging the Study of Parties and Markets""; ""Markets""; ""Gender Scholarship""; ""Across Time and Space: Our Mothers� Parties""; ""From the Field""
""Beyond the Party""""Notes""; ""3-How the Party Plan Economy Mutes Women�s Work""; ""Now You See It, Now You Don�t: The Invisibility of Women�s Work""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""4-How Marketplaces of Interaction Modify the Party Plan Economy""; ""Avon China""; ""Beyond Products""; ""Beyond Parties""; ""Beyond Boundaries""; ""Gender Dealings: Moving Between Public and Private Spaces""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""5-When Consumption, Markets, and Movements Meet""; ""Consumption, Markets, and Movements"" ""The Political Is Personal""""The Political Is Personal: When Personal Ideology and Markets Collide""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""6-When the Party Reaches Beyond Products""; ""The Promise of Parties, the Gender of Markets""; ""From the Field""; ""Beyond the Party""; ""Notes""; ""7-Taking Back, Talking Back""; ""Gender as Practice""; ""Gender as Identity Politics""; ""Doing Gender: Taking Back, Talking Back""; ""Not Just Words""; ""Notes""; ""References""; ""The Contributors""; ""Index""; ""About the Book"" |
| Record Nr. | UNINA-9910463053703321 |
|
Williams L. Susan
|
||
| Boulder, Colorado : , : Lynne Rienner Publishers, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Direct selling
(12)
- Business communication (3)
- Direct marketing (3)
- Home parties (Marketing) (3)
- Selling (3)