Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
Autore | Bang Tor |
Pubbl/distr/stampa | Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 |
Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
Soggetto non controllato |
media
journalism marketing content marketing |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | nor |
Record Nr. | UNINA-9910563157903321 |
Bang Tor
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Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing), 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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Innholdsmarkedsføring [[electronic resource] ] : konsept, forretningsmodeller, juss, etikk og praksis / / Jens Barland (red.), Tor Bang, Arne Krokan, Monica Viken |
Pubbl/distr/stampa | Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 |
Descrizione fisica | 1 online resource (248 pages) : 1 illustration (colour); digital, PDF file(s) |
Soggetto topico |
Marketing - Moral and ethical aspects - Norway
Marketing - Law and legislation Mass media - Marketing Digital communications - Law and legislation Digital communications - Moral and ethical aspects |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | nor |
Record Nr. | UNINA-9910156514103321 |
Oslo, Norway : , : Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publication), , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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