Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich
| Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina | 658.872 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Telemarketing
Internet marketing Electronic commerce Strategic planning Leadership Digital Marketing e-Commerce and e-Business Business Strategy and Leadership |
| ISBN | 3-030-93131-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
| Record Nr. | UNINA-9910522944903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
| Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann |
| Autore | Martínez-López Francisco J |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (327 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) |
MartinezLuis F
BrüggemannPhilipp |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Electronic commerce Digital Marketing IT in Business e-Commerce and e-Business |
| ISBN |
9783031621352
9783031621345 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. |
| Record Nr. | UNINA-9910866572103321 |
Martínez-López Francisco J
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
| Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar |
| Autore | Stürze Sascha |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (125 pages) |
| Disciplina | 658.8 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Business information services Telemarketing Internet marketing IT in Business Digital Marketing |
| ISBN | 3-658-38053-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing controlling -- 6. Modelling, Model Architecture, and Model Quality -- 7. Multi-Touch Attribution and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile Budgeting -- 10. "The Good, The Bad and The Ugly"– Data requirements and formats for a successful and cost-effective implementation -- 11. In- versus outsourcing and vendor selection -- 12. Marketing in 2022ff - Agility as the "New Normal". |
| Record Nr. | UNINA-9910624386303321 |
|
Stürze Sascha
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Agritourism Marketing in Africa : Exploring Digital and Social Media Strategy / / edited by Brighton Nyagadza, Farai Chigora, Azizul Hassan, Abu Bashar
| Agritourism Marketing in Africa : Exploring Digital and Social Media Strategy / / edited by Brighton Nyagadza, Farai Chigora, Azizul Hassan, Abu Bashar |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (XXVII, 323 p. 9 illus., 6 illus. in color.) |
| Disciplina |
338.4791
658 |
| Collana | Business and Management Series |
| Soggetto topico |
Tourism
Management Marketing Telemarketing Internet marketing Tourism Management Digital Marketing |
| ISBN | 3-031-78682-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Potentials and Challenges of Social Media Marketing Among Agritourism Operators in Nyanyadzi -- Adoption of Agritourism and Technology as a Strategy for Enhancing Sustainable Development of Developing Countries -- Ethical Considerations in the Social Media Marketing of Agritourism in a Pandemic World -- Digital Technologies for Sustainable Agritourism and Human Development in Zimbabwe -- Re-branding African Continent Through Agritourism. A Case of Sustainable Agriculture in Zimbabwe -- A Broad Conceptualization of Social Change: An Examination of How Mobile Phone Technology Usage in Africa is Making Agritourism Possible -- ICTs and Their Influence on Agritourism -- Agritourism Through Digital and Social Media Marketing: Rebranding in Africa -- Internet of Things (IoT) for Sustainable Agritourism and Human Development in Africa -- Using Social Media Marketing Strategy to Solve Agritourism Business Challenges post-COVID-19 Pandemic -- Digital Technologies and Sustainable Agritourism in Nigeria: Reflections, Challenges and Responses for Decent Employment -- Exploring How Disruptive Technological Innovation Can Positively Impact Tourism in Zimbabwe -- Artificial Intelligence and Sustainable Agritourism for Human Development in Africa -- Agritourism Digital and Social Media Marketing in Africa. |
| Record Nr. | UNINA-9910999689403321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / / by Peter Gentsch
| AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots / / by Peter Gentsch |
| Autore | Gentsch Peter |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (xix, 271 pages) : illustrations (some color), charts |
| Disciplina | 658.80028563 |
| Collana | Gale eBooks |
| Soggetto topico |
Quantitative research
Marketing research Business intelligence Telemarketing Internet marketing Artificial intelligence Business Management science Data Analysis and Big Data Market Research and Competitive Intelligence Digital Marketing Artificial Intelligence Business and Management |
| ISBN |
9783319899572
3319899570 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 AI eats the World -- 2 A Bluffer's Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?. |
| Record Nr. | UNINA-9910337801603321 |
|
Gentsch Peter
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi
| Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (463 pages) |
| Disciplina |
343.0721
342.0858 |
| Collana | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition |
| Soggetto topico |
Conflict of laws
International law Comparative law Information technology - Law and legislation Mass media - Law and legislation Artificial intelligence Telemarketing Internet marketing Big data Trade regulation Private International Law, International and Foreign Law, Comparative Law IT Law, Media Law, Intellectual Property Artificial Intelligence Digital Marketing Big Data International Economic Law, Trade Law |
| ISBN | 3-031-07422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary. |
| Record Nr. | UNINA-9910634036303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger
| The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger |
| Autore | Krüger Zuzanna |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (262 pages) |
| Disciplina | 025.04 |
| Collana | Design Thinking |
| Soggetto topico |
Internet programming
Telemarketing Internet marketing Web Development Digital Marketing |
| ISBN |
9781484292129
9781484292112 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion. |
| Record Nr. | UNINA-9910725091303321 |
|
Krüger Zuzanna
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Artificial Intelligence along the Customer Journey : A Customer Experience Perspective / / by Ada Maria Barone, Emanuela Stagno
| Artificial Intelligence along the Customer Journey : A Customer Experience Perspective / / by Ada Maria Barone, Emanuela Stagno |
| Autore | Barone Ada Maria |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (xiii,127 pages) : illustrations |
| Disciplina | 658.80028563 |
| Soggetto topico |
Consumer behavior
Technological innovations Telemarketing Internet marketing Customer relations - Management Consumer Behavior Innovation and Technology Management Digital Marketing Customer Relationship Management |
| ISBN | 9783031487927 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- 1. A brief guide to artificial intelligence -- 2. Key artificial intelligence technologies along the customer journey -- 2.1. AI-powered self-service technologies -- 2.2. Chatbots -- 2.3. Voice assistants -- 2.4. Service robots -- 2.5. Augmented reality -- 2.6. Virtual reality -- 3. A new framework for modelling artificial intelligence technologies along the customer journey -- 3.1. Study design and procedure -- 3.2. Study results -- 4. A customer experience perspective on artificial intelligence -- 5. Appendix -- 6. References -- Chapter 2. AI-powered self-service technologies -- 1. Conventional vs. AI-powered SSTs: key characteristics and differences -- 2. AI-based SSTs: the rise of checkout-free and just walk out technologies -- 3. AI-powered self-service technologies along the customer journey: current applications and potential for the future -- 4. Conclusion -- 5. References -- Chapter 3. Chatbots -- 1. What are chatbots and why they are important for customer experience -- 2. The drivers of consumers’ cognitive, affective, and behavioural responses to chatbots -- 2.1 Consumers’ expectations and perceptions of chatbots -- 2.2. How to design chatbots for successful customer experiences: the role of human-like features -- 2.3 Disclosure of chatbot identity -- 3. The impact of chatbots on the customer journey: what we know so far and directions for future research -- 4. Conclusion -- 5. References -- Chapter 4. Voice Assistants -- 1. Drivers of VAs’ adoption -- 2. Privacy concerns as a deterrent of VA adoption -- 3. The impact of voice assistants on the customer journey -- 4. Directions for future research -- 5. Conclusion -- 6. References -- Chapter 5. Robots in Retail -- 1. Service robots and their main characteristics -- 2. When and why do consumers prefer robots over human employees? -- 3. Collaboration between robots and service employees -- 4. Service robots across the customer journey -- 5. Service robots in the face of service failure -- 6. Directions for futureresearch -- 7. Conclusion -- 8. References -- Chapter 6. Augmented Reality -- 1. Augmented reality in advertising: the power of AR in the pre-purchase stage -- 2. Augmented reality in retailing: virtual try-on applications -- 3. Augmented reality in retailing: augmented environments and product presentations -- 4. Directions for the future for augmented reality across the customer journey: business opportunities and avenues for further research -- 5. Conclusion -- 6. References -- Chapter 7. Virtual Reality and the Customer Journey -- 1. The main dimensions of virtual reality -- 2. Virtual reality experiences in the customer journey -- 3. Directions for future research -- 4. Conclusion -- 5. References -- Chapter 8. Conclusions -- 1. References -- Index. |
| Record Nr. | UNINA-9910799483503321 |
|
Barone Ada Maria
|
||
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||