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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
| Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann |
| Autore | Martínez-López Francisco J |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (327 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) |
MartinezLuis F
BrüggemannPhilipp |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Electronic commerce Digital Marketing IT in Business e-Commerce and e-Business |
| ISBN |
9783031621352
9783031621345 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. |
| Record Nr. | UNINA-9910866572103321 |
Martínez-López Francisco J
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi
| Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (463 pages) |
| Disciplina |
343.0721
342.0858 |
| Collana | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition |
| Soggetto topico |
Private international law
Conflict of laws International law Comparative law Information technology - Law and legislation Mass media - Law and legislation Artificial intelligence Telemarketing Internet marketing Big data Trade regulation Private International Law, International and Foreign Law, Comparative Law IT Law, Media Law, Intellectual Property Artificial Intelligence Digital Marketing Big Data International Economic Law, Trade Law |
| ISBN | 3-031-07422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary. |
| Record Nr. | UNINA-9910634036303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger
| The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger |
| Autore | Krüger Zuzanna |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (262 pages) |
| Disciplina | 025.04 |
| Collana | Design Thinking |
| Soggetto topico |
Internet programming
Telemarketing Internet marketing Web Development Digital Marketing |
| Soggetto non controllato |
Electronic Trading Of Securities
Internet Programming Business & Economics Computers |
| ISBN |
9781484292129
9781484292112 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion. |
| Record Nr. | UNINA-9910725091303321 |
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Krüger Zuzanna
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Artificial Intelligence in Customer Service : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
| Artificial Intelligence in Customer Service : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika |
| Autore | Sheth Jagdish N |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 006.3 |
| Altri autori (Persone) |
JainVarsha
MogajiEmmanuel AmbikaAnupama |
| Soggetto topico |
Computational intelligence
Telemarketing Internet marketing Technological innovations Computational Intelligence Digital Marketing Innovation and Technology Management |
| ISBN | 3-031-33898-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement - Varsha Jain, Jagdish Sheth, Emmanuel Mogaji, Anupama Ambika -- Part 1: Introduction to AI and Customer Services -- Chapter 2: AI in Customer Service – A Service Revolution in the Making - Werner Kunz, Jochen Wirtz -- Chapter 3: Opportunities & Challenges of AI-Driven Customer Service - Rijul Chaturvedi, Sanjeev Verma -- Chapter 4: AI in Customer Service Strategy for Seamless Customer Experience Yuanyuan Cui, Patrick van Esch -- Part 2: Customer Engagement -- Chapter 5: Personalized and Contextual AI- Services Experience - Valentina Pitardi -- Chapter 6: Engaging Self-Service in a Customer Service Ecosystem - George Spais -- Chapter 7: Understanding the Role of Data in Artificial Intelligence-based Personalization - Subhadeep Mukerjee -- Part 3: Customer Experience -- Chapter 8: Artificial Intelligence for Seamless Experience across Channels - Nguyen Phong Nguyen, Emmanuel Mogaji -- Chapter 9: Data Processing and AI-Technology Integration for Personalized Services - Gourav Roy, Varsha Jain, Parth Salunke -- Part 4: Customer and Employee Wellbeing -- Chapter 10: Use of AI With Ethics and Privacy for Personalized Customer Services - Damini Goyal Gupta, Varsha Jain -- Chapter 11: Linking Customer E-Service Quality with Artificial Intelligence-Based Business Environment -Sakshi Kathuria, Sudhir Rana -- Chapter 12: Role of Risk on Employees' Willingness to Collaborate with Artificial Intelligence and its Impact on Wellbeing - Stefanie Paluch, Thomas Wittkop. |
| Record Nr. | UNINA-9910739438203321 |
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Sheth Jagdish N
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Brand Strategy Canvas : A One-Page Guide for Startups / / by Patrick Woods
| The Brand Strategy Canvas : A One-Page Guide for Startups / / by Patrick Woods |
| Autore | Woods Patrick |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 |
| Descrizione fisica | 1 online resource (xiii, 123 pages) : illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
New business enterprises
Venture capital Strategic planning Leadership Branding (Marketing) Telemarketing Internet marketing Interactive multimedia Multimedia systems Start-Ups and Venture Capital Business Strategy and Leadership Branding Digital Marketing Media Design |
| ISBN | 1-4842-5159-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template. |
| Record Nr. | UNINA-9910367256903321 |
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Woods Patrick
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / edited by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi
| Building AI Driven Marketing Capabilities : Understand Customer Needs and Deliver Value Through AI / / edited by Neha Zaidi, Mohit Maurya, Simon Grima, Pallavi Tyagi |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 |
| Descrizione fisica | 1 online resource (vi, 340 p., ill.) |
| Disciplina | 006.3 |
| Soggetto topico |
Artificial intelligence
Artificial intelligence - Data processing Marketing Telemarketing Internet marketing Consumer behavior Marketing research Business intelligence Artificial Intelligence Data Science Digital Marketing Consumer Behavior Market Research and Competitive Intelligence |
| ISBN |
1-4842-9810-1
9781484298107 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Case Study: Using Social Media for improving Customer Engagement -- Chapter 2: Applying AI for Product Life Cycle Management -- Chapter 3: Empowering Customer Experience with AI Tools and Technologies -- Chapter 4: Interactive Fashion Textiles: Marketing New Technologies to Target Tech-Savvy Millennials -- Chapter 5: AI-Based Decisive Model for Customer Segmentation in Fashion Industry -- Chapter 6: Analyzing customer satisfaction of hotel booking applications: A Sentimental Analysis approach -- Chapter 7: Internet Trends and Customer Sentiment Analysis on Different Online Platforms -- Chapter 8: Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing -- Chapter 9: Potential Roles for Cyber-Ethical Awareness, Artificial Intelligence and Chatbot Technologies Among Students. -- Chapter 10: Content Generated by Netflix: Scoping Review and Analysis -- Chapter 11: Unveiling AI's Ethical Impact in Marketing Through Social Media's Darker Influences -- Chapter 12: Strategic Insights through Customer Value Modelling: Unveiling the Key Drivers of Customer Success -- Chapter 13: Exploration of Artificial Intelligence (AI) in Banking Sector: A Bibliometric Analysis -- Chapter 14: Developing a Marketing Strategy While Maintaining Focus on Customer Value -- Chapter 15: Boom of Artificial Intelligence in food industry -- Chapter 16: Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts. |
| Record Nr. | UNINA-9910799497403321 |
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Innovation for the Post-pandemic Era in Vietnam / / edited by Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas
| Business Innovation for the Post-pandemic Era in Vietnam / / edited by Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas |
| Autore | Thuan Nguyen Hoang |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (213 pages) |
| Disciplina |
658.4062
658.514 |
| Altri autori (Persone) |
NguyenHung
PhamHiep Cong HalibasAlrence |
| Soggetto topico |
Technological innovations
Financial engineering Business Asia Telemarketing Internet marketing Innovation and Technology Management Financial Technology and Innovation Asian Business Digital Marketing |
| Soggetto non controllato |
Financial Engineering
Electronic Trading Of Securities Management Science Business & Economics |
| ISBN | 981-9915-45-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Business Innovation in the Post-pandemic Era in Vietnam: Digitalization and Smart Logistics -- Important Negotiation Behaviours in Entrepreneurs’ New Product Launching Stage During Post-Covid-19 Era -- Does digital transformation increase efficiency in business? Evidence from Vietnam during the COVID-19 pandemic -- COVID-19 Disruption Risk – A Game-changing Factor for SMEs Digital Supply Chain Transformation. |
| Record Nr. | UNINA-9910728401203321 |
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Thuan Nguyen Hoang
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding
| Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing / / edited by Saloomeh Tabari, Qing Shan Ding |
| Autore | Tabari Saloomeh |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (227 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | DingQing Shan |
| Soggetto topico |
Branding (Marketing)
Telemarketing Internet marketing Advertising media planning Branding Digital Marketing Media Planning |
| ISBN | 3-031-63516-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4. Impact of social media influencers (SMIs) on millennials choosing a travel destination -- Chapter 5. Advantages and disadvantages of using social media influencers -- Chapter 6. Research on the Effect of Brand Virtual Influencers Endorsement on Consumer Purchase Intention -- Chapter 7. Play or attack: Identity in the virtual world, a conceptual perspective on virtual influencers and influencer marketing -- Chapter 8. Virtual world, fear of missing out and its impact on impulsive buying -- Chapter 9. Virtual Influencers, the Future of Marketing and Branding? -- Chapter 10. Influencers, Materialism, Mental Health and Sustainability. |
| Record Nr. | UNINA-9910886065503321 |
|
Tabari Saloomeh
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Digital Marketing
(33)
- Internet marketing (33)
- Telemarketing (33)
- Consumer Behavior (8)
- Consumer behavior (8)