Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi
| Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing / / edited by Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (463 pages) |
| Disciplina |
343.0721
342.0858 |
| Collana | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition |
| Soggetto topico |
Private international law
Conflict of laws International law Comparative law Information technology - Law and legislation Mass media - Law and legislation Artificial intelligence Telemarketing Internet marketing Big data Trade regulation Private International Law, International and Foreign Law, Comparative Law IT Law, Media Law, Intellectual Property Artificial Intelligence Digital Marketing Big Data International Economic Law, Trade Law |
| ISBN | 3-031-07422-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Antitrust in Data Driven Markets -- International Report -- Australia -- Austria -- Belgium -- France -- Germany -- Hungary -- Norway -- Switzerland -- United Kingdom -- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing -- International Report -- Austria -- Brazil -- Germany -- Hungary. |
| Record Nr. | UNINA-9910634036303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger
| The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger |
| Autore | Krüger Zuzanna |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (262 pages) |
| Disciplina | 025.04 |
| Collana | Design Thinking |
| Soggetto topico |
Internet programming
Telemarketing Internet marketing Web Development Digital Marketing |
| Soggetto non controllato |
Electronic Trading Of Securities
Internet Programming Business & Economics Computers |
| ISBN |
9781484292129
9781484292112 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion. |
| Record Nr. | UNINA-9910725091303321 |
Krüger Zuzanna
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Artificial Intelligence in Customer Service [[electronic resource] ] : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika
| Artificial Intelligence in Customer Service [[electronic resource] ] : The Next Frontier for Personalized Engagement / / edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika |
| Autore | Sheth Jagdish N |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (315 pages) |
| Disciplina | 006.3 |
| Altri autori (Persone) |
JainVarsha
MogajiEmmanuel AmbikaAnupama |
| Soggetto topico |
Computational intelligence
Telemarketing Internet marketing Technological innovations Computational Intelligence Digital Marketing Innovation and Technology Management |
| ISBN | 3-031-33898-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Artificial Intelligence in Customer Service: An Introduction to the Next Frontier to Personalized Engagement - Varsha Jain, Jagdish Sheth, Emmanuel Mogaji, Anupama Ambika -- Part 1: Introduction to AI and Customer Services -- Chapter 2: AI in Customer Service – A Service Revolution in the Making - Werner Kunz, Jochen Wirtz -- Chapter 3: Opportunities & Challenges of AI-Driven Customer Service - Rijul Chaturvedi, Sanjeev Verma -- Chapter 4: AI in Customer Service Strategy for Seamless Customer Experience Yuanyuan Cui, Patrick van Esch -- Part 2: Customer Engagement -- Chapter 5: Personalized and Contextual AI- Services Experience - Valentina Pitardi -- Chapter 6: Engaging Self-Service in a Customer Service Ecosystem - George Spais -- Chapter 7: Understanding the Role of Data in Artificial Intelligence-based Personalization - Subhadeep Mukerjee -- Part 3: Customer Experience -- Chapter 8: Artificial Intelligence for Seamless Experience across Channels - Nguyen Phong Nguyen, Emmanuel Mogaji -- Chapter 9: Data Processing and AI-Technology Integration for Personalized Services - Gourav Roy, Varsha Jain, Parth Salunke -- Part 4: Customer and Employee Wellbeing -- Chapter 10: Use of AI With Ethics and Privacy for Personalized Customer Services - Damini Goyal Gupta, Varsha Jain -- Chapter 11: Linking Customer E-Service Quality with Artificial Intelligence-Based Business Environment -Sakshi Kathuria, Sudhir Rana -- Chapter 12: Role of Risk on Employees' Willingness to Collaborate with Artificial Intelligence and its Impact on Wellbeing - Stefanie Paluch, Thomas Wittkop. |
| Record Nr. | UNINA-9910739438203321 |
|
Sheth Jagdish N
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Brand Strategy Canvas : A One-Page Guide for Startups / / by Patrick Woods
| The Brand Strategy Canvas : A One-Page Guide for Startups / / by Patrick Woods |
| Autore | Woods Patrick |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 |
| Descrizione fisica | 1 online resource (xiii, 123 pages) : illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
New business enterprises
Venture capital Strategic planning Leadership Branding (Marketing) Telemarketing Internet marketing Interactive multimedia Multimedia systems Start-Ups and Venture Capital Business Strategy and Leadership Branding Digital Marketing Media Design |
| ISBN | 1-4842-5159-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template. |
| Record Nr. | UNINA-9910367256903321 |
|
Woods Patrick
|
||
| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Innovation for the Post-pandemic Era in Vietnam [[electronic resource] /] / edited by Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas
| Business Innovation for the Post-pandemic Era in Vietnam [[electronic resource] /] / edited by Nguyen Hoang Thuan, Hung Nguyen, Hiep Cong Pham, Alrence Halibas |
| Autore | Thuan Nguyen Hoang |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (213 pages) |
| Disciplina |
658.4062
658.514 |
| Altri autori (Persone) |
NguyenHung
PhamHiep Cong HalibasAlrence |
| Soggetto topico |
Technological innovations
Financial engineering Business Asia Telemarketing Internet marketing Innovation and Technology Management Financial Technology and Innovation Asian Business Digital Marketing |
| Soggetto non controllato |
Financial Engineering
Electronic Trading Of Securities Management Science Business & Economics |
| ISBN | 981-9915-45-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to Business Innovation in the Post-pandemic Era in Vietnam: Digitalization and Smart Logistics -- Important Negotiation Behaviours in Entrepreneurs’ New Product Launching Stage During Post-Covid-19 Era -- Does digital transformation increase efficiency in business? Evidence from Vietnam during the COVID-19 pandemic -- COVID-19 Disruption Risk – A Game-changing Factor for SMEs Digital Supply Chain Transformation. |
| Record Nr. | UNINA-9910728401203321 |
|
Thuan Nguyen Hoang
|
||
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler
| Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLI, 1514 p. 47 illus., 30 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Telemarketing Internet marketing Strategic planning Leadership Customer services Customer Relationship Management Digital Marketing Business Strategy and Leadership Customer Service and Call Center |
| ISBN | 9783319455969 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session 1A: Charity & Social Marketing -- Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery -- Session 1C: Impact of Consumer Behavior Factors on Retail Decisions -- Session 1D: Digital Influence: Power, Conflict, and Sentiment -- Session 1E: Appeals and Diversity -- Session 1F: New Product Development & Product Strategy in Dynamic Market Environments -- Session 1G: Digital Tools and Marketing Pedagogy -- Session 1H: Service Quality: Online Experiences and Feedback -- Session 1I: Doctoral Colloquium: Advertising -- Session 1J: Special Session: Opportunities and Challenges of Wearable Technology -- Session 2B: Citizenship behavior and services marketing -- Session 2C: Glimpsing into and deciding about the future -- Session 2D: Luck, Intuition, and Salesperson Characteristics -- Session 2E: Digital Marketing and Branding -- Session 2F: Branding and celebrity endorsements -- Session 2G: Special Session - Applied Neuroeconomics -- Session 2H: Doctoral Colloquium: Consumer Behavior -- Session 2I: Special Session: Managing Retail in an Omnichannel Environment -- Session 2J: Special Session: Retailing and Pricing Cues -- Session 3A: Digital Advertising -- Session 3B: Brand Attachment and Brand Equity -- Session 3C: Impact of In-store Retail Cues -- Session 3D: Cyborgs, Wearables, and Avatars, Oh My! -- Session 3E: Co-creation, collaboration, and connectivity in services marketing -- Session 3F: Digital Marketing -- Session 3G: International Consumer Behavior -- Session 3H: Relationship Marketing: Bright and Dark Sides -- Session 3I: Movies and Creativity -- Session 3J: Finding Nemo: Understanding Elusive Customers in Sales -- Session 4A: Foods and Logos -- Session 4B: Animosity and Hate in Branding -- Session 4C: Factors Impacting Price Evaluations -- Session 4D: Brands: Placebos, Warranties and Freemium -- Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity -- Session 4F: Internal and External Influences on Organizational Success -- Session 4G: Special Session - The Role of In-Store and Online Retailing Factors -- Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job -- Session 4I: Female Consumers and Social Factors -- Session 4J: Special Session: Is the Marketing Function Influential or Not? -- Session 5A: Consumer Engagement on Social Media -- Session 5B: Emotions and Symbolism in Branding -- Session 5C: The Impact of Price on Promotion Evaluations -- Session 5E: Powerful others: How Consumers Influence each Other -- Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication -- Session 5H: Doctoral Colloquium: Branding and Market Orientation -- Session 5I: WoM, Reviews, and Shopping Preferences -- Session 6A: Sensory Marketing and Healthful Consumption -- Session 6B: Brand Worlds, Merchandise and Counterfeits -- Session 6C: Factors Impacting Retailer Perception -- Session 6D: Relationship Marketing: Financial Implications -- Session 6F: Consumer Behavior: Going beyond Self-Benefits -- Session 6G: Global Marketing Strategies: Overview and Reviews -- Session 6H: Doctoral Colloquium: Services Marketing -- Session 6I: International and Cross-Cultural Factors -- Session 6J: The Incredibles: Creating Value in Sales -- Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices -- Session 7B: Social and economic communication -- Session 7C: Retail and Review Cues -- Session 7D: To keep or not to keep that is the question: Reactions to products growing old -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7F: Cause Marketing & Green Marketing -- Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing -- Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis -- Session 7I: Firms, Retailers, and Customers -- Session 8B: Getting Consumer Insights from Sport Fans and Volunteers -- Session 8C: Roles of Channels on Preferences and Choices -- Session 8D: Cross Cultural Aspects of Brands -- Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program -- Session 8F: Mindfulness: A New Look at Marketing Ethics -- Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers -- Session 8I: Innovations & New Technologies: Implications for Strategic Marketing -- Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression -- Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions -- Session 9B: Emotions and the Self -- Session 9C: It's all about the Design -- Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload -- Session 9E: Experiential Learning and Course Design -- Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars -- Session 11A: Symbols, language, and imagery -- Session 11B: Brand Image, Brand Authenticity and Brand Heritage -- Session 11C: Marketing Metrics and Analytics I -- Session 11D: Brands and Identity: An International Marketing Perspective -- Session 11E: Managing the consumer experience -- Session 11F: Strategic Orientation & Commitment -- Session 12A: Consumer-Brand Relationships and New Media -- Session 12B: Digital Marketing and Social Media -- Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing -- Session 12D: “Fantasia”: Marketing Insights for Media Entertainment -- Session 12E: Marketing Metrics and Analytics II -- Session 12F: Social and cultural influences in services -- Session 12G: Cultural Aspects of International Marketing. . |
| Record Nr. | UNINA-9910158735603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022 / / edited by Mihail Busu
| Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022 / / edited by Mihail Busu |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (310 pages) |
| Disciplina |
658.408
658.4083 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Business information services
Telemarketing Internet marketing Technological innovations Financial risk management Sustainability IT in Business Digital Marketing Innovation and Technology Management Risk Management |
| ISBN |
9783031198861
9783031198854 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Quantitative Analysis of the Romanian Private Security Market. A Machine Learning Approach -- 1 Introduction -- 2 Literature Review -- 2.1 Clustering -- 2.2 Classification -- 2.3 Imbalanced Data -- 3 Methodology -- 3.1 Data -- 3.2 Preprocessing -- 3.3 Clustering -- 3.4 Classification -- 4 Results and Discussion -- 5 Conclusion -- References -- China's Drive for Technological Leadership in Artificial Intelligence. Key Policies and Government-Industry Integration -- 1 Introduction -- 2 Literature Review -- 2.1 Theoretical Framework -- 2.2 Funding -- 2.3 Market Scale -- 3 Methodology -- 4 Results and Discussions -- 4.1 Policy Making -- 4.2 Industry-Government Integration -- 4.3 Market Scale -- 4.4 Talent -- 5 Conclusion -- References -- Qualitative Analysis: Expert Views on Healthcare Systems of Russia and Romania -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 4.1 Main Problems of Russian and Romanian Healthcare Systems (O1) -- 4.2 Finances in Healthcare in Russia and Romania: Ways of Payments (O2) -- 4.3 Social Situation in Russian and Romanian Healthcare (O3) -- 4.4 Implementation of Marketing and Management Strategies (O4) -- 5 Conclusion -- References -- A Bibliometric and Visualization Analysis of Community and Entrepreneurship Research -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 3.1 Aim of the Research -- 3.2 Research Methodologies -- 3.3 Data Collection -- 3.4 Data Analysis -- 4 Results and Discussions -- 4.1 Analysis by Type of the Publications -- 4.2 Analysis by Subject Area of the Publications -- 4.3 Analysis by Publication Time -- 4.4 Analysis by Geography of the Publications -- 4.5 Keywords and Co-keywords Analysis -- 5 Conclusion -- References.
Green Finance-A Necessity in the Context of the Green Deal and Sustainable Development Goals. A Bibliometric Analysis -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusion -- References -- A Deep Learning Approach to Digitalization and Economic Growth -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 5 Principal Component Analysis -- 6 Conclusions -- References -- The Quality of Internship Programs in Romania. The Employers' Perspective -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusion -- References -- Seller's Liability in Online Sales of Goods -- 1 Introduction -- 2 General Conditions Necessary for Obtaining Consent -- 2.1 Judgment of the Person Giving His/Her Consent -- 2.2 Expression of Consent -- 2.3 Intent to Generate Legal Effects -- 2.4 Non-Alteration of Consent -- 3 Time of Transfer of the Contract Risk to the Buyer -- 4 The seller's Warranty Obligation -- 4.1 Warranty for Eviction -- 4.2 Warranty for Hidden Flaws -- 5 Conventional Change of Liability (Limitation/Removal or Encumbrance) -- 6 Conclusions -- Reference -- Innovation-Driven Performance in European SMEs: A Theoretical Approach -- 1 Introduction -- 2 Literature Review -- 2.1 From Innovation to Innovation Management -- 2.2 Innovation Management: Classification and Theoretical Models -- 2.3 Applicability of Innovation Management -- 2.4 Organizational and Geographical Features of Innovation Management -- 2.5 Business Model Innovation and firm's Performance -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusion -- References -- Assessing the Relationship Between Corporate Social Responsibility and Financial Performance in the Oil and Energy Romanian Industry -- 1 Introduction -- 2 Literature Review -- 2.1 Corporate Social Responsibility. 2.2 Financial Performance -- 3 Methodology -- 3.1 Hypotheses -- 3.2 Sample -- 3.3 Description of Variables -- 3.4 The Regression Model -- 4 Findings Discussions -- 5 Conclusion -- References -- Evidence from Romanian Companies on the Effect of Corporate Social Responsibility on Employee Satisfaction -- 1 Introduction -- 1.1 The Study Problem and Its Questions -- 1.2 The Importance of the Study -- 1.3 Research Model -- 2 Literature Review -- 2.1 About Corporate Social Responsibility -- 2.2 The Dimensions of Corporate Social Responsibility -- 3 Methodology -- 3.1 Hypotheses -- 3.2 The Used Method and Tool -- 3.3 Test-Retest Reliability -- 4 Findings Discussions -- 4.1 Limitations and Recommendations -- References -- Impact of the Germanwings Flight 9525 Air Crash: Financial Analysis and Relationship with the Media -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussion -- 4.1 RQ 1. Is There a Relation Between the Germanwings Flight 9525 Air Crash and the Financial Value of the Companies Involved, Lufthansa and Airbus? -- 4.2 RQ 2. In the Germanwings Flight 9525 Air Crash, is There a Relation Between the Financial Value of the Companies Involved, Lufthansa and Airbus, and the Advancement of Research in the Media? -- 5 Conclusion -- References -- Reputation Management Through People. The Case of the Romanian Banks -- 1 Introduction -- 2 Literature Review -- 2.1 Reputation-Strategic Good of Organizations -- 2.2 Involvement of Human Resources Management in Reputation Building -- 2.3 Methodology -- 2.4 Results and Conclusions-Data Analysis -- 3 Conclusion -- References -- Analysis of the European Union's Energy Dependence on the Russian Federation. The European Resilience in Gas Supply in the Context of Russian-Ukrainian Tensions -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions. 5 Conclusion -- References -- The Composite Development Drawback Index for Romanian Counties -- 1 Introduction -- 2 Literature Review -- 2.1 Defining Drawback Counties at First and Second Degree -- 2.2 Defining Economic Drawback Profile for Counties -- 2.3 Defining Demographic Drawback Profile for Counties -- 2.4 Defining Ethnic and Cultural Differentiation Drawback Profile for Counties -- 2.5 Defining Development Through GDP/Capita at Territorial Level -- 3 Methodology -- 3.1 Exploratory Spatial Data Analysis (ESDA) -- 3.2 Building the Aggregate Drawback Index-CDDI -- 4 Results and Discussions -- 4.1 Cross-Border Counties -- 4.2 Economic Specialization Counties -- 4.3 First and Second-Degree Drawback Counties -- 4.4 The Spatial Overlay of the Counties Profile's Drawback and GDP -- 5 Conclusion -- Appendix -- References -- A Continental Rapprochement: Western Balkan's Alignment Toward EU's Common Foreign and Security Policy -- 1 Introduction: Underlining the Western Balkans -- 2 Literature Review: Comparative Analysis of Western Balkans and EU's Foreign Policies -- 2.1 Bosnia and Herzegovina -- 2.2 Montenegro -- 2.3 Albania -- 2.4 Kosovo -- 2.5 North Macedonia -- 2.6 Serbia -- 3 Conclusions -- References -- Conceptualization of Resilience. A Bibliometric Analysis -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 4.1 The Main Characteristics of the Authors -- 4.2 The Main Features of the Relevant Publications -- 4.3 Geographic Mapping of Publications -- 4.4 Evolution of Research Topics -- 5 Conclusion -- References -- The Impact of Artificial Intelligence on Accounting -- 1 Introduction -- 2 Literature Review -- 3 Research Methodology -- 3.1 Data Collection -- 3.2 Data Analysis and Interpretation -- 3.3 Results and Discussions -- 4 Conclusions -- References. Achieving Sustainable Performance in Agri-food Supply Chains Through Digitalization -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 5 Conclusion -- References -- Circular Bioeconomy: A Review on the Current State and Future Opportunities -- 1 Introduction -- 2 Literature Review -- 2.1 Circular Bioeconomy -- 3 Methodology -- 4 Results and Discussion -- 4.1 Policy Level -- 4.2 Technology Level -- 5 Conclusion -- References -- Impact of Remittances on Income Inequality: Empirical Evidence from Emerging Economies -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 3.1 Econometric Methodology -- 3.2 Econometric Methodology -- 4 Result and Discussion -- 4.1 Correlation Analysis -- 4.2 Panel Regression Analysis -- 5 Conclusion -- References -- Digital Transformation in Business During the COVID-19 Pandemic: Insights from a Vietnamese Enterprise Survey -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Results and Discussions -- 4.1 The Digital Transformation Has Been Promoted in Business Activities -- 4.2 The Digital Transformation Shows the Effectiveness in Practical Activities -- 4.3 The Main Barrier to the Digital Transformation Process -- 4.4 The Digital Transformation Process Will Be Robustly Enhanced -- 5 Conclusion -- References. |
| Record Nr. | UNINA-9910647388703321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Economy. Emerging Technologies and Business Innovation : 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings / / edited by Mohamed Anis Bach Tobji, Rim Jallouli, Vasile Alecsandru Strat, Ana Maria Soares, Adriana Anamaria Davidescu
| Digital Economy. Emerging Technologies and Business Innovation : 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings / / edited by Mohamed Anis Bach Tobji, Rim Jallouli, Vasile Alecsandru Strat, Ana Maria Soares, Adriana Anamaria Davidescu |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (225 pages) |
| Disciplina |
943.005
381.142 |
| Collana | Lecture Notes in Business Information Processing |
| Soggetto topico |
Electronic commerce
Business information services Application software Education - Data processing Telemarketing Internet marketing e-Commerce and e-Business IT in Business Computer and Information Systems Applications Computers and Education Digital Marketing |
| ISBN | 3-031-17037-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digitalization & COVID 19 -- The Impact of Digitalization on Unemployment rate During COVID-19 Pandemic -- Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact -- 3D Printing during the Covid-19 Pandemic in Lebanon: Personal Protective Equipment (PPEs) from Club Goods to Public Goods -- Digital Business Models for Education and Healthcare -- Success Factors for the Use of Open Educational Resources - A Quantitative Survey with Students -- AI-based Business Models in Healthcare: An Empirical Study of Clinical Decision Support Systems -- Implementing an agile change process to improve digital transformation in higher education teaching -- A Maturity Model for Open Educational Resources in Higher Education Institutions – Development and Evaluation -- IT User Behavior and Satisfaction -- Relationship between culture and user’s behavior in the context of information security systems: A qualitative study in SMEs -- Possibilities and limitations of the Croatian police in communication via social networks -- Digital Marketing -- Cause-related marketing: towards an exploration of the factors favoring the purchase intention of the tunisian consumer -- What leads customer to create and participate in anti-brand community: a netnographic approach -- Consumer Satisfaction using fitness technology innovation -- Digital Transformation -- Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Linguistic Diversity -- Readiness of Russian companies for digital transformation: what's changed -- Towards a better digital transformation: learning from the experience of a digital transformation project. |
| Record Nr. | UNINA-9910595025803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
