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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich
| Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing / / edited by Tereza Semerádová, Petr Weinlich |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (247 pages) |
| Disciplina | 658.872 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Telemarketing
Internet marketing Electronic commerce Strategic planning Leadership Digital Marketing e-Commerce and e-Business Business Strategy and Leadership |
| ISBN | 3-030-93131-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Broad and Narrow Definition of E-Commerce -- 2. Evaluative Framework for Digital Competitiveness -- 3. Website-Centric Shoping Experience -- 4. Socially Responsible Online Marketing- 5. Algorithms – the New Leaders of the Advertising Market -- 6. The Credibility of Online Recommendations -- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram -- 8. Product Endorssment by Opinion Leaders – the Case of Youtube Community. |
| Record Nr. | UNINA-9910522944903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI / / edited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny
| Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI / / edited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny |
| Autore | Boutsouki Christina |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2025 |
| Descrizione fisica | 1 online resource (359 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) | Boutsouki |
| Collana | European Advertising Academy |
| Soggetto topico |
Telemarketing
Internet marketing Advertising Marketing research Business intelligence Digital Marketing Market Research and Competitive Intelligence |
| ISBN | 3-658-49114-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology. |
| Record Nr. | UNINA-9911049215203321 |
Boutsouki Christina
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann
| Advances in Digital Marketing and eCommerce : Fifth International Conference, 2024 / / edited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann |
| Autore | Martínez-López Francisco J |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (327 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) |
MartínezLuis F
BrüggemannPhilipp |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Electronic commerce Digital Marketing IT in Business e-Commerce and e-Business |
| ISBN |
9783031621352
9783031621345 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites. |
| Record Nr. | UNINA-9910866572103321 |
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Martínez-López Francisco J
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 / / edited by Francisco J. Martínez-López
| Advances in Digital Marketing and eCommerce : Fourth International Conference, 2023 / / edited by Francisco J. Martínez-López |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (314 pages) |
| Disciplina | 658.872 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Electronic commerce Digital Marketing IT in Business e-Commerce and e-Business |
| ISBN |
9783031318368
9783031318351 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Less for More: Does Consumers' Proneness to Join More Online Brand Communities Negatively Impact Consumers’ Sharing Ability? -- Who buys when and where? How channel design and consumer attributes influence customer journey outcomes -- Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings -- Recommendation by Multiscale Semantic-Visual Analysis of User Reviews and Product Images -- Deepening Branding Opportunities in VR-based Metaverses. A Qualitative Study -- An Exploratory Study of Audiobook Discount Pricing -- Assessing streamer attributes: Role of trust in purchase intention for live e-commerce -- Advertising Value of Podcast Advertising -- They Don’t Do What They Say – The Attitude-Behavior Gap in Online and Offline Grocery Shopping for Organic Products -- How the quick commerce business model delivers convenience in online grocery retailing -- Influencer Marketing Strategies In Foreign marketplaces -- Analysis of the possibilities of implementing Bitcoin and other cryptocurrency payments at the university -- How digital channels enhance firm internationalization: An explorative study on space tech startups -- A Multiple-Case Study on the Role of CRM and Big Data in the Automotive Industry -- Antecedents And Effects of Influencer Marketing Strategies: A Systematic Literature Review and Directions for Future Research -- How Technology Helps Farmers to Cater to Consumers – Channel Formats and Consumer Motives -- The influence of digital storytelling using the Hero’s Customer Journey communication technique on customer acquisition and retention -- The Development of Online Shopping and Find-ing Information about Products in the Visegrad Four Countries -- How Facebook's brand personality affects brand commitment and preference: The mediating role of self-image congruence -- Exploring Colombian Digital Buyers of Luxury Jewellery: Segment Exploration (FIMIX-PLS) -- Covid-19 pandemic: The least factor affecting the Lebanese E-commerce -- On the capture and use of private conversations on mobile phones for marketing purposes: A case in the tourism sector -- The impact of influencers on consumers’ purchasing decisions when shopping online -- Black Friday vs. Green Friday: A comparative sentiment analysis of Spanish social media users’ perceptions -- Analyzing the Retail In-store Environment: A Review of Available Technologies -- -- Digital Marketing and E-Commerce A Bibliometric AnalysisThe influence of TikTok videos on German Gen Z consumers’ attitude and purchase intention towards sustainable brands -- Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The greatest marketing stunt of the century, or just hype driven vanity-metrics? -- Traditional brands vs. born-digital brands: the case of the fashion industry. . |
| Record Nr. | UNINA-9910720061603321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Digital Marketing and eCommerce : Second International Conference, 2021 / / edited by Francisco J. Martínez-López, David López López
| Advances in Digital Marketing and eCommerce : Second International Conference, 2021 / / edited by Francisco J. Martínez-López, David López López |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (347 pages) |
| Disciplina |
658.84
658.872 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Telemarketing
Internet marketing Electronic commerce Business information services Digital Marketing e-Commerce and e-Business IT in Business |
| ISBN | 3-030-76520-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910484829503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
| Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Customer relations - Management Consumer behavior Telemarketing Internet marketing Branding Customer Relationship Management Consumer Behavior Digital Marketing |
| ISBN | 3-030-76935-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands - A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.
5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References. Examining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index. |
| Record Nr. | UNINA-9910484812603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar
| Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically / / by Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar |
| Autore | Stürze Sascha |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (125 pages) |
| Disciplina | 658.8 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Business information services Telemarketing Internet marketing IT in Business Digital Marketing |
| ISBN | 3-658-38053-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. 1 Optimised budget allocation in marketing “beyond media” -- 3. Quantitative consideration of the long-term effect of marketing measures -- 4. It's all about striking the right balance: Image vs. performance marketing -- 5. Campaign tracking and successful marketing controlling -- 6. Modelling, Model Architecture, and Model Quality -- 7. Multi-Touch Attribution and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile Budgeting -- 10. "The Good, The Bad and The Ugly"– Data requirements and formats for a successful and cost-effective implementation -- 11. In- versus outsourcing and vendor selection -- 12. Marketing in 2022ff - Agility as the "New Normal". |
| Record Nr. | UNINA-9910624386303321 |
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Stürze Sascha
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agritourism Marketing in Africa : Exploring Digital and Social Media Strategy / / edited by Brighton Nyagadza, Farai Chigora, Azizul Hassan, Abu Bashar
| Agritourism Marketing in Africa : Exploring Digital and Social Media Strategy / / edited by Brighton Nyagadza, Farai Chigora, Azizul Hassan, Abu Bashar |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (XXVII, 323 p. 9 illus., 6 illus. in color.) |
| Disciplina |
338.4791
658 |
| Collana | Business and Management Series |
| Soggetto topico |
Tourism
Management Marketing Telemarketing Internet marketing Tourism Management Digital Marketing |
| ISBN | 3-031-78682-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Potentials and Challenges of Social Media Marketing Among Agritourism Operators in Nyanyadzi -- Adoption of Agritourism and Technology as a Strategy for Enhancing Sustainable Development of Developing Countries -- Ethical Considerations in the Social Media Marketing of Agritourism in a Pandemic World -- Digital Technologies for Sustainable Agritourism and Human Development in Zimbabwe -- Re-branding African Continent Through Agritourism. A Case of Sustainable Agriculture in Zimbabwe -- A Broad Conceptualization of Social Change: An Examination of How Mobile Phone Technology Usage in Africa is Making Agritourism Possible -- ICTs and Their Influence on Agritourism -- Agritourism Through Digital and Social Media Marketing: Rebranding in Africa -- Internet of Things (IoT) for Sustainable Agritourism and Human Development in Africa -- Using Social Media Marketing Strategy to Solve Agritourism Business Challenges post-COVID-19 Pandemic -- Digital Technologies and Sustainable Agritourism in Nigeria: Reflections, Challenges and Responses for Decent Employment -- Exploring How Disruptive Technological Innovation Can Positively Impact Tourism in Zimbabwe -- Artificial Intelligence and Sustainable Agritourism for Human Development in Africa -- Agritourism Digital and Social Media Marketing in Africa. |
| Record Nr. | UNINA-9910999689403321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
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Digital Marketing
(156)
- Internet marketing (156)
- Telemarketing (156)
- Business information services (34)
- IT in Business (32)