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Abuso de influencia en la comunicación pública : letra pequeña y otros engaños / / Xavier Laborda
| Abuso de influencia en la comunicación pública : letra pequeña y otros engaños / / Xavier Laborda |
| Autore | Laborda Xavier <1955-> |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2015] |
| Descrizione fisica | 1 online resource (202 páginas) |
| Disciplina | 658.45 |
| Collana | Manuales series |
| Soggetto topico |
Communication in organizations
Press and politics - Spain Deceptive advertising |
| ISBN |
84-9116-106-6
84-9116-098-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910798578603321 |
Laborda Xavier <1955->
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| Barcelona : , : Editorial UOC, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Abuso de influencia en la comunicación pública : letra pequeña y otros engaños / / Xavier Laborda
| Abuso de influencia en la comunicación pública : letra pequeña y otros engaños / / Xavier Laborda |
| Autore | Laborda Xavier <1955-> |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2015] |
| Descrizione fisica | 1 online resource (202 páginas) |
| Disciplina | 658.45 |
| Collana | Manuales series |
| Soggetto topico |
Communication in organizations
Press and politics - Spain Deceptive advertising |
| ISBN |
84-9116-106-6
84-9116-098-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910807849203321 |
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Laborda Xavier <1955->
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| Barcelona : , : Editorial UOC, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Buying time [[electronic resource] ] : the facts about pre-paid phone cards
| Buying time [[electronic resource] ] : the facts about pre-paid phone cards |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, , [2006] |
| Descrizione fisica | 4 unnumbered pages : digital, PDF file |
| Collana | FTC facts for consumers |
| Soggetto topico |
Telephone cards - United States
Deceptive advertising - United States Consumer protection - United States Consumer protection Deceptive advertising Telephone cards |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Buying time |
| Record Nr. | UNINA-9910695151703321 |
| [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer & Business Education, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
| Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2017] |
| Descrizione fisica | 1 online resource (270 pages) : digital file(s) |
| Disciplina | 658.8 |
| Collana | Age of access? Grundfragen der Informationsgesellschaft |
| Soggetto topico |
Advertising
Communication in marketing Deceptive advertising Disinformation Information society in advertising Literature (General) |
| Soggetto non controllato |
Digital Communication
Mass Media Mobile Advertising Online Advertising |
| ISBN |
3-11-041679-4
3-11-041683-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Editor's Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / Förster, Kati / Weish, Ulrike -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / Gomez, Patricia Núñez / Hänninen, Liisa Irene -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / Tropp, Jörg -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments / Mangold, Roland -- 2.2 Trade Practices and Consumer Disinformation / Straetmans, Gert -- 2.3 Greenwashing: Disinformation through Green Advertising / Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg -- 2.4 The Rise of Brand Journalism / Arrese, Ángel / Pérez-Latre, Francisco J. -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / McStay, Andrew -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / Weber, Rolf H. / Thouvenin, Florent -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / Petrovic, Otto -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation / Miles, Chris -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / Aramendia-Muneta, Maria Elena -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva -- List of Contributors - Short Biographies |
| Record Nr. | UNISA-996309054903316 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann
| Commercial communication in the digital age : information or disinformation? / / edited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann |
| Pubbl/distr/stampa | Berlin ; ; Boston : , : De Gruyter Saur, , [2017] |
| Descrizione fisica | 1 online resource (270 pages) : digital file(s) |
| Disciplina | 658.8 |
| Collana | Age of access? Grundfragen der Informationsgesellschaft |
| Soggetto topico |
Advertising
Communication in marketing Deceptive advertising Disinformation Information society in advertising Literature (General) |
| Soggetto non controllato |
Digital Communication
Mass Media Mobile Advertising Online Advertising |
| ISBN |
3-11-041679-4
3-11-041683-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Editor's Preface -- Contents -- Introduction: Commercial Communication in the Digital Age - Disinforming Informed Users? / Siegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie -- I. Information and Disinformation about Advertising -- 1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age / Förster, Kati / Weish, Ulrike -- 1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects / Gomez, Patricia Núñez / Hänninen, Liisa Irene -- 1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity / Tropp, Jörg -- II. Information and Disinformation through Advertising -- 2.1 Human Processing of Commercial Information in Digital Environments / Mangold, Roland -- 2.2 Trade Practices and Consumer Disinformation / Straetmans, Gert -- 2.3 Greenwashing: Disinformation through Green Advertising / Naderer, Brigitte / Schmuck, Desirée / Matthes, Jörg -- 2.4 The Rise of Brand Journalism / Arrese, Ángel / Pérez-Latre, Francisco J. -- III. Information about Users -- 3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech / McStay, Andrew -- 3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer / Weber, Rolf H. / Thouvenin, Florent -- 3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem / Petrovic, Otto -- IV. Inclusion of Users in the Creation of Advertising -- 4.1 The Rhetoric of Marketing Co-creation / Miles, Chris -- 4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing / Aramendia-Muneta, Maria Elena -- 4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators / Csordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva -- List of Contributors - Short Biographies |
| Record Nr. | UNINA-9910213847903321 |
| Berlin ; ; Boston : , : De Gruyter Saur, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Complying with the Made in USA standard
| Complying with the Made in USA standard |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, , 1998 |
| Descrizione fisica | 1 online resource (37 pages) |
| Soggetto topico |
Labels - Government policy - United States
Consumer protection - Government policy - United States Buy national policy - United States Deceptive advertising International division of labor Labels - Law and legislation International law Buy national policy Consumer protection - Government policy Labels - Government policy |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Made in USA standard |
| Record Nr. | UNINA-9910717319003321 |
| [Washington, D.C.] : , : Federal Trade Commission, , 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deceptive sweepstakes mailings : hearing before the Subcommittee on the Postal Service of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, August 4, 1999
| Deceptive sweepstakes mailings : hearing before the Subcommittee on the Postal Service of the Committee on Government Reform, House of Representatives, One Hundred Sixth Congress, first session, August 4, 1999 |
| Pubbl/distr/stampa | Washington : , : U.S. Government Printing Office, , 2000 |
| Descrizione fisica | 1 online resource (iii, 389 pages) : illustrations |
| Soggetto topico |
Sweepstakes - Corrupt practices - United States
Direct marketing - Corrupt practices - United States Deceptive advertising - Government policy - United States Fraud - United States - Prevention Deceptive advertising |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Deceptive sweepstakes mailings |
| Record Nr. | UNINA-9910714207903321 |
| Washington : , : U.S. Government Printing Office, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Evaluación de declaraciones sobre productos para la diabetes [[electronic resource] ] : Sea astuto. Sea escéptico
| Evaluación de declaraciones sobre productos para la diabetes [[electronic resource] ] : Sea astuto. Sea escéptico |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2006] |
| Descrizione fisica | 2 unnumbered pages : digital, PDF file |
| Collana | Alerta de la FTC para Consumidores |
| Soggetto topico |
Diabetes
Deceptive advertising |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti | Evaluación de declaraciones sobre productos para la diabetes |
| Record Nr. | UNINA-9910695446103321 |
| [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Evaluating diabetes claims? [[electronic resource] ] : be smart, be skeptical
| Evaluating diabetes claims? [[electronic resource] ] : be smart, be skeptical |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Division of Consumer & Business Education, , [2006] |
| Descrizione fisica | 2 unnumbered pages : digital, PDF file |
| Collana | FTC consumer alert |
| Soggetto topico |
Diabetes - Alternative treatment - Corrupt practices
Deceptive advertising |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Evaluating diabetes claims? |
| Record Nr. | UNINA-9910697676603321 |
| [Washington, D.C.] : , : Federal Trade Commission, Bureau of Consumer Protection, Division of Consumer & Business Education, , [2006] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fake seals and phony numbers [[electronic resource] ] : how fraudsters try to look legit / / U.S. Securities and Exchange Commission
| Fake seals and phony numbers [[electronic resource] ] : how fraudsters try to look legit / / U.S. Securities and Exchange Commission |
| Edizione | [[2009 ed.]] |
| Pubbl/distr/stampa | [Washington, D.C.] : , : U.S. Securities and Exchange Commission, , [2009] |
| Descrizione fisica | 1 electronic text : HTML file |
| Soggetto topico |
Telemarketing
Deceptive advertising Consumer protection Disclosure of information |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Fake seals and phony numbers |
| Record Nr. | UNINA-9910698711403321 |
| [Washington, D.C.] : , : U.S. Securities and Exchange Commission, , [2009] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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