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Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr
| Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 recurso electrónico (256 páginas) : ilustraciones |
| Disciplina |
658.8
658.834 |
| Soggetto topico |
Big data
Relaciones con los clientes Marketing relacional Datos masivos Libros electrónicos |
| ISBN |
1-118-91976-9
1-118-91978-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target''s Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes
Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft''s DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac''s Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela''s Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta''s Awesome Results; One Result: Customer Knowledge Competence Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA |
| Record Nr. | UNINA-9910132337003321 |
Tanner John F.
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr
| Analytics and dynamic customer strategy : big profits from big data / / John F. Tanner, Jr |
| Autore | Tanner John F. |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 recurso electrónico (256 páginas) : ilustraciones |
| Disciplina |
658.8
658.834 |
| Soggetto topico |
Big data
Relaciones con los clientes Marketing relacional Datos masivos Libros electrónicos |
| ISBN |
1-118-91976-9
1-118-91978-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Foreword; Preface; Acknowledgments; Part One Big Data and Dynamic Customer Strategy; Chapter 1 Big Strategy for Big Data; Beyond the Hype; The Value of Accelerated Learning; Introducing Dynamic Customer Strategy; DCS Complements Design School; Barriers to Big Data and DCS; Summary; Notes; Chapter 2 Mapping Dynamic Customer Strategy; Theory as Strategy; Concepts; Relationships; Establishing Causality through Control; Conditions; Making the Model Operational; Target''s Behavioral Loyalty Model; Simple versus Complex Models; Summary; Notes
Chapter 3 Operationalizing StrategyConceptual to Operational; Operational Definitions; From Strategy to Action; Microsoft''s DCS and Fail-Fast Mentality; Experiments and Decisions; Managing Decision Risk; Using Big Data Effectively; Summary; Notes; Part Two Big Data Strategy; Chapter 4 Creating a Big Data Strategy; Avoiding Data Traps; An Airline Falls into a Data Trap; Creating the Data Strategy; Summary; Notes; Chapter 5 Big Data Acquisition; Measurement Quality; The Truth and Big Data; Acquiring Big Data; Making Good Choices; The Special Challenge of Salespeople; Summary; Notes Chapter 6 Streaming InsightThe Model Cycle; Applications of Statistical Models; Types of Data-Types of Analytics; Matching Data to Models; Summary; Chapter 7 Turning Models into Customers; Mac''s Avoids Mindless Discounting; Decision Mapping; Conversations and Big Data; Cascading Campaigns; Cascading Campaigns Accelerate Learning; Accelerating the Process with Multifactorial Experimental Design; Summary; Notes; Chapter 8 Big Data and Lots of Marketing Buzzwords; Customer Experience Management; Value and Performance; Performance, Value, and Propensity to Relate; Responsiveness Citibank MasterCard Responds at Market LevelTransparency; Community; Cabela''s Journey to Customer Experience; Summary; Notes; Chapter 9 Big Data Metrics for Big Performance; The Big Data of Metrics; Variation and Performance; Creating a Tolerance Range; Visualization; Creating the Right Metrics; Summary; Notes; Part Three Big Data Culture; Chapter 10 The Near-Simultaneous Adoption of Multiple Innovations; Building Absorptive Capacity; People, Process, and Tools; Managing the Change; Empowering Your Entrepreneurs; Konica-Minolta''s Awesome Results; One Result: Customer Knowledge Competence Global ImplementationNotes; Summary; Notes; Chapter 11 Leading (in) the Dynamic Customer Culture; Leadership, Big Data, and Dynamic Customer Strategy; Leadership and Culture; Movements; Exploiting Strategic Experimentation; Big Data, Big Decisions, Big Results; Afterword; Additional Readings; About the Author; Index; EULA |
| Record Nr. | UNINA-9910829063203321 |
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Tanner John F.
|
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| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business analytics : data science for business problems / / Walter R. Paczkowski
| Business analytics : data science for business problems / / Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer International Publishing, , [2022] |
| Descrizione fisica | 1 online resource (416 pages) |
| Disciplina | 658.4038 |
| Soggetto topico |
Business information services
Gestión de empresas Gestión de la información Datos masivos Mathematical statistics |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030870232
9783030870225 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996466553803316 |
|
Paczkowski Walter R.
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| Cham, Switzerland : , : Springer International Publishing, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Business analytics : data science for business problems / / Walter R. Paczkowski
| Business analytics : data science for business problems / / Walter R. Paczkowski |
| Autore | Paczkowski Walter R. |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer International Publishing, , [2022] |
| Descrizione fisica | 1 online resource (416 pages) |
| Disciplina | 658.4038 |
| Soggetto topico |
Business information services
Gestión de empresas Gestión de la información Datos masivos Mathematical statistics |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783030870232
9783030870225 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910520097703321 |
|
Paczkowski Walter R.
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| Cham, Switzerland : , : Springer International Publishing, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The five technological forces disrupting security : how social, mobile, cloud and iot are fundamentally changing the practice of physical security / / Steve Van Till
| The five technological forces disrupting security : how social, mobile, cloud and iot are fundamentally changing the practice of physical security / / Steve Van Till |
| Autore | Van Till Steve |
| Pubbl/distr/stampa | Oxford, England ; ; Cambridge, Massachusetts : , : Butterworth-Heinemann, , 2018 |
| Descrizione fisica | 1 online resource (225 pages) |
| Disciplina | 005.8 |
| Soggetto topico |
Computer networks - Security measures
Computer security Cloud computing - Security measures Online social networks - Security measures Mobile computing - Security measures Big data - Security measures Redes de ordenadores - Medidas de seguridad Medios sociales - Medidas de seguridad Informática en la nube Datos masivos Sistemas de comunicaciones móviles - Medidas de seguridad |
| ISBN |
0-12-805096-9
0-12-805095-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910583384803321 |
|
Van Till Steve
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| Oxford, England ; ; Cambridge, Massachusetts : , : Butterworth-Heinemann, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La protección de datos de carácter sensible : historia clínica digital y big data en salud / / Lucia Cristea Uivaru ; prólogo de Dra. Carmen Parra Rodríguez, profesora de Derecho Internacional y directora de la Cátedra Unesco en Paz, Solidaridad y Diálogo intercultural
| La protección de datos de carácter sensible : historia clínica digital y big data en salud / / Lucia Cristea Uivaru ; prólogo de Dra. Carmen Parra Rodríguez, profesora de Derecho Internacional y directora de la Cátedra Unesco en Paz, Solidaridad y Diálogo intercultural |
| Autore | Cristea Uivaru Lucía |
| Pubbl/distr/stampa | Barcelona : , : Bosch Editor, , 2018 |
| Descrizione fisica | 1 recurso en línea (358 páginas) |
| Disciplina | 344.46049 |
| Soggetto topico |
Historias clínicas - Proceso de datos
Historias clínicas - Control de acceso - España Internet en medicina Datos masivos Medical records - Law and legislation - Spain Data protection - Law and legislation - Spain |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 84-948188-4-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910397875403321 |
|
Cristea Uivaru Lucía
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| Barcelona : , : Bosch Editor, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La protección de datos de carácter sensible : historia clínica digital y big data en salud / / Lucia Cristea Uivaru ; prólogo de Dra. Carmen Parra Rodríguez, profesora de Derecho Internacional y directora de la Cátedra Unesco en Paz, Solidaridad y Diálogo intercultural
| La protección de datos de carácter sensible : historia clínica digital y big data en salud / / Lucia Cristea Uivaru ; prólogo de Dra. Carmen Parra Rodríguez, profesora de Derecho Internacional y directora de la Cátedra Unesco en Paz, Solidaridad y Diálogo intercultural |
| Autore | Cristea Uivaru Lucía |
| Pubbl/distr/stampa | Barcelona : , : Bosch Editor, , 2018 |
| Descrizione fisica | 1 recurso en línea (358 páginas) |
| Disciplina | 344.46049 |
| Soggetto topico |
Historias clínicas - Proceso de datos
Historias clínicas - Control de acceso - España Internet en medicina Datos masivos Medical records - Law and legislation - Spain Data protection - Law and legislation - Spain |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 84-948188-4-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910672159303321 |
|
Cristea Uivaru Lucía
|
||
| Barcelona : , : Bosch Editor, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
