Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
Descrizione fisica | 1 online resource (349 p.) |
Disciplina | 658.8120285574 |
Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
Soggetto topico |
Database marketing
Consumer profiling Customer relations |
Soggetto genere / forma | Electronic books. |
ISBN |
1-317-18529-3
1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
Record Nr. | UNINA-9910453213003321 |
London ; ; New York : , : Routledge, , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
Descrizione fisica | 1 online resource (349 p.) |
Disciplina | 658.8120285574 |
Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
Soggetto topico |
Database marketing
Consumer profiling Customer relations |
ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
Record Nr. | UNINA-9910779900003321 |
London ; ; New York : , : Routledge, , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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Data strategy |
Pubbl/distr/stampa | London : , : Centaur |
Descrizione fisica | 1 online resource |
Soggetto topico |
Marketing - Data processing
Database marketing Marketing - Informatique Bases de données - Marketing |
Soggetto genere / forma | Periodicals. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNISA-996215443603316 |
London : , : Centaur | ||
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Lo trovi qui: Univ. di Salerno | ||
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Data strategy |
Pubbl/distr/stampa | London : , : Centaur |
Descrizione fisica | 1 online resource |
Soggetto topico |
Marketing - Data processing
Database marketing Marketing - Informatique Bases de données - Marketing |
Soggetto genere / forma | Periodicals. |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910679755303321 |
London : , : Centaur | ||
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Lo trovi qui: Univ. Federico II | ||
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The journal of database marketing |
Pubbl/distr/stampa | [London], : Henry Stewart Publications, -2003 |
Disciplina | 658.84 |
Soggetto topico |
Database marketing
Marketing Base de données |
Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
Soggetto non controllato | Business, Labor, Management and Economics |
ISSN | 1479-182X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti |
Journal of database marketing & customer strategy management
Journal of database management |
Record Nr. | UNINA-9910339739903321 |
[London], : Henry Stewart Publications, -2003 | ||
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Lo trovi qui: Univ. Federico II | ||
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The journal of database marketing |
Pubbl/distr/stampa | [London], : Henry Stewart Publications, -2003 |
Disciplina | 658.84 |
Soggetto topico |
Database marketing
Marketing Base de données |
Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
Soggetto non controllato | Business, Labor, Management and Economics |
ISSN | 1479-182X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti |
Journal of database marketing & customer strategy management
Journal of database management |
Record Nr. | UNISA-996199192003316 |
[London], : Henry Stewart Publications, -2003 | ||
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Lo trovi qui: Univ. di Salerno | ||
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Journal of database marketing & customer strategy management |
Pubbl/distr/stampa | London, : Henry Stewart Publications, 2003- |
Soggetto topico |
Database marketing
Customer services - Management Databases & Database Management Marketing HW_MM |
Soggetto genere / forma | Periodicals. |
Soggetto non controllato | Business, management and economics |
ISSN | 1741-2447 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | Journal of database marketing and customer strategy management |
Record Nr. | UNINA-9910339531003321 |
London, : Henry Stewart Publications, 2003- | ||
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Lo trovi qui: Univ. Federico II | ||
|
Journal of database marketing & customer strategy management |
Pubbl/distr/stampa | London, : Henry Stewart Publications, 2003- |
Soggetto topico |
Database marketing
Customer services - Management Databases & Database Management Marketing HW_MM |
Soggetto genere / forma | Periodicals. |
Soggetto non controllato | Business, management and economics |
ISSN | 1741-2447 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | Journal of database marketing and customer strategy management |
Record Nr. | UNISA-996215285903316 |
London, : Henry Stewart Publications, 2003- | ||
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Lo trovi qui: Univ. di Salerno | ||
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Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake |
Autore | Drozdenko Ronald G |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2002 |
Descrizione fisica | 1 online resource (425 p.) |
Disciplina | 658.800285574 |
Altri autori (Persone) | DrakePerry D |
Soggetto topico |
Database marketing
Electronic commerce |
Soggetto genere / forma | Electronic books. |
ISBN |
1-322-41824-1
1-4522-6404-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; Foreword; 1 - Introduction to Database Marketing Concepts; 2 - Strategic Database Development in the Marketing Planning Process; 3 - Defining Customer Data Requirements; 4 - Database Maintenance and Coding; 5 - Basic Database Technology, Organizational Considerations, and Database Planning; 6 - The Analysis Sample; 7 - Analyzing and Manipulating Customer Data; 8 - Segmenting the Customer Database; 9 - An Introduction to Simple Linear Regression Modeling; 10 - Multiple Regression Modeling; 11 - Gains Charts and Expected Profit Calculations
12 - Strategic Reporting and Analysis13 - Assessing Marketing Test Results; 14 - Planning and Designing Marketing Tests; 15 - Marketing Databases and the Internet; 16 - Analyzing and Targeting Online Customers; 17 - Issues in the Marketing Environment and Future Trends In Marketing Databases; Glossary; References; Name Index; Subject Index |
Record Nr. | UNINA-9910481017903321 |
Drozdenko Ronald G
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Thousand Oaks, Calif. ; ; London, : SAGE, c2002 | ||
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Lo trovi qui: Univ. Federico II | ||
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Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake |
Autore | Drozdenko Ronald G |
Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2002 |
Descrizione fisica | 1 online resource (xxii, 398 p.) : ill |
Disciplina | 658.84 |
Altri autori (Persone) | DrakePerry D |
Soggetto topico |
Database marketing
Electronic commerce |
ISBN |
1-322-41824-1
1-4522-6404-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Contents; Preface; Foreword; 1 - Introduction to Database Marketing Concepts; 2 - Strategic Database Development in the Marketing Planning Process; 3 - Defining Customer Data Requirements; 4 - Database Maintenance and Coding; 5 - Basic Database Technology, Organizational Considerations, and Database Planning; 6 - The Analysis Sample; 7 - Analyzing and Manipulating Customer Data; 8 - Segmenting the Customer Database; 9 - An Introduction to Simple Linear Regression Modeling; 10 - Multiple Regression Modeling; 11 - Gains Charts and Expected Profit Calculations
12 - Strategic Reporting and Analysis13 - Assessing Marketing Test Results; 14 - Planning and Designing Marketing Tests; 15 - Marketing Databases and the Internet; 16 - Analyzing and Targeting Online Customers; 17 - Issues in the Marketing Environment and Future Trends In Marketing Databases; Glossary; References; Name Index; Subject Index |
Record Nr. | UNINA-9910779209003321 |
Drozdenko Ronald G
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Thousand Oaks, Calif. ; ; London, : SAGE, c2002 | ||
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Lo trovi qui: Univ. Federico II | ||
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