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Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-18529-3
1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910453213003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910779900003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data strategy
| Data strategy |
| Pubbl/distr/stampa | London : , : Centaur |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Data processing
Database marketing Marketing - Informatique Bases de données - Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996215443603316 |
| London : , : Centaur | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Data strategy
| Data strategy |
| Pubbl/distr/stampa | London : , : Centaur |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Marketing - Data processing
Database marketing Marketing - Informatique Bases de données - Marketing |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679755303321 |
| London : , : Centaur | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The journal of database marketing
| The journal of database marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications, -2003 |
| Disciplina | 658.84 |
| Soggetto topico |
Database marketing
Marketing Base de données |
| Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
| Soggetto non controllato | Business, Labor, Management and Economics |
| ISSN | 1479-182X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of database marketing & customer strategy management
Journal of database management |
| Record Nr. | UNINA-9910339739903321 |
| [London], : Henry Stewart Publications, -2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The journal of database marketing
| The journal of database marketing |
| Pubbl/distr/stampa | [London], : Henry Stewart Publications, -2003 |
| Disciplina | 658.84 |
| Soggetto topico |
Database marketing
Marketing Base de données |
| Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
| Soggetto non controllato | Business, Labor, Management and Economics |
| ISSN | 1479-182X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Journal of database marketing & customer strategy management
Journal of database management |
| Record Nr. | UNISA-996199192003316 |
| [London], : Henry Stewart Publications, -2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Journal of database marketing & customer strategy management
| Journal of database marketing & customer strategy management |
| Pubbl/distr/stampa | London, : Henry Stewart Publications, 2003- |
| Soggetto topico |
Database marketing
Customer services - Management Databases & Database Management Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Business, management and economics |
| ISSN | 1741-2447 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Journal of database marketing and customer strategy management |
| Record Nr. | UNINA-9910339531003321 |
| London, : Henry Stewart Publications, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of database marketing & customer strategy management
| Journal of database marketing & customer strategy management |
| Pubbl/distr/stampa | London, : Henry Stewart Publications, 2003- |
| Soggetto topico |
Database marketing
Customer services - Management Databases & Database Management Marketing HW_MM |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Business, management and economics |
| ISSN | 1741-2447 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Journal of database marketing and customer strategy management |
| Record Nr. | UNISA-996215285903316 |
| London, : Henry Stewart Publications, 2003- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake
| Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake |
| Autore | Drozdenko Ronald G |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2002 |
| Descrizione fisica | 1 online resource (425 p.) |
| Disciplina | 658.800285574 |
| Altri autori (Persone) | DrakePerry D |
| Soggetto topico |
Database marketing
Electronic commerce |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-41824-1
1-4522-6404-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Foreword; 1 - Introduction to Database Marketing Concepts; 2 - Strategic Database Development in the Marketing Planning Process; 3 - Defining Customer Data Requirements; 4 - Database Maintenance and Coding; 5 - Basic Database Technology, Organizational Considerations, and Database Planning; 6 - The Analysis Sample; 7 - Analyzing and Manipulating Customer Data; 8 - Segmenting the Customer Database; 9 - An Introduction to Simple Linear Regression Modeling; 10 - Multiple Regression Modeling; 11 - Gains Charts and Expected Profit Calculations
12 - Strategic Reporting and Analysis13 - Assessing Marketing Test Results; 14 - Planning and Designing Marketing Tests; 15 - Marketing Databases and the Internet; 16 - Analyzing and Targeting Online Customers; 17 - Issues in the Marketing Environment and Future Trends In Marketing Databases; Glossary; References; Name Index; Subject Index |
| Record Nr. | UNINA-9910481017903321 |
Drozdenko Ronald G
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake
| Optimal database marketing [[electronic resource] ] : strategy, development, and data mining / / Ronald G. Drozdenko, Perry D. Drake |
| Autore | Drozdenko Ronald G |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2002 |
| Descrizione fisica | 1 online resource (xxii, 398 p.) : ill |
| Disciplina | 658.84 |
| Altri autori (Persone) | DrakePerry D |
| Soggetto topico |
Database marketing
Electronic commerce |
| ISBN |
1-322-41824-1
1-4522-6404-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Foreword; 1 - Introduction to Database Marketing Concepts; 2 - Strategic Database Development in the Marketing Planning Process; 3 - Defining Customer Data Requirements; 4 - Database Maintenance and Coding; 5 - Basic Database Technology, Organizational Considerations, and Database Planning; 6 - The Analysis Sample; 7 - Analyzing and Manipulating Customer Data; 8 - Segmenting the Customer Database; 9 - An Introduction to Simple Linear Regression Modeling; 10 - Multiple Regression Modeling; 11 - Gains Charts and Expected Profit Calculations
12 - Strategic Reporting and Analysis13 - Assessing Marketing Test Results; 14 - Planning and Designing Marketing Tests; 15 - Marketing Databases and the Internet; 16 - Analyzing and Targeting Online Customers; 17 - Issues in the Marketing Environment and Future Trends In Marketing Databases; Glossary; References; Name Index; Subject Index |
| Record Nr. | UNINA-9910779209003321 |
|
Drozdenko Ronald G
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
