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Advances in customer relationship management / / Daniel Catalan-Matamoros, editor
| Advances in customer relationship management / / Daniel Catalan-Matamoros, editor |
| Pubbl/distr/stampa | [Place of publication not identified] : , : InTech, , [2012] |
| Descrizione fisica | 1 online resource (156 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Customer services |
| ISBN | 953-51-5110-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910138271003321 |
| [Place of publication not identified] : , : InTech, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo
| L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo |
| Autore | Tomo Andrea |
| Pubbl/distr/stampa | Turin, Italy : , : G. Giappichelli Editore, , 2016 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.812 |
| Collana | Economia Aziendale. Sezione Ricerche |
| Soggetto topico |
Customer services
Service industries - Marketing Professions - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 88-921-6355-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910156393703321 |
Tomo Andrea
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| Turin, Italy : , : G. Giappichelli Editore, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo
| L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo |
| Autore | Tomo Andrea |
| Pubbl/distr/stampa | Turin, Italy : , : G. Giappichelli Editore, , 2016 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.812 |
| Collana | Economia Aziendale. Sezione Ricerche |
| Soggetto topico |
Customer services
Service industries - Marketing Professions - Marketing |
| ISBN | 88-921-6355-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910792572203321 |
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Tomo Andrea
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| Turin, Italy : , : G. Giappichelli Editore, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo
| L'analisi dell'innovazione nei servizi professionali / / Andrea Tomo |
| Autore | Tomo Andrea |
| Pubbl/distr/stampa | Turin, Italy : , : G. Giappichelli Editore, , 2016 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.812 |
| Collana | Economia Aziendale. Sezione Ricerche |
| Soggetto topico |
Customer services
Service industries - Marketing Professions - Marketing |
| ISBN | 88-921-6355-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910819528703321 |
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Tomo Andrea
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| Turin, Italy : , : G. Giappichelli Editore, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459902703321 |
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Kuzmeski Maribeth
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| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910785007703321 |
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Kuzmeski Maribeth
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| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910822611903321 |
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Kuzmeski Maribeth
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| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398192703321 |
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Rumín Hermoso José Manuel
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| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso
| Atención al cliente en el proceso comercial / / José Manuel Rumín Hermoso |
| Autore | Rumín Hermoso José Manuel |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (194 páginas) |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Marketing - Management Telemarketing Servicio al cliente Administración de mercadeo Telemercadeo |
| Soggetto genere / forma | Libros electronicos. |
| ISBN | 958-792-067-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910672356503321 |
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Rumín Hermoso José Manuel
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| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Atención al cliente en el proceso comercial : operaciones administrativas comerciales / / Centro de Estudios Adams ; Eva María Pérez Martín, coordinadora
| Atención al cliente en el proceso comercial : operaciones administrativas comerciales / / Centro de Estudios Adams ; Eva María Pérez Martín, coordinadora |
| Pubbl/distr/stampa | Bogotá : , : Ediciones de la U, , 2019 |
| Descrizione fisica | 1 recurso en línea (47 páginas) : ilustraciones |
| Disciplina | 658.812 |
| Collana | Marketing |
| Soggetto topico |
Customer services
Telemarketing Business communication Servicio al cliente Telemercadeo Comunicación en los negocios |
| Soggetto genere / forma | Libros electronicos. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910398194403321 |
| Bogotá : , : Ediciones de la U, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Customer services
(271)
- Customer relations (64)
- Consumer satisfaction (25)
- Customer loyalty (20)
- Marketing (18)