Info
Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide
| Auditing Social Media [[electronic resource] ] : A Governance and Risk Guide |
| Autore | Scott Peter R |
| Pubbl/distr/stampa | New York, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (209 p.) |
| Disciplina |
004.682
658.8/72 |
| Altri autori (Persone) | JackaJ. Mike |
| Soggetto topico |
Business enterprises - Computer networks
Business enterprises -- Computer networks Customer relations - Technological innovations Customer relations -- Technological innovations Internet marketing Social media |
| ISBN |
1-119-20258-2
1-283-02771-2 9786613027719 1-118-06369-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Auditing Social Media: A Governance and Risk Guide; Contents; Foreword; Acknowledgments; Introduction: Why Should Anyone Care about Social Media?; Chapter 1: Social Media: An Overview; Chapter 2: Social Media: A Corporate Strategy; Chapter 3: Monitoring and Measuring; Chapter 4: Social Media Policies; Chapter 5: Social Media Risks; Chapter 6: Social Media Governance; Chapter 7: The Social Media Audit; Appendix A: Chapter Links; Appendix B: Common and Popular Social Media Tools and Platforms; Appendix C: Common and Popular Social Media Monitoring Tools
Appendix D: Links to Publicly Available Social Media PoliciesAppendix E: Links and Information Regarding Regulation, Guidelines, and Legal Issues Involving Social Media; About the Authors; Index |
| Record Nr. | UNINA-9910781102303321 |
Scott Peter R
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| New York, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert
| Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert |
| Autore | Herbert Lindsay |
| Pubbl/distr/stampa | London, [England] : , : Bloomsbury Business, , 2017 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658/.05 |
| Soggetto topico |
Information technology - Management
Technological innovations - Management Customer relations - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4729-4038-5
1-4729-4039-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle Page -- Title Page -- Contents -- Acknowledgements -- INTRODUCTION: How to Digitally Transform -- The essentials of digital transformation -- What is real digital transformation? -- Distilling success into five stages: BUILD -- 1. BUILD Stage 1: Bridge -- Why Bridge? -- External Gaps -- Internal Gaps -- Shared vision for transformation -- 2. BUILD Stage 2: Uncover -- Why Uncover? -- Barriers to Transformation -- Routes to Transformation -- 3. BUILD Stage 3: Iterate -- Why Iterate? -- Leading the Programme -- Running Iterative Projects -- Proven Methodologies -- 4. BUILD Stage 4: Leverage -- Why Leverage? -- How to leverage internally -- Methods for internal leverage -- How to leverage externally -- Methods for external leverage -- 5. BUILD Stage 5: Disseminate -- Why Disseminate? -- How to disseminate transformation -- How to scale innovation -- Scale the Iterative Team Model -- Conclusion: Final Thoughts for your Journey -- The essentials of digital transformation -- Last words for the road -- References -- Index -- Imprint. |
| Record Nr. | UNINA-9910511430803321 |
|
Herbert Lindsay
|
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| London, [England] : , : Bloomsbury Business, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert
| Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert |
| Autore | Herbert Lindsay |
| Pubbl/distr/stampa | London, [England] : , : Bloomsbury Business, , 2017 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658/.05 |
| Soggetto topico |
Information technology - Management
Technological innovations - Management Customer relations - Technological innovations |
| ISBN |
1-4729-4038-5
1-4729-4039-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle Page -- Title Page -- Contents -- Acknowledgements -- INTRODUCTION: How to Digitally Transform -- The essentials of digital transformation -- What is real digital transformation? -- Distilling success into five stages: BUILD -- 1. BUILD Stage 1: Bridge -- Why Bridge? -- External Gaps -- Internal Gaps -- Shared vision for transformation -- 2. BUILD Stage 2: Uncover -- Why Uncover? -- Barriers to Transformation -- Routes to Transformation -- 3. BUILD Stage 3: Iterate -- Why Iterate? -- Leading the Programme -- Running Iterative Projects -- Proven Methodologies -- 4. BUILD Stage 4: Leverage -- Why Leverage? -- How to leverage internally -- Methods for internal leverage -- How to leverage externally -- Methods for external leverage -- 5. BUILD Stage 5: Disseminate -- Why Disseminate? -- How to disseminate transformation -- How to scale innovation -- Scale the Iterative Team Model -- Conclusion: Final Thoughts for your Journey -- The essentials of digital transformation -- Last words for the road -- References -- Index -- Imprint. |
| Record Nr. | UNINA-9910795589803321 |
|
Herbert Lindsay
|
||
| London, [England] : , : Bloomsbury Business, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert
| Digital transformation : build your organization's future for the innovation age / / Lindsay Herbert |
| Autore | Herbert Lindsay |
| Pubbl/distr/stampa | London, [England] : , : Bloomsbury Business, , 2017 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658/.05 |
| Soggetto topico |
Information technology - Management
Technological innovations - Management Customer relations - Technological innovations |
| ISBN |
1-4729-4038-5
1-4729-4039-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Halftitle Page -- Title Page -- Contents -- Acknowledgements -- INTRODUCTION: How to Digitally Transform -- The essentials of digital transformation -- What is real digital transformation? -- Distilling success into five stages: BUILD -- 1. BUILD Stage 1: Bridge -- Why Bridge? -- External Gaps -- Internal Gaps -- Shared vision for transformation -- 2. BUILD Stage 2: Uncover -- Why Uncover? -- Barriers to Transformation -- Routes to Transformation -- 3. BUILD Stage 3: Iterate -- Why Iterate? -- Leading the Programme -- Running Iterative Projects -- Proven Methodologies -- 4. BUILD Stage 4: Leverage -- Why Leverage? -- How to leverage internally -- Methods for internal leverage -- How to leverage externally -- Methods for external leverage -- 5. BUILD Stage 5: Disseminate -- Why Disseminate? -- How to disseminate transformation -- How to scale innovation -- Scale the Iterative Team Model -- Conclusion: Final Thoughts for your Journey -- The essentials of digital transformation -- Last words for the road -- References -- Index -- Imprint. |
| Record Nr. | UNINA-9910811394903321 |
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Herbert Lindsay
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||
| London, [England] : , : Bloomsbury Business, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gonzo marketing : winning through worst practices / Christopher Locke
| Gonzo marketing : winning through worst practices / Christopher Locke |
| Autore | Locke, Christopher |
| Pubbl/distr/stampa | Cambridge, MA : Perseus, c2001 |
| Descrizione fisica | x, 240 p. ; 24 cm |
| Disciplina | 658.8 |
| Soggetto topico |
Internet marketing
Electronic commerce Customer relations - Technological innovations |
| ISBN | 0738204080 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991004017309707536 |
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Locke, Christopher
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| Cambridge, MA : Perseus, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / / editor, Dirsehan Taşkın
| Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / / editor, Dirsehan Taşkın |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2021] |
| Descrizione fisica | 1 online resource (x, 332 pages) |
| Disciplina | 658.05 |
| Soggetto topico |
Consumer behavior
Customer relations - Technological innovations Marketing - Technological innovations |
| ISBN | 1-80043-388-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794475703321 |
| Bingley, England : , : Emerald Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / / editor, Dirsehan Taşkın
| Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / / editor, Dirsehan Taşkın |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2021] |
| Descrizione fisica | 1 online resource (x, 332 pages) |
| Disciplina | 658.05 |
| Soggetto topico |
Consumer behavior
Customer relations - Technological innovations Marketing - Technological innovations |
| ISBN | 1-80043-388-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910825853803321 |
| Bingley, England : , : Emerald Publishing, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new science of customer relationships : delivering the one-to-one promise with AI / / Thomas H. Davenport ; Jim Sterne
| The new science of customer relationships : delivering the one-to-one promise with AI / / Thomas H. Davenport ; Jim Sterne |
| Autore | Davenport Thomas H. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , [2025] |
| Descrizione fisica | 1 online resource (273 pages) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | SterneJim |
| Soggetto topico | Customer relations - Technological innovations |
| ISBN |
1-394-32003-5
1-394-31955-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The broken promise of customer data and technology -- The future is here, but unevenly distributed -- Better AI: generative AI as a catalyst for change -- Better data -- Better personalization and hyper-personalization -- Better customer voice analysis and action -- Better task automation with AI agents -- Better customer-facing operations -- Better customer analytics and data science -- Better ethics -- The customer of tomorrow. |
| Record Nr. | UNINA-9911018941103321 |
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Davenport Thomas H.
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| Newark : , : John Wiley & Sons, Incorporated, , [2025] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr
| Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr |
| Autore | Pearson Bob <1962-> |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2011 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | ZehrDan |
| Soggetto topico |
Consumer behavior
Social media - Economic aspects Customer relations - Technological innovations Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-02675-9
9786613026750 1-118-02303-X 1-118-02301-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-Commerce: How Companies and Customers Are Transforming Business Together; Contents; Foreword: by Mark Addicks, Chief Marketing Offi cer, General Mills; 1: The Rise of Pre-Commerce; 2: The Evolution of E-Commerce; 3: The Move from Market Research to Customer Insights; 4: Meet the New Influencers; 5: The Secrets to Successful Pre-Commerce Marketing; 6: Building Ambassadors for Your Brands; 7: The Tectonic Plates of the Pre-Commerce World; 8: How Idea Generation Works; 9: Customer Support: The New Revenue Stream; 10: Politics and Business: Reshaping Our Beliefs
11: Creating Your Intellectual Network12: Antibodies, Enablers, and Heroes; Conclusion: Getting Started; Endnotes; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910458993303321 |
|
Pearson Bob <1962->
|
||
| San Francisco, : Jossey-Bass, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr
| Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr |
| Autore | Pearson Bob <1962-> |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2011 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | ZehrDan |
| Soggetto topico |
Consumer behavior
Social media - Economic aspects Customer relations - Technological innovations Internet marketing |
| ISBN |
1-283-02675-9
9786613026750 1-118-02303-X 1-118-02301-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-Commerce: How Companies and Customers Are Transforming Business Together; Contents; Foreword: by Mark Addicks, Chief Marketing Offi cer, General Mills; 1: The Rise of Pre-Commerce; 2: The Evolution of E-Commerce; 3: The Move from Market Research to Customer Insights; 4: Meet the New Influencers; 5: The Secrets to Successful Pre-Commerce Marketing; 6: Building Ambassadors for Your Brands; 7: The Tectonic Plates of the Pre-Commerce World; 8: How Idea Generation Works; 9: Customer Support: The New Revenue Stream; 10: Politics and Business: Reshaping Our Beliefs
11: Creating Your Intellectual Network12: Antibodies, Enablers, and Heroes; Conclusion: Getting Started; Endnotes; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910791887903321 |
|
Pearson Bob <1962->
|
||
| San Francisco, : Jossey-Bass, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
