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Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz
| Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz |
| Autore | N'Goala Gilles |
| Edizione | [First edition] |
| Pubbl/distr/stampa | London : , : John Wiley & Sons, Incorporated, , [2019] |
| Descrizione fisica | 1 online resource (331 pages) |
| Disciplina | 658.812 |
| Collana | THEi Wiley ebooks. |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| ISBN |
1-119-61826-6
1-119-61824-X 1-119-61832-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910555125203321 |
N'Goala Gilles
|
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| London : , : John Wiley & Sons, Incorporated, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz
| Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz |
| Autore | N'Goala Gilles |
| Edizione | [First edition] |
| Pubbl/distr/stampa | London : , : John Wiley & Sons, Incorporated, , [2019] |
| Descrizione fisica | 1 online resource (331 pages) |
| Disciplina | 658.812 |
| Collana | THEi Wiley ebooks. |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| ISBN |
1-119-61826-6
1-119-61824-X 1-119-61832-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910818855703321 |
|
N'Goala Gilles
|
||
| London : , : John Wiley & Sons, Incorporated, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CiviCRM cookbook [[electronic resource] ] : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks
| CiviCRM cookbook [[electronic resource] ] : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks |
| Autore | Horrocks Tony |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Soggetto topico |
Customer relations - Management - Data processing
Open source software |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78216-045-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; Foreword; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up CiviCRM; Introduction; Setting up a CiviCRM theme in Drupal; Setting up cron using cPanel; Adding items to the CiviCRM navigation menu; Refreshing the dashboard; Changing display preferences; Replacing words; Setting up geocoding; Autofiling e-mails; Creating new activities; Adding custom fields; Using Scheduled Reminders for activities; Using CiviCase to create an HR system; Installing languages and localizing CiviCRM
Chapter 2: Organizing Data EfficientlyIntroduction; Adding contact types; Adding a time-limited relationship; Using tag sets to quickly organize data; Using tags and groups to segment data; Changing option lists; Creating and updating a smart group; Using Google Refine to prepare data; Importing into CiviCRM using an import script; Using external identifier deduping rules to update contacts; Using Google Refine to create a unique ID; Importing relationship data; Exporting related data; Batch updating using profiles; Chapter 3: Using the Power of Profiles; Introduction; Speeding up data entry Using URLs to change profile displaysCreating a membership directory; Controlling the search result columns using profiles; Using the Profile Pages and Listings setting to improve usability; Setting up reCAPTCHA for user profiles; Chapter 4: Controlling Permissions; Introduction; Integrating profiles into Drupal user accounts; Restricting access to custom fields; Using CRM profile permissions correctly; Creating permissions for administrators; Managing event registrations using CiviCRM Access Control Lists; Chapter 5: Managing Communications; Introduction Setting up a bounced e-mail account using GmailCreating mail templates for CiviMail; Creating mail templates for CiviMail in Drupal; Using tokens in templates; Creating custom date tokens; Scheduling CiviMail; Throttling mailings to comply with hosting restrictions; Creating newsletter subscription services using profiles; Creating newsletter subscriptions using URLs; Creating a standalone newsletter subscription form; Getting a CiviMail report; Mailing attachments in e-mail and CiviMail; Allowing users to update information without logging in; Chapter 6: Searching and Reporting; Introduction Creating a membership mailing list using Advanced SearchUsing Search Builder to create a smart group; Adding the external identifier to full-text searching; Adding custom fields to a report; Adding an extra display field to a report template; Creating a dynamic relationship report using Drupal Views; Chapter 7: Integrating CiviCRM with Drupal; Introduction; Enabling Drupal Views; Creating user accounts from contacts in CiviCRM; Mapping contact data; Using Webform CiviCRM to update relationship data; Creating user accounts on the fly with CiviCRM entities Combining CiviCRM contacts with Drupal content using CiviCRM entities |
| Record Nr. | UNINA-9910465705303321 |
|
Horrocks Tony
|
||
| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CiviCRM cookbook [[electronic resource] ] : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks
| CiviCRM cookbook [[electronic resource] ] : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks |
| Autore | Horrocks Tony |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Soggetto topico |
Customer relations - Management - Data processing
Open source software |
| ISBN | 1-78216-045-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; Foreword; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up CiviCRM; Introduction; Setting up a CiviCRM theme in Drupal; Setting up cron using cPanel; Adding items to the CiviCRM navigation menu; Refreshing the dashboard; Changing display preferences; Replacing words; Setting up geocoding; Autofiling e-mails; Creating new activities; Adding custom fields; Using Scheduled Reminders for activities; Using CiviCase to create an HR system; Installing languages and localizing CiviCRM
Chapter 2: Organizing Data EfficientlyIntroduction; Adding contact types; Adding a time-limited relationship; Using tag sets to quickly organize data; Using tags and groups to segment data; Changing option lists; Creating and updating a smart group; Using Google Refine to prepare data; Importing into CiviCRM using an import script; Using external identifier deduping rules to update contacts; Using Google Refine to create a unique ID; Importing relationship data; Exporting related data; Batch updating using profiles; Chapter 3: Using the Power of Profiles; Introduction; Speeding up data entry Using URLs to change profile displaysCreating a membership directory; Controlling the search result columns using profiles; Using the Profile Pages and Listings setting to improve usability; Setting up reCAPTCHA for user profiles; Chapter 4: Controlling Permissions; Introduction; Integrating profiles into Drupal user accounts; Restricting access to custom fields; Using CRM profile permissions correctly; Creating permissions for administrators; Managing event registrations using CiviCRM Access Control Lists; Chapter 5: Managing Communications; Introduction Setting up a bounced e-mail account using GmailCreating mail templates for CiviMail; Creating mail templates for CiviMail in Drupal; Using tokens in templates; Creating custom date tokens; Scheduling CiviMail; Throttling mailings to comply with hosting restrictions; Creating newsletter subscription services using profiles; Creating newsletter subscriptions using URLs; Creating a standalone newsletter subscription form; Getting a CiviMail report; Mailing attachments in e-mail and CiviMail; Allowing users to update information without logging in; Chapter 6: Searching and Reporting; Introduction Creating a membership mailing list using Advanced SearchUsing Search Builder to create a smart group; Adding the external identifier to full-text searching; Adding custom fields to a report; Adding an extra display field to a report template; Creating a dynamic relationship report using Drupal Views; Chapter 7: Integrating CiviCRM with Drupal; Introduction; Enabling Drupal Views; Creating user accounts from contacts in CiviCRM; Mapping contact data; Using Webform CiviCRM to update relationship data; Creating user accounts on the fly with CiviCRM entities Combining CiviCRM contacts with Drupal content using CiviCRM entities |
| Record Nr. | UNINA-9910792294203321 |
|
Horrocks Tony
|
||
| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CiviCRM cookbook : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks
| CiviCRM cookbook : master this web-based constituent relationship management software for nonprofit and civic sector organizations / / Tony Horrocks |
| Autore | Horrocks Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, : Packt Pub., 2013 |
| Descrizione fisica | 1 online resource (236 p.) |
| Disciplina | 658.8120285536 |
| Soggetto topico |
Customer relations - Management - Data processing
Open source software |
| ISBN |
9781782160458
1782160450 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Copyright; Credits; Foreword; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Setting Up CiviCRM; Introduction; Setting up a CiviCRM theme in Drupal; Setting up cron using cPanel; Adding items to the CiviCRM navigation menu; Refreshing the dashboard; Changing display preferences; Replacing words; Setting up geocoding; Autofiling e-mails; Creating new activities; Adding custom fields; Using Scheduled Reminders for activities; Using CiviCase to create an HR system; Installing languages and localizing CiviCRM
Chapter 2: Organizing Data EfficientlyIntroduction; Adding contact types; Adding a time-limited relationship; Using tag sets to quickly organize data; Using tags and groups to segment data; Changing option lists; Creating and updating a smart group; Using Google Refine to prepare data; Importing into CiviCRM using an import script; Using external identifier deduping rules to update contacts; Using Google Refine to create a unique ID; Importing relationship data; Exporting related data; Batch updating using profiles; Chapter 3: Using the Power of Profiles; Introduction; Speeding up data entry Using URLs to change profile displaysCreating a membership directory; Controlling the search result columns using profiles; Using the Profile Pages and Listings setting to improve usability; Setting up reCAPTCHA for user profiles; Chapter 4: Controlling Permissions; Introduction; Integrating profiles into Drupal user accounts; Restricting access to custom fields; Using CRM profile permissions correctly; Creating permissions for administrators; Managing event registrations using CiviCRM Access Control Lists; Chapter 5: Managing Communications; Introduction Setting up a bounced e-mail account using GmailCreating mail templates for CiviMail; Creating mail templates for CiviMail in Drupal; Using tokens in templates; Creating custom date tokens; Scheduling CiviMail; Throttling mailings to comply with hosting restrictions; Creating newsletter subscription services using profiles; Creating newsletter subscriptions using URLs; Creating a standalone newsletter subscription form; Getting a CiviMail report; Mailing attachments in e-mail and CiviMail; Allowing users to update information without logging in; Chapter 6: Searching and Reporting; Introduction Creating a membership mailing list using Advanced SearchUsing Search Builder to create a smart group; Adding the external identifier to full-text searching; Adding custom fields to a report; Adding an extra display field to a report template; Creating a dynamic relationship report using Drupal Views; Chapter 7: Integrating CiviCRM with Drupal; Introduction; Enabling Drupal Views; Creating user accounts from contacts in CiviCRM; Mapping contact data; Using Webform CiviCRM to update relationship data; Creating user accounts on the fly with CiviCRM entities Combining CiviCRM contacts with Drupal content using CiviCRM entities |
| Record Nr. | UNINA-9910955042603321 |
|
Horrocks Tony
|
||
| Birmingham, : Packt Pub., 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk
| CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk |
| Autore | Bligh Philip |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2004 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | TurkDouglas |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-34594-2
9786610345946 0-471-66383-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CRM Unplugged Releasing CRM's Strategic Value; About the Authors; Contents; Foreword; Preface; Acknowledgments; 1 A New, More Strategic Approach to CRM; Industry Leaders Show the Way; A Clearer Definition of CRM Is Required; Three Lessons from Leaders; Key Points; 2 A Review of CRM Failures; What Went Wrong with CRM; CRM Contributes to a Scary Halloween for Hershey; Why CRM Projects Fail; Key Points; 3 Strategy First: Aligning CRM with Company Strategy; Using an Analytical Framework for Defining Strategy; Distinguishing Competitive Advantage from Other Types of Benefits
How Competitive Advantage Manifests Itself in OperationsIdentify CRM Initiatives That Fortify Competitive Advantage; Key Points; 4 Customer Intelligence: The Science of Customer Insight; How Harrah's Used Customer Insight to Turn the Tables on the Gaming Industry; Seven Dimensions of Customer Insight; Define a Scientific Process for Leveraging Customer Insight; Building Blocks Required to Implement a Customer Insight Infrastructure; Key Points; 5 Demand Visibility and Response; Demand Visibility; Best Practices for Increased Visibility; Responding to Market Demand Best Practices for Demand ResponsivenessScience of Revenue Management; Power of Pricing; Key Points; 6 An Enterprise-Wide Approach to CRM; What Is Customer Strategy and How Does It Help?; How Customer Strategy Relates to Corporate and Functional Strategy; Key Components of an Effective Customer Strategy; Enterprise Marketing Management: How Customer Strategy Integrates with Marketing Strategy; Key Points; 7 Implementing CRM Successfully; Implementation Guidelines for Success; Key Points; Epilogue: The Future of CRM; New Marketing Approaches Understanding Financial Metrics Related to CustomersNew Management Approaches Based on Predictive Analysis; Continuous Optimization of Operations; Leveraging Emerging and Specialized Technologies; Harnessing the Benefits of Outsourcing; Index |
| Record Nr. | UNINA-9910455756603321 |
|
Bligh Philip
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| Hoboken, N.J., : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk
| CRM unplugged [[electronic resource] ] : releasing CRM's strategic value / / Philip Bligh, Douglas Turk |
| Autore | Bligh Philip |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2004 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | TurkDouglas |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| ISBN |
1-280-34594-2
9786610345946 0-471-66383-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CRM Unplugged Releasing CRM's Strategic Value; About the Authors; Contents; Foreword; Preface; Acknowledgments; 1 A New, More Strategic Approach to CRM; Industry Leaders Show the Way; A Clearer Definition of CRM Is Required; Three Lessons from Leaders; Key Points; 2 A Review of CRM Failures; What Went Wrong with CRM; CRM Contributes to a Scary Halloween for Hershey; Why CRM Projects Fail; Key Points; 3 Strategy First: Aligning CRM with Company Strategy; Using an Analytical Framework for Defining Strategy; Distinguishing Competitive Advantage from Other Types of Benefits
How Competitive Advantage Manifests Itself in OperationsIdentify CRM Initiatives That Fortify Competitive Advantage; Key Points; 4 Customer Intelligence: The Science of Customer Insight; How Harrah's Used Customer Insight to Turn the Tables on the Gaming Industry; Seven Dimensions of Customer Insight; Define a Scientific Process for Leveraging Customer Insight; Building Blocks Required to Implement a Customer Insight Infrastructure; Key Points; 5 Demand Visibility and Response; Demand Visibility; Best Practices for Increased Visibility; Responding to Market Demand Best Practices for Demand ResponsivenessScience of Revenue Management; Power of Pricing; Key Points; 6 An Enterprise-Wide Approach to CRM; What Is Customer Strategy and How Does It Help?; How Customer Strategy Relates to Corporate and Functional Strategy; Key Components of an Effective Customer Strategy; Enterprise Marketing Management: How Customer Strategy Integrates with Marketing Strategy; Key Points; 7 Implementing CRM Successfully; Implementation Guidelines for Success; Key Points; Epilogue: The Future of CRM; New Marketing Approaches Understanding Financial Metrics Related to CustomersNew Management Approaches Based on Predictive Analysis; Continuous Optimization of Operations; Leveraging Emerging and Specialized Technologies; Harnessing the Benefits of Outsourcing; Index |
| Record Nr. | UNINA-9910780309603321 |
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Bligh Philip
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| Hoboken, N.J., : Wiley, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos
| Data mining techniques in CRM : inside customer segmentation / / Konstantinos Tsiptsis, Antonios Chorianopoulos |
| Autore | Tsiptsis Konstantinos |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, : Wiley, c2009 |
| Descrizione fisica | 1 online resource (373 p.) |
| Disciplina |
006.312
658.8/1202856312 |
| Altri autori (Persone) | ChorianopoulosAntonios |
| Soggetto topico |
Data mining
Customer relations - Management - Data processing |
| ISBN |
9786612491146
9781119965459 1119965454 9781282491144 1282491148 9780470685815 0470685816 9780470685822 0470685824 |
| Classificazione | QP 650 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX |
| Record Nr. | UNINA-9910139498803321 |
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Tsiptsis Konstantinos
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| Chichester, : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Datenschutz bei drohnengestuÌtzter Datenbearbeitung durch Private / / David Henseler
| Datenschutz bei drohnengestuÌtzter Datenbearbeitung durch Private / / David Henseler |
| Autore | Henseler David |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Universität Zürich, , 2020 |
| Descrizione fisica | 1 online resource (lxxiv, 177 pages) |
| Disciplina | 342.4940858 |
| Soggetto topico | Customer relations - Management - Data processing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910440633103321 |
|
Henseler David
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| [Place of publication not identified] : , : Universität Zürich, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effective CRM using predictive analytics / / Antonios Chorianopoulos
| Effective CRM using predictive analytics / / Antonios Chorianopoulos |
| Autore | Chorianopoulos Antonios |
| Pubbl/distr/stampa | West Sussex, England : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.8/12 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Customer relations - Management - Data processing
Data mining |
| ISBN |
1-119-01157-4
1-119-01158-2 1-119-01156-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Copyright Page; Contents; Preface; Acknowledgments; Chapter 1 An overview of data mining: The applications, the methodology, the algorithms, and the data; 1.1 The applications; 1.2 The methodology; 1.3 The algorithms; 1.3.1 Supervised models; 1.3.1.1 Classification models; 1.3.1.2 Estimation (regression) models; 1.3.1.3 Feature selection (field screening); 1.3.2 Unsupervised models; 1.3.2.1 Cluster models; 1.3.2.2 Association (affinity) and sequence models; 1.3.2.3 Dimensionality reduction models; 1.3.2.4 Record screening models; 1.4 The data; 1.4.1 The mining datamart
1.4.2 The required data per industry 1.4.3 The customer "signature": from the mining datamart to the enriched, marketing reference table; 1.5 Summary; Part I The Methodology; Chapter 2 Classification modeling methodology; 2.1 An overview of the methodology for classification modeling; 2.2 Business understanding and design of the process; 2.2.1 Definition of the business objective; 2.2.2 Definition of the mining approach and of the data model; 2.2.3 Design of the modeling process; 2.2.3.1 Defining the modeling population; 2.2.3.2 Determining the modeling (analysis) level 2.2.3.3 Definition of the target event and population 2.2.3.4 Deciding on time frames; 2.3 Data understanding, preparation, and enrichment; 2.3.1 Investigation of data sources; 2.3.2 Selecting the data sources to be used; 2.3.3 Data integration and aggregation; 2.3.4 Data exploration, validation, and cleaning; 2.3.5 Data transformations and enrichment; 2.3.6 Applying a validation technique; 2.3.6.1 Split or Holdout validation; 2.3.6.2 Cross or n-fold validation; 2.3.6.3 Bootstrap validation; 2.3.7 Dealing with imbalanced and rare outcomes; 2.3.7.1 Balancing; 2.3.7.2 Applying class weights 2.4 Classification modeling 2.4.1 Trying different models and parameter settings; 2.4.2 Combining models; 2.4.2.1 Bagging; 2.4.2.2 Boosting; 2.4.2.3 Random Forests; 2.5 Model evaluation; 2.5.1 Thorough evaluation of the model accuracy; 2.5.1.1 Accuracy measures and confusion matrices; 2.5.1.2 Gains, Response, and Lift charts; 2.5.1.3 ROC curve; 2.5.1.4 Profit/ROI charts; 2.5.2 Evaluating a deployed model with test-control groups; 2.6 Model deployment; 2.6.1 Scoring customers to roll the marketing campaign; 2.6.1.1 Building propensity segments 2.6.2 Designing a deployment procedure and disseminating the results 2.7 Using classification models in direct marketing campaigns; 2.8 Acquisition modeling; 2.8.1.1 Pilot campaign; 2.8.1.2 Profiling of high-value customers; 2.9 Cross-selling modeling; 2.9.1.1 Pilot campaign; 2.9.1.2 Product uptake; 2.9.1.3 Profiling of owners; 2.10 Offer optimization with next best product campaigns; 2.11 Deep-selling modeling; 2.11.1.1 Pilot campaign; 2.11.1.2 Usage increase; 2.11.1.3 Profiling of customers with heavy product usage; 2.12 Up-selling modeling; 2.12.1.1 Pilot campaign; 2.12.1.2 Product upgrade 2.12.1.3 Profiling of "premium" product owners |
| Record Nr. | UNINA-9910131531603321 |
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Chorianopoulos Antonios
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| West Sussex, England : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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