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Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi
| Back to the Future: Using Marketing Basics to Provide Customer Value : Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XL, 816 p. 25 illus., 13 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Internet marketing Big data Customer Relationship Management Online Marketing/Social Media Big Data/Analytics |
| ISBN | 3-319-66023-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Managerial Decisions on International Price Adaptation: An Abstract -- A Cross Cultural Comparison of Middle Class Meanings of Money in India and South Korea: An Abstract -- Ad Length and the Presence of the Timer in In-Stream Commercial: An Abstract -- Strategies for Theory Assessment and Enhancement in Marketing: An Abstract -- Understanding Perceived Values and Behavioral Effects of Mobile Apps: An Abstract -- When the service experience drives negative and positive emotions -- Seeking Relief from Negative Emotions: Customer Revenge as an Emotional Outlet -- The Company or the Crowd? Comparing Consumers’ Reactions to Peer-Provided and Firm-Provided Customer Support: An Abstract -- Global Country Social Responsibility: What Is It?: An Abstract -- Influencing Factors on Moral Licensing Effect - A Meta-Analytic Approach: An Abstract -- The Role of Honor as a Key Global Marketing Dimension for Business and Academia -- The Influence of Posture on Taste: An Abstract -- The Power of Scent: Effects of Scent on Temperature Perception Due to Synesthesia: An Abstract -- If I Touch I Like It! The Interplay between Tactile Inputs and Gustatory Perceptions: An Abstract -- An Abstract: The Unconscious Affection Factor: Exploring the Dual Facets of Customer Perceived Value and Their Impact on Brand Attachment -- Five Seconds to the Ad: How Program-Induced Mood Affects Ad Countdown Effects: An Abstract -- The Effect of Advertising Concentration on Retailers’ Market and Financial Performance: An Abstract -- Advertising Expenditures, Negative Corporate Social Performance, and Firm Performance: Does Advertising Orientation Matter? An Abstract -- Marketing Strategy and Strategic Environment Performance Sustaining Configurations: A Set-Theoretic Approach: An Abstract -- The FREE (Firm Resources and External Environment) Framework as an Alternative to SWOT: An Abstract -- Can Marketing and IT Be Friends?: The Impact of Information Strategy, Structure, and Processes on Business Performance: An Abstract -- Perspective-Taking and Persuasiveness of Charity Advertising Appeals: An Abstract -- An Abstract: Political Ideology of Donors and Attribution Messages in Charity Advertising -- Cause-Related Marketing from the Nonprofit’s Perspective: An International Comparison: An Abstract -- Developing a Scale to Measure Brand-Evoked Nostalgia in Belgium and the United States: An Abstract -- Style of Thinking as Moderator of Drivers of Consumer Brand Identification: An Abstract -- Does COO Still Matter? An Examination of Country of Origin Effects on Purchase Intentions under Recall Circumstances: An Abstract -- Managing Customer Reactions to Brand Deletion: An Abstract -- The Influence of Chief Executive Officers’ Regulatory Foci on Firms’ Advertising, R&D, and Corporate Social Responsibility: An Abstract -- The Mechanisms of Punishment on Consumer’s Forgiveness and Trust Repair: An Integrated Causal Attribution Model of Trust Repair -- An Exploratory Analysis of Consumer Opinions, Ethics and Sentiment of Neuromarketing: An Abstract -- An Abstract: Ethical vs. Unethical Advertisements: Evaluation and Recall -- Entering the Performance-Based Contracting Business –An Exploration of Sales-Related Challenges: An Abstract -- An Abstract: Performance Impact of Customer Orientation, Task Interdependence and Information Sharing in Sales Teams -- Cross-Border M&A: Implications for Marketing Capability: An Abstract -- Radical Multicultural Marketing: Examining the Communication Strategies Used by Multicultural Marketing Agencies: An Abstract -- Task Master or Task Novice: An Abstract on a Strategic Decision-Making Experiment -- Self-Affirmation of Narcissists on Social Media: A Study Proposing a New Method of Categorization on Facebook Ads -- You’ve Got It! Pronouns Increase Self-Referencing and Engagement on Facebook: An Abstract -- The Effects of Holistic Thinking Style On Attitude toward Innovative Design: Role Of Value Presentation: An Abstract -- Sensory Similarity: A Physical Product Perception in Online Context -- Who Regrets More After a Choice? The Role of Dialectical Thinking: An Abstract -- An Abstract: More than a Black Eye! The Effect of Violence Exposure in Anti-IPV Campaigns -- Integrating Social Media into Health Care Marketing: An Abstract -- Patient Safety and Employee Word-of-Mouth Communication: An Abstract -- Does Customer Co-Creation Really Produce Value?: An Abstract -- Purchase Quantity Restrictions: Good or Bad?: An Abstract -- A Comparison of Brand Loyalty between on the Go and Take Home Consumption Purchases: An Abstract -- The Role of Brand Strength and Customer Satisfaction in Explaining Store Loyalty: An Abstract -- The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract -- Consumer Reactions to Low vs. High Levels of Customization: An Abstract -- Big Data-Driven Marketing: An Abstract -- Comparing Lab, Virtual, and Field Environments in Sensory Product Acceptance Testing: An Abstract -- The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Review Richness: How Online Consumer Review Information Content Shapes Persuasion Though Review Richness: An Abstract -- An Abstract on AEL as a Fundraisers Relationship Building Tool -- I Don’t Think it’s Real – Exploring the Genres of Reality Programming: An Abstract -- Automation in Credit Card Repayment: A Friend or a Foe?: An Abstract -- A Financial Leap of Faith: Government Funding For Community CSR and Sustainability Initiatives: An Abstract -- A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract -- Providing Value to SMEs and their Stakeholders through Corporate Social Responsibility Initiatives: An Abstract -- Embedding CSR in the firm’s DNA: The case for Strategic CSR in Emerging Markets: An Abstract -- E-Mobility Marketing – Standardization or Specialization -- Is Online Sharing and Word-of-Mouth More Prevalent Among Collectivist Consumers? -- An Abstract: Examining Online Chinese Buyer-Seller Relationships: Understanding E-Guanxi -- Uber and the Sharing Economy: Changing Strategies and Global Markets: An Abstract -- A Study on the Relationship between BOP Orientation and Firm Performance: An Abstract -- Resource Advantage Theory, Service Dominant Logic, and Healthcare Consumer Experiences: An Abstract -- Improving Personal Hygiene and Water Conservation Among South African Children: A Pilot Test of Knowledge and Attitude Change: An Abstract -- Money isn’t Everything?! Investigating Public Policies to Engage Energy Efficiency in Private Homes: An Empirical Analysis on Consumer Motives: An Abstract -- Short- and Long-Term Consumer Reactions to Promotions: An Abstract -- Does “Hot” Lead to “Not so Hot?” Sexy Images, Indulgent Consumption, and the Impacts of Gender and Self-Construal: An Abstract -- An Abstract: Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics -- Influence of Social Context on Consumption in the USA: An Abstract -- An Abstract: Revealing the Young People’s Cognitive Structure of Sharing Video Online: An Exploratory Research -- User-Generated Advertising: The Effects of Consumer-Created Brand Videos on Brand Attitudes: An Abstract -- Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract -- Technology-Based Self-Service (TBSS) Innovations in B2B Settings: An Abstract -- An Abstract: Open Data Innovation: What are Main Issues / Challenges for Open Data Projects in Sweden -- Consumers Perception of Price Premiums for Greenwashed Products: An Abstract -- Exploring Consumer Spending When Redeeming Online Daily Coupons: An Abstract -- An Abstract: Price Promotion for A Pre-Ordered Product: The Moderating Role of Time-of-Release -- An Examination of Heavy Coupon Use, Opinion Leadership, and Self-Confidence: An Abstract -- Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering -- Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review -- An Abstract: Challenges in Data Driven Innovation Towards European Digital Single Market -- The Effects of Color and Position of Add-to-Cart Button on Click Intention: An Abstract -- Why Do Certain Products Influence Grocery Store Choice? The Role of Anchor Products and Their Relationships with other Store Choice Factors: An Abstract -- Effects of Product Categories on Consumers’ Spending in Multiple Retail Formats: An Abstract -- Well That’s Embarrassing: An Examination of Product Package Differences and the Impact on Embarrassment: An Abstract -- Marketing’s Theoretical and Conceptual Value Proposition: An Abstract -- The Mind of the Beholder: Luxury Product Placement and Product-Background Scene Congruency -- The Lovemarks Effect: An Abstract -- Globalizing Consumers’ Attitudes Toward Marketing: An Exploratory Study in a Multicultural Marketplace: An Abstract -- Compulsive Buying in China: Measurement, Prevalence, and Characteristics -- Material Possessions and Hedonic Experience: Paradoxes of Luxury Consumption in Emerging Markets: An Abstract -- Welcome to Brand-Topia: The Role of Transportation and Identification in Brand Storytelling: An Abstract -- The Ideology Underlying Consumer Boycott Studies: Are We Boycotting a Deeper Understanding of the Theme?: An Abstract -- Explaining Motivational Needs Through Positive Affect and Brand Tribalism: An Abstract -- The Quantified Self – The Role of Consumers’ Smart Wearables Perception Offered by Insurance Companies: An Abstract -- Does a Hologram Give an Encore? Authenticity in Mixed-Reality: An Abstract -- Happiness by Design: A Self-Construction Framework of Proteus and Networking Effects in Online Games: An Abstrac. |
| Record Nr. | UNINA-9910298180903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beschwerdemanagement im B2B-Bereich : Eine empirische Erhebung in modernen Technologieunternehmen / / von Bettina Zeiler
| Beschwerdemanagement im B2B-Bereich : Eine empirische Erhebung in modernen Technologieunternehmen / / von Bettina Zeiler |
| Autore | Zeiler Bettina |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 77 S. 17 Abb.) |
| Disciplina | 658.812 |
| Collana | AKAD University Edition |
| Soggetto topico |
Customer relations—Management
Sales management Management Customer Relationship Management Sales/Distribution |
| ISBN | 3-658-17526-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Definitionen -- Voraussetzungen, Ziele und Aufbau eines Beschwerdemanagementsystems -- Beschwerdemanagement in deutschen Unternehmen -- Ist-Analyse des Beschwerdemanagements in KMUs der Branchen Biotechnologie, Medizintechnik und Umwelttechnik in Bayern -- Kritische Betrachtung und Handlungsempfehlungen -- Zusammenfassung. |
| Record Nr. | UNINA-9910483882303321 |
Zeiler Bettina
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi
| Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (564 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Internet marketing Big data Customer Relationship Management Consumer Behavior Online Marketing/Social Media Big Data/Analytics |
| ISBN | 3-319-99181-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on ‘The Dark Side of Social Media’: An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People’s Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer’s Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract -- Chapter45. “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming’s State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures’ Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers’ Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebritie. |
| Record Nr. | UNINA-9910298187803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Advantage of Customer Centricity / / by Sathit Parniangtong
| Competitive Advantage of Customer Centricity / / by Sathit Parniangtong |
| Autore | Parniangtong Sathit |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (341 pages) : illustrations, tables |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
Leadership Marketing research Customer Relationship Management Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 981-10-4442-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs. |
| Record Nr. | UNINA-9910254904503321 |
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Parniangtong Sathit
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Complaint Management and Channel Choice : An Analysis of Customer Perceptions / / by Stefan Garding, Andrea Bruns
| Complaint Management and Channel Choice : An Analysis of Customer Perceptions / / by Stefan Garding, Andrea Bruns |
| Autore | Garding Stefan |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (113 p.) |
| Disciplina | 381.33 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Customer relations—Management
Sales management Service industries Customer Relationship Management Sales/Distribution Services |
| ISBN | 3-319-18179-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Organisational Complaint Management -- Moving Towards Successful Complaint Management -- Conceptualising Customer Expectations with Complaint Channels -- Analysis of Customers' Complaint Channel Choice and Complaint Behaviour -- Conclusions for Organisational Complaint Management and Future Research. |
| Record Nr. | UNINA-9910298469203321 |
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Garding Stefan
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creative Communities : Ein Erfolgsinstrument für Innovationen und Kundenbindung / / von Christa Seja, Jessica Narten
| Creative Communities : Ein Erfolgsinstrument für Innovationen und Kundenbindung / / von Christa Seja, Jessica Narten |
| Autore | Seja Christa |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 131 S. 43 Abb., 19 Abb. in Farbe.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Management Industrial management Marketing research Customer Relationship Management Innovation/Technology Management Market Research/Competitive Intelligence |
| ISBN | 3-658-14818-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Creative Communities -- Erfolgsfaktoren für die Gestaltung von Creative Communities -- Handlungsempfehlungen für Unternehmen -- Zukunftsperspektiven. |
| Record Nr. | UNINA-9910158706703321 |
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Seja Christa
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell
| The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXXIII, 953 p. 84 illus.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Motivation research (Marketing)
Internet marketing Customer relations—Management Leadership Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership |
| ISBN | 3-319-50008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session Number: 1.1: Innovation in Marketing -- Session Number: 1.3: Advertising Impressions -- Session Number: 1.4: Cross-Cultural Research -- Session Number: 1.6: Farmers and Informal Marketing -- Session Number: 1.7: Issues in Wine Marketing -- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events -- Session Number: 1.9: Brand Power and Issues in Sports Management -- Session Number: 2.15: Poster Presentations -- Session Number: 2.3: Consumer Behavior I -- Session Number: 2.4: Consumer Attitudes and Reactions -- Session Number: 2.5: New Frontiers in Emotions -- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior -- Session Number: 2.7: Luxury and Arts -- Session Number: 2.8: Marketing and the Law -- Session Number: 2.9: Pricing Strategies in Retailing and Services -- Session Number: 3.3: Social Aspects of Advertising -- Session Number: 3.4: Global Branding and Consumption -- Session Number: 3.5: Entrepreneurship I -- Session Number: 3.6: Global Marketing I -- Session Number: 3.7: Market Learning and Competitive Advantage -- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality -- Session Number: 3.9: European Wine Marketing -- Session Number: 4.10: Mindful Consumers -- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups -- Session Number: 4.2: Getting Quality Responses in Market Surveys -- Session Number: 4.3: Affect of Effect in Advertising -- Session Number: 4.4: Co-Creation and Cooperation -- Session Number: 4.5: Dealing with negative emotions -- Session Number: 4.6: Health Marketing -- Session Number: 4.7: Consumer Interest in CSR and Business Ethics -- Session Number: 4.8: Customer Experience -- Session Number: 4.9: Providing Customer Solutions -- Session Number: 5.11: Sponsorship and Sport -- Session Number: 5.2: Methodological Issues Related to Internet Surveys -- Session Number: 5.4: Co‐Creation and Involvement -- Session Number: 5.5: Entrepreneurship II -- Session Number: 5.6: Global Marketing II -- Session Number: 5.7: Consumer Vulnerability and Protection -- Session Number: 5.8: Importance of Branding -- Session Number: 5.9: Customer Experience -- Session Number: 6.10: Customer Reactions -- Session Number: 6.2: Social Responsibility -- Session Number: 6.3: Advertising Execution -- Session Number: 6.4: Consumer is Not Always Right? -- Session Number: 6.5: The Self and Emotion -- Session Number: 6.6: Creating Innovation -- Session Number: 6.7: Cultural Perspectives in Marketing Ethics -- Session Number: 6.8: Organizational Issues and Processes -- Session Number: 6.9: Front Line Employees -- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? -- Session Number: 7.3: Customer Reactions -- Session Number: 7.4: Distribution and SCM -- Session Number: 7.5: Teaching and Innovation II -- Session Number: 7.6: Global Marketing III -- Session Number: 7.7: Marketing Research Tools & Techniques -- Session Number: 7.8: Relationship Marketing in Service Context -- Session 8.15: Poster Presentations -- Session Number: 8.3: Cognitive Influences -- Session Number: 8.4: E-‐Shopping I -- Session Number: 8.5: Emerging Market Issues -- Session Number: 8.6: Strategy for Innovation -- Session Number: 8.7: Marketing Research Tools & Techniques -- Session Number: 8.8: Relationship Strategy 1 -- Session Number: 8.9: Service Failure & Recovery -- Session Number: 8.10: Rethinking Reputation Research -- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media -- Session Number: 9.10: New Technology for Business Education: The Moodle Way -- Session Number: 9.11: The Tourist Experience -- Session Number: 9.3: Account Management, Trust and Sustainability -- Session Number: 9.4: Selling with Electronic Media -- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person -- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation -- Session Number: 9.8: Relationship Strategy 2 -- Session Number: 9.9: Service Failure & Switching Behaviors -- Session Number: 10.3: Consumer Differences -- Session Number: 10.4: Doctoral Colloquium -- Session Number: 10.5: Market Orientation: Antecedence and Consequences -- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews -- Session Number: 10.7: Marketing and Finance -- Session Number: 10.8: Franchising, Internet and Loyalty -- Session Number: 10.9: Behavior change in Social Marketing -- Session Number: 11.1: Consumer Behavior VI -- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing -- Session Number: 11.3: Organizational Learning, Pricing and Simulations -- Session Number: 11.4: New Media, New Customers? Understanding what Works -- Session Number: 11.5: Teaching and Innovation I -- Session Number: 11.6: Bank Marketing II -- Session Number: 11.7: Value, Alliance and Dynamics -- Session Number: 11.8: Retail Strategy -- Session Number: 11.9: Social Marketing and Harmful Behavior -- Session Number: 12.11: Tourism Marketing -- Session Number: 12.3: Becoming Green -- Session Number: 12.4: BRIC Markets I -- Session Number: 12.5: Understanding Social Marketing: Where are we now? -- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media -- Session Number: 12.7: Pricing Behavior and CRM -- Session Number: 12.8: Retailing and Consumer Behavior. |
| Record Nr. | UNINA-9910159385803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Relationship Management : Concept, Strategy, and Tools / / by V. Kumar, Werner Reinartz
| Customer Relationship Management : Concept, Strategy, and Tools / / by V. Kumar, Werner Reinartz |
| Autore | Kumar V |
| Edizione | [3rd ed. 2018.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXV, 411 p. 115 illus. in color.) |
| Disciplina | 658.812 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Customer relations—Management
Big data Leadership Customer Relationship Management Big Data/Analytics Business Strategy/Leadership |
| ISBN | 3-662-55381-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM. |
| Record Nr. | UNINA-9910298202903321 |
|
Kumar V
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deep Customer Value : So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel / / von Kai Zimmermann, Frank Pensel
| Deep Customer Value : So gestalten Sie Angebote und Verträge in digitalen Kundenbeziehungen profitabel / / von Kai Zimmermann, Frank Pensel |
| Autore | Zimmermann Kai |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 223 S. 27 Abb.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Customer Relationship Management |
| ISBN | 3-658-17972-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Warum die Wertsteuerung in einer digitalisierten Welt so schwierig ist -- Instrumente der Steuerung -- Prinzipien der Business Logik -- Daten: Von Goldgräberstimmung mit wenig Gold -- Wo wirkt die Steuerung: Dialog und Dramaturgie im Verkaufsprozess -- Logikstruktur und Design -- Kalibrierung -- Wie viel Veränderung schafft meine Organisation tatsächlich? -- Regelwerke und das Integrationsdilemma -- Betriebsprozesse und Qualitätssicherung -- Deep Customer Value in der Zukunft. |
| Record Nr. | UNINA-9910483532903321 |
|
Zimmermann Kai
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences / / by Lars Wiedenhoefer
| Digital Customer Experience Engineering : Strategies for Creating Effective Digital Experiences / / by Lars Wiedenhoefer |
| Autore | Wiedenhoefer Lars |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2021 |
| Descrizione fisica | 1 online resource (XIII, 137 p. 67 illus., 5 illus. in color.) |
| Disciplina | 658.8120285574 |
| Soggetto topico |
User interfaces (Computer systems)
Human-computer interaction Customer relations—Management Software engineering Technological innovations Production management Business information services User Interfaces and Human Computer Interaction Customer Relationship Management Software Engineering Innovation and Technology Management Operations Management IT in Business |
| ISBN |
9781484272435
1484272439 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The importance of acting today – getting digital experiences right is not optional -- Chapter 2: Opportunities to optimize the structure of the traditional digital engineering feedback loop -- Chapter 3: Digital customer experience engineering -- Chapter 4: The goals and guiding principles -- Chapter 5: Interactions with adjacent functions -- Chapter 6: The how-to guide – a collection of essential techniques -- Chapter 7: Useful tools for observability and insights -- Chapter 8: Key metrics for successful digital engineering and customer quality and observability -- Chapter 9: How to get started today. |
| Record Nr. | UNINA-9910494563703321 |
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Wiedenhoefer Lars
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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