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Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler
| Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLI, 1514 p. 47 illus., 30 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Telemarketing Internet marketing Strategic planning Leadership Customer services Customer Relationship Management Digital Marketing Business Strategy and Leadership Customer Service and Call Center |
| ISBN | 9783319455969 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session 1A: Charity & Social Marketing -- Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery -- Session 1C: Impact of Consumer Behavior Factors on Retail Decisions -- Session 1D: Digital Influence: Power, Conflict, and Sentiment -- Session 1E: Appeals and Diversity -- Session 1F: New Product Development & Product Strategy in Dynamic Market Environments -- Session 1G: Digital Tools and Marketing Pedagogy -- Session 1H: Service Quality: Online Experiences and Feedback -- Session 1I: Doctoral Colloquium: Advertising -- Session 1J: Special Session: Opportunities and Challenges of Wearable Technology -- Session 2B: Citizenship behavior and services marketing -- Session 2C: Glimpsing into and deciding about the future -- Session 2D: Luck, Intuition, and Salesperson Characteristics -- Session 2E: Digital Marketing and Branding -- Session 2F: Branding and celebrity endorsements -- Session 2G: Special Session - Applied Neuroeconomics -- Session 2H: Doctoral Colloquium: Consumer Behavior -- Session 2I: Special Session: Managing Retail in an Omnichannel Environment -- Session 2J: Special Session: Retailing and Pricing Cues -- Session 3A: Digital Advertising -- Session 3B: Brand Attachment and Brand Equity -- Session 3C: Impact of In-store Retail Cues -- Session 3D: Cyborgs, Wearables, and Avatars, Oh My! -- Session 3E: Co-creation, collaboration, and connectivity in services marketing -- Session 3F: Digital Marketing -- Session 3G: International Consumer Behavior -- Session 3H: Relationship Marketing: Bright and Dark Sides -- Session 3I: Movies and Creativity -- Session 3J: Finding Nemo: Understanding Elusive Customers in Sales -- Session 4A: Foods and Logos -- Session 4B: Animosity and Hate in Branding -- Session 4C: Factors Impacting Price Evaluations -- Session 4D: Brands: Placebos, Warranties and Freemium -- Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity -- Session 4F: Internal and External Influences on Organizational Success -- Session 4G: Special Session - The Role of In-Store and Online Retailing Factors -- Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job -- Session 4I: Female Consumers and Social Factors -- Session 4J: Special Session: Is the Marketing Function Influential or Not? -- Session 5A: Consumer Engagement on Social Media -- Session 5B: Emotions and Symbolism in Branding -- Session 5C: The Impact of Price on Promotion Evaluations -- Session 5E: Powerful others: How Consumers Influence each Other -- Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication -- Session 5H: Doctoral Colloquium: Branding and Market Orientation -- Session 5I: WoM, Reviews, and Shopping Preferences -- Session 6A: Sensory Marketing and Healthful Consumption -- Session 6B: Brand Worlds, Merchandise and Counterfeits -- Session 6C: Factors Impacting Retailer Perception -- Session 6D: Relationship Marketing: Financial Implications -- Session 6F: Consumer Behavior: Going beyond Self-Benefits -- Session 6G: Global Marketing Strategies: Overview and Reviews -- Session 6H: Doctoral Colloquium: Services Marketing -- Session 6I: International and Cross-Cultural Factors -- Session 6J: The Incredibles: Creating Value in Sales -- Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices -- Session 7B: Social and economic communication -- Session 7C: Retail and Review Cues -- Session 7D: To keep or not to keep that is the question: Reactions to products growing old -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7F: Cause Marketing & Green Marketing -- Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing -- Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis -- Session 7I: Firms, Retailers, and Customers -- Session 8B: Getting Consumer Insights from Sport Fans and Volunteers -- Session 8C: Roles of Channels on Preferences and Choices -- Session 8D: Cross Cultural Aspects of Brands -- Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program -- Session 8F: Mindfulness: A New Look at Marketing Ethics -- Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers -- Session 8I: Innovations & New Technologies: Implications for Strategic Marketing -- Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression -- Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions -- Session 9B: Emotions and the Self -- Session 9C: It's all about the Design -- Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload -- Session 9E: Experiential Learning and Course Design -- Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars -- Session 11A: Symbols, language, and imagery -- Session 11B: Brand Image, Brand Authenticity and Brand Heritage -- Session 11C: Marketing Metrics and Analytics I -- Session 11D: Brands and Identity: An International Marketing Perspective -- Session 11E: Managing the consumer experience -- Session 11F: Strategic Orientation & Commitment -- Session 12A: Consumer-Brand Relationships and New Media -- Session 12B: Digital Marketing and Social Media -- Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing -- Session 12D: “Fantasia”: Marketing Insights for Media Entertainment -- Session 12E: Marketing Metrics and Analytics II -- Session 12F: Social and cultural influences in services -- Session 12G: Cultural Aspects of International Marketing. . |
| Record Nr. | UNINA-9910158735603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services / / by Izabella Parowicz
| Cultural Heritage Marketing : A Relationship Marketing Approach to Conservation Services / / by Izabella Parowicz |
| Autore | Parowicz Izabella |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 |
| Descrizione fisica | 1 online resource (169 pages) |
| Disciplina |
363.69
910.688 |
| Soggetto topico |
Marketing
Cultural property Management Customer services Personnel management Cultural Heritage Customer Service and Call Center Human Resource Management |
| ISBN |
9783030002879
303000287X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Bringing Marketing into Heritage Conservation Services -- 3. Characteristics of Heritage Conservation Services -- 4. Customers, Employees and Communication -- 5. Processes and Scenarios -- 6. Summary: Commercial Versus Social Marketing of Heritage Conservation Services. |
| Record Nr. | UNINA-9910337791203321 |
Parowicz Izabella
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Effective Complaint Management : The Business Case for Customer Satisfaction / / by Bernd Stauss, Wolfgang Seidel
| Effective Complaint Management : The Business Case for Customer Satisfaction / / by Bernd Stauss, Wolfgang Seidel |
| Autore | Stauss Bernd |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (496 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations - Management
Customer services Strategic planning Leadership Customer Relationship Management Customer Service and Call Center Business Strategy and Leadership |
| ISBN | 3-319-98705-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Complaint Management in a Customer-Oriented Firm -- Complaints -- The Behavior of Dissatisfied Customers -- Principles of Complaint Management -- Strategic Planning of Complaint Management -- Complaint Stimulation -- Complaint Acceptance -- Complaint Processing -- Complaint Reaction -- Complaint Evaluation -- Complaint-Management Controlling -- Complaint Reporting -- Utilization of Complaint Information -- Human Resource Aspects of Complaint Management -- Organizational Aspects of Complaint Management -- Technological Aspects of Complaint Management -- Social Media Complaints -- Implementing Active Complaint Management -- Quick Test Complaint Management. |
| Record Nr. | UNINA-9910337783803321 |
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Stauss Bernd
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi
| Marketing at the Confluence between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLIV, 1595 p. 53 illus., 30 illus. in color.) |
| Disciplina | 658.872 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Telemarketing Internet marketing Strategic planning Leadership Customer services Customer Relationship Management Digital Marketing Business Strategy and Leadership Customer Service and Call Center |
| ISBN | 3-319-47331-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Communication -- Branding and Brand Management -- Business-to-Business Marketing -- Cause- and Health-related Marketing and Consumer Well-being -- Children, Family and/or Senior Marketing -- Consumer Decision Making -- Cross-Cultural, Multicultural and/or International Marketing -- Digital and/or Internet Communication -- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing -- Fashion and/or Luxury Marketing -- Marketing in Emerging Markets -- Marketing Research: Methods, Measures, Analytics and/or Big Data Research -- Marketing Strategy -- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value -- Personal Selling and Sales Management -- Relationship/Services/Customer Relationship Marketing -- Retailing -- Social Media Marketing -- Sponsorship-linked Communication and/or Product Placement -- Supply Chain Management, Channel and/or Distribution Marketing -- Tourism, Hospitality and/or Environmental Marketing -- Wine and/or Food Marketing. . |
| Record Nr. | UNINA-9910254911703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Nuanced Account Management : Driving Excellence in B2B Sales / / by Bala Shankar
| Nuanced Account Management : Driving Excellence in B2B Sales / / by Bala Shankar |
| Autore | Shankar Bala |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (225 pages) |
| Disciplina | 650 |
| Soggetto topico |
Management
Marketing Customer services Customer Service and Call Center |
| ISBN |
9789811083631
9811083630 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction and Fundamentals -- 2. Tactics and Approaches for Sales Effectiveness -- 3. Strategies for Deep Customer Engagement -- 4. Skillsets and Knowledge (of Account Teams) -- 5. Proactive Relationship Management -- 6. Organizational and Human Resource Imperatives -- 7. Customer Innovation Bias -- 8. Pitfalls to Avoid -- 9. The Payoff and Concluding Chapters. |
| Record Nr. | UNINA-9910298215003321 |
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Shankar Bala
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Outsourcing and Offshoring Business Services / / edited by Leslie P. Willcocks, Mary C. Lacity, Chris Sauer
| Outsourcing and Offshoring Business Services / / edited by Leslie P. Willcocks, Mary C. Lacity, Chris Sauer |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 651 p. 54 illus.) |
| Disciplina | 658.4038 |
| Soggetto topico |
Information technology - Management
Business information services Customer services Software engineering - Management Customer relations - Management Business IT Infrastructure Business Information Systems Customer Service and Call Center Software Management Customer Relationship Management |
| ISBN |
9783319526515
3319526510 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction; Leslie P. Willcocks, Mary C. Lacity and Chris Sauer -- Part I. Theoretical Perspectives -- Chapter 2. Theoretical perspectives on the outsourcing of information systems; Myun J. Cheon, Varun Grover, James Teng -- Chapter 3. The information technology outsourcing risk: a transaction cost and agency-theory based perspective; Bouchaib Bahli and Suzanne Rivard -- Chapter 4: Moments of governance in IS outsourcing: conceptualizing effects of contracts on value capture and creation; Shaila M Miranda, C. Bruce Kavan -- Part II. From Outsourcing to Offshoring and Business Process Outsourcing -- Chapter 5. Norm development in outsourcing relationships; Thomas Kern and Keith Blois -- Chapter 6. Organizational design of IT supplier relationship management: a multiple case study of five client companies; Jasmin Kaiser, Peter Buxmann -- Chapter 7: How do IT outsourcingvendors respond to shocks in client demand? A resource dependence perspective; Fang Sui, Ji-Ye Mao, Sirrka Jarvenpaa -- Chapter 8. Operational capabilities development in mediated offshore software services models; Sirkka L Jarvenpaa, Ji-Ye Mao -- Chapter 9. A Dynamic Model of Offshore Software Development; Jason Dedrick, Erran Carmel, Kenneth L Kraemer -- Chapter 10. Anxiety and psychological security in offshoring relationships: the role and development of trust as emotional commitment; Seamas Kelly, Camilla Noonan -- Chapter 11. Cross-cultural (mis)communication in IS offshoring: understanding through conversation analysis; David Avison, Peter Banks -- Chapter 12. Applying multiple perspectives to the BPO decision: a case study of call centres in Australia; Mark Borman -- Chapter 13. A historical review of the information technology and business process captive centre sector; Ilan Oshri and Bob van Uhm -- Chapter 14. Review of the Empirical Business Services Sourcing Literature: an update and future directions; Mary C. Lacity, Shaji Khan, Aihua Yan. . |
| Record Nr. | UNINA-9910254905103321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Scaling Customer Success : Building the Customer Success Center of Excellence / / by Chitra Madhwacharyula, Shreesha Ramdas
| Scaling Customer Success : Building the Customer Success Center of Excellence / / by Chitra Madhwacharyula, Shreesha Ramdas |
| Autore | Madhwacharyula Chitra |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (273 pages) |
| Disciplina | 905 |
| Soggetto topico |
Customer relations - Management
Consumer behavior Consumer satisfaction Customer services Sales management Business Management science Customer Relationship Management Consumer Behavior Customer Satisfaction Customer Service and Call Center Sales and Distribution Business and Management |
| ISBN |
9781484291924
1484291921 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The Customer Success Center of Excellence -- Chapter 2: CS Business and Operational Models -- Chapter 3: Key Customer Success Workflows and Processes -- Chapter 4: Customer Onboarding: A Methodology. -- Chapter 5: Key Metrics and Beyond -- Chapter 6: Making Sense of Data -- Chapter 7: Designing for Scale -- Chapter 8: Role of CS Operations in Scaling a CS Practice -- Chapter 9: Extending CS CoE -- Chapter 10: Where are We Heading? -- Appendix A: The Evolution of Customer Service. |
| Record Nr. | UNINA-9910686790503321 |
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Madhwacharyula Chitra
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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