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Decoding Digital Consumer Behavior : Bridging Theory and Practice / / by Alfonso Pellegrino
| Decoding Digital Consumer Behavior : Bridging Theory and Practice / / by Alfonso Pellegrino |
| Autore | Pellegrino Alfonso |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (156 pages) |
| Disciplina |
658.872
659.144 |
| Soggetto topico |
Telemarketing
Internet marketing Advertising - Psychological aspects Consumer satisfaction Advertising Digital Marketing Advertising Psychology Customer Satisfaction |
| ISBN |
9789819734542
9789819734535 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has Changed Consumer Perceptions -- Digital Consumption and Risks -- Consumer Expectations in the Digital Environment -- Memory: How it Works and How to Become "Unforgettable" in a Digital World -- Online Persuasive Communication and its Applications -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4.0 - a "Humanistic" Approach -- Experience at the Core: Digital Customer Experience and Customer Satisfaction. |
| Record Nr. | UNINA-9910865279703321 |
Pellegrino Alfonso
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza / / edited by Thomas Aichner, Fabrizio Salvador
| Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza / / edited by Thomas Aichner, Fabrizio Salvador |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (370 pages) |
| Disciplina | 670.427 |
| Soggetto topico |
Marketing
Consumer satisfaction Customer Satisfaction |
| ISBN |
9783031097829
3031097823 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role of SKU Management in Product Variety Reduction Projects -- 4: Internationalization of Production in SMEs: Organizational Challenges and Strategic Opportunities -- 5 -- Integrating Mass Customization and Environmental Management: An Organizational-Capability Perspective -- 6: Creating Customization Experiences: The Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021 -- 9: Enhancing Digital Social Interaction While Shopping via Online Sales Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study: Leitner Ropeways –Customization is part of our standards -- 12: Retrospective of the MCP-CE conferences in the period of 2004-2020. |
| Record Nr. | UNINA-9910735795203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / / edited by Bruna Jochims, Juliann Allen
| Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / / edited by Bruna Jochims, Juliann Allen |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (435 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations - Management
Consumer satisfaction Strategic planning Leadership Customer Relationship Management Customer Satisfaction Business Strategy and Leadership |
| ISBN | 3-031-24687-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910682588303321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Scaling Customer Success : Building the Customer Success Center of Excellence / / by Chitra Madhwacharyula, Shreesha Ramdas
| Scaling Customer Success : Building the Customer Success Center of Excellence / / by Chitra Madhwacharyula, Shreesha Ramdas |
| Autore | Madhwacharyula Chitra |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 |
| Descrizione fisica | 1 online resource (273 pages) |
| Disciplina | 905 |
| Soggetto topico |
Customer relations - Management
Consumer behavior Consumer satisfaction Customer services Sales management Business Management science Customer Relationship Management Consumer Behavior Customer Satisfaction Customer Service and Call Center Sales and Distribution Business and Management |
| ISBN |
9781484291924
1484291921 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: The Customer Success Center of Excellence -- Chapter 2: CS Business and Operational Models -- Chapter 3: Key Customer Success Workflows and Processes -- Chapter 4: Customer Onboarding: A Methodology. -- Chapter 5: Key Metrics and Beyond -- Chapter 6: Making Sense of Data -- Chapter 7: Designing for Scale -- Chapter 8: Role of CS Operations in Scaling a CS Practice -- Chapter 9: Extending CS CoE -- Chapter 10: Where are We Heading? -- Appendix A: The Evolution of Customer Service. |
| Record Nr. | UNINA-9910686790503321 |
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Madhwacharyula Chitra
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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