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!nnovation : how innovators think, act and change our world / / Kim Chandler McDonald
| !nnovation : how innovators think, act and change our world / / Kim Chandler McDonald |
| Autore | McDonald Kim Chandler |
| Pubbl/distr/stampa | London ; ; Philadelphia : , : Kogan Page, , 2013 |
| Descrizione fisica | 1 online resource (264 p.) |
| Disciplina | 658.4/063 |
| Soggetto topico |
Creative ability in business
Success in business Technological innovations Organizational change |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7494-6967-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- Acknowledgements -- About the AuthorThe orchestration of innovation01 The me-conomics of the GDE -- Innovating from the e-conomy to the me-conomy02 The state of the nation addressed -- Taking stock of how things stack up03 Flat world navigators connecting the dots04 me-health -- Resolute and committed stakeholders at the heart of the healthcare industry05 Innovating educating 06 The power of the me-dia -- Demanding what you want delivered when, where and how you want it07 Being grounded when the sky's the limitSummary -- Biographies. |
| Record Nr. | UNINA-9910452835703321 |
McDonald Kim Chandler
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| London ; ; Philadelphia : , : Kogan Page, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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!nnovation : how innovators think, act and change our world / / Kim Chandler McDonald
| !nnovation : how innovators think, act and change our world / / Kim Chandler McDonald |
| Autore | McDonald Kim Chandler |
| Pubbl/distr/stampa | London ; ; Philadelphia : , : Kogan Page, , 2013 |
| Descrizione fisica | 1 online resource (xii, 252 pages) : illustrations (some color), portraits |
| Disciplina | 658.4/063 |
| Collana | Gale eBooks |
| Soggetto topico |
Creative ability in business
Success in business Technological innovations Organizational change |
| ISBN | 0-7494-6967-6 |
| Classificazione | BUS020000BUS019000BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- Acknowledgements -- About the AuthorThe orchestration of innovation01 The me-conomics of the GDE -- Innovating from the e-conomy to the me-conomy02 The state of the nation addressed -- Taking stock of how things stack up03 Flat world navigators connecting the dots04 me-health -- Resolute and committed stakeholders at the heart of the healthcare industry05 Innovating educating 06 The power of the me-dia -- Demanding what you want delivered when, where and how you want it07 Being grounded when the sky's the limitSummary -- Biographies. |
| Record Nr. | UNISA-996339129603316 |
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McDonald Kim Chandler
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| London ; ; Philadelphia : , : Kogan Page, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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!nnovation : how innovators think, act and change our world / / Kim Chandler McDonald
| !nnovation : how innovators think, act and change our world / / Kim Chandler McDonald |
| Autore | McDonald Kim Chandler |
| Pubbl/distr/stampa | London ; ; Philadelphia : , : Kogan Page, , 2013 |
| Descrizione fisica | 1 online resource (xii, 252 pages) : illustrations (some color), portraits |
| Disciplina | 658.4/063 |
| Collana | Gale eBooks |
| Soggetto topico |
Creative ability in business
Success in business Technological innovations Organizational change |
| ISBN | 0-7494-6967-6 |
| Classificazione | BUS020000BUS019000BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- Acknowledgements -- About the AuthorThe orchestration of innovation01 The me-conomics of the GDE -- Innovating from the e-conomy to the me-conomy02 The state of the nation addressed -- Taking stock of how things stack up03 Flat world navigators connecting the dots04 me-health -- Resolute and committed stakeholders at the heart of the healthcare industry05 Innovating educating 06 The power of the me-dia -- Demanding what you want delivered when, where and how you want it07 Being grounded when the sky's the limitSummary -- Biographies. |
| Record Nr. | UNINA-9910790530803321 |
|
McDonald Kim Chandler
|
||
| London ; ; Philadelphia : , : Kogan Page, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
!nnovation : how innovators think, act and change our world / / Kim Chandler McDonald
| !nnovation : how innovators think, act and change our world / / Kim Chandler McDonald |
| Autore | McDonald Kim Chandler |
| Pubbl/distr/stampa | London ; ; Philadelphia : , : Kogan Page, , 2013 |
| Descrizione fisica | 1 online resource (xii, 252 pages) : illustrations (some color), portraits |
| Disciplina | 658.4/063 |
| Collana | Gale eBooks |
| Soggetto topico |
Creative ability in business
Success in business Technological innovations Organizational change |
| ISBN | 0-7494-6967-6 |
| Classificazione | BUS020000BUS019000BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: -- Acknowledgements -- About the AuthorThe orchestration of innovation01 The me-conomics of the GDE -- Innovating from the e-conomy to the me-conomy02 The state of the nation addressed -- Taking stock of how things stack up03 Flat world navigators connecting the dots04 me-health -- Resolute and committed stakeholders at the heart of the healthcare industry05 Innovating educating 06 The power of the me-dia -- Demanding what you want delivered when, where and how you want it07 Being grounded when the sky's the limitSummary -- Biographies. |
| Record Nr. | UNINA-9910825371403321 |
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McDonald Kim Chandler
|
||
| London ; ; Philadelphia : , : Kogan Page, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana
| The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana |
| Autore | Gibson Rowan |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658.4063 |
| Soggetto topico |
Organizational change
Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20945-5
1-118-94730-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction; Part One: The Mind of the Innovator; The Elusive Source of Creative Genius; Challenging Orthodoxies; Harnessing Trends; Leveraging Resources; Understanding Needs; The Four Lenses of Innovation; Time for an Innovation Renaissance; Lessons to Take Away; Part Two: The Power of Patterns; Seeing Things from a Fresh Perspective; What's wrong with Our Brains?; The Pattern-Recognition Principle; Why We Stop Noticing; The Pattern of the Crowd; Resistance to Change; Patterns and Innovation; Sharpening Our Perceptive Powers
A Power Tool for Creative ThinkingLessons to Take Away; Part Three: Looking Through the Four Lenses; "Here's to the Crazy Ones"; What Exactly Is an Orthodoxy?; Meet the Challengers; On a Path of Disruption; Innovation Means Shifting Assumptions; Ready to Rethink Everything?; Lessons to Take Away; Seeing the Future in the Present; A Global "Change Bomb"; The Race for Tomorrow; Learning to Ride the Waves; Meet the Trend Surfers; The Man from the Future; Fast-Forward Companies; It's Happening Now!; The Next Big Thing for Your Business; Lessons to Take Away; Repurpose, Redeploy, & Recombine How would You Define Google?Leveraging Resources in New Ways; Extending the Boundaries of the Business; Stretching into New Spaces; Unlimited Potential for Growth; Exploiting Underutilized Assets; What Else Could We Do with This?; Leveraging Resources from Others; Lessons to Take Away; Innovating from the Customer Backward; Do Customers Really Know What They Want?; What's Wrong with It?; Understanding Particular Customer Groups; Innovating for Local Needs and Tastes; Matching What Is Possible with What Is Needed; Lessons to Take Away; Part Four: How Big Ideas are Built The Archimedes PrincipleRethinking the Universe; 8 Steps to Building a Breakthrough; Inventing the 20th Century; Unpacking the Creative Process; "Say Good Bye to the Bag"; Different Routes to Big Ideas; Lessons to Take Away; What Exactly Is an Insight?; Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?; A Practical Definition of Insights; Understanding Ideation; Stepping Stones for Creative Thinking; Improving Your Capacity for Radical Innovation; How Powerful Are Your Insights?; Working with the Four Lenses; Lessons to Take Away; Notes Image CreditsIndex; About the Author; EULA |
| Record Nr. | UNINA-9910460210603321 |
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Gibson Rowan
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana
| The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana |
| Autore | Gibson Rowan |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658.4063 |
| Soggetto topico |
Organizational change
Creative ability in business |
| ISBN |
1-119-20945-5
1-118-94730-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction; Part One: The Mind of the Innovator; The Elusive Source of Creative Genius; Challenging Orthodoxies; Harnessing Trends; Leveraging Resources; Understanding Needs; The Four Lenses of Innovation; Time for an Innovation Renaissance; Lessons to Take Away; Part Two: The Power of Patterns; Seeing Things from a Fresh Perspective; What's wrong with Our Brains?; The Pattern-Recognition Principle; Why We Stop Noticing; The Pattern of the Crowd; Resistance to Change; Patterns and Innovation; Sharpening Our Perceptive Powers
A Power Tool for Creative ThinkingLessons to Take Away; Part Three: Looking Through the Four Lenses; "Here's to the Crazy Ones"; What Exactly Is an Orthodoxy?; Meet the Challengers; On a Path of Disruption; Innovation Means Shifting Assumptions; Ready to Rethink Everything?; Lessons to Take Away; Seeing the Future in the Present; A Global "Change Bomb"; The Race for Tomorrow; Learning to Ride the Waves; Meet the Trend Surfers; The Man from the Future; Fast-Forward Companies; It's Happening Now!; The Next Big Thing for Your Business; Lessons to Take Away; Repurpose, Redeploy, & Recombine How would You Define Google?Leveraging Resources in New Ways; Extending the Boundaries of the Business; Stretching into New Spaces; Unlimited Potential for Growth; Exploiting Underutilized Assets; What Else Could We Do with This?; Leveraging Resources from Others; Lessons to Take Away; Innovating from the Customer Backward; Do Customers Really Know What They Want?; What's Wrong with It?; Understanding Particular Customer Groups; Innovating for Local Needs and Tastes; Matching What Is Possible with What Is Needed; Lessons to Take Away; Part Four: How Big Ideas are Built The Archimedes PrincipleRethinking the Universe; 8 Steps to Building a Breakthrough; Inventing the 20th Century; Unpacking the Creative Process; "Say Good Bye to the Bag"; Different Routes to Big Ideas; Lessons to Take Away; What Exactly Is an Insight?; Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?; A Practical Definition of Insights; Understanding Ideation; Stepping Stones for Creative Thinking; Improving Your Capacity for Radical Innovation; How Powerful Are Your Insights?; Working with the Four Lenses; Lessons to Take Away; Notes Image CreditsIndex; About the Author; EULA |
| Record Nr. | UNINA-9910797053903321 |
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Gibson Rowan
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana
| The 4 lenses of innovation : a power tool for creative thinking / / Rowan Gibson ; design by Adriana Matallana |
| Autore | Gibson Rowan |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658.4063 |
| Soggetto topico |
Organizational change
Creative ability in business |
| ISBN |
1-119-20945-5
1-118-94730-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction; Part One: The Mind of the Innovator; The Elusive Source of Creative Genius; Challenging Orthodoxies; Harnessing Trends; Leveraging Resources; Understanding Needs; The Four Lenses of Innovation; Time for an Innovation Renaissance; Lessons to Take Away; Part Two: The Power of Patterns; Seeing Things from a Fresh Perspective; What's wrong with Our Brains?; The Pattern-Recognition Principle; Why We Stop Noticing; The Pattern of the Crowd; Resistance to Change; Patterns and Innovation; Sharpening Our Perceptive Powers
A Power Tool for Creative ThinkingLessons to Take Away; Part Three: Looking Through the Four Lenses; "Here's to the Crazy Ones"; What Exactly Is an Orthodoxy?; Meet the Challengers; On a Path of Disruption; Innovation Means Shifting Assumptions; Ready to Rethink Everything?; Lessons to Take Away; Seeing the Future in the Present; A Global "Change Bomb"; The Race for Tomorrow; Learning to Ride the Waves; Meet the Trend Surfers; The Man from the Future; Fast-Forward Companies; It's Happening Now!; The Next Big Thing for Your Business; Lessons to Take Away; Repurpose, Redeploy, & Recombine How would You Define Google?Leveraging Resources in New Ways; Extending the Boundaries of the Business; Stretching into New Spaces; Unlimited Potential for Growth; Exploiting Underutilized Assets; What Else Could We Do with This?; Leveraging Resources from Others; Lessons to Take Away; Innovating from the Customer Backward; Do Customers Really Know What They Want?; What's Wrong with It?; Understanding Particular Customer Groups; Innovating for Local Needs and Tastes; Matching What Is Possible with What Is Needed; Lessons to Take Away; Part Four: How Big Ideas are Built The Archimedes PrincipleRethinking the Universe; 8 Steps to Building a Breakthrough; Inventing the 20th Century; Unpacking the Creative Process; "Say Good Bye to the Bag"; Different Routes to Big Ideas; Lessons to Take Away; What Exactly Is an Insight?; Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights?; A Practical Definition of Insights; Understanding Ideation; Stepping Stones for Creative Thinking; Improving Your Capacity for Radical Innovation; How Powerful Are Your Insights?; Working with the Four Lenses; Lessons to Take Away; Notes Image CreditsIndex; About the Author; EULA |
| Record Nr. | UNINA-9910808382403321 |
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Gibson Rowan
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising As a Creative Industry : Regime of Paradoxes
| Advertising As a Creative Industry : Regime of Paradoxes |
| Autore | Derda Izabela |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | 2023 |
| Descrizione fisica | 1 online resource (0 pages) |
| Disciplina | 659.1/042 |
| Collana | Routledge Research in the Creative and Cultural Industries Series |
| Soggetto topico |
Advertising
Creative ability in business Cultural industries |
| ISBN |
1-000-97042-6
1-00-326312-7 1-000-97045-0 1-003-26312-7 |
| Classificazione | BUS002000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. Between cultural and industrial. -- Advertising x Creativity -- Advertising x Innovation -- Advertising x Entertainment -- Advertising x Other Creative Sectors -- Advertising: Regime of paradoxes. |
| Record Nr. | UNINA-9910735088703321 |
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Derda Izabela
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| 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advertising by design : generating and designing creative ideas across media / / Robin Landa
| Advertising by design : generating and designing creative ideas across media / / Robin Landa |
| Autore | Landa Robin |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 563p |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-97106-X
1-118-97105-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910149407203321 |
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Landa Robin
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| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising by design : generating and designing creative ideas across media / / Robin Landa
| Advertising by design : generating and designing creative ideas across media / / Robin Landa |
| Autore | Landa Robin |
| Edizione | [Third edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (563 pages) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Creative ability in business |
| ISBN |
1-118-97106-X
1-118-97105-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796080203321 |
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Landa Robin
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| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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